Anagrama http://www.anagrama.com/blog Anagrama | Branding en Bliss Health 2014-11-25 16:00:23 UTC http://www.anagrama.com/home/portafolio/193-bliss-health <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/193/Thumb-BlissHealth.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1529/01.jpg'> <br/><br/> <span id='description_a'>Bliss Health is a brand of all-natural cleansing and detoxifying juices that use only organic ingredients and are formulated in a custom step-by-step program for each individual customer. Our design proposal draws inspiration from vintage pharmaceutical labels, using a clear and simple visual language that allows the products' purity and vivid colors to stand out. The use of silver in the logo and packaging is a nod towards Bliss Health's method of cold pressing all of their juices, which is the best way to maintain all their ingredients and nutrients as intact and fresh as possible. </span> <br/><br/> <span id='description_b'>In order for the consumer to easily follow the step-by-step program, we designed a not only beautiful, but functional and very easy system using the brand's dots as numerical visual references. For example, the first bottle in the program is missing one black dot, the second is missing two, the third is missing three, and so on. This way, the customer can easily keep track of his custom detoxifying program thanks to the lively appearance of the juice's colors in the label.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1530/02.jpg'> <br/><br/> Logotype <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1531/03.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1532/04.jpg'> <br/><br/> User manual <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1533/05.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1534/06.jpg'> <br/><br/> Tote bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1535/07.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1536/08.jpg'> <br/><br/> Brand brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1537/09.jpg'> <br/><br/> Starter Kit <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1538/10.jpg'> <br/><br/> Label <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1539/11.jpg'> <br/><br/> Envelope <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/193-bliss-health Downcity Outfitters 2014-11-18 14:34:06 UTC http://www.anagrama.com/home/portafolio/192-downcity-outfitters <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/192/THUMB_Downcity2.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1516/01.jpg'> <br/><br/> <span id='description_a'>Downcity Outfitters is a specialized boutique in Providence, Rhode Island that sells premium outdoors clothing and gear. Embracing the local community and camping culture, Downcity brings together locally crafted goods and exclusive hiking, climbing and camping equipment, making it the go-to place for any nature aficionado. <br /> <br />Inspired by open-air and camping environments, the brand explores freedom and space in a modern, simple way with its freehand logotype.</span> <br/><br/> <span id='description_b'>The custom traced typography represents two things: first, the brand’s honest intentions in providing only products of high-quality craftsmanship. And second, it has a touch of nostalgia that relates to the old-school specialty shops of typical American small towns at the turn of the century, a nod to simpler, more carefree times.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1517/02.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1518/03.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1519/04.jpg'> <br/><br/> Garment tags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1520/05.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1521/06.jpg'> <br/><br/> Envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1522/07.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1523/08.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1524/09.jpg'> <br/><br/> Grand opening invitation <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1525/10.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1526/11.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1527/12.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1528/13.jpg'> <br/><br/> Garment tag <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/192-downcity-outfitters Neat Confections 2014-11-11 15:17:17 UTC http://www.anagrama.com/home/portafolio/191-neat-confections <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/191/THUMB_NeatConfections.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1505/02.jpg'> <br/><br/> <span id='description_a'>Neat Confections is a Mexican pastry shop that offers special confections that go perfectly with a good Rosé wine or a nice cup of tea. Their handmade cookies and pastries are made with varied organic spices and fruity scents that complement any light wines' flavor. Each and every cake and cookie is baked and prepared in the most impeccable and flawless way possible, with no added decorations, in order to place the savory experience on center stage. <br /> <br />Perfection is the main character in our branding proposal. The quality of the product is reflected by the pureness of the packaging design.</span> <br/><br/> <span id='description_b'>The silver chrome surfaces in every piece allow the confections to stand out. The slight touch of neon pastel color on the labels add warmth and functionality. Our branding proposal not only upraises the confections and the brand's innovative idea of pairing them with wine, but it also provides a feeling that the pastries themselves are a tribute to taste, just as the tagline remarks. <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1506/03.jpg'> <br/><br/> Shortbread packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1507/04.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1508/05.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1509/06.jpg'> <br/><br/> Shortbread packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1510/07.jpg'> <br/><br/> Banana cake <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1511/08.jpg'> <br/><br/> Silver folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1512/09.jpg'> <br/><br/> Shortbread packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1513/10.jpg'> <br/><br/> Shortbread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1514/11.jpg'> <br/><br/> Shortbread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1515/12.jpg'> <br/><br/> Silver shortbread packaging <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/191-neat-confections Buddhafields 2014-11-04 01:23:04 UTC http://www.anagrama.com/home/portafolio/190-buddhafields <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/190/Thumb_BuddhaFields-2.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1496/01.jpg'> <br/><br/> <span id='description_a'>Buddhafields is a holistic center and hotel located in Valle de Bravo, Mexico. The center offers tranquility and a variety of services, such as yoga clases, spa and zen meditation, to improve each visitor's quality of life. Buddhafields also houses a restaurant that serves organic food that helps purify and detoxify the body. </span> <br/><br/> <span id='description_b'>Our design proposal is inspired by the delicate brush strokes of Tibetan calligraphy, which, together with the color palette, stimulate energy and warmth in the brand. The ripped paper detail reflects modernity, while the finely detailed traditional emblem provides balance, giving the brand the authority and sacred wisdom of Buddhist temples.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1497/02.jpg'> <br/><br/> Emblem <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1498/03.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1499/04.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1500/sitio.jpg'> <br/><br/> Spa menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1501/06.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1502/07.jpg'> <br/><br/> Yoga mat <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/190-buddhafields Reston Capital 2014-10-28 13:54:48 UTC http://www.anagrama.com/home/portafolio/189-reston-capital <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/189/Thumb_Reston.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1489/01.jpg'> <br/><br/> <span id='description_a'>Reston Capital is a financial advisory firm located in Reston, Virginia. It provides knowledgeable asset management services to individuals willing to invest, helping them work toward achieving their financial goals, to grow, protect and preserve their investments throughout their lifetime. <br /> <br />Reston Capital’s brand identity design draws its distinction from the local vegetation.</span> <br/><br/> <span id='description_b'>As it is known, the city of Reston was built in wooded areas of oak, maple, sycamore and the Virginia pine. Our design proposal reflects it’s intention to bring together local environmental elements and the individuality the brand values offer, maintaining a consistent professional image.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1490/02.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1491/03.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1492/04.jpg'> <br/><br/> Membership invitation brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1493/05.jpg'> <br/><br/> Membership invitation brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1494/06.jpg'> <br/><br/> Editorial work <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1495/07.jpg'> <br/><br/> Financial strategy manuals <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/189-reston-capital Carlotta 2014-10-21 04:22:46 UTC http://www.anagrama.com/home/portafolio/188-carlotta <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/188/Thumb_Carlotta.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1475/01.jpg'> <br/><br/> <span id='description_a'>Carlotta is a traditional Mexican style bakery, where folkloric pastries such as “conchas”, cakes and “buñuelos” are prepared. <br /> <br />Our brand proposal adopts graphic styles from Mexico during “El Porfiriato”, a historical period in which the country was under the control of president Porfirio Diaz, a man heavily influenced by French customs, art and architecture. We used official documents from that era as main visual references to redesign those classic typographic styles.</span> <br/><br/> <span id='description_b'>The brand embraces delicacy and elegance, both represented in the subtle arrangement of flowers as the main pattern. This element rounds up our identity design proposal, integrating each piece together with a black frame to settle the movement it creates, thus preserving the brand's delicate personality.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1476/02.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1477/03.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1478/04.jpg'> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1479/05.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1480/06.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1481/07.jpg'> <br/><br/> Packaging design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1482/08.jpg'> <br/><br/> Jam jars <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1483/09.jpg'> <br/><br/> Tea packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1484/10.jpg'> <br/><br/> Envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1485/11.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1486/12.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1487/13.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1488/14.jpg'> <br/><br/> Packaging design <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/188-carlotta Imprimerie du Marais Notebook 2 2014-10-07 13:36:40 UTC http://www.anagrama.com/home/portafolio/187-imprimerie-du-marais-notebook-2 <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/187/T1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1455/01.jpg'> <br/><br/> <span id='description_a'>Anagrama was invited to collaborate by Parisian printer Imprimerie du Marais, along with seven acclaimed agencies around the world, on a project to design a second round of notebooks using their vast collection of excellent print effects and techniques, such as hot foil stamping, microembossing, silk screening and sown binding. With the support of Arjowiggins Creative Papers, Imprimerie du Marais launches this project resulting in another final package of eight unique notebooks. <br /> <br />Within our design proposal, we fused two main concepts. One of them is the technical language of printing production, such as small gestures like die cut lines, color and grayscale registration marks, with the purpose of adding value to the general concept.</span> <br/><br/> <span id='description_b'>In addition, the idea is fused with the concept of technology and hardware, using a Motherboard as inspiration for its patterns to create forms through the notebook’s cover space. The design served as a tribute to the complexity and technicality of the printing process, a gesture that pointed to this dying art form's glorious existence. The idea was to take everything to the extremes using every resource offered. The result is a composition reminiscent of an experimental printing test, a printed glitch from a parallel universe, a sudden malfunction, a phenomenon that sometimes creates unintentional but interesting textures with the information a system is using.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1456/02.jpg'> <br/><br/> Notebook 2 by Anagrama <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1457/03.jpg'> <br/><br/> Welcome page <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1458/04.jpg'> <br/><br/> 3D foil stamping and design concept detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1459/05.jpg'> <br/><br/> Open notebook cover <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1460/06.jpg'> <br/><br/> Gold 3D Foil Stamping and binding detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1461/07.jpg'> <br/><br/> Gold 3D Foil Stamping detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1462/08.jpg'> <br/><br/> Color registration and grayscale marks design details <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1463/09.jpg'> <br/><br/> Cover <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1464/10.jpg'> <br/><br/> Open notebook cover <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1465/11.jpg'> <br/><br/> Binding and Emboss details <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1466/12.jpg'> <br/><br/> Pantone gradient <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1467/13.jpg'> <br/><br/> Notebook's interior design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1468/15.jpg'> <br/><br/> Notebook's interior design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1469/16.jpg'> <br/><br/> Notebook spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1470/17.jpg'> <br/><br/> Notebooks <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1471/18.jpg'> <br/><br/> Cover details <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1472/19.jpg'> <br/><br/> Covers <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1473/20.jpg'> <br/><br/> Binding detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1474/21.jpg'> <br/><br/> Work credits <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/187-imprimerie-du-marais-notebook-2 Breakfast Club 2014-09-30 05:37:40 UTC http://www.anagrama.com/home/portafolio/186-breakfast-club <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/186/T1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1434/01.jpg'> <br/><br/> <span id='description_a'>Breakfast Club is a luxury delivery service located in Saudi Arabia that brings breakfast straight to your front door with the impression of receiving a much desired package by post, complete with postcards, stamps and stickers attractively sealed with patterned tape. <br /> <br />Our branding proposal for Breakfast Club takes inspiration from traditional postal imagery and elements, such as stamps, seals and stickers over Kraft paper, the traditional postage packaging material. </span> <br/><br/> <span id='description_b'>Even so, Breakfast Club is a brand that preserves simplicity and cleanliness in its vintage style. The main brand icon is based in the sound of birds singing in the morning, making it the secondary concept, along with a color palette inspired in bright sunshine and the blue morning sky.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1435/02.jpg'> <br/><br/> Logotype <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1436/03.jpg'> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1437/04.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1438/05.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1439/06.jpg'> <br/><br/> Packaging design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1440/07.jpg'> <br/><br/> Brand postcards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1441/08.jpg'> <br/><br/> Juice bottles <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1442/09.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1443/10.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1444/11.jpg'> <br/><br/> Jam & cheese platter <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1445/12.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1446/13.jpg'> <br/><br/> Quality certificate <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1447/14.jpg'> <br/><br/> Brand context <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1448/15.jpg'> <br/><br/> Peanut butter jars <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1449/16.jpg'> <br/><br/> Beverage cup <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1450/17.jpg'> <br/><br/> Cup of tea <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1451/18.jpg'> <br/><br/> Apricot jam and bread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1452/19.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1453/20.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1454/21.jpg'> <br/><br/> Brand postcards <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/186-breakfast-club Argo 2014-09-23 13:47:56 UTC http://www.anagrama.com/home/portafolio/185-argo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/185/THUMB.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1419/01.jpg'> <br/><br/> <span id='description_a'>Argo is a consultant’s agency located in Rumania. People who are part of this firm, specialize in art investigation and history with a main objective: Discover new artistic work. <br /> <br />As a consultant’s agency we created a modern museum-like sensation using a simple color palette. </span> <br/><br/> <span id='description_b'>In addition, an emblem inspired on a compass is implemented for the sole purpose of highlighting the brand's main function, to discover artwork. <br /> <br />Argo utilizes it’s own art pieces for its brand communication achieving a sense of belonging and pride to their own work.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1420/02.jpg'> <br/><br/> Brand Icon <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1421/03.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1422/04.jpg'> <br/><br/> Folder & sketchbook <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1423/05.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1424/06.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1425/07.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1426/08.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1427/09.jpg'> <br/><br/> Sketchbook <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1428/10.jpg'> <br/><br/> Artwork containers <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1429/11.jpg'> <br/><br/> Artwork <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1430/12.jpg'> <br/><br/> Brand postcards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1431/13.jpg'> <br/><br/> Sketchbooks <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1432/14.jpg'> <br/><br/> Brand posters <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1433/15.jpg'> <br/><br/> Brand poster <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/185-argo Redberry 2014-09-09 02:19:34 UTC http://www.anagrama.com/home/portafolio/184-redberry <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/184/Thumb-4.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1401/01.jpg'> <br/><br/> <span id='description_a'>Redberry is a shoe store looking to adopt the typical American footwear retailer / outlet store vibe. The idea of the store is to introduce the American concept of providing branded footwear at affordable prices for the general public. <br /> <br />Our branding proposal takes off from the store's name, Redberry. So we designed an iconic logo based on the simplification of a raspberry's unique shape. On the other hand, the typographic style and the main single-color selection within the identity act as the contributing factor that defines the brand with an industrial / modern style. <br /></span> <br/><br/> <span id='description_b'>Following this concept, our interior design proposal uses industrial materials, such as metal and concrete, to immerse the consumer in a factory-like setting with a modern twist that comes from the brand's look and feel. The use of raw finishes in the interior design, such as the gridded metal shelves, increases the brands industrial feel and rounds it up perfectly.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1402/02.jpg'> <br/><br/> Logotype <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1403/03.jpg'> <br/><br/> Packaging design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1404/04.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1405/05.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1406/06.jpg'> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1407/07.jpg'> <br/><br/> Façade detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1408/08.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1409/09.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1410/10.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1411/11.jpg'> <br/><br/> Interior lighting detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1412/12.jpg'> <br/><br/> Branded t-shirt <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1413/13.jpg'> <br/><br/> Shopping bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1414/14.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1415/15.jpg'> <br/><br/> Poster <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1416/16.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1417/17.jpg'> <br/><br/> Interior air conditioning ducts <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1418/08.jpg'> <br/><br/> Store front <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/184-redberry Prehispanica 2014-09-02 03:06:31 UTC http://www.anagrama.com/home/portafolio/183-prehisp%C3%A1nica <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/183/Thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1390/A.jpg'> <br/><br/> <span id='description_a'>Prehispánica will be a traditional Mexican cuisine restaurant located in Guadalajara, Jalisco where you will be able to enjoy any typical Mexican dish. <br /> <br />The logotype was inspired, mainly on traditions and rites performed in Mexico in the days before the Spanish Conquest. The names for some products such as the wine, mezcal and sauces were based on the same idea. </span> <br/><br/> <span id='description_b'>The restaurant brand employs icons based on prehispanic tools used in the rites from that era. The color palette in Prehispánica is dark, representing the toughness of the era. At the same time, a silver foil is used on the logo printing a modern twist on the brand and its collateral.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1391/B.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1392/C.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1393/D.jpg'> <br/><br/> Their own wine bottle <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1394/E.jpg'> <br/><br/> Restaurant menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1395/F.jpg'> <br/><br/> Envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1396/G.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1397/I.jpg'> <br/><br/> Mezcal <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1398/J.jpg'> <br/><br/> Take-out bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1399/K.jpg'> <br/><br/> Silver foil detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1400/L.jpg'> <br/><br/> Sauce jars <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/183-prehisp%C3%A1nica Borealica 2014-08-26 04:39:05 UTC http://www.anagrama.com/home/portafolio/182-borealica <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/182/thumbfinal.