Anagrama

Anagrama Night Out

2009-08-31 05:49:06 UTC

Fans of Blade Runner & Oscar Niemeyer Since 2099.

Anagrama Feat. Marcomaschuy.com

Havana

2009-07-29 00:11:46 UTC

Havana night club art.

Havana night club art detail.

Havana night club art detail.

Landscape

2009-07-27 17:09:38 UTC

Poster detail.

Nature inspired poster.

Poster detail.

Poster detail.

Selekto

2009-07-22 23:01:51 UTC

Damian Lazarus flyer.

Loco Dice flyer.

Object Not Found

2009-07-02 00:23:39 UTC

Website.

Website.

Event invitation.

Artistic collaboration project directed by conceptual artist Rubén Gutiérrez. A non-profit organization whose mission statement is to promote knowledge and appreciation of contemporary art through research, production and intertextual objects exhibitions.

For this project, an invitation system was developed for each of the organized events by the organization. A website with dynamic content and basic peripherals were also produced. We will be probably collaborating in the future.

Nrmal

2009-06-30 18:06:29 UTC

Sebastian Tellier Flyer, December 2008.

Sebastian Tellier Flyer, December 2008.

Yelle Flyer, October 2008.

Reforestación Extrema

2009-06-24 21:02:18 UTC

Reforestación Extrema is a non-profit organization searching the reforestation of lost green areas and trees in different cities in Mexico. They are in charge of renewing sidewalks, parks and public spaces as well as the conservation of mature trees in the cities.

For this brand, we decided to use a logotype that made reference to a natural figure, in this case a tree that represented the actions and vision of Reforestación Extrema. This solution allows the use of stencil application for urban surfaces with a simple and easy to replicate figure.

Business card.

Letterhead sheet.

Selekto

2009-06-24 02:21:58 UTC

Flyer for Damian Lazarus concert (late 2008).

Selekto

2009-06-24 02:17:35 UTC

In 2007 we used to design flyers for electronic music events in Guatemala under the "Selekto" brand. Selekto was one of our clients with the most creative capacity and openness to new ideas. This creative liberty got to the point where the logotype was not used as much and instead, the flyer designs mutated accordingly to what we thought was adequate to the moment.

For this project, in which two of the most outstanding female Dj's from the United States were involved, we designed two flyers that when being arranged together would look as a flyer series with little differences among them. Discrete, simple and feminine.

Flyer.

Velvet

2009-06-23 21:29:48 UTC

Special edition envelope and invitation.

Special edition envelope and invitation.

Flyer.

Flyer.

Pocket sized flyer.

Our client, in this case, wanted to focus on the elite market of the city for this night club. The brand development had to reflect elegance, sophistication, vanguard and style. We decided to create two different logotypes. One of them with an iconic design and another with a modern and elegant typographic design suggesting the name of the night club. These two logotypes are managed separately in a parallel manner.

For the iconic logotype, we proposed a stylized illustration of a roman emperor crown, a classic reference to elegance and aristocracy. The final result successfully reflects the concepts the client required to position the night club amongst the most exclusive night-life businesses in the city.

Roman emperor crown Vlvt emblem.

Estudio Habitat

2009-06-23 21:03:50 UTC

This project consisted in developing the corporate image for Estudio Hábitat, a modern architecture design firm. Several creative solutions, all related to architecture, were explored to get to the final design solution.

The spaces, aesthetics and human diversity as principles inherent to architecture were abstracted until a formal level of conceptualization was achieved that allowed visual representation of a company owned language.

Business cards.

Folder.

Letterhead sheet.

Letterhead sheet.

Peripherals.

Al Fresco

2009-06-23 20:39:05 UTC

Take-out bags.

Drinks and ice cream cups.

Food menu, desserts menu and drinks menu.

Al Fresco is a gelato and bistro establishment. Hand crafted ice cream and detailed attention in your food preparation from pizzas elaborated in a wood oven to paninis and sandwiches with the finest ingredients. High quality products at affordable prices in a kind and family oriented place.

