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Epix

BRANDING

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The client

Epix is a natural sports drink targeted to children and young athletes.

keywords

Drinks /Children /Branding /Packaging

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the objective

The visual communication strategy's challenge was to develop an iconic brand, that the children could feel attached to; similar to the feeling given by a well designed sports brand.

the solution

The goal was to create a healthy beverage that was practical and accesible, which is why the client chose a bag as the container.

The design's layout is based on the Swiss typographic style, with a very geometrical sans serif typeface that complements the brand's identity. — (A)

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The goal was to create a healthy beverage that was practical and accesible.

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