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1376/GIF_web.gif'> <br/><br/> <span id='description_a'>Boreálica is a clinic that specializes in Whole Body Cryotherapy, a treatment that uses extremelly low temperatures to decrease inflammation, pain and muscle spasms, and increase cellular survival and muscle relaxation. Boreálica uses specialized cryogenic chambers where the patient is placed for a short duration of maximum three minutes. Patients describe the experience as invigorating and helping them cope with problems such as stress, insomnia, rheumatism, joint pain, itching and psoriasis.</span> <br/><br/> <span id='description_b'>Our proposal draws inspiration from the most frigidly cold places on Earth, the North and South poles. Using a frosty color palette of white, grey and holographic foil we communicate the nature of Boreálica's glacial services. The monogram is designed based on the traditional symbolic representation of temperature, using the signs around Boreálica's "B" to round up the brand's cool factor. Overall, we strived to create a brand that would convey the values of health, technology and hygiene to a target market consisting of professional athletes and health-conscious people.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1377/BoFinal.jpg'> <br/><br/> Interior signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1378/GG.jpg'> <br/><br/> Logotype <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1379/AAAAAAFinal.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1380/KK.jpg'> <br/><br/> Stationery & invitation cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1381/01_baja.jpg'> <br/><br/> Invitation <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1382/EE.jpg'> <br/><br/> Treatment kit <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1383/final_tarjeta.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1384/Bolsa.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1385/final_HM.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1386/CC.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1387/JJ.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1388/II.jpg'> <br/><br/> Brand signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1389/Kit.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/182-borealica Violeta 2014-08-12 14:01:52 UTC http://www.anagrama.com/home/portafolio/181-violeta <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/181/thum.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1362/1.jpg'> <br/><br/> <span id='description_a'>Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. With more than 30 years in the hearts of the people of Buenos Aires, Violeta now plans to start up franchises in Miami, Florida. <br /> <br />We designed Violeta's new identity with the mission to communicate quality and sophistication without losing approachability.</span> <br/><br/> <span id='description_b'>Our proposal draws inspiration from Buenos Aires' coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta's three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta's excellence, but it also refers to the toasty color of bread right after it leaves the oven.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1363/1a.jpg'> <br/><br/> Logo <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1364/2.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1365/3.jpg'> <br/><br/> Bakery packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1366/3a.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1367/4.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1368/5.jpg'> <br/><br/> Bakery packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1369/7.jpg'> <br/><br/> Sweet bread wrapping <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1370/8.jpg'> <br/><br/> Baguette bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1371/L.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1372/10.jpg'> <br/><br/> Cake box <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1373/11.jpg'> <br/><br/> Box pattern detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1374/12.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1375/13.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/181-violeta Mamva 2014-08-05 02:20:04 UTC http://www.anagrama.com/home/portafolio/180-mamva <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/180/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1340/1.jpg'> <br/><br/> <span id='description_a'>MAMVA is a popular health-food restaurant located in San Pedro Garza García, Mexico that serves fresh smoothies, juices, salads and paninis. Our proposal uses symbolism and easy, simple language to communicate friendliness and natural health. Drawing from the idea that eating healthy is the best medicine, we featured the snake thanks to its status as a symbol of health and medicine since ancient times. <br /> <br />The color palette and rough materials give a care-free tropical vibe. The logotype presents a built-in, all-in-one practical guide to everything Mamva, such as its schedule and phone number. The brand also uses a simpler version of the logo in seal form, a nod towards its excellent food quality.</span> <br/><br/> <span id='description_b'>Finally, reaching across the branding spectrum to the shop interiors, the plant stalks pattern tightly rounds up the entire brand. <br /> <br />The interior design, with its enduring use of undisguised materials such as concrete, wood and marble, strives to be as honest as possible. The design embraces nature, so we included special space to plant vegetation. In addition, the ceiling has a unique and dynamic form inspired on the natural topography of mountainous ranges. The geometric ceiling amidst the steel furniture creates the perfect balance between modernity and warmth.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1341/2.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1342/3.jpg'> <br/><br/> Restaurant entrance <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1343/4.jpg'> <br/><br/> Sandwich packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1344/5.jpg'> <br/><br/> Food packaging design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1345/6.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1346/7.jpg'> <br/><br/> Counter <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1347/8.jpg'> <br/><br/> Menu and shelves detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1348/9.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1349/10.jpg'> <br/><br/> Take-out bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1350/11.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1351/12.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1352/13.jpg'> <br/><br/> Ceiling detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1353/14.jpg'> <br/><br/> Restaurant interiors featuring plant life <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1354/15.jpg'> <br/><br/> Waxed paper <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1355/16.jpg'> <br/><br/> Postcard <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1356/17.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1357/18.jpg'> <br/><br/> T-shirt front <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1358/19.jpg'> <br/><br/> T-shirt side <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1359/21-1.jpg'> <br/><br/> Bathroom mirror detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1360/21.jpg'> <br/><br/> Exterior building signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1361/22.jpg'> <br/><br/> Tarjetas de presentación <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/180-mamva Hacienda Fundadores 2014-07-29 13:37:42 UTC http://www.anagrama.com/home/portafolio/179-hacienda-fundadores <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/179/hacienda_fundadores_thumbnail.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1325/A.jpg'> <br/><br/> <span id='description_a'>Hacienda Fundadores is a charming hacienda that hosts events located in San Pedro, Mexico. For many generations, it has hosted many of San Pedro's elite families' events, such as weddings and quinceañeras, in its grand and cozy gardens and ballrooms. Hacienda Fundadores is a landmark in its neighborhood, properly named Fundadores after the hacienda.</span> <br/><br/> <span id='description_b'>Anagrama was charged with the mission to breathe new life to this much cherished establishment. We kept the brand classic and traditional while working at elevating its legacy. The emblem features Hacienda Fundadores' most iconic structure: an old watermill wheel that used to function at the now dried-up lake at the hacienda. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1326/B.jpg'> <br/><br/> Corporate Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1327/C.jpg'> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1328/D.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1329/E.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1330/F.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1331/G.jpg'> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1332/H.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1333/I.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1334/J.jpg'> <br/><br/> Foil detail on letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1335/K.jpg'> <br/><br/> Gift bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1336/L.jpg'> <br/><br/> Folder insert for business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1337/M.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1338/N.jpg'> <br/><br/> Flyers <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1339/O.jpg'> <br/><br/> Gift bouquet <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/179-hacienda-fundadores Madii & Dylan 2014-07-22 13:30:31 UTC http://www.anagrama.com/home/portafolio/178-madii-dylan <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/178/thumb1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1311/1_anagrama.jpg'> <br/><br/> <span id='description_a'>Madii & Dylan is an Australian line of natural, eco-friendly children's products that range from soft cleansing flannels to cozy hypoallergenic pillows. Their products are made with incredible air-spinning technology that naturally resists dust mites, mildew and bacteria. Also, they're specially designed to align the spine, support the neck and keep children's heads elevated so they can breathe freely while resting. </span> <br/><br/> <span id='description_b'>Our job was to transmit the brand's most important values: friendliness, cleanliness, comfort and honesty. We kept the brand colors crisp and gender neutral. The logo uses a light and clear typeface that draws attention not to itself but to the brand's main character: the ampersand. The ampersand was designed to function as an icon, an icon that reflects the brand's innocence and cleanliness: it's designed to look like a cross between an ampersand and a rubber ducky.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1312/1.jpg'> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1313/2.jpg'> <br/><br/> Corporate Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1314/6.jpg'> <br/><br/> Pillow packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1315/5.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1316/8.jpg'> <br/><br/> Product label <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1317/12.jpg'> <br/><br/> Corporate envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1318/13.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1319/9.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1320/11.jpg'> <br/><br/> Product label detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1321/10.jpg.jpg'> <br/><br/> Product labels <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1322/3.jpg'> <br/><br/> Flannel packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1323/4.jpg'> <br/><br/> Label detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1324/7.jpg'> <br/><br/> Pillow <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/178-madii-dylan T4Turban 2014-07-08 04:48:24 UTC http://www.anagrama.com/home/portafolio/177-t4turban <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/177/thumb1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1299/1.jpg'> <br/><br/> <span id='description_a'>T4TURBAN is a line of custom-made turbans made specifically tailored for women. The brand was created by Saudi entrepreneur and fashion designer Rand AlBassam with the ambitious goal to revolutionize the middle Eastern hijab and revive the much-neglected turban. Based in Saudi Arabia, the brand uses stunning patterns and colors that are not only stylish, but also appropriate for the region's culture and tradition. Their online store not only offers their beautiful apparel to elegant women in the Middle East, but to fashionable ladies around the world as well.</span> <br/><br/> <span id='description_b'>The logotype, just like T4TURBAN's creations, is custom made to look modern and sharp, like the high-end fashion brand it is. In direct contrast to the logotype's cold frankness is the softer iconic gesture, a representation of what a T and a 4 would look like in an Arabic monogram. The color palette is fresh, feminine and reminiscent of bright, delicate spring gardens. The design layouts, with the highlights and out-of-the-box text, were carefully designed to communicate the brand's determined purpose of breathing life into Muslim women's headgear. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1300/2.jpg'> <br/><br/> Corporate stationary <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1301/3.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1302/4.jpg'> <br/><br/> Stationery and catalogue <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1303/5.jpg'> <br/><br/> White packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1304/6.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1305/7.jpg'> <br/><br/> Packaging and tag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1306/8.jpg'> <br/><br/> Press design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1307/9.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1308/10.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1309/11.jpg'> <br/><br/> Special edition packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1310/12.jpg'> <br/><br/> Packaging detail <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/177-t4turban Fundacion Capital 2014-06-30 23:56:10 UTC http://www.anagrama.com/home/portafolio/176-fundacion-capital <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/176/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1287/A.jpg'> <br/><br/> <span id='description_a'>Fundación Capital is a non-profit organization with several bases located in Latin America that centers its efforts in fostering new ideas to challenge the persistence of poverty and exclusion. Founded in 2009, the company has pioneered in inclusive finance and other innovative practices with the mission to eliminate poverty by providing access to training, capital and productive opportunities. Working closely with public and private sectors, Fundación Capital helps millions of poor families to live their ambitions and expand their resources.</span> <br/><br/> <span id='description_b'>Our design process started by taking inspiration from bees, symbols of hard work and organization in the animal kingdom. Since Fundación Capital is located in many countries in Latin America and has plans to expand further, we then turned the bee-like icon 90 degrees, transforming it into a pin, much like the ones on Google Maps. This way, we turned the very simple, striped, balloon-like symbol into a metaphor for generating hope by creating jobs and development in a variety of places.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1288/B.jpg'> <br/><br/> Bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1289/C.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1291/E.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1292/F.jpg'> <br/><br/> Black plastic envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1293/G.jpg'> <br/><br/> Tarjetas postales <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1294/H.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1295/I.jpg'> <br/><br/> Folder and business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1296/J1.jpg'> <br/><br/> Thank You Gift Box for contributors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1297/K.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1298/L.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/176-fundacion-capital Alberto Senties Catering 2014-06-24 13:19:25 UTC http://www.anagrama.com/home/portafolio/175-alberto-senties-catering <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/175/anagrama-thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1267/A.jpg'> <br/><br/> <span id='description_a'>Alberto Sentíes Catering is a brand focused on providing honest but surprising and authentic food experiences. Headed by renowned chef, Alberto Sentíes, the company boasts more than 10 years of experience and culinary excellence in northern Mexico. Its services extend from the creation of banquets big and small, to bar-tending and kitchen equipment rental, to educational courses and professional consultancy. <br /> <br />Our design proposal upraises Sentíes' authorship primarily by the use of a seal to communicate his gastronomic mastery.</span> <br/><br/> <span id='description_b'>The seal uses a typographical combination of Akzidenz Grotesk and Didot to to give it a surprising, elegant and modern touch. The vast play on typography found throughout the brand represents the chef's creative and expansive use of texture in his culinary creations. His style is clinically clean, precise and loyal to its location, the northeastern city of Monterrey in northern Mexico. The business card's odd foil patch is actually a piece of the city's iconic Cerro de la Silla silhouette.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1268/B.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1269/C.jpg'> <br/><br/> Packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1270/D.jpg'> <br/><br/> Logo detail on façade <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1271/E.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1272/F.jpg'> <br/><br/> Stationery detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1273/G.jpg'> <br/><br/> Façade textures <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1274/H.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1275/I.jpg'> <br/><br/> Silver foil on business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1276/J.jpg'> <br/><br/> Façade detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1277/K.jpg'> <br/><br/> Interior design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1278/L.jpg'> <br/><br/> Interior design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1279/M.jpg'> <br/><br/> Interior design detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1280/N.jpg'> <br/><br/> Specialty dessert <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1281/O.jpg'> <br/><br/> Façade <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1282/Q.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1283/R.jpg'> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1284/S.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1285/T.jpg'> <br/><br/> Take-out bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1286/U.jpg'> <br/><br/> Packaging <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/175-alberto-senties-catering Jugen 2014-06-17 01:20:35 UTC http://www.anagrama.com/home/portafolio/174-jugen <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/174/TJugen.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1250/1.jpg'> <br/><br/> <span id='description_a'>Jugen is a brand specializing in health foods, especially juices made from all-natural ingredients and super foods. Since Jugen's products are created with the purpose to cleanse, heal, and detoxify the body, our design proposal takes inspiration from ancient herbal medicine bottles. We added modules to provide cleanliness, modernity and order, much like in a modern laboratory.</span> <br/><br/> <span id='description_b'>For the interior design we created a space that is a mix between a bar and an apothecary shop. The lighting, mostly natural light from the sun, together with the lush vegetation, the lab equipment and flasks, and the diverse books, creates a natural, warm, and inclusive space.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1251/2.jpg'> <br/><br/> Shop interiors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1252/3.jpg'> <br/><br/> Apron <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1253/4.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1254/5.jpg'> <br/><br/> Cleansing juice bottle <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1255/6.jpg'> <br/><br/> Shop interior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1256/7.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1257/8.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1258/9.jpg'> <br/><br/> Tonic bottles <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1259/10.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1260/11.jpg'> <br/><br/> Juices to-go <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1261/12.jpg'> <br/><br/> Interior props <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1262/13.jpg'> <br/><br/> Store front <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1263/14.jpg'> <br/><br/> Detox juice bottle <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1264/15.jpg'> <br/><br/> Superfood packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1265/16.jpg'> <br/><br/> Props and brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1266/17.jpg'> <br/><br/> Props and brand behavior <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/174-jugen Alerol 2014-06-10 04:07:39 UTC http://www.anagrama.com/home/portafolio/173-alerol <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/173/thumb3.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1239/1.jpg'> <br/><br/> <span id='description_a'>Alerol is an international oil exploration, drilling, production, refinement and shipping company based in Campeche, Mexico. Since energy, especially oil, "moves" the world, we decided to create an identity that rotated around an abstract logotype depicting an oil drop coming from the earth.</span> <br/><br/> <span id='description_b'>The result is a firm brand that is recognizable and relevant in its area, without becoming cold and impersonal, but close, human and sustainable.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1240/2.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1241/3.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1242/4.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1243/5.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1244/6.jpg'> <br/><br/> Folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1245/7.jpg'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1246/8.jpg'> <br/><br/> Welcome kit <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1247/9.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1248/10.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1249/11.jpg'> <br/><br/> Branded hard hat and stationery <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/173-alerol BioVideo 2014-06-02 23:45:45 UTC http://www.anagrama.com/home/portafolio/172-biovideo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/172/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1223/1.jpg'> <br/><br/> <span id='description_a'>Biovideo is a company heartfully built with the purpose of helping new parents live and enjoy the amazing experience of their baby's first moments without having to worry about capturing them. After Biovideo's friendly staff film the baby's first days at the hospital, the movie is uploaded online ready to view and share with the world. The company believes that every baby should have his or her very own Biovideo so, thanks to alliances with partners such as Johnson's Baby and New York Life, they provide this service for free at select partner hospitals around the Unites States and Mexico.