Our work consisted in interpreting the company business plan, transmitting the message of a committed to deliver excellent quality foods brand maintaining affordable prices.

To communicate the established values, a hand-crafted illustration language was developed. This language was based on light laid traces achieving value accentuation on the kindness of the brand. The aesthetic counterpoint of elegant tones, sepia and golden colors was manipulated to help and allow the quality inherent to the foods to stand out.

It was very important to allow the brand to have a sufficiently elastic language to expand it to other areas. Even though the restaurant has not been open for a long time, it has become a reference for other gelato establishments around the city.

La Bonetera

2009-06-23 18:14:09 UTC

La Bonetera is a store dedicated to selling jewelry and accessories at affordable prices. They also commercialize a selection of antiques. The objective was to create a brand system that allowed it to be used economically in all of its products and packages.

More that 20 custom made stickers were developed. The logo typography was hand traced using strong accentuations in contrast with the traces widths.

Business cards.

Sticker set.

Logo.

Logo.

Sangre De Mi Sangre

2009-06-23 17:20:32 UTC

Interior.

Special edition brochure to be distributed in fashion conventions around the world. It was important to respect the established brand to generate a meaningful and desirable object that needed to be pleasant to sight and touch.

The Brochure works like a canvas that show the jewels without distractions
The design emphasizes the simplicity of the materials that were used.

B&R

2009-06-23 15:47:13 UTC

B&R is a legal assessment and services firm. The alliance of two previous agencies, which occurred recently, generated a new firm. The main objective of this project was to make the new firm communicate in the same way International legal entities communicate, thinking in long term continuous growth.

We believe that a company´s identity not only must make a promise of who the company is, but also promise its future.

Envelope.

Business card.

Letterhead sheet.

Grouped peripherals.

Selekto

2009-06-23 15:23:54 UTC

"Laser series", was the name given to this edition of flyers for the Selekto brand. The idea was centered on using only one type, in this case, Berthold Akzidenz Grotesk.

Laser typical colors were used along with over-saturated colors and a geometrically custom designed pattern for each piece with a UV spot finish.

Flyer.

Flyer

Flyer detail.

Flyer detail.

La Fábrica Del Taco

2009-06-22 21:47:03 UTC

This project, in collaboration with Lucas, was created for a Mexican restaurant in Argentina. It was a very gratifying project mainly because we consider our gastronomic tradition as one of the greatest Mexican cultural legacies which has become an ambassador our identity in other countries. Taking this into account, the design process was conceived adapting references from the Mexican pop culture, specifically, custom hand made signage which typically uses uses saturated neon colors, a very simple symbology and an ingeniously traced typography.

The visual communication had to be easily understood mainly because the culinary "taco" culture in Argentina is non existent. We took, as a result, the typical Mexican taco stand colors mixing them in such a way that when combined with the typographic and iconic elements it would communicate tradition and modernity. This was essential as the restaurant is located in the Palermo Soho zone in Buenos Aires. The result was a high-end taco restaurant that aims at a young and demanding market filled with new experiences.

Menu and business cards

Flyer.

Brand positioning posters.

Business card detail.

The Art of Becoming Knowable, Likeable and Trustable.

2010-03-05 00:00:00 UTC

This word sounds so familiar and at the same time when thinking of how to define it a blank mind doesn’t come in handy. The intention of these next paragraphs is finding a way to get rid of that blank mind when thinking of the word branding.

Each day there are more new businesses and products, and with a competitive field that –thanks to the Internet- now reaches the whole world, brands are more indispensable than ever.

This concept has its history and while some might link it to the Old West, where brand symbols were burned onto the hides of steers and stallions in order to identify livestock that may have ventured, others go even farther back in time, up to the medieval age when makers would mark from a loaf of bread to gold and silver products. The truth is that this concept goes back 5,000 years.

