Posted by: Anagrama.
Besides providing support to a brand's reinforcement, signs function as a continuous and cost-effective form of advertisement for businesses. 'We Love Signage' comprises a compendium of these, designed and tailored for different projects, each with a unique objective sharing the brand's need for consistency at the physical space.
Posted by: Anagrama.
For this second edition of 'Branding Process', we showcase in detail the typographic customization process we worked for Sofia Valanci, a blogger & instagrammer.
Posted by: Anagrama.
The grid is one of the fundamental pillars of a brand system. We are fans of grid based design and firmly believe that its good use makes a visual, memorable & effective communication difference. This collection summarizes some examples of our work over the last years.
Posted by: Anagrama.
Each branding project we do is unique, and as such, the creative work of a highly specialized team is required.
Posted by: Anagrama.
Imagine yourself standing in front of a product shelf at the store. How would you choose a product in a specific category you've never acquired products from before? The answer, most likely is, by looking at the label.
Posted by: Anagrama.
We Love Boutique Bags is a summary of this classic packaging application that plays a very important role in many of Anagrama's branding projects.
Posted by: Anagrama.
Within the illustration world, diverse styles co-exist, hence the importance of selecting the most adequate for the brand being developed considering its needs, context and the message wished to convey.
Posted by: Anagrama.
Patterns make up an essential part of many of the brands we work on at Anagrama. They are used with lots of purposes, including, adding depth and visual interest to designed materials in a branding project as well as to maintain consistency characterizing most of the projects we get involved in.
Posted by: Anagrama.
Sources of inspiration for a branding project can be anywhere. Most of our branding projects evolve through a process where we go out and gather references and inspiration in order to come up with a brilliant solution.
Posted by: Anagrama.
Daft Punk released their first studio album in 8 years. Random Access Memories shows a portrait composed of the robot helmets used by the members of the music duo, a bolder and more distinguishable visual element. The marketing exercises and the lessons to learn from this global cultural happening are immense.