</span> <br/><br/> <span id='description_b'>Our branding proposal uses rounded type and a carefully chosen color palette to communicate the brand's heartfelt friendliness. It is simple, clear and inspires warmth and trust. The icon ties emotion with technology, a symbol of Biovideo's extraordinary storytelling venture. The predominantly white and baby blue color palette transmits baby vibes while the striking but limited use of red is enough to prevent it from falling into unremarkable cliché. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1224/2.jpg'> <br/><br/> Brand stationery and peripherals <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1225/3.jpg'> <br/><br/> Brand stationery and peripherals <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1226/4.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1227/5.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1228/6.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1229/7.jpg'> <br/><br/> Personalized video cases <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1230/8.jpg'> <br/><br/> Information DVD case <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1231/9.jpg'> <br/><br/> Gift bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1232/10.jpg'> <br/><br/> Compact Disk <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1233/10a.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1234/11.jpg'> <br/><br/> Branded balloons <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1235/12.jpg'> <br/><br/> Invitation envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1236/13.jpg'> <br/><br/> Website <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1237/13a.jpg'> <br/><br/> Balloons <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1238/14.jpg'> <br/><br/> Invitation <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/172-biovideo Maria Salinas 2014-05-26 21:31:19 UTC http://www.anagrama.com/home/portafolio/171-mar%C3%ADa-salinas <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/171/thumb2.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1206/1.jpg'> <br/><br/> <span id='description_a'>María Salinas is a Mexican jewelry design shop that creates custom and personalized pieces using gold, silver, precious and semi-precious stones. Maria Salinas wanted a brand that would express the quality and uniqueness of each of their custom pieces, as well as their fine attention to detail. <br /> <br />The brand uses color and typographic subtraction to convey elegance and classic timelessness. Black and gold create the ideal ambiance to bring out the glitz in the brand's jewelry. </span> <br/><br/> <span id='description_b'>The logo, with its sublime refinement and simplicity, is reminiscent of those found in high-end fashion brands. <br /> <br />Since Maria Salinas offers personalized pieces where, together with the client she exchanges and sketches ideas, we integrated tangible grid patterns throughout the branding and the shop's interior design.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1207/2.jpg'> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1208/3.jpg'> <br/><br/> Packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1209/4.jpg'> <br/><br/> Bags and cream packaging set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1210/5.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1211/6.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1212/7.jpg'> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1213/8.jpg'> <br/><br/> Boutique bags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1214/9.jpg'> <br/><br/> Folder and letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1215/10.jpg'> <br/><br/> Foil detail on box <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1216/11.jpg'> <br/><br/> Sobre <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1217/12.jpg'> <br/><br/> Gold store shelves <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1218/13.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1219/14.jpg'> <br/><br/> Gold foil detail on business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1220/15.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1221/16.jpg'> <br/><br/> Shop materials detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1222/17.jpg'> <br/><br/> Jewelry display packaging <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/171-mar%C3%ADa-salinas Umutu Coffee Co. 2014-04-29 13:34:09 UTC http://www.anagrama.com/home/portafolio/170-umutu-coffee-co <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/170/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1190/A.jpg'> <br/><br/> <span id='description_a'>Umutu Coffee Company is a Nigerian coffeehouse, the first of its kind in the country. The brand we designed is intended to inspire the birth of a social coffee culture similar to Starbucks' or Tim Hortons' in Nigeria's, and especially the commercial city of Lagos', booming middle class. Its flagship store will be located in the departure area of a very busy airport terminal in Lagos with plans to expand a franchise to other airports and public spaces in Nigeria and hopefully all of Africa.</span> <br/><br/> <span id='description_b'>Our proposal aims to be iconic, with a sophisticated vibe that should be new but not too unfamiliar to the local market. We decided to stay away from the bright, stereotypical color palette commonly associated with Sub-Saharan Africa and instead went with eternally chic black and white. The monogram is almost everywhere, reassuring the consumer of the brand's permanence, as well as its comfortable and energizing friendship.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1191/B.jpg'> <br/><br/> Packaging set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1192/C.jpg'> <br/><br/> Logotype <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1193/D.jpg'> <br/><br/> Brand poster <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1194/D1.jpg'> <br/><br/> Monogram <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1195/E.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1196/F.jpg'> <br/><br/> Letterhead & business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1197/G.jpg'> <br/><br/> Coffee grab bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1198/H.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1199/I.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1200/J.jpg'> <br/><br/> To-go bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1201/K.jpg'> <br/><br/> Coffee cup <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1202/L.jpg'> <br/><br/> Menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1203/M.jpg'> <br/><br/> Coffee cup sleeves <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1204/N.jpg'> <br/><br/> Salad packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1205/O.jpg'> <br/><br/> Coffee <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/170-umutu-coffee-co Vivana 2014-04-22 01:53:19 UTC http://www.anagrama.com/home/portafolio/169-vivana <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/169/vivanathumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1181/_A.jpg'> <br/><br/> <span id='description_a'>Viviana is a brand for highly nutritional food products made with natural ingredients, antioxidants and super-foods located in Monterrey, Mexico. The brand name comes from the spanish word vivir and vida, meaning living and life. These words make direct reference to the product's natural and purifying properties. <br /> <br />Honesty, one of the main values that the brand represents, is the main reason we decided to maintain the consistently simple and concrete graphic language in the logotype and packaging. </span> <br/><br/> <span id='description_b'>The main reason we decided to use product images on the packaging was the need to make sure one of the main product traits, being pure and trustable, was communicated effectively. In addition to this, we located the product description on the upper part of the packaging making it easier to be read through the opening process for it's consumption.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1182/E.jpg'> <br/><br/> Packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1184/B.jpg'> <br/><br/> Packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1185/C.jpg'> <br/><br/> Lid detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1186/G.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1187/D.jpg'> <br/><br/> Lids <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1189/H.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/169-vivana Nacion 2014-04-08 03:18:12 UTC http://www.anagrama.com/home/portafolio/167-naci%C3%B3n <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/167/anagrama-thumb0.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1161/01.jpg'> <br/><br/> <span id='description_a'>Nacion is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nacion aims to be the ultimate all-in-one community for its residents. Our branding proposal takes that feeling of community and elevates it, creating a tactile sense of belonging, a nationalist pride.</span> <br/><br/> <span id='description_b'>We took visual elements and symbols from flags and official governmental papers, such as passports and seals, and simplified and remixed them with bright, fun colors to create a modern look. With this project, we designed with the mentality of creating the identity of a brand new country.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1162/02.jpg'> <br/><br/> Brochures and stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1163/03.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1164/03a.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1165/04.jpg'> <br/><br/> Advertising art <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1166/05.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1167/06.jpg'> <br/><br/> Advertising art <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1168/07.jpg'> <br/><br/> Flag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1169/08.jpg'> <br/><br/> Advertising art <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1170/09.jpg'> <br/><br/> Letterhead and brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1171/10.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1172/11.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1173/12.jpg'> <br/><br/> Red foil detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1174/13.jpg'> <br/><br/> CD folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1175/14.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1176/15.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1177/16.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1178/17.jpg'> <br/><br/> Brochure and folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1179/18.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/167-naci%C3%B3n One of Twelve 2014-04-01 04:36:55 UTC http://www.anagrama.com/home/portafolio/166-one-of-twelve <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/166/anagrama_thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1152/1.jpg'> <br/><br/> <span id='description_a'>One of Twelve is a brand of products that showcase art from emerging and established artists in Australia, focusing particularly on Aboriginal design. The products include high-quality silk scarves, notebooks, ceramics, cushion covers and sketchbooks, but they will always be evolving, adding new artists, designs and products to keep the brand fresh and up to date.</span> <br/><br/> <span id='description_b'>Our design proposal draws inspiration from the use of lines, dots and colors found in traditional Aboriginal art. The logotype is a simple alphanumeric play of words and numbers that ties in perfectly with the system of dots. There are 12 dots in total for every piece of stationery, but only one out of the twelve is bright orange.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1153/2.jpg'> <br/><br/> Logo <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1154/3.jpg'> <br/><br/> Packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1155/4.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1156/5.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1157/6.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1158/7.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1159/8.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1160/9.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/166-one-of-twelve GDR 51st Global Innovation Report Cover 2014-03-25 00:52:36 UTC http://www.anagrama.com/home/portafolio/165-portada-para-el-51-global-innovation-report-de-gdr <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/165/thumb1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1146/1.jpg'> <br/><br/> <span id='description_a'>GDR Creative Intelligence approached us with an invitation to design their 51st Global Innovation Report. The cover's subject had to explore the growing trend of brands highlighting their provenance and origins. Our idea consisted in taking the word ‘provenance’, the original word for ‘origins’, and analyze and pick apart its very concept and genesis. We set out to uncover and discover the tenet of provenance thoroughly and completely, the provenance of provenance itself. <br /> <br />The diagram first explores the emergence of the actual notion of provenance, which dates back to the Bizantine Empire and was used to verify the authenticity of precious metals.</span> <br/><br/> <span id='description_b'>This is how the hallmark first came to be. In the Renaissance, the hallmark became present in paintings and other works of art, giving value to the work depending on its marked author. Its relevance in retail came recently when people started wondering where their favorite products came from, how they were made, and with what materials. Now there’s a niche market that doesn’t mind paying more for a product that boasts its origin, elaboration and materials. <br /> <br />On the other side of the diagram we find the etymological origins and development of the word itself. For example, the word comes from the French language, which in turn was birthed and mutated from Latin.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1147/2.jpg'> <br/><br/> Diagram on the book's spine <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1148/3.jpg'> <br/><br/> Front cover and interior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1149/4.jpg'> <br/><br/> Rainbow foil detail on front cover <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1150/5.jpg'> <br/><br/> Front, back and interior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1151/6.jpg'> <br/><br/> Back to back covers <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/165-portada-para-el-51-global-innovation-report-de-gdr Piper & Sons 2014-03-18 01:37:34 UTC http://www.anagrama.com/home/portafolio/164-piper-sons <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/164/anagrama-thumb1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1134/1.jpg'> <br/><br/> <span id='description_a'>Piper & Sons is a children's clothing and accessories line for kids ages 0 to 5. The client approached us with the wish to create an upscale brand that could indulge kids such as Suri Cruise, Moses Martin or Vivi Jolie-Pitt with beautifully understated childrenswear with added touches of subtle elegance and unexpected whimsy. Like their clothes, our branding for Piper & Sons is characterized by a cool, contemporary style, high brand value, and exceptional craftsmanship. <br /> <br />Drawing inspiration from nature, fantasy, and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand's premium value and a whimsical jumping fox reminiscent of typical children's fairy tale characters.</span> <br/><br/> <span id='description_b'>The fox illustration was carefully crafted by hand, making sure its illustrative detail was fuzzy, friendly, cute and, at the same time, contemporary and young. The color palette features mint, a choice color that provides a cool, youthful and natural pop to each piece that is appealing to both girls and boys. The copper foil print finish over uncoated paper are thrown in to round up the brand's whimsy and subtly elegant characteristics.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1135/2.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1136/3.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1137/4.jpg'> <br/><br/> Packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1138/5.jpg'> <br/><br/> Shirt with tag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1139/7.jpg'> <br/><br/> Folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1140/8.jpg'> <br/><br/> Clothes tags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1141/9.jpg'> <br/><br/> Black envelope with copper foil <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1142/10.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1143/11.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1144/12.jpg'> <br/><br/> Clothes packaging and accessories <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1145/13.jpg'> <br/><br/> Clothes tags <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/164-piper-sons Cocoon 2014-03-11 01:36:32 UTC http://www.anagrama.com/home/portafolio/163-cocoon <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/163/anagrama-thumb3.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1125/1.jpg'> <br/><br/> <span id='description_a'>Cocoon is a designer jewelry and accessory shop with more than ten years of experience. It's located in Monterrey, Mexico, even though Cocoon indulges American and European audiences as well. The jewelry is carefully designed and distinctively handcrafted using mixed metals, quartzes and other decorative natural stones in their in-house workshop. The results are unique pieces that embrace their Mexican roots and are influenced by geometric forms, nature, astronomy, and alchemy.</span> <br/><br/> <span id='description_b'>Our branding approach speaks of transformation. Our proposal for naming refers to a woman's metamorphosis from caterpillar to butterfly when she gets ready to go out. She dresses up, puts her make-up on, and finishes up by slipping on her best jewels. Cocoon honors natural, complex, ever-changing beauty, commending it with its delicate custom logotype and its fresh and feminine color palette. The bright coral breaks up the gray monotone much like an elegant piece of jewelry polishes up a look.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1126/2.jpg'> <br/><br/> Packaging set with jewelry <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1128/4.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1129/5.jpg'> <br/><br/> Stationery and jewelry <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1130/6.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1131/7.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1132/8.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1133/3.jpg'> <br/><br/> Jewelry boxes <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/163-cocoon Anthem 2014-03-04 01:34:15 UTC http://www.anagrama.com/home/portafolio/162-anthem <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/162/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1113/1.jpg'> <br/><br/> <span id='description_a'>Anthem is a new company looking to venture in the scouting and transfer of professional football players from one association football club to another. Operating mainly in Spain, Switzerland and Mexico, Anthem also organizes and promotes sporting events, such as football matches. <br /> <br />Anthem commissioned us to create a premium brand that communicated the prestige, class and authority proper of the opulence of professional association football.</span> <br/><br/> <span id='description_b'>The outcome is a keen and dynamic juxtaposition of authority and amusement. The dignified, gold embossed lion-and-ball icon over uncoated black paper convey the earnest and luxurious aspect of the company, while the bursts of luminous green represent its sportsmanship and flair.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1114/2.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1115/3.jpg'> <br/><br/> Edge foil detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1116/4.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1117/5.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1118/6.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1119/7.jpg'> <br/><br/> Letterhead detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1120/7a.jpg'> <br/><br/> Folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1121/8.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1122/8a.jpg'> <br/><br/> Folder detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1123/9.jpg'> <br/><br/> Contracts <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1124/10.jpg'> <br/><br/> Branded water bottle <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/162-anthem Very 2014-02-25 03:06:29 UTC http://www.anagrama.com/home/portafolio/161-very <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/161/VERY_THUMBNAIL.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1102/1.jpg'> <br/><br/> <span id='description_a'>Very is a developing residential area in Bangkok, Thailand with plans to build condominiums and townhouses in the near future. The homes are small, luxurious and beautifully made, intended for young foreigners that work in Bangkok. <br /> <br />Using copper foil over a starry pattern and a concisely typographic logo, we gave the brand a keen, high-end look, consistent with an upscale fashion brand to highlight the residential complex's exclusivity and elegance. </span> <br/><br/> <span id='description_b'>Our reductionist, stencil-like approach to the logotype makes it almost behave like a monogram. It is a minimalistic and aesthetically pleasing modern nod towards traditional, spiky thai patterns and graphic gestures.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1103/2.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1104/3.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1105/4.jpg'> <br/><br/> Folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1106/5.jpg'> <br/><br/> Pattern <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1107/6.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1108/7.jpg'> <br/><br/> Die-cut postcard <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1109/8.jpg'> <br/><br/> Copper foil detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1110/9.jpg'> <br/><br/> Die-cut brochure cover <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1111/10.jpg'> <br/><br/> Die-cut pattern detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1112/11.jpg'> <br/><br/> Envelope detail <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/161-very Fuego Nectar 2014-02-18 01:21:45 UTC http://www.anagrama.com/home/portafolio/160-fuego-nectar <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/160/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1090/1.jpg'> <br/><br/> <span id='description_a'>Fuego Néctar, founded by Celina Martínez, is a brand of homemade chilli sauces and pastes based in Monterrey, Mexico. The sauces come in two flavors: habanero and chile de árbol. Celina started out selling her savory sauces to her friends for social occasions. She came to us after they became such an appetizing success, that she decided to commercialize them in order to distribute them to a wider audience. <br /> <br />We designed a brand that maintained that cozy, homemade feeling Celina pours into each jar.</span> <br/><br/> <span id='description_b'>The name (Fire Nectar in Spanish) reflects the product's rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish. We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden "been-in-the-market-since-forever" vibe.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1091/2.jpg'> <br/><br/> Logotype <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1092/3.jpg'> <br/><br/> Monogram <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1093/4.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1094/5.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1095/6.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1096/7.jpg'> <br/><br/> Chile de arbol flavor jars <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1097/8.jpg'> <br/><br/> Stationery and stamp <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1098/9.