The purpose of branding relies in to developing, maintaining, and looking after a positive image, high awareness and product preference in customers mind. In branding perception is the key, there has to be a clear definition of what a brand represents, what it stands up for, and what’s the first thing that pops up, in a consumers mind while thinking of the brand.

Branding terminology is a language unto itself, Branding for Dummies, presents some important terms:

Brand: A promise about who you are and what benefits you deliver that gets reinforced every time people come in contact with any facet of your business.

Brand Identity: The marks that visually present your brand, the foundation of your brand, usually in the form of a logo, symbol or a unique typestyle.

Brand Image: the set of beliefs about what your brand in and what it stands for that exist in the customer’s mind as a result of associations with you and your name.

Branding: The process of building a positive collection of perceptions in your customer’s mind.

Brand position: Hoy your brand fits in with and relates to various other brands within your competitive market.

Brand management: Controlling the presentation of your brand identity and brand message across your entire organization and through all media and communication outlets.

Brand Equity: The value of your brand as an asset, based on its qualities, reputation as well as the commitment and demand it generates. A valuable brand results in customers relationships that secure future earnings by developing brand passion and loyalty.

Caramela Behind the scenes.

2009-12-10 00:00:00 UTC

New Store Design.

2009-11-24 00:00:00 UTC

A quick overview of our team's interior design process for our new French friends, Theurel & Thomas, a boutique-style pattiserrie located in San Pedro, Mexico

Anagrama Feat. Roberto Treviño & German Deheza.

Special Thanks to Carlos Enderle.

Customer Lifetime Value. A Very Interesting Metric.

2009-09-24 00:00:00 UTC

Customer Lifetime Value, is an indicator that companies can use to measure the value of their customers in a period of time. It can be defined as “The sum of accumulated cash flows - discounted using the weighted average cost of captial (WACC)- of a customer over his or her entire lifetime with the company.” CLV focuses on customer service and long-term customer satisfaction, instead of short-term sales.

In other words, it is “as simple” as estimating the value a customer relationship represents to a company along the life span of such relationship. This great idea has been present for some time now but it has really stood out recently thanks to a change in vision from a client-based to a product-based one.

By using CLV marketing approaches, companies can make consistent decisions over time about client classification and retention, campaign dimensioning, product value proposal assessments and can help in determining the level of resources to be spent on each customer segment.

Which Prospects and Customers Should We Acquire, Retain or Grow?

Which Should We Not?

How Much Resources Should We Spend in These Activities?

We will explain CLV concept and techniques in detail trying to answer these questions in parts 2 and 3 of this blog post...

Branding as an International Market Penetration Strategy.

2009-09-14 00:00:00 UTC

Companies investing in their efforts to grow and introduce products and services into other countries rapidly become aware of important aspects and needs of a successful market penetration strategy.

A well defined and executed brand, design, intellectual property and human resources are essential elements of such strategy.

Khoo Wee Lin of International Enterprise Singapore, an organization working to promote overseas growth of Singapore based enterprises, has pointed out that these elements assist in adding customer value or in differentiation from the many companies offering similar products and services around the world.

According to Khoo, the key goal of branding is to make a difference and shape consumer behavior. She adds that it ensures steady sales and profit growth plus lower acquitision or retention costs. It also ensures a premium price over weaker brands, strong barriers to enry for competitors and staff retention.

As companies set up operations in a new country and become aware of its new market, they strive in a search for obtaining the correct “formula” that will allow them to survive and grow. As it turns out, branding has been strongly identified as one of the key elements in that formula as companies begin to find their niche among strong competitors in those new markets.

One of the most important elements of the branding strategy is consistency. The brand must be properly aligned with the company’s core values. Design plays an important role in communicating brand values, creating new market segments and strengthening emotional bonding with consumers.

