— Novelty
Architecture & Interior Design
Novelty is a fashion clothing boutique launched in 2013 characterized by the selection of high couture garments and accessories from New York City.

In our treatment for the space, pink tones and height fluctuations along geometrical shapes compose a new style for the brand's interior design.
With the use of various materials including metallic laminant and marble we were able to converse a fluency and depth feeling on to the physical space. Anagrama accentuated geometric shapes through illumination contrasting light and shadows. Rugged finishes add a warm and feminine sense to the interior space.
Geometric shapes & steps detail
First floor
Steps on walls
Storefront interior
Geometries on wall
Second floor
First and second floor view
Steps as shelving units
First floor view
Brand collateral
Steps as shelving units
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