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1099/10.jpg'> <br/><br/> Sampler <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1100/11.jpg'> <br/><br/> Habanero sauce <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1101/12.jpg'> <br/><br/> Chile de arbol sauce <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/160-fuego-nectar Galo 2014-02-11 02:52:07 UTC http://www.anagrama.com/home/portafolio/159-galo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/159/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1071/01.jpg'> <br/><br/> <span id='description_a'>Galo Kitchen is an restaurant specializing in French-American inspired comfort cuisine. Its prime focus is breakfast, but it also offers lunch and dinner menus and a cozy atmosphere all day long. Additionally, Galo Kitchen has its own in-house bakery that provides delicious, freshly made, hand-crafted bread and pastries. <br /> <br />The naming is meant to articulate the French touch present in Galo's lovingly made food.</span> <br/><br/> <span id='description_b'>The black and white skewed pattern dresses up the brand as friendly, snug and casual, a feeling supported by the logotype's organic cursive script. The zeppelin icon pays homage to Galo's bakery. Inspired on the airship's general shape, a Zeppelin is a sandwich made with a roll of French bread split widthwise into two pieces and filled with a variety of meats, cheese, vegetables, seasonings and sauces.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1072/02.jpg'> <br/><br/> Varied packaging and salmon <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1073/03.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1074/04.jpg'> <br/><br/> Zepellin icon <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1075/05.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1076/06.jpg'> <br/><br/> Menu, stationery and Zepellin sandwich <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1077/07.jpg'> <br/><br/> Menu, coasters, flyer and in-house pale ale <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1078/08.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1079/09.jpg'> <br/><br/> Pale Ale beer packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1080/010.jpg'> <br/><br/> Packaging set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1081/011.jpg'> <br/><br/> Pain au chocolat <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1082/012.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1083/013.jpg'> <br/><br/> Dinner menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1084/014.jpg'> <br/><br/> Jam set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1085/015.jpg'> <br/><br/> Breakfast <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1086/016.jpg'> <br/><br/> Olive packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1087/017.jpg'> <br/><br/> Food to go <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1088/018.jpg'> <br/><br/> Galo coffee <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1089/019.jpg'> <br/><br/> Lunch menu <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/159-galo Xoclad 2014-02-03 23:45:42 UTC http://www.anagrama.com/home/portafolio/158-xoclad <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/158/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1056/01.jpg'> <br/><br/> <span id='description_a'>Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area's strong Mayan culture in a classy way that could never be called cliché or tacky. <br /> <br />First, we gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop's prime products: chocolate.</span> <br/><br/> <span id='description_b'>Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1057/02.jpg'> <br/><br/> Logo <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1058/03.jpg'> <br/><br/> Assorted stationery and products <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1059/04.jpg'> <br/><br/> Peanut butter and chocolate-almond spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1060/05.jpg'> <br/><br/> Xoclad brand pattern <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1061/06.jpg'> <br/><br/> Business and promo cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1062/07.jpg'> <br/><br/> Milkshake and smoothie cups <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1063/08.jpg'> <br/><br/> Chocolate bar <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1064/010.jpg'> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1065/011.jpg'> <br/><br/> Food packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1066/012.jpg'> <br/><br/> Drink cups <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1067/013.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1068/014.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1070/017.jpg'> <br/><br/> Chocolate bars <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/158-xoclad Novelty 2014-01-27 16:31:43 UTC http://www.anagrama.com/home/portafolio/157-novelty <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/157/T_NOVELTY.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/1036/001_copy.jpg'> <br/><br/> <span id='description_a'>Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a project by Novelty's partners once they returned from the exciting and ever-evolving New York fashion scene. The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn't find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico. </span> <br/><br/> <span id='description_b'>Novelty is the high-end fashion store of curiosity shops. <br /> <br />Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1037/002.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1038/003.jpg'> <br/><br/> Shop interiors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1039/004.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1040/005.jpg'> <br/><br/> Assorted packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1041/006.jpg'> <br/><br/> Art direction <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1042/007.jpg'> <br/><br/> Detail on large envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1043/008.jpg'> <br/><br/> Shop interiors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1044/009.jpg'> <br/><br/> Stationery & jewelry <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1045/010.jpg'> <br/><br/> Small envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1046/011.jpg'> <br/><br/> Art direction <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1047/012.jpg'> <br/><br/> Assorted boutique bags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1048/013.jpg'> <br/><br/> Clothes tag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1049/014.jpg'> <br/><br/> Metal & concrete detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1050/015.jpg'> <br/><br/> Press <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1051/016.jpg'> <br/><br/> Store front mannequins <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1052/017.jpg'> <br/><br/> Interiores con detalle de etiqueta <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1053/018_web_home.jpg'> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1054/019_web_story.jpg'> <br/><br/> Our Story on website <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1055/020_web_products.jpg'> <br/><br/> Product selection on website <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/157-novelty Gist 2014-01-14 04:19:21 UTC http://www.anagrama.com/home/portafolio/156-gist <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/156/thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/1007/A-1.png'> <br/><br/> <span id='description_a'>Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can "get the gist" on all the different topics of each issue. <br /> <br />Our design proposal was a decision to shake things up a little, editorial design-wise. Its quirky, audacious, fresh and current feel is actually based on a simple formula that involves the exaltation of images through the use of thick frames and colored backgrounds.</span> <br/><br/> <span id='description_b'>In GIST, the images always appear front and center, so the magazine presents a great opportunity for up-and-coming photographers to show off their work. <br /> <br />Since GIST's topics are ever-changing and versatile, we decided that it was important to keep the cover constant. It will always feature the portrait of a model superimposed by a frame of gorgeous, shiny foil. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1008/B-1.png'> <br/><br/> Magazine covers and spreads <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1009/C-1.png'> <br/><br/> Different color foil on Gist Volumes 1 - 5 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1010/D-1.png'> <br/><br/> Gist volume 4 Spreads <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1011/E-1.png'> <br/><br/> Gist volume 5 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1012/F-1.png'> <br/><br/> Holographic foil detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1013/G-1.png'> <br/><br/> Copper foil detail on Gist volume 4 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1014/H-1.png'> <br/><br/> Red foil on Gist volume 2 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1015/I-1.png'> <br/><br/> Art direction for Gist volume 2 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1016/J-1.png'> <br/><br/> Gist volume 2 interior spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1017/K-1.png'> <br/><br/> Gold foil on Gist volume 1 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1018/L-1.png'> <br/><br/> Holographic foil on Gist volume 5 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1019/M-1.png'> <br/><br/> Gist volume 5 interior spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1020/N-1.png'> <br/><br/> Holographic foil on Gist volume 5 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1021/O-1.png'> <br/><br/> Gist volume 5 spreads <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1022/P-1.png'> <br/><br/> Gist volume 3 spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1023/Q-1.png'> <br/><br/> Gist volume 2 spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1024/R-1.png'> <br/><br/> Copper foil on Gist volume 4 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1025/S-1.png'> <br/><br/> Gist volume 2 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1026/T-1.png'> <br/><br/> Art direction for Gist volume 2 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1027/U-1.png'> <br/><br/> Blue foil on Gist volume 3 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1028/V-1.png'> <br/><br/> Gist volume 4 spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1029/W-1.png'> <br/><br/> Gist volume 1 spreads <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1030/W1-1.png'> <br/><br/> Gist volume 2 spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1031/X-1.png'> <br/><br/> Gist volume 3 spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1032/X1-1.png'> <br/><br/> Gist volume 3 spreads <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1033/X2-1.png'> <br/><br/> Gist volume 1 spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1034/Z-1.png'> <br/><br/> Gist volume 1 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1035/Z1-1.png'> <br/><br/> Foil detail on stationery <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/156-gist Main Forum 2025 2013-12-17 16:47:29 UTC http://www.anagrama.com/home/portafolio/155-main-forum-2025 <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/155/thumbipad.png'></span> <img src='http://www.anagrama.com/photo/nombre/999/1_ipad-home.png'> <br/><br/> <span id='description_a'>Based in Monterrey, Mexico's leading industrial city, Main Forum 2025 is a conference focusing on technology, research, development and innovation of automotive products and their manufacturing processes. Its attendees will concentrate on sharing trends and visions of the future of automotives in the year 2025. The idea behind the forum is to create an environment of collaboration and present current breakthroughs arising from Mexico and other leading sources of global innovation. <br /> <br />The logo, based on an abstract mix of chromed automobile emblems and auto racing flags, provides clarity towards Main Forum 2025's main theme of automobile technology. Its three-dimensionality is meant to convey the forum's vision of growth by sharing information on the future of technology in the automobile industry.</span> <br/><br/> <span id='description_b'>For the website, our first objective was to create an immediate visual impact that would immediately take the themes of technology and automobiles and expand on its own aesthetic manifestation. Our second, and most important objective, was to create a very practical site that would not only inform on the forum and present its calendar, but that would also make it very easy to register and pay online. <br /> <br />We selected eye-candy images that focused on mechanical elements and the perfection and detailing of a car's bodywork. The typographical palette belongs to a single typographical family, but still proposes a lovely richness of contrast accomplished by the use of different shades of gray to reinforce typographical hierarchies. We chose gray so as to not interfere with the images' already striking colors. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1000/2_logonegro1.png'> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1001/3_home.png'> <br/><br/> Website home <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1002/4_about.png'> <br/><br/> About <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1003/5_calendar.png'> <br/><br/> Calendar <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1004/6_calendar.png'> <br/><br/> Calendar event detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1005/register.png'> <br/><br/> Registry <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/1006/8_logonegro2.png'> <br/><br/> Logo <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/155-main-forum-2025 Vinosapiens 2013-12-02 23:59:46 UTC http://www.anagrama.com/home/portafolio/154-vinosapiens <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/154/thumb2.png'></span> <img src='http://www.anagrama.com/photo/nombre/987/1-1.png'> <br/><br/> <span id='description_a'>Vinosapiens is an online wine shop that offers a great variety of organic and traditional wines and spirits. It also offers a variety of wine-tasting courses, trips and consulting for choosing wine for restaurant or personal use. <br /> <br />Our proposal comes in direct contrast to most other wine-related brands, stuffy and pretentious. While Vinosapiens still retains the serious and sober tone proper for wine and its traditional background, it has a friendly and casual demeanor that is welcoming and open especially for those unfamiliar with the ample world of wine. </span> <br/><br/> <span id='description_b'>The naming is a combination of the words 'vino', the Spanish word for wine, and sapiens, the Latin word meaning wise. One definition for 'wisdom' states that one who is wise is someone who knows how to choose. The naming, combined with the happy wine bottle icon, conveys and image of trust and friendliness. The circled marks on the stationery reinforce the idea of choosing as a form of wisdom. <br /> <br />Our choice in uncoated black paper stamped with the touch of silver foil reflects Vinosapiens' good taste and excellent quality in service.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/988/1.png'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/989/2.png'> <br/><br/> Bottle bag & hanging tag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/990/3.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/991/4.png'> <br/><br/> Business card & letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/992/5.png'> <br/><br/> Website <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/993/6.png'> <br/><br/> Wine glass packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/994/7.png'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/995/8.png'> <br/><br/> Brand stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/996/9web.png'> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/997/10web.png'> <br/><br/> Services <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/998/11web.png'> <br/><br/> Products <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/154-vinosapiens Olaf 2013-11-19 21:37:20 UTC http://www.anagrama.com/home/portafolio/153-olaf <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/153/thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/980/A.png'> <br/><br/> <span id='description_a'>Founded by Italian, American and Mexican producers and investors, Olivarera Italo-Mexicana acquired a 5,600 acre field in the southeast of Mexicali, Baja California, the most viable region to establish an olive plantation in Mexico. <br /> <br />Intended for healthy home-cooked family meals, Olaf is Olivarera Italo-Mexicana's flagship brand of cold-pressed, 100% extra-virgin olive oil. </span> <br/><br/> <span id='description_b'>The naming came from research on the etymological origins of the word "olive" and playing with phonetics to give the brand a feeling of family and heritage. Our proposal takes typical Italian visual clichés and simplifies and refreshes them.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/981/B.png'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/982/C.png'> <br/><br/> Recipe pamphlet <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/983/D.png'> <br/><br/> Business cards & letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/984/E.png'> <br/><br/> Olaf bottle <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/985/F.png'> <br/><br/> Postcard <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/986/G.png'> <br/><br/> Website <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/153-olaf Interior XIII 2013-11-05 01:02:26 UTC http://www.anagrama.com/home/portafolio/152-interior-xiii <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/152/thumb3.png'></span> <img src='http://www.anagrama.com/photo/nombre/965/1.png'> <br/><br/> <span id='description_a'>Interior13 is a Mexican promoter and distributor label <br />for both mexican and international auteur films. As promoters, they seek to create new spectators for independent and art cinema. <br /> <br />They came to us with the need to consolidate a brand that would be easily relatable to the cinematographic world, as well as be fully functional in terms of online promotion.</span> <br/><br/> <span id='description_b'>For the logo, we created a typeface inspired in the title sequence for the 1964 French Nouvelle vague film by Luc Godard, Bande à Part. That title sequence looked very modern for its time, so we chose that typeface for its cleanliness and timelessness. The typeface was used exclusively for the logo and the most important information in the stationery, for the rest we selected Georgia. An interesting combination that keeps the custom type on center stage but lets web-safe, beautifully clear Georgia take the wheel on functionality.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/966/2.png'> <br/><br/> Typographic work <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/967/3.png'> <br/><br/> Typography <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/968/4.png'> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/969/5.png'> <br/><br/> Screening invitation <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/970/6.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/971/7.png'> <br/><br/> Tablet view website <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/972/8.png'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/973/9.png'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/974/10.png'> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/975/10a.png'> <br/><br/> Catalog <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/976/11.png'> <br/><br/> Screenings <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/977/12.png'> <br/><br/> Movie detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/978/13.png'> <br/><br/> News <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/979/14.png'> <br/><br/> Contact <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/152-interior-xiii Habibis 2013-10-22 00:15:32 UTC http://www.anagrama.com/home/portafolio/151-habibis <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/151/thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/948/1.png'> <br/><br/> <span id='description_a'>Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached us with the task of creating a brand that communicated the foods' exceptional mixed background and quality without losing its street-friendly and casual demeanor. <br /> <br />Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting, complete with neon colors and inexpensive materials, like craft paper bags. </span> <br/><br/> <span id='description_b'>Deep research and careful understanding of the Arabic alphabet was needed to design, using calligraphic pens and special brushes, the various words and signage in both Arabic and Latin. The custom type is accompanied by Gotham, a gentle and neutral typeface that would allow the bespoken logotypes to stand out above everything else. The pattern is based on traditional keffiyeh (a Middle Eastern headdress fashioned from a square scarf) and gorgeously intrinsic mosaic patterns. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/949/2.png'> <br/><br/> Menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/950/3.png'> <br/><br/> Restaurant tables <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/951/4.png'> <br/><br/> Arabic inspired typographic gestures <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/952/5.png'> <br/><br/> Menu, check holder & refrigerator magnets <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/953/6.png'> <br/><br/> Takeout bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/954/7.png'> <br/><br/> Arab-mexican tacos <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/955/8.png'> <br/><br/> Men's restroom signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/956/9.png'> <br/><br/> Takeout box <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/957/10.png'> <br/><br/> Arab inspired typographic gestures <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/958/11.png'> <br/><br/> Cutlery set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/959/12.png'> <br/><br/> Arabic inspired typographic gestures <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/960/13.png'> <br/><br/> Refrigerator magnets <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/961/14.png'> <br/><br/> Menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/962/15.png'> <br/><br/> Women's restroom signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/963/16.png'> <br/><br/> Menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/964/17.png'> <br/><br/> Promo t-shirt <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/151-habibis Checklist 2013-10-07 23:16:05 UTC http://www.anagrama.com/home/portafolio/150-checklist <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/150/thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/940/1.png'> <br/><br/> <span id='description_a'>Checklist specializes in custom event planning, especially for milestone occasions, such as birthdays, anniversaries, graduations, holiday parties and corporate events. Their services are custom, catered exclusively for each client's unique needs and always aim towards sweet perfection. <br /> <br />Our design proposal gives Checklist an institutional look (proper of a university or college) with a jovial color palette.</span> <br/><br/> <span id='description_b'>The combination is meant to convey commitment and trustworthiness, but with a youthful feminine touch that ensures that every detail is never overlooked but always cared for. The pastel colors are gentle, cozy and soothing, the deep blue serious and convincing. The type selection, reminiscent of 1950's secretarial typewriting, goes hand in hand with the conservatory institutional and feminine attention to detail concept.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/941/2.png'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/942/3.png'> <br/><br/> Envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/943/4.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/944/5.png'> <br/><br/> Operative documents <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/945/6.png'> <br/><br/> Service pamphlet <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/946/7a.png'> <br/><br/> Pamphlet detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/947/8.png'> <br/><br/> Print finishes detail <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/150-checklist Valentto 2013-09-24 15:04:50 UTC http://www.anagrama.com/home/portafolio/149-valentto <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/149/thumb1.png'></span> <img src='http://www.anagrama.com/photo/nombre/928/1.png'> <br/><br/> <span id='description_a'>Valentto is Olivarera Italo-Mexicana's virgin olive oil brand destined for industrial kitchen and restaurant use. Its industrial employment inspired the brand's packaging container, which is reminiscent of an old-school automobile oil canister. <br /> <br />To counteract Valentto's tendency to lean too much towards an industrial outlook, we added beautiful Italian landscapes as backgrounds to the brand. The Italian country scenery not only serves to balance out the industrial coldness this brand would otherwise have, it also gives it a natural warmth, an air of family and tradition.