Management is the other very important side of branding and market penetration strategy. Management must be convinced and prepared to correctly manage brand strategy and optimize resulting benefits and returns. For many companies, design is perceived as a cost, rather than as an investment mainly because its returns are not immediately visible or their benefits are too complex to measure.

Engaging brand management in the appropiate way helps companies to confidently set up collaboration negotiations with local companies in the new country. It also aids them in the process of licensing and franchising for future expansion and growth. Brand strategy must be flexible so that it can be continually adjusted to close gaps in foreign cultures and meet global trends.

What Really Adds Value to Product Design.

2009-09-02 00:00:00 UTC

What Really Adds Value in Product Design.

Dieter Rams has brought us since the 50’s, diverse product designs that range from home appliances to personal devices such as calculators, clocks and even razors.

His work at German appliance manufacturer, Braun, set a very high standard in product design and still influences design of modern products and appliances that we interact with.

His legacy was born after dedicating his whole life to the development of products with design based in usability and rigurous studies that supported development and attention to detail in each one of his creations.

Motivated to make simplicity and functionality stand out in each of his designs, stripping them down to the basics without “removing the poetry,” as he said, he was able to introduce fresh aesthetics always using new materials, comprehensive and coherent graphic design as well as friendly control panels achieving products that even today have a modern look and feel.

His trascendent designs can be recognized today with devices such as the “606,” a modular storage system developed in 1960 for furniture manufacturer Niels Vitsoe.

For many years, the 606 has been considered a product with a design close to perfect. It was mantained in production for several decades and even today, clients who acquired it in the 60’s can obtain replacement parts and updates to extend or adapt it.

Decades before anyone could even know or hear anything about sustainability, his adherence to the value of trascendent design stands out in the tendency of a world frequently filled up with, what Rams calls “visual pollution” and “superficila, throw-away culture”.

In his own words, “Regardless of how the world may change, it needs people who act with conviction. But this only works in conjunction with equally convinced collaborators, managers, technicians and design teams. As I have always told my students: ‘Designers have to be optimists first and foremost!’”

His good and sustentable design ethics is based on the need of a strategy that can only be acquired through the collaboration of different people and disciplines involved in product design including the clients.

Rams reminds us that the path to humility, usefulness, simplicity and design long term vision is what we should really be considering in a world suffering from resource scarcity.

His 10 famous design principles regardign good design are enlisted as follows:
Good design...

1 Is innovative.
2 Makes a product useful.
3 Iis aesthetic.
4 Helps a product to be understood.
5 Is unobtrusive.
6 Is honest
7 Is durable
8 Is consistent to the last detail.
9 Is concerned with the environment.
10 Is as little design as possible.

Pricing Procedure

2009-08-30 00:00:00 UTC

This blog posting is temporarily only available in Spanish. We apologize for any inconvenience.

This blog posting is temporarily only available in Spanish. We apologize for any inconvenience.

The Return Of The King

2009-08-23 00:00:00 UTC

Ferrari 458 Italia / V8 / 562 bhp / 9,000rpm.

Frontal perspective view.

Back perspective view.

Top view.

Understanding Comics

2009-08-16 00:00:00 UTC

Being a creative studio constantly providing solutions to communication issues, we have always perceived subcultures as very interesting social phenomena, not only as objects of study, but also as inspiration sources.

Sometimes, above our will to get to know new things, we have to fight against strong stereotypes in order to submerge into these new experiences. When it is about comic readers or fans, a lot of resistance exists...

mek7xr9tjb

Scott McCloud´s Understanding Comics is a book about the theory behind iconic management and sequential art. The book talks about semiotics and symbology and was created the same way comics are created. Thanks to this, along the lectures, we can appreciate how easy it is for this type of media to express almost any idea. This book is the key for anyone dedicated to visual communications in order to learn and have the option of using these valuable resources.

To think outside of the box, we first need to spend part of our day living outside of it and being sensible to these kind of stimuli. This book gives the reader a new perspective on managing communications through imagery, thanks to the image secuences found in it.