Axioma is a new company specialized in skin care products for which we had to create a corporate identity that would reflect the company's philosophy: Offer the highest quality products made with authentic active substances.
Based on the fact that the effectiveness of each of the products is clinically proven, we chose honesty as the brand's leading value, therefore, we decided to use the name Axioma, which means "irrefutable truth".
We developed a clean visual language that would represent the products' honesty and its clinical purpose. However, the typographic selection was carefully handled so that it would evoke the high-end fashion industry.
Today, Axioma is a brand that despite its young age, can already compete with other renowned beauty brands.