</span> <br/><br/> <span id='description_b'>The logotype fits snuggly in a diamond giving it a tight and symmetrical feeling. Hot-pressed gold foil and uncoated unbleached paper speaks for the brand's high quality, cold-pressed, all natural extra virgin olive oil.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/929/2.png'> <br/><br/> 2L Presentation <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/930/3.png'> <br/><br/> Pamphlet <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/931/4A.png'> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/932/5.png'> <br/><br/> Postcard <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/933/6.png'> <br/><br/> Folder & letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/934/7.png'> <br/><br/> Envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/935/8.png'> <br/><br/> Pamphlet detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/936/9.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/937/10.png'> <br/><br/> Pamphlet backside <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/938/11.png'> <br/><br/> Press advertisement <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/939/12.png'> <br/><br/> Envelope detail <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/149-valentto Niños Conarte 2013-09-09 15:50:02 UTC http://www.anagrama.com/home/portafolio/148-ninos-conarte <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/148/thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/917/A.png'> <br/><br/> <span id='description_a'>Monterrey, the third largest city in Mexico, is best known for its beautiful mountains and strong industrial backbone. In the heart of the city is Fundidora Park, a unique specimen of industrial archaeology (it was previously a massive steelworks and foundry established in 1900). The park is home to extensive gardens, museums, convention centers, auditoriums, theme parks and cultural venues such as Conarte (Council for the Culture and Arts of Nuevo León). <br /> <br />Conarte reached out to Anagrama with the mission to create a space that would foster a love of reading and learning for children. The children's library and cultural center was to be inside a warehouse-like building, an untouchable heritage site of the state. Our design proposal needed to take into account the untouchable nature of the building and, in some way, enhance it.</span> <br/><br/> <span id='description_b'>The result is a multi-purpose, asymmetrical reading platform meant to simulate Monterrey's mountainous topography. The bookshelves are not only used as storage, but serve as a dynamic space to play and learn, to fire the imagination and provide comfort while reading. The installation's colorful and geometric aesthetic contrasts directly with its antique, industrial building, elevating both elements in a cheerful and unique way.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/918/B.png'> <br/><br/> Reading platform <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/919/C.png'> <br/><br/> Cultural center and theater <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/920/D-A.png'> <br/><br/> Reading platform detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/921/D.png'> <br/><br/> Neon painted roof beams <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/922/E1.png'> <br/><br/> Reading platform frontal view <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/923/F.png'> <br/><br/> Neon painted roof beams and stage detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/924/G-A.png'> <br/><br/> Reading platform <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/925/G.png'> <br/><br/> Stage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/926/I.png'> <br/><br/> Reading platform aerial view <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/927/J.png'> <br/><br/> Lighting detail <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/148-ninos-conarte SEAO 2013-09-03 14:51:56 UTC http://www.anagrama.com/home/portafolio/147-seao <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/147/thumb3.png'></span> <img src='http://www.anagrama.com/photo/nombre/906/1.png'> <br/><br/> <span id='description_a'>SEAO is a company dedicated to the production, washing and rent of specialized textiles. These textiles are used on a day-to-day basis in delicate and sterile environments such as hospitals, restaurants, laboratories and hotels. Their assortment of fabrics is wide and diverse, and includes cloths with fire-retardant and anti-static properties.</span> <br/><br/> <span id='description_b'>Our design proposal draws inspiration from the textile fabrication process: a symbol of the cotton bud's transformation into a tightly woven cloth of exceptional quality. The color palette is squeaky-clean blue and white, with graceful silver foil touches to add a touch of icy rich purity.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/907/2.png'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/908/3.png'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/909/4.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/910/5.png'> <br/><br/> Bulk selection <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/911/6.png'> <br/><br/> Brochure set for diverse product line <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/912/7.jpg'> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/913/8.png'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/914/9.png'> <br/><br/> Brochures spreads <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/915/10.png'> <br/><br/> Envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/916/12.png'> <br/><br/> Jumbo envelope <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/147-seao Winecast 2013-08-20 15:06:27 UTC http://www.anagrama.com/home/portafolio/146-winecast <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/146/thumb1.png'></span> <img src='http://www.anagrama.com/photo/nombre/891/1.png'> <br/><br/> <span id='description_a'>Winecast is an online wine-tasting, curating and delivery service based in The Netherlands. After taking a "tastetest" that takes likes, dislikes, tastes and habits into account, Winecast presents the user with a personalized (and further customizable) selection of six wines to be sent every month for a fixed fee. <br /> <br />Our proposal began with the naming: Winecast sends a selection, or cast, of 6 bottles optimized to the user's tastes, much like actors selected for a play based on their aptitudes for a precise role. It could also be thought of as a cast molded specifically after a person's preferences.</span> <br/><br/> <span id='description_b'>Our design explores the visual world of post and parcel packaging. The perforations or rippled edge found in the stationery and the box labels was inspired by the characteristic appearance of a postage stamp.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/892/2.png'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/893/3.png'> <br/><br/> Icon <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/894/4.png'> <br/><br/> 6 bottle wine box <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/895/4a.png'> <br/><br/> Winecast logo <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/896/4b.png'> <br/><br/> Typographic elements <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/897/5.png'> <br/><br/> Envelope with custom embossing <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/898/6.png'> <br/><br/> Box & bottle with hanging label <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/899/7.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/900/8.png'> <br/><br/> T-shirt promo item <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/901/9.png'> <br/><br/> Iphone app <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/902/10.png'> <br/><br/> Ipad app <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/903/11.png'> <br/><br/> Wine navigation <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/904/12.png'> <br/><br/> Product detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/905/14.png'> <br/><br/> Website home <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/146-winecast Maderista 2013-08-06 14:23:34 UTC http://www.anagrama.com/home/portafolio/145-maderista <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/145/T_MADERISTA.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/875/1.png'> <br/><br/> <span id='description_a'>Maderista is a carpentry boutique that offers custom made furniture using only the finest wood. With more than 30 years of experience, Maderista approached us with the need to consolidate its brand with a stronger and more sophisticated design, a rebranding that would express it's proficiency and expertise in a modern and all-embracing way. <br /> <br />The naming for Maderista is a witty made-up word consisting of two parts: madera, or 'wood' in Spanish and the suffix 'ista', a designation of profession, conviction and character. So the name Maderista, or 'one who works with wood', is explicit of the brand's custom services. <br /> <br />Our proposal for the logo is complex, carrying a typographical palette meant to portray timelessness, a coalescence of modern and traditional, and two iconic symbols: a bear and a nail. The bear embodies the natural strength and robustness of wood, Maderista's primary material, while the nail exemplifies the skilled craftsmanship and thoughtful attention put into each custom-made piece of furniture produced. </span> <br/><br/> <span id='description_b'>The choice of paper for the stationery: porous, off-white, crafty but with touches of hot-stamped gold, conveys the crafty nature of the brand while embracing its guaranteed high-end quality and class. <br /> <br />The showroom is aspirational and inviting, designed to inspire and encourage the imagination on the endless possibilities that can be attained from wood. <br /> <br />In addition, we designed a small gesture: a small, engraved, orange diagonal line in the left-hand corner, that would set apart every piece of furniture made by Maderista.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/876/2.png'> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/877/3.png'> <br/><br/> Corporate stationery set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/878/4.png'> <br/><br/> Interior wall <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/879/5.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/880/6.png'> <br/><br/> Main entrance door <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/881/7.png'> <br/><br/> Letter envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/882/8.png'> <br/><br/> Wall & ceiling detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/883/9.png'> <br/><br/> Folder & letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/884/10.png'> <br/><br/> Trunk anatomy <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/885/11.png'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/886/12.png'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/887/13.jpg'> <br/><br/> Brand detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/889/15.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/890/16.png'> <br/><br/> Envelope detail <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/145-maderista Olive Gold 2013-07-30 14:39:54 UTC http://www.anagrama.com/home/portafolio/144-olive-gold <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/144/thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/868/1-1.png'> <br/><br/> <span id='description_a'>Olive Gold is a cold-pressed, 100% extra virgin olive oil. Olive Gold is Olivarera Italo-Mexicana's ultra premium brand. Olive Gold targets the global high-end section of its category and is marketed through word-of-mouth and luxury communication channels. It is only available in a few upscale gourmet stores and luxury-chic hotels. <br /> <br />Our brand proposal aims to not only elevate the brand's values (elegance, exclusivity, purity and tradition) but to stand out in a medium where its competitors' identities either border on boring antiquity or icy cold minimalism. The idea was to design a brand that was both simple and traditional without falling into either extreme.</span> <br/><br/> <span id='description_b'>We played with the idea of the oil's color and richness, and so came up with the products name: Olive Gold. The type is custom made to have an easy but tight fit on the bottle. The logo's elegant, golden serif typeface is juxtaposed with the bottle's black simplicity to convey a modern look that embraces its traditional character.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/869/2-1.png'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/870/3-1.png'> <br/><br/> Bottle detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/871/4.png'> <br/><br/> Bottle <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/872/5.png'> <br/><br/> Folder & letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/873/7-1.png'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/874/9-1.png'> <br/><br/> Postal card <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/144-olive-gold Romero+McPaul 2013-07-09 17:29:51 UTC http://www.anagrama.com/home/portafolio/143-romero-mcpaul <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/143/THUMBLAP.png'></span> <img src='http://www.anagrama.com/photo/nombre/858/1.png'> <br/><br/> <span id='description_a'>Our design approach towards the Romero+McPaul website focused on creating a shopping experience that enabled the user to interact and appreciate the brand's products, offers and sales while immersing him or her in the Romero+McPaul lifestyle. The interactive elements of the site allow the user not only to easily navigate through the ample selection of products but also create their very own custom shoes. </span> <br/><br/> <span id='description_b'>With a global reach in mind, the site is also available in Spanish, Italian and French, intending to make this brand available for the world's adventurous elite.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/859/2.png'> <br/><br/> About <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/860/3.png'> <br/><br/> Shoe customization <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/861/4.png'> <br/><br/> Shoe customization <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/863/5.png'> <br/><br/> Product category <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/864/6.png'> <br/><br/> Product detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/865/7.png'> <br/><br/> Lookbooks <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/866/8.png'> <br/><br/> Where to buy? <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/867/9.png'> <br/><br/> Ambassadors <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/143-romero-mcpaul Maria Vogel 2013-07-02 15:45:14 UTC http://www.anagrama.com/home/portafolio/142-maria-vogel <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/142/thumb_B.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/846/IPAD3.png'> <br/><br/> <span id='description_a'>Maria Vogel is Latin America’s up and coming fashion designer. The site was designed sober, convincing, and actively portraying Maria’s vision without competing with her distinguished fashion pieces and accessories. Neutrality was a must, as well as flexibility and simplicity. <br /> <br />On the one hand, the site was designed and programmed with the ability to change the color palette from black to white and vice versa, giving it the ability to present a flexible, harmonious setting depending on the information presented per page.</span> <br/><br/> <span id='description_b'>On the other hand, the site's primary element is typography. This was done deliberately so as to make sure Maria Vogel's designs popped out surely but subtly. <br /> <br />For more information on Maria Vogel's branding, click here: <br /><a href="http://anagrama.com/portafolio/82-maria-vogel">Maria Vogel Branding</a></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/847/2WINDOW_WEB4.png'> <br/><br/> Lookbooks <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/848/3MACBOOK1.png'> <br/><br/> Show <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/849/4IPAD6.png'> <br/><br/> Show <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/850/5WINDOW_WEB2.png'> <br/><br/> Archive <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/851/6WINDOW-WEB2.png'> <br/><br/> Online store <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/852/7MACBOOK4.png'> <br/><br/> Product detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/853/8MACBOOK5.png'> <br/><br/> Shopping cart <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/854/9IPAD5.png'> <br/><br/> Garment request <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/855/10MACBOOK2.png'> <br/><br/> Trajectory <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/856/11MACBOOK3.png'> <br/><br/> Contact form detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/857/12WINDOW_WEB6.png'> <br/><br/> Newsletter subscription form <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/142-maria-vogel Tabarka Studio 2013-06-18 15:12:28 UTC http://www.anagrama.com/home/portafolio/141-tabarka-studio <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/141/thumb1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/837/A.jpg'> <br/><br/> <span id='description_a'>Corporate stationery set</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/838/D.jpg'> <br/><br/> Small envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/839/I.jpg'> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/840/G.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/841/C.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/842/E.jpg'> <br/><br/> Tabarka Studio specializes in the very detail-oriented handcrafting of unique and beautiful terra cotta tiles. Terra cotta, or "baked earth" in Italian, is a type of clay-based ceramic earthenware that becomes porous when fired. Thanks to the porosity of the material, each piece of tile presents a pleasant, worn-out, antique feel. <br/><br/> Our design approach embraces that archaic timelessness in every single stationery piece, not only in the blue and white scale pattern, but also in the choice of heavy, porous paper they're printed on. To emphasize and project the brand's prime product, the logotype's icon and the stationery's patterns are reminiscent of tile placing and patterns. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/843/F.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/844/J.jpg'> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/845/H.jpg'> <br/><br/> Envelope detail <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/141-tabarka-studio Nordic House 2013-06-04 16:13:47 UTC http://www.anagrama.com/home/portafolio/140-nordic-house <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/140/thumb_nordic_house.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/823/1.jpg'> <br/><br/> <span id='description_a'>Nordic House is a yet-to-be-launched dry-cleaning shop in San Francisco, California. Our approach to Nordic House's branding was focused on Scandinavian design, combining simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold color palette. Snowy white, chilly grey, pine needle green and fresh salmon combine to create a cool nordic landscape complete with its pure, immaculate and undisguised scents.</span> <br/><br/> <span id='description_b'>A few icons are present in the overall identity, designed with a stark and reductionist style that captures the brand's elemental emphasis on honesty, clarity and above all, quality. Apart from their premium dry-cleaning services, Nordic House will also sell exclusive, quality items such as scented soaps and undershirts.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/824/2.jpg'> <br/><br/> Clothes hanger <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/825/3.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/826/4.jpg'> <br/><br/> Brand peripherals <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/827/5.jpg'> <br/><br/> Service turn ticket <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/828/6.jpg'> <br/><br/> Garment bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/829/7.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/830/8.jpg'> <br/><br/> Assorted scented soaps <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/831/9.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/832/10.jpg'> <br/><br/> Brand basics <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/833/11.jpg'> <br/><br/> Envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/834/12.jpg'> <br/><br/> Service card and turn ticket <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/835/13.jpg'> <br/><br/> Shirt <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/836/14.jpg'> <br/><br/> Delivery bag <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/140-nordic-house Tourean 2013-05-28 15:17:31 UTC http://www.anagrama.com/home/portafolio/138-tourean <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/138/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/810/1.jpg'> <br/><br/> <span id='description_a'>Tourean is a British multinational branded design and venture capital company founded by entrepreneur Jacob Taio Cruz Esq. Operating all over the world, the Tourean corporation manages many and diverse lifestyle subsidiaries in music, design, events, social media, beverages and fashion. The word Tourean combines the words taurean and tour, which rounds up the brand values strength, fortitude, courage and integrity nicely with its worldwide reach. </span> <br/><br/> <span id='description_b'>For Tourean's logotype, we fuzed together two typefaces: Gotham Black and Copperlate Gothic, giving Gotham roman-like serifs and merging the modern aspect of the company with its more earnest business side. The color palette is serious and somber and fully enriched with the choice of thick, heavy, cream paper and gold foil hot-stamping. The monogram is sharp and heavy, especially when emphasized by the surrounding diamond. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/811/1.5.jpg'> <br/><br/> Logotype grid <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/812/2.jpg'> <br/><br/> Corporative communication set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/813/3.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/814/4.jpg'> <br/><br/> Monogram <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/815/5.jpg'> <br/><br/> Compact Disc / DVD <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/816/6.jpg'> <br/><br/> Folder and letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/817/7.jpg'> <br/><br/> Envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/818/8.jpg'> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/819/9.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/820/10.jpg'> <br/><br/> Business card envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/821/11.jpg'> <br/><br/> Folder <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/138-tourean Cocolobo 2013-05-21 15:34:19 UTC http://www.anagrama.com/home/portafolio/137-cocolobo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/137/THUMB1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/798/1.jpg'> <br/><br/> <span id='description_a'>Cocolobo is a high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense. For the naming, we played with the shop's main patrons' characteristic duality, in a catchy and fun play with words: "Coco" (coconut in Spanish) and "lobo" (Spanish for wolf). The Cocolobo woman is not only feminine and sweet, but also independent, aggressive, sensuous and daring. The color palette also invests in this polarity, with black and white portraying the elegant, sober aspect of the brand and the red representing all that is feminine and chic.</span> <br/><br/> <span id='description_b'>The layout is modern and simple while the typographic palette emits exclusivity, rounding up the brand as one with dignity and class. In direct and striking contrast stands the heart icon and pattern, rendering a luscious playfulness and channeling the brand to the world of lipstick loaded kisses and little red dresses.