— Branding Process 02
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This logotype was designed for Sofia Valanci's brand, a blogger and instagrammer sharing with her followers interviews, advice and publications related to beauty, fashion, gastronomy and travel around various parts of the world.

The brand is inspired on Sofia's personality, taking as a starting point serif typographies with classic and atemporal touches. Our work consisted on a meticulous development of typographical modifications mainly on the characters serifs.
The exchange of upper and lower cases applied on the wordmark depicts dynamism and evokes memories towards the fashion industry.

The serifs were modified attaining unique and organic gestures that produce a visual play of contrasts which, at the same time, harmonize with each of the characters widths. The result equals a logotype or custom brand that is attractive & easy going, just as Sofia Valanci.
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