Posted by: Anagrama.
A common need that arises during the brand identity development process, comprises the design of branded peripherals that support accomplishing the first interaction between the product or service and the target consumer. These interactions promote the propagation of conversations that support brand positioning.
Posted by: Anagrama.
'We Love Posters' constitutes a compendium of our favorite posters, each one transformed into readable, attractive and successful brand extensions.
Posted by: Anagrama.
A collection of examples where print applications resorted to metallic foils reinforcing the brand promise and allowing us to create appealing solutions for the target market.
Posted by: Anagrama.
Besides providing support to a brand's reinforcement, signs function as a continuous and cost-effective form of advertisement for businesses. 'We Love Signage' comprises a compendium of these, designed and tailored for different projects, each with a unique objective sharing the brand's need for consistency at the physical space.
Posted by: Anagrama.
For this second edition of 'Branding Process', we showcase in detail the typographic customization process we worked for Sofia Valanci, a blogger & instagrammer.
Posted by: Anagrama.
The grid is one of the fundamental pillars of a brand system. We are fans of grid based design and firmly believe that its good use makes a visual, memorable & effective communication difference. This collection summarizes some examples of our work over the last years.
Posted by: Anagrama.
Each branding project we do is unique, and as such, the creative work of a highly specialized team is required.
Posted by: Anagrama.
Imagine yourself standing in front of a product shelf at the store. How would you choose a product in a specific category you've never acquired products from before? The answer, most likely is, by looking at the label.
Posted by: Anagrama.
We Love Boutique Bags is a summary of this classic packaging application that plays a very important role in many of Anagrama's branding projects.
Posted by: Anagrama.
Within the illustration world, diverse styles co-exist, hence the importance of selecting the most adequate for the brand being developed considering its needs, context and the message wished to convey.