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/799/2.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/800/3.jpg'> <br/><br/> Gift boxes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/801/4.jpg'> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/802/5.jpg'> <br/><br/> Clothing tags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/803/6.jpg'> <br/><br/> Gift card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/804/7.jpg'> <br/><br/> Cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/805/8.jpg'> <br/><br/> Tags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/806/9.jpg'> <br/><br/> Gift set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/807/10.jpg'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/808/11.jpg'> <br/><br/> Card backside <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/809/12.jpg'> <br/><br/> Package set <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/137-cocolobo Codigo Magazine 2013-05-14 16:39:25 UTC http://www.anagrama.com/home/portafolio/136-revista-codigo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/136/THUMB3.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/770/A1.jpg'> <br/><br/> <span id='description_a'>Codigo is a leading Mexican magazine reporting in current art, architecture, design, fashion and style tendencies worldwide, in other words, a Zeitgeist vessel of our era. Struggling with an expired identity, an uncomfortable reading format and displaced generic perception, Código approached us with the task to redesign its entire structure and image. <br /> <br />We gave Codigo a complete typographical revamp, that included the logotype and magazine editorial format. The anatomy and structure for the magazine's editorial content needed to be flexible and noble, traditional and reader friendly. Referencing global affairs magazines from the United Kingdom, we created a simple yet intelligent typographical palette complemented with bursts of color highlights. </span> <br/><br/> <span id='description_b'>The cover's white, recurring label is a distinctive marker, meant to convey the magazine's consequential content in a categorical and systematical way, while making Código easy to identify in a publication rack. <br /> <br />We created a system using different colors and nomenclature to categorize and order the magazine's various themes and subjects. Through this system, we furthermore divided the magazine's content into percentages, presented in the index and exposing each subject's material quantity in each issue.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/771/1TODAS.jpg'> <br/><br/> Magazine layouts <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/772/TYPES.jpg'> <br/><br/> Typefaces <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/773/R.jpg'> <br/><br/> Magazine index <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/774/circulo.jpg'> <br/><br/> Topic division percentage infograph <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/775/B.jpg'> <br/><br/> Section: Design <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/776/Q.jpg'> <br/><br/> Section: Urbanism <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/777/NOMENCLATURE.jpg'> <br/><br/> Magazine nomenclature <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/778/2CLIP.jpg'> <br/><br/> Paper types <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/779/D.jpg'> <br/><br/> Section: Fashion <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/780/2TODAS.jpg'> <br/><br/> Magazine layouts <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/781/1CLIP.jpg'> <br/><br/> Collaborators & Team <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/782/T.jpg'> <br/><br/> Topic division detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/783/V.jpg'> <br/><br/> Collaborators <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/784/A.jpg'> <br/><br/> Magazine cover <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/785/GRID.jpg'> <br/><br/> Magazine grid <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/786/E.jpg'> <br/><br/> Section: Style <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/787/U.jpg'> <br/><br/> Team <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/788/W.jpg'> <br/><br/> Various editions <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/789/H.jpg'> <br/><br/> Photography layout <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/790/C.jpg'> <br/><br/> Section: Architecture <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/791/P.jpg'> <br/><br/> Section: Multidiscipline <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/792/twerk.jpg'> <br/><br/> Magazine layouts <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/793/I.jpg'> <br/><br/> Section: Multidiscipline <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/794/G.jpg'> <br/><br/> Section: Multidiscipline <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/795/F.jpg'> <br/><br/> Section: Architecture <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/796/S.jpg'> <br/><br/> Topic division detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/797/J.jpg'> <br/><br/> Section: Multidiscipline <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/136-revista-codigo Romero+McPaul 2013-05-07 15:03:01 UTC http://www.anagrama.com/home/portafolio/135-romero-mcpaul <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/135/T_RMP.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/751/G.jpg'> <br/><br/> <span id='description_a'>Romero+McPaul is a premium brand specializing in the sale and design of traditional English-style velvet slippers induced with a bright, trendy twist. Velvet shoes have a rich presence in English royal hospitality. They were traditionally placed in the king and queen's royal guest's rooms for their comfort and indulgence. <br /> <br />For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it's sailing and yacht club maritime lifestyle.</span> <br/><br/> <span id='description_b'>With the intention to speak of the product's duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product's playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product's ancestral and upscale British nature. <br /> <br />We gave the brand the rosemary (or "romero" in Spanish) not only as a wink to its name but also as a reference to this herb's curious nature, as it only grows close to the sea.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/752/INT_2.jpg'> <br/><br/> Storefront <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/753/C.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/754/logo.jpg'> <br/><br/> Typographic logo <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/755/INT_0.jpg'> <br/><br/> Rosemary physical figure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/756/B.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/757/INT_3.jpg'> <br/><br/> Store interior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/758/D.jpg'> <br/><br/> Store boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/759/INT_5.jpg'> <br/><br/> Uniformed mannequins in store <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/760/romero.jpg'> <br/><br/> Rosemary <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/761/I.jpg'> <br/><br/> Shoe packaging set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/762/INT_1.jpg'> <br/><br/> Store shoe display <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/763/J.jpg'> <br/><br/> Product branding <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/764/INT_4.jpg'> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/765/E.jpg'> <br/><br/> Shoe typographical monogram <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/766/INT_6.jpg'> <br/><br/> Store exterior signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/767/L.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/768/K.jpg'> <br/><br/> Split toe wooden shoe trees <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/769/monograma.jpg'> <br/><br/> Monogram <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/135-romero-mcpaul Santa Cruz 2013-04-16 22:29:01 UTC http://www.anagrama.com/home/portafolio/134-santa-cruz <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/134/thumb1C.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/723/1.jpg'> <br/><br/> <span id='description_a'>Santa Cruz is a quick service Mexican BBQ restaurant located in Santa Catarina, a municipality of the greater Monterrey area in northeast Mexico. Santa Cruz's menu contains food such as brisket and baby-back ribs slow-cooked to tender perfection and offered in an array of different ready-to-go, conventional styles such as burgers and tacos. While working on this project we had the incredible opportunity to work alongside our friend and architect Eiji Hayakawa, who was in charge of the building's extraordinary construction and design. <br /> <br />The hand-made quality of the logotype and overall identity is meant to praise the careful, traditional and apprehensive food making process of Santa Cruz.</span> <br/><br/> <span id='description_b'>The brand is simple and direct, and above all, always honest and sincere, never attempting to hide its conceptual rugged awkwardness. Destined to be franchised in the future, Santa Cruz's honest and handcrafted demeanor will inevitably be distinctive amid all other, more synthetic fast food chain restaurants. <br /> <br />The project was done in collaboration with architect Eiji Hayakawa. While we developed the brand values and visual identity, Eiji worked on the restaurant's unique and unusual architecture. The massive, scarlet barn-like structure is distinctively prominent amid the industrially gray and blue mountainous backdrop of its physical setting.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/724/2.jpg'> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/725/3.jpg'> <br/><br/> Food service presentation <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/726/3A.jpg'> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/727/Q.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/728/5.jpg'> <br/><br/> Drink packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/729/6.jpg'> <br/><br/> Name tags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/730/6A.jpg'> <br/><br/> Establishment menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/731/7.jpg'> <br/><br/> Salad packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/732/7A.jpg'> <br/><br/> Restaurant interior shelves <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/733/3B.jpg'> <br/><br/> Exterior signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/734/8.jpg'> <br/><br/> Food sides packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/735/8A.jpg'> <br/><br/> Location signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/736/9.jpg'> <br/><br/> Take-out packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/737/10.jpg'> <br/><br/> Jumbo envelopes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/738/10A.jpg'> <br/><br/> Interior restaurant menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/739/10B.jpg'> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/740/11.jpg'> <br/><br/> Tortilla packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/741/11A.jpg'> <br/><br/> Drive-thru signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/742/12.jpg'> <br/><br/> Salsa packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/743/13.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/744/14.jpg'> <br/><br/> Charcoal packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/745/14A.jpg'> <br/><br/> Building details <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/746/15.jpg'> <br/><br/> T-shirts <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/747/16.jpg'> <br/><br/> Sealed take-out packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/748/16A.jpg'> <br/><br/> Interior ceilings detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/749/16B.jpg'> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/750/14B.jpg'> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/134-santa-cruz RMFF — Riviera Maya Film Festival 2013-03-05 18:28:27 UTC http://www.anagrama.com/home/portafolio/132-rmff-%E2%80%94-riviera-maya-film-festival <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/132/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/693/A.jpg'> <br/><br/> <span id='description_a'>Riviera Maya Film Festival is a new, inclusive film festival aimed at inspiring the participation and integration of people into the events, locations and films on display. With locations all across the Mayan Riviera in Mexico, the festival is one of a kind in its active mission to promote not only film and arts, but also ecotourism in the region. <br /> <br />Since the festival is an advocate for many things, including its location and it's pre-hispanic heritage, the environment, and the international film industry and community, our inspiration for the logo was drawn from all those properties and more, giving it a deep and well-rounded symbology.</span> <br/><br/> <span id='description_b'>The logo is a comprehensive visualization of a wreath, of two intertwined snakes, of a mayan necklace and of the shape of the sun and its irradiating heat. Staying true to the festival's mission, we designed the stationery and distinct design pieces with eco-friendly and recyclable materials in mind. <br /> <br />The use of color conveys the vitality and energy of the region's remarkable natural treasures and ecosystems. It also creates a direct, albeit harmonious contrast with our use of serif typography meant to communicate formality.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/694/B_press_kit_items.jpg'> <br/><br/> Press Kit Items <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/695/C_boletos.jpg'> <br/><br/> Tickets <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/696/D.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/697/E_portada_libro.jpg'> <br/><br/> Catalog Cover <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/698/F_portada_mas_spreads.jpg'> <br/><br/> Catalog detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/700/G_spreads_libro.jpg'> <br/><br/> Catalog spreads <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/701/H.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/702/I.jpg'> <br/><br/> Promo item <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/703/J_detalle_cat_logo.jpg'> <br/><br/> Schedule <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/704/L.jpg'> <br/><br/> Promo items <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/705/M_signage.jpg'> <br/><br/> Event Signage <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/706/N.jpg'> <br/><br/> Promo item <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/707/O.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/708/P_posters.jpg'> <br/><br/> Posters <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/709/Q.jpg'> <br/><br/> Director's Chair <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/710/R_etiquetas.jpg'> <br/><br/> Sitckers <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/711/S_press_kits_items_2.jpg'> <br/><br/> Promo items <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/712/web1.jpg'> <br/><br/> Website Home <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/713/web3.jpg'> <br/><br/> The team <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/714/web4.jpg'> <br/><br/> About us <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/132-rmff-%E2%80%94-riviera-maya-film-festival Giahi 2013-02-26 01:54:59 UTC http://www.anagrama.com/home/portafolio/131-giahi <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/131/1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/682/1_A.jpg'> <br/><br/> <span id='description_a'>Giahi is a series of specialized tattoo and piercing studios located in Zurich, Switzerland. <br /> <br />The custom type designed for the logo is riddled with detail and conveys the artful and precise process of tattoo-making. The tiny, sharp peaks and crevices found in the type directly associates with the moment and accuracy of the tattooing needle piercing human skin. There is a gold-stamped droplet in the closed counter of the logo's letter 'A', a tribute to the everlasting effect of ink in human skin. </span> <br/><br/> <span id='description_b'>The golden cross symbol at the bottom of the logotype is a salute to the brand's Swiss nationality. The logo-type layout and weight is heavily influenced by the art and insignia on the leather jackets of American biker gangs of the 1960's. While the weight of the logo's typography conveys the toughness and coarseness associated with tattoos, the minute and elaborate markings and details speak of the precision and craftsmanship typical of Switzerland and its devoted clock makers.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/683/2.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/684/3.jpg'> <br/><br/> Ink packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/685/4.jpg'> <br/><br/> Brand peripherals <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/686/5.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/687/6.jpg'> <br/><br/> Boutique bags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/688/7.jpg'> <br/><br/> T-shirt <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/689/8.jpg'> <br/><br/> Skin products <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/690/9.jpg'> <br/><br/> Tatto care manual <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/691/10.jpg'> <br/><br/> Tattoo care manual <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/692/11.jpg'> <br/><br/> Postcard <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/131-giahi Guy Bauer 2013-02-19 18:36:08 UTC http://www.anagrama.com/home/portafolio/130-guy-bauer <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/130/thumb3.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/675/A.jpg'> <br/><br/> <span id='description_a'>Guy Bauer Productions is a video production company based in Chicago that tells the stories of exceptional people, companies, and brands. Since their productions focus primarily on storytelling, we chose a writing quill for the logo's icon.</span> <br/><br/> <span id='description_b'>The concept for the stationery is based on the language of traditional clapperboards used in film productions. The deep green color of the brand is meant to convey depth and reliability.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/676/B.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/677/C.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/678/D.jpg'> <br/><br/> DVD packaging & USB memory <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/679/E.jpg'> <br/><br/> Letterhead & envelope <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/680/F.jpg'> <br/><br/> Clapperboard <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/681/G.jpg'> <br/><br/> Folder <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/130-guy-bauer Smartas 2013-01-22 01:14:42 UTC http://www.anagrama.com/home/portafolio/129-smartas <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/129/thumb1.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/667/1.jpg'> <br/><br/> <span id='description_a'>Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations. <br /> <br />Our objective consisted in designing a visual idea that represented Smartas' fun and youthful spirit.</span> <br/><br/> <span id='description_b'>The logo depicts a mortarboard and toilet tissue combination, a conceptual wink at the brand's cheeky naming. The proposal is simple, a deliberate decision meant to highlight the paper's bright colors. We used a rounded typeface to give the brand a friendly and sincere personality.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/668/2.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/669/3.jpg'> <br/><br/> Wet wipes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/670/4.jpg'> <br/><br/> Product line <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/671/5.jpg'> <br/><br/> Colored toilet tissue <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/672/6.jpg'> <br/><br/> Folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/673/7.jpg'> <br/><br/> Toilet tissue <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/674/8.gif'> <br/><br/> 360º view <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/129-smartas Talous Consulting 2013-01-14 16:44:30 UTC http://www.anagrama.com/home/portafolio/128-talous-consulting <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/128/thumb4.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/656/1.jpg'> <br/><br/> <span id='description_a'>Talous Consulting is a boutique firm based in San Pedro Garza García, México that specializes in Financial Consulting and Investment Banking. Founded in 2011, Talous approached us with a brief that stated their need to communicate trust and sophistication in their brand new business. <br /> <br />Our brand proposal used guilloches (those decorative engravings found in bank notes, currency, and certifications to denote authenticity) to not only represent security, but to also wink at the nature of Talous' business practices. <br /> <br />Edging away from all the dull colored and seriously sans-serifed mainstream consultancy brands, we used a custom blackletter type for the logo to give the brand seriousness, solidity and strength. The lively range of colors, meanwhile, give the brand a fresh and dynamic feel. </span> <br/><br/> <span id='description_b'>In spite of the vivid colors and lines of the guilloche patterns, we managed to achieve a clean, noiseless brand aesthetic that was still serious and effortlessly classic. We succeeded in creating lively contrast between the traditional and the new, giving the Talous brand a trustworthy and innovative vibe.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/658/2.jpg'> <br/><br/> Original typography vs custom modifications <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/659/3.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/660/4.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/661/5.jpg'> <br/><br/> Monogram <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/662/6.jpg'> <br/><br/> Original typography vs custom modifications <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/663/7.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/664/8.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/665/9.jpg'> <br/><br/> Guilloche detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/666/10.jpg'> <br/><br/> Business cards <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/128-talous-consulting Salvatierra 2013-01-08 00:01:50 UTC http://www.anagrama.com/home/portafolio/127-salvatierra <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/127/thumb_b.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/640/1.jpg'> <br/><br/> <span id='description_a'>Salvatierra is a brand specializing in producing premium organic goods from several Latin American countries and distributing them to South Korea's eager food lovers. The products range from coffee to sugar to delicious and diverse cooking oils. <br /> <br />Our design proposal uses flag icons to exalt the product's origins and gold foil to express it's premium quality. The logo depicts a pair of hands holding an abstract item, a mixture of snowflake and plant that makes allusion to nature, while the letter S helps tie the overall look of the logo with the brand's name.</span> <br/><br/> <span id='description_b'>In Spanish, the name Salvatierra translates to "Earth Saver", so the logotype symbolizes the brand's commitment to nature and conservation as well as to the delivery of a product of supreme quality. We used a simple typography to dignify the text and to finish rounding up the brand's premium nature. <br /> <br />Our proposal is simple, destined to strongly stand out in its simplicity and cleanliness against overwhelming and noisy Asian packaging that dominates South Korea's market aisles. The design is transparent and honest, meant to be exceedingly clear over what is being bought.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/641/2.jpg'> <br/><br/> Promotional cup <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/643/4.jpg'> <br/><br/> Paper bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/644/5.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/645/6.jpg'> <br/><br/> Sesame oil packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/646/3.jpg'> <br/><br/> Product tags <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/647/8.jpg'> <br/><br/> Coffee packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/648/9.jpg'> <br/><br/> Oil product line <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/649/10.jpg'> <br/><br/> Oil packaging label detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/650/11.jpg'> <br/><br/> Coffe & promotional objects <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/651/12.jpg'> <br/><br/> Envelope with coffee-like texture <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/653/14.jpg'> <br/><br/> Promo shirt <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/127-salvatierra Bonnard 2012-12-18 01:38:08 UTC http://www.anagrama.com/home/portafolio/126-bonnard <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/126/thumb3.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/632/A.jpg'> <br/><br/> <span id='description_a'>Metallic tea packaging</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/633/B.jpg'> <br/><br/> Tea cup and metallic tea packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/634/C.jpg'> <br/><br/> Cup <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/635/D.jpg'> <br/><br/> Macaron packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/636/E.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/637/F.jpg'> <br/><br/> Bonnard is a Mexican french-inspired tea and confectionary shop.  <br /> <br />The brand's distinct brush strokes and color selection are based on Pierre Bonnard's postimpressionist paintings. The simple art direction, together with french words and phonetics round up the brand's gallic concept effortlessly, spontaneously and efficiently. <br /> <br />Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands. <br/><br/> The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.  <br /> <br />The rounded cross icon detail found in the wording relates to the shapes of macaroons, one of Bonnard's prime delicacies. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/638/G.jpg'> <br/><br/> Golden foil on business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/639/H.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/126-bonnard Doce Cielos 2012-12-04 21:23:06 UTC http://www.anagrama.com/home/portafolio/125-doce-cielos <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/125/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/624/1.jpg'> <br/><br/> <span id='description_a'>Doce Cielos is a brand specializing in traditional handcrafted honey-based products. Their mission is to encourage the recognition and consumption of these native Mexican apiculture products, emphasizing the product’s richness in flavor, texture, color and benefits to personal health. <br /> <br />The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces. Our proposal achieves a sophisticated link between the Mexican handcrafts heritage and the honey’s sweet traditional essence.</span> <br/><br/> <span id='description_b'>Since the brand’s primary products are honey-based, we chose a bee for the logo. <br /> <br />The packaging design praises the great variety of honey varieties using a categorization based visual system and nomenclature. The typography is meant to convey the cleanliness and elegance of the product.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/625/2.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/626/3.jpg'> <br/><br/> Product line <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/627/4.jpg'> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/628/5.jpg'> <br/><br/> Product presentations <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/629/6.jpg'> <br/><br/> Honey-filled straws <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/630/7.jpg'> <br/><br/> Liquid and powder honey <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/631/8.jpg'> <br/><br/> Golden foil on packaging <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/125-doce-cielos Grauforz 2012-11-27 21:05:53 UTC http://www.anagrama.com/home/portafolio/124-grauforz <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/124/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/607/1.jpg'> <br/><br/> <span id='description_a'>Grauforz is an expanding Mexican company specialized in buying, selling and distributing steel by-products on a global level. Their market reach includes operations in 5 countries on different continents including North America, Asia & Europe. <br /> <br />Their first contact with Anagrama, was made with the intention to formalize their brand communication and brand experience. Our analysis culminated in a re-branding process where we decided to conserve original colors and the brand's original concept. Their original logo consisted in an abstraction of the letters G & F. While looking for a way to correctly communicate their efforts to modernize the brand keeping it fresh and eternal at the same time, we chose a sans-serif typography. <br /> <br />Our focus on considering all contact points between the company and their clients culminated in a project where we intervened their logotype, stationery, corporative communications, website as well as interior architecture for their offices. Due to the fact that many of their clients are located in other countries, we also were in charge of the design and development of a web based tool for sales management and follow-up.</span> <br/><br/> <span id='description_b'>For the interiors, we developed a project where we applied steel and wooden elements. By using steel, we were able to be consistent with the products sold by the company. We were also able to communicate strength with a modern feel. Some elements like wood added a warm human touch making spaces feel more cozy. The interiors project was complemented with typographic interventions allowing the brand to be communicated to the inside of the company and staff with feelings of belonging, loyalty and formality. <br /> <br />By the end of the project, we can appreciate how Grauforz is able to position itself as a world-class company.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/608/2.jpg'> <br/><br/> Office space with privates <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/609/3.jpg'> <br/><br/> Office space with privates <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/610/4.jpg'> <br/><br/> Reception <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/611/5.jpg'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/612/6.jpg'> <br/><br/> Corporate communication <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/613/7.jpg'> <br/><br/> Office space <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/614/8.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/615/9.jpg'> <br/><br/> Office space <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/616/10.jpg'> <br/><br/> Folder, letterhead & business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/617/11.jpg'> <br/><br/> Meeting room <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/618/12.jpg'> <br/><br/> Compact disk <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/619/13.jpg'> <br/><br/> Private number 4 <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/620/14.jpg'> <br/><br/> Compact disk <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/621/15.jpg'> <br/><br/> Material union detail on ceilings <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/622/16.jpg'> <br/><br/> Website. Home. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/623/17.jpg'> <br/><br/> Website. Contact. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/124-grauforz Montero 2012-10-02 16:00:30 UTC http://www.anagrama.com/home/portafolio/122-montero <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/122/monteronsnap_copy.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/574/1-b.png'> <br/><br/> <span id='description_a'>El Montero, is a restaurant located in Saltillo Coahuila, a city very close to the Mexican northern border. <br /> <br />Its kitchen represents the restaurant's surroundings as it is located on one of Mexico's deserts. El Montero's menu is inspired on regional food, integrating elements from contemporary kitchens. <br /> <br />The project was developed inside an edification from the colonial period considered national patrimony. The development was executed with respect and care toward its elements. <br /> <br /></span> <br/><br/> <span id='description_b'>Our job as brand developers was to create a personality where we could glorify traditional kitchen values making the most of regional raw materials. <br /> <br />For the interiors, we developed a project where antique elements could be combined with modern objects allowing the space to communicate its gastronomical concept. <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/575/2-b.jpg'> <br/><br/> Package set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/576/3-b.jpg'> <br/><br/> Specialty Dish <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/577/4-b.jpg'> <br/><br/> Main Hall <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/578/5-b.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/579/6-1-b.jpg'> <br/><br/> Second Hall <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/580/7-b.jpg'> <br/><br/> Preserves <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/581/8-b.png'> <br/><br/> Custom Made Mega Chandelier with 4 Kilometers of Chains <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/582/9-b.jpg'> <br/><br/> Grand Opening Invitation <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/583/10-b.jpg'> <br/><br/> Hot Stamping Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/584/11-b.png'> <br/><br/> Custom Made Floating Chandelier <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/585/12-b.jpg'> <br/><br/> Red & White Wines <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/586/13-b.png'> <br/><br/> Exterior Sign <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/587/14-b.jpg'> <br/><br/> Letter Head Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/588/15.6-b.png'> <br/><br/> Terrace <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/589/15-b.png'> <br/><br/> Bathroom Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/590/16-b.jpg'> <br/><br/> Specialty Dish <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/591/17-b.jpg'> <br/><br/> Hand Made Soaps <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/592/18-b.png'> <br/><br/> Terrace <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/593/19-b.jpg'> <br/><br/> Preserves <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/594/20-b.png'> <br/><br/> Bar Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/595/21-b.png'> <br/><br/> Chandelier Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/596/MONTERO22.jpg'> <br/><br/> Exterior Dinning Room <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/597/23-b.jpg'> <br/><br/> Hand Madre Liquors <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/598/26-b.jpg'> <br/><br/> Specialty Dish <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/599/27-b.png'> <br/><br/> Wal Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/600/29-b.png'> <br/><br/> Chandelier Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/601/28-b.jpg'> <br/><br/> Contact Info <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/602/bolsa-b.jpg'> <br/><br/> Boutique Bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/603/menu-b.jpg'> <br/><br/> Menu <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/604/chandelier-b.jpg'> <br/><br/> Chandelier Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/605/zorros_oro-b.jpg'> <br/><br/> Golden Hotstamping on Leather <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/122-montero Bermellón 2012-07-17 00:54:25 UTC http://www.anagrama.com/home/portafolio/118-bermell%C3%B3n <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/118/Bermellon_snap.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/554/0.jpg'> <br/><br/> <span id='description_a'>México is a country widely recognized for its spicy culinary culture. Those who know little about our country, are amazed to find out that besides spicy dishes all types of candy are also infused with these flavors. <br /> <br />Bermellon is a Mexican hot candy confectionery shop, whose products are very popular in the country. The company's main objective is to claim these types of traditional treats found on Mexican streets and markets. <br /> <br /></span> <br/><br/> <span id='description_b'>The brand's greatest success consists in taking these traditional flavored products to a premium buying experience through their packaging, excellent raw materials usage and hand-crafted cooking techniques. <br /> <br />Our proposal reflects sophistication values that the brand promotes using an elegant typographic palette and a logotype with allusion to a family's monogram. The selected vivid colors constantly remind us about the product's extreme acid and spicy flavors.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/555/1.jpg'> <br/><br/> Branded Sour Wafer <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/556/6.jpg'> <br/><br/> Slightly Spiced Salsa Bottle <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/557/5.jpg'> <br/><br/> Boutique Bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/558/7.jpg'> <br/><br/> Sour Wafers <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/559/8.jpg'> <br/><br/> Hot Marmalade Set. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/560/9.jpg'> <br/><br/> Boutique Bag Interior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/561/10.jpg'> <br/><br/> Hot Sauce Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/562/11.jpg'> <br/><br/> Sour Wafer Boxes <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/563/77.jpg'> <br/><br/> Package set <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/118-bermell%C3%B3n Caramela 2012-06-27 00:07:46 UTC http://www.anagrama.com/home/portafolio/117-caramela <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/117/Thumb_caramela.png'></span> <img src='http://www.anagrama.com/photo/nombre/547/caramela0.jpg'> <br/><br/> <span id='description_a'>Caramela is a chocolate boutique located in Monterrey, Mexico. <br /> <br />This city differentiates historically for having an industrial golden era in the steel manufacturing. As part of the concept, we considered these historical values to inspire the brand to simulate a high-end handcrafted chocolate factory. <br /> <br /></span> <br/><br/> <span id='description_b'>The packaging design is inspired on industrial packaging systems. We used adhesive stickers and identification codes as part of the brand's language stylizing them with simple layouts and joyful colors.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/548/caramela2.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/549/caramelabox.jpg'> <br/><br/> Box of Chocolates <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/550/caramela3.jpg'> <br/><br/> Business Card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/551/caramela4.jpg'> <br/><br/> Package Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/552/caramela7.jpg'> <br/><br/> Set of Packages <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/553/caramela1.jpg'> <br/><br/> Boutique Bag <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/117-caramela Beliveo 2012-03-29 17:25:26 UTC http://www.anagrama.com/home/portafolio/112-beliveo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/112/Beliveosnap.png'></span> <img src='http://www.anagrama.com/photo/nombre/541/3_copy.jpg'> <br/><br/> <span id='description_a'>Business Card</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/542/8_copy.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/543/1.jpg'> <br/><br/> Welcome Kit. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/544/2_corregida_baja.jpg'> <br/><br/> Business Cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/545/5_copy.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/546/Beliveo_Logo.jpg'> <br/><br/> Beliveo is a young outsourcing company that provides tele services to all kinds of enterprises. This sort of business rarely stands out. <br /> <br />The competition is tight and there is a lack of added value that makes it hard for the brand to arouse any emotions. However, we used this to our advantage, since it made it easier to create a differentiator for the new brand. <br /> <br /> <br/><br/> The logotype is a three-dimensional abstract icon. The goal was to give the icon a tactile quality that would make it feel warm and friendly. The "sketching" process for said icon involved the making of sculptures and taking their picture in order to have a vivid reference. <br /> <br />The brand's colors reflect joy and serenity and are paired up with a ver neatly arranged typography that gives it a professional and tech-saavy look. <br /> <br/><br/> http://www.anagrama.com/home/portafolio/112-beliveo Plate 2012-03-14 22:18:42 UTC http://www.anagrama.com/home/portafolio/111-plate <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/111/plate_snap.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/525/0.jpg'> <br/><br/> <span id='description_a'>Plate is a company dedicated to the direction of real estate development projects of all types. They have over 40 years of experience and have participated on the most important projects of northern Mexico. <br /> <br />They have built over 9 million square meters across more than 198 projects, from industrial facilities to metro stations and stadiums.</span> <br/><br/> <span id='description_b'>When they came to us, their main objective was to express this expertise with a strong, modern and simple corporate brand. <br /> <br />The concept of the icon on the logo is based on the representation of a fragment of a Gantt chart. This talks about the order and control that Plate provides to their clients' projects.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/526/11.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/527/2copy.jpg'> <br/><br/> Brochures <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/528/3.jpg'> <br/><br/> Uniform <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/529/4.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/530/5.jpg'> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/531/6.jpg'> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/532/7.jpg'> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/533/8.jpg'> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/534/9.jpg'> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/535/10.jpg'> <br/><br/> Business Cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/536/12plate.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/537/13.jpg'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/538/15.jpg'> <br/><br/> Helmet <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/539/3copy.jpg'> <br/><br/> Security Vest <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/540/1copy.jpg'> <br/><br/> Brochures <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/111-plate Agromundo 2012-03-06 00:32:16 UTC http://www.anagrama.com/home/portafolio/109-agromundo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/109/agromundosnap4.png'></span> <img src='http://www.anagrama.com/photo/nombre/516/7.jpg'> <br/><br/> <span id='description_a'>Agromundo is a company based in Mexico that sells agricultural pesticides, our task was to give it a brand identity that was both modern and tech-savvy, and that would reflect sustainability. <br /> <br /> <br /></span> <br/><br/> <span id='description_b'>We designed a very simple logotype based on the shape of a clover and traced by an interlaced line, the typographic selection consists exclusively of Helvetica, in order to make the products more serious and give them an almost clinical look.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/518/8A.jpg'> <br/><br/> Logo Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/519/1.jpg'> <br/><br/> Folder Interior <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/520/2.jpg'> <br/><br/> Folder <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/521/3.jpg'> <br/><br/> Business Card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/522/4.jpg'> <br/><br/> Packages <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/523/5.jpg'> <br/><br/> Package Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/524/6.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/109-agromundo Sofia by Pelli Clarke Pelli Architects 2012-02-21 18:05:55 UTC http://www.anagrama.com/home/portafolio/107-sofia-por-pelli-clarke-pelli-architects <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/107/SOFIASNAP.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/479/18.jpg'> <br/><br/> <span id='description_a'>Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications. <br /> <br />Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project. <br /> <br />Sofia's identity is formed by three very important axes: </span> <br/><br/> <span id='description_b'>Logotype: the keys and the coat of arms are inspired by San Pedro's coat of arms. <br />Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs. <br />Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system. <br /> <br />Both the attention to detail and the brand's elements convey the greatness of Sofia's architectural project. <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/480/2sofiaset.png'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/481/3sofiasans.jpg'> <br/><br/> Sofia Sans Custom Made Typography <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/482/4sofiacolor.jpg'> <br/><br/> Color Palette <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/483/5sofiatypes.jpg'> <br/><br/> Typographic Palette <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/484/7.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/485/8Thankyou.jpg'> <br/><br/> Postcard <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/486/9sofiasobreabierto.png'> <br/><br/> Envelope Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/487/10_mood.jpg'> <br/><br/> Mood Board <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/488/11sofiaADUM.png'> <br/><br/> Brochure Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/490/13sofiavinos.jpg'> <br/><br/> Advertising Art <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/491/14sofiacoat.jpg'> <br/><br/> Coat of Arms <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/492/15sofiabolsa.png'> <br/><br/> Paper Bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/493/16.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/494/17.jpg'> <br/><br/> Business Card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/495/1sofiapicnic.jpg'> <br/><br/> Advertising Art <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/496/19.jpg'> <br/><br/> Coat of Arms <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/497/25.png'> <br/><br/> Promo Item <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/498/21.jpg'> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/500/38.png'> <br/><br/> Advertising Art <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/501/23.jpg'> <br/><br/> Key Logos <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/502/24.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/503/20_perfume.jpg'> <br/><br/> Promo Item <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/504/26.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/505/27.jpg'> <br/><br/> Advertising Art <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/506/28.jpg'> <br/><br/> Papelería <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/507/29.png'> <br/><br/> Brochure <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/508/30.png'> <br/><br/> Brochure Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/509/31.png'> <br/><br/> Brochure Cover <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/510/32.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/511/33.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/512/34.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/513/35.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/514/36.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/515/37.jpg'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/107-sofia-por-pelli-clarke-pelli-architects Toscatti 2012-02-10 00:04:09 UTC http://www.anagrama.com/home/portafolio/105-toscatti <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/105/toscattisnap.png'></span> <img src='http://www.anagrama.com/photo/nombre/436/ToscattiProducts.jpg'> <br/><br/> <span id='description_a'>Website</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/437/ToscattiFeatures.