WELCOME TO OUR ONLINE SHOWROOM
BIENVENIDOS A NUESTRO SHOWROOM VIRTUAL
Добро пожаловать в наш онлайн-шоурум
우리 온라인 쇼롬에 오신걸 환영합니다
مرحبا بكم في معرضنا على شبكة الانترنت
欢迎来到我们的线上展馆
हमारे ऑनलाइन शोरूम में आपका स्वागत है

Violeta

BRANDING

pin

The client

Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. With more than 30 years in the hearts of the people of Buenos Aires, Violeta now plans to start up franchises in Miami, Florida.

keywords

Bakery /Argentina /Branding /Graphic Design /Packaging

pin

the objective

Design Violeta's new identity with the mission to communicate quality and sophistication without losing approachability.

the solution

Our proposal draws inspiration from Buenos Aires' coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta's three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta's excellence, but it also refers to the toasty color of bread right after it leaves the oven. — (A)

pin

Our proposal draws inspiration from Buenos Aires' coat of arms

pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin