WELCOME TO OUR ONLINE SHOWROOM
BIENVENIDOS A NUESTRO SHOWROOM VIRTUAL
Добро пожаловать в наш онлайн-шоурум
우리 온라인 쇼롬에 오신걸 환영합니다
مرحبا بكم في معرضنا على شبكة الانترنت
欢迎来到我们的线上展馆
हमारे ऑनलाइन शोरूम में आपका स्वागत है

Armani Exchange

BRANDING

pin

The client

Armani Exchange was launched, initially, in conjunction with a company responsible for the production and distribution of the brand. Over the years, Giorgio Armani re-acquired more participation and returned back to full ownership in 2014. As part of his return, Giorgio Armani decided to work on the logo in order to improve its legibility and aesthetics, establishing empathy with its young market.

keywords

Fashion / New York / Logotype / Typography / Monogram

pin

the objective

Armani Exchange was launched, initially, in conjunction with a company responsible for the production and distribution of the brand. Over the years, Giorgio Armani re-acquired more participation and returned back to full ownership in 2014. As part of his return, Giorgio Armani decided to work on the logo in order to improve its legibility and aesthetics, establishing empathy with its young market.

the solution

In collaboration with the Armani Exchange internal strategy department, we developed a new logo that's more modern and readable. The monogram and typographic logo are unified, attaining a strong and memorable positioning. The solution comes in company with a strategy of arranged typographical adjustments that work in the various brand applications including packaging and stationery.
— (A)

pin

The monogram and typographic logo are unified, attaining a strong and memorable positioning.

pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin