— Undr
Branding & packaging
Undr constitutes a brand of men's basics and underwear garments. Based in Panama, Undr focuses on offering premium products that enhance its purpose though an engineered chemical structure allowing the garment to absorb and evaporate sweat and adapt to cold and hot climates.
The proposed identity highlights the quality that characterizes its products. The logo composition works in a personalized calligraphic and serif versions. The balance between both typographical styles represents Undr's distinctive versatility and timelessness. The brand employs a neutral color palette with a distinctive unique tone achieving an interesting visual equilibrium.
Business cards
Product packaging
Hang tags
Logotype Serif version
Brand collateral
Garment labels
Hanging tag detail
Product packaging detail
Business cards
Clothing label variation
Product packaging
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