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/438/toscatti_1.png'> <br/><br/> Toscatti is a new brand of high endurance kitchenware. Their products are both very practical and long lasting. <br /> <br />The client approached us to develop the brand's naming, identity and package design. <br /> <br />For now the brand has more than a dozen containers, each with different size and capacity characteristics. Therefore we developed a packaging system that would categorize the containers in a practical manner. <br/><br/> Each product's capacity specifications come first in the design's hierarchy, and the distinctive colors come second. <br /> <br />For the logotype we created a typeface with geometrical shapes, but rounded strokes in order to give it a friendly feel. <br /> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/439/toscatti2.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/440/toscatti3.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/441/toscatti4.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/442/toscatti5.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/443/toscatti6.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/444/toscatti7.png'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/105-toscatti Epix 2012-01-31 16:23:01 UTC http://www.anagrama.com/home/portafolio/104-epix <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/104/Epixsnap.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/431/001.jpg'> <br/><br/> <span id='description_a'>Epix is a natural sports drink targeted to children and young athletes. <br /> <br />The goal was to create a healthy beverage that was practical and accesible, which is why the client chose a bag as the container. <br /> <br />The visual communication strategy's challenge was to develop an iconic brand, that the children could feel attached to; similar to the feeling given by a well designed sports brand.</span> <br/><br/> <span id='description_b'>The design's layout is based on the swiss typographic style, with a very geometrical sans serif typeface that complements the brand's identity. <br /> <br />The logotype shown here, suffered slight modifications afterwards. <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/432/002_copy.jpg'> <br/><br/> Package <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/433/003_copy.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/434/004.jpg'> <br/><br/> Promo Item <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/435/005_copy.jpg'> <br/><br/> Poster <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/104-epix Catalina Fernández 2012-01-24 17:59:13 UTC http://www.anagrama.com/home/portafolio/103-catalina-fern%C3%A1ndez <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/103/cfinterioressnap.png'></span> <img src='http://www.anagrama.com/photo/nombre/418/11.png'> <br/><br/> <span id='description_a'>Store interiors</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/420/1.png'> <br/><br/> Catalina Fernandez is a high end pastry boutique established in San Pedro, Mexico. <br /> <br />The concept in which the store's interiors were based is the brand's origin. It started in 1988 as a home based bakery and ended up as a successful pastry shop. <br /> <br />In order to give the store a look similar to a warehouse/kitchen, we used packages of sugar, flour, and yeast and placed them all over the store. To benefit from the stores tall ceilings we designed a vertical structure with shelves above the refrigerators. <br/><br/> The brick wall with white enamel is meant to make the store look impeccable, as well as old fashioned, so there would be an interesting contrast between the worn out bricks and the modern furnishings, with all simple and geometrical shapes. <br /> <br />The goal was to create a place that even 20 years later would still capture the eye of people walking by with its imposing lighting and simple props. <br /> <br />Besides the architectural project, we also developed the brand's identity. <a href="http://anagrama.com/portafolio/102-catalina-fernández">To see more about the branding project click here.</a> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/421/2.png'> <br/><br/> Light box including props referring to shop ingredients <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/422/3.png'> <br/><br/> Hand-painted over brick wall <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/423/4.png'> <br/><br/> Ingredient props <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/424/5.png'> <br/><br/> Hand-painted over brick wall <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/425/6.png'> <br/><br/> Store interiors with custom made floating chandelier for CF <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/426/7.png'> <br/><br/> Detail for brick / gold foil wallpaper / ceiling with subtle interior lighting <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/427/8.png'> <br/><br/> Cashier view with two product displays on the back <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/428/9.png'> <br/><br/> Ceiling perspective showing store lighting with floating chandelier <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/429/10.png'> <br/><br/> Zoom into hand-painted wall with golden wallpaper on the back <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/103-catalina-fern%C3%A1ndez Catalina Fernández 2012-01-24 17:39:40 UTC http://www.anagrama.com/home/portafolio/102-catalina-fern%C3%A1ndez <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/102/thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/410/3.png'> <br/><br/> <span id='description_a'>Stationery</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/411/2.png'> <br/><br/> Product bags with golden hot stamping <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/412/1.png'> <br/><br/> Product packaging with golden hot stamping <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/413/4.png'> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/414/5.png'> <br/><br/> Business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/415/6.png'> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/416/8.png'> <br/><br/> Product bags with golden hot stamping <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/417/13.jpg'> <br/><br/> Catalina Fernandez is your typical home based bakery that started in 1988 and eventually became a successful pastry shop. <br /> <br />Along with the shops growth, came the need to open more branches and to penetrate new generations of potential clients. <br /> <br />When the client approached us, she told us her desire of upgrading the brand to a much more sophisticated style. Based on these requirement we developed a very elegant identity, with a sans serif typeface to keep the brand neutral and give it a chance to evolve in the long run, with new designs for their packaging and other printed pieces. <br/><br/> The various boxes and bags were decorated with details in golden foil that, not unlike Catalina's pastries were, took many hours of attention to detail. <br /> <br />Besides the brand identity, we also took care of the store's interiors. <a href="http://anagrama.com/portafolio/103-catalina-fernández">To see more about the architectural project click here.</a> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/419/14.jpg'> <br/><br/> Typographic composition with founding year & slogan <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/430/catalina_fernandez.jpg'> <br/><br/> Opened Box <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/102-catalina-fern%C3%A1ndez Bulbo 2012-01-12 23:25:15 UTC http://www.anagrama.com/home/portafolio/101-bulbo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/101/Bulbo_Thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/399/1bulbo.png'> <br/><br/> <span id='description_a'>Stationery set</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/400/2bulbo.png'> <br/><br/> Opening invitation <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/401/3bulbo.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/402/4bulbo.png'> <br/><br/> Business card detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/403/6bulbo.png'> <br/><br/> Business card back-side <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/404/7bulbo.png'> <br/><br/> Packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/405/8bulbo.png'> <br/><br/> Package label detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/406/9bulbo.png'> <br/><br/> Doormat <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/407/10bulbo.png'> <br/><br/> Circuit diagram reference <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/408/11bulbo.jpg'> <br/><br/> Bulbo is a lighting boutique specialized on premium points of purchase. <br /> <br />Their added value relies on the fact that each of their pieces are carefully selected from their catalogue, as well their ability to manage an entire lighting project for a specific space. <br/><br/> When it came to their identity, Bulbo knew the importance of portraying their products' sophistication. They approached us asking for a for a brand identity that communicated the brand's elegance above anything else. <br /> <br />The monogram is inspired on the language of electric diagrams and it is complemented with a sober serif typeface. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/409/13bulbo.png'> <br/><br/> Website <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/101-bulbo Getner 2012-01-10 18:34:27 UTC http://www.anagrama.com/home/portafolio/100-getner <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/100/genersnap.png'></span> <img src='http://www.anagrama.com/photo/nombre/393/g6.png'> <br/><br/> <span id='description_a'>Letterhead</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/394/g5.png'> <br/><br/> Business Cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/395/g4_copy.png'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/396/g3.png'> <br/><br/> Business Card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/397/g2.png'> <br/><br/> Pattern <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/398/g1.png'> <br/><br/> Getner is a new payroll management business targeted particularly to Latin America. <br /> <br />It was very important for this young enterprise to appear as a responsible, modern company, with the ability to handle big corporate accounts providing the benefits of a team small enough to pay attention to detail, but experienced never the less. <br /> <br/><br/> The logotype evolved from the abstraction of two hands closing a deal, conveying Getner's human nature; and a waving flag that denotes the company's dynamism. <br /> <br />As for the color palette, we chose to work with very bright colors, in order to stand up from their competitors, who tend to use much more sober tonalities. <br /> <br/><br/> http://www.anagrama.com/home/portafolio/100-getner Scielo 2011-12-19 15:55:27 UTC http://www.anagrama.com/home/portafolio/99-scielo <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/99/scielo_snap.png'></span> <img src='http://www.anagrama.com/photo/nombre/388/scielo_4.png'> <br/><br/> <span id='description_a'>Scielo is Rivero González' newest product; a robust red wine, targeted mostly to young adults, hence its moderate price. <br />In the global wine market, young people are taking more and more importance, therefore, our challenge was to design the sub-brand's identity in a way that it would create an emotional bond with this new generation of wine enthusiasts in a practical and honest way. <br /> <br />The modern packaging communicates the harvest's specifications in a very detailed way.</span> <br/><br/> <span id='description_b'>Scielo comes from the spanish word "Heaven", based on this concept, the cotton paper's die-cut in the shape of a stair, and the texts are set in a vertical position. <br /> <br />Detail such as the silver foil and the printed wrapping, give the wine a contemporary feel, while the round seal with an abstraction of the Rivero González' logotype links Scielo to the winery.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/389/scielo_1.png'> <br/><br/> 360° View <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/390/scielo3.png'> <br/><br/> Open bottle view <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/391/scielo_5.png'> <br/><br/> Wrapping detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/392/scielo_2.png'> <br/><br/> Label closeup <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/99-scielo Bricos 2011-10-29 00:38:51 UTC http://www.anagrama.com/home/portafolio/98-bricos <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/98/bthumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/376/b0.png'> <br/><br/> <span id='description_a'>Bricos, originally known as Mayoreo Eléctrico Monterrey, had a very clear goal: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors. <br /> <br />In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the company's success throughout the years. <br /> <br />On the other hand, the company needed to attract qualified personnel and make these employees feel proud of working for Bricos giving them a sense of belonging.</span> <br/><br/> <span id='description_b'>The project's design decisions included creating a timeless brand with a completely different icon from any of its competitors. We used a very clean typographic language and an institutional pattern that can be easily applied to any object. <br /> <br />These elements turn Bricos into a brand ready to compete internationally.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/377/b2.png'> <br/><br/> In-store product packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/378/b1.png'> <br/><br/> Shipping box <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/379/b3.png'> <br/><br/> Pattern detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/380/b4.png'> <br/><br/> In-store product packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/381/b5.png'> <br/><br/> Product display packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/382/b6.png'> <br/><br/> Brand diagnostic toolkit <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/383/b8.png'> <br/><br/> Brand diagnostic tool-kit <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/384/b9.png'> <br/><br/> Folder pattern detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/385/b10.png'> <br/><br/> Business card <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/386/b11.png'> <br/><br/> Stationery & packaging <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/387/b12.png'> <br/><br/> In-store signage <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/98-bricos Rivero Gonzalez 2011-10-11 18:15:18 UTC http://www.anagrama.com/home/portafolio/97-rivero-gonzalez <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/97/Rivero_Thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/366/rivero_piezas.jpg'> <br/><br/> <span id='description_a'>According to archeological evidence, the human race has been drinking wine for over 8,000 years. However, never before has there been such diversity in origin denomination, quality and prices. <br /> <br />Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of  Château Laffite. <br /> <br />The market's top section is very small, and the demand is under supply. For these wine producers it is fairly simple, but for the vast majority of the younger wine houses the situation is much more complex.</span> <br/><br/> <span id='description_b'>Our solution was to use Rivero González' family coat of arms as the brand's identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house. <br /> <br />In contrast with this modern and simple visual language, we played around with textures that denote the wine's craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap. <br /> <br />Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/367/rivero2.jpg'> <br/><br/> Rivero Gonzalez white, red & rosé <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/368/rivero3.jpg'> <br/><br/> Red wine <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/369/rivero4.png'> <br/><br/> Beauty shot <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/370/rivero5.png'> <br/><br/> Cork <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/371/rivero6.png'> <br/><br/> Label detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/372/rivero.png'> <br/><br/> Label close-up with black and silver foil <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/373/rivero8.jpg'> <br/><br/> Logo foil stamp close-up on label <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/374/rivero_back.png'> <br/><br/> Label back-side <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/375/Rivero_Back_2.png'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/97-rivero-gonzalez Axioma 2011-10-04 20:54:35 UTC http://www.anagrama.com/home/portafolio/95-axioma <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/95/AXIOMA_SNAP.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/358/4.jpg'> <br/><br/> <span id='description_a'>Axioma is a new company specialized in skin care products for which we had to create a corporate identity that would reflect the company's philosophy: Offer the highest quality products made with authentic active substances. <br /> <br />Based on the fact that the effectiveness of each of the products is clinically proven, we chose honesty as the brand's leading value, therefore, we decided to use the name Axioma, which means "irrefutable truth".</span> <br/><br/> <span id='description_b'>We developed a clean visual language that would represent the products' honesty and its clinical purpose. However, the typographic selection was carefully handled so that it would evoke the high-end fashion industry. <br /> <br />Today, Axioma is a brand that despite its young age, can already compete with other renowned beauty brands.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/359/3.jpg'> <br/><br/> Product line primary packaging. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/361/6.png'> <br/><br/> Product packaging. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/362/7.png'> <br/><br/> Package detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/363/1.png'> <br/><br/> Bottle in packaging with reference brochure. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/364/2.png'> <br/><br/> Dieline detail for box. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/95-axioma Nemesis Films 2011-08-16 20:03:19 UTC http://www.anagrama.com/home/portafolio/93-nemesis-films <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/93/Nemesis_Thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/350/nemesis-1.jpg'> <br/><br/> <span id='description_a'>Letterhead detail with embossed monogram.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/351/04Nemesis_Evelope.jpg'> <br/><br/> Letter sized envelope with embossing and custom monogram seal in black sealing wax on the back. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/352/05Nemesis_Envelope2.jpg'> <br/><br/> Close up detail of envelope seal. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/353/03Nemesis_Stationery.jpg'> <br/><br/> Complete stationery with mood-board stake & silver bullets. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/354/01Nemesis_Opening1.jpg'> <br/><br/> Nemesis is one of the first horror-film production companies in Latin America. By the time they contacted us, they already knew exactly what their brand should portray: formality and the highest cinematographic quality. <br/><br/> We developed an identity based on ancient runes, which are related to an atmosphere filled with magic and rituals. The monogram is very complex, creating a counterpoint with the typography's cleanliness, inspired in 1970's cinema. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/355/02Nemesis_Opening2.jpg'> <br/><br/> Institutional opening for Nemesis Films. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/356/06Nemesis_BC1.jpg'> <br/><br/> Business card with embossed monogram. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/357/07Nemesis_BC2.jpg'> <br/><br/> Business card backside with embossed monogram. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/93-nemesis-films MTLL 2011-08-03 15:45:38 UTC http://www.anagrama.com/home/portafolio/92-mtll <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/92/MTLL_snapshot.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/343/MTLL7baja.jpg'> <br/><br/> <span id='description_a'>MTLL is a young architecture firm born from the merging of two experienced architects with independent trajectories: Miriam Torres and Luis Loya. <br /> <br />They came to us in the need of an identity that would represent expertise and would show their new clients the vast architectural knowledge that supports the firm. <br /> <br /></span> <br/><br/> <span id='description_b'>We developed a typographic logotype in which the firm's initials were as reduced as possible to convey the constant search of simplicity and pragmatism. <br /> <br />The typography's traces are very robust in order to give the brand strength. However, they contrast with the serif's fine details making the logotype much more legible, giving it a very distinctive personality. <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/344/MTLL1baja.jpg'> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/345/MTLL2baja.jpg'> <br/><br/> Business Card. <br /> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/346/MTLL3baja.jpg'> <br/><br/> Business Card. <br /> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/347/MTLL4baja.jpg'> <br/><br/> Stamp. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/348/MTLL5baja.jpg'> <br/><br/> Folder. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/349/MTLL6baja.jpg'> <br/><br/> Papelería Completa. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/92-mtll El Vivero 2011-01-31 18:05:41 UTC http://www.anagrama.com/home/portafolio/86-el-vivero <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/86/elvivero_thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/304/tarjetas.png'> <br/><br/> <span id='description_a'>Business Card.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/305/libreta_closeup.png'> <br/><br/> Brochure / Notepad <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/306/libreta_spread_copy.png'> <br/><br/> Borhure / Norepad, Interior Spread. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/307/composicion3.jpg'> <br/><br/> El Vivero, spanish for Green House, is Fraterna's first vertical development, targeting young couples and businesses. <br /> <br />Real estate brands in Mexico tend to use a very sophisticated language in their effort to sell an aspirational product. However, we believe that brands should convey as much honesty as possible. <br /> <br />Anagrama bent the rules in order to create a message that was friendly, sincere, and straight forward enough to be trusted. <br/><br/> Having a very tight advertising budget, we knew that each piece: brochure, flyers, stationery, etc. should have enough visual impact to captivate those who visited the sales offices. <br /> <br />Few months after sales started, the efforts have shown results and have surpassed the sales velocity expectancy. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/308/folleto.png'> <br/><br/> Brochure. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/309/invitacion.png'> <br/><br/> Opening Invitation. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/310/invite-vivero.gif'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/311/viveroweb.png'> <br/><br/> Website. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/86-el-vivero Eiji Hayakawa Architects 2011-01-20 15:31:04 UTC http://www.anagrama.com/home/portafolio/85-eiji-hayakawa-architects <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/85/snap_hayakawa.png'></span> <img src='http://www.anagrama.com/photo/nombre/299/h1.jpg'> <br/><br/> <span id='description_a'>Eiji Hayakawa Architects is an urban design & architecture studio based in Sao Paulo, Brazil. <br /> <br />They have extensive experience in projects ranging from an urban development's scale, to the mathematical detail of a residential piece of furniture; <br /> <br />The team is young yet professional, over 12 years of solid experience around the world with projects in Europe, Middle-East, North and South America. Tadao Ando Architect & Associates in Japan, EE&K Architects in New York and Aflalo & Gasperini Architects in Sao Paulo are some of the prestigious architecture firms they have collaborated with. <br /></span> <br/><br/> <span id='description_b'>When the team of Eiji Hayakawa Architects first came to us they were looking for a brand that would represent their way of thinking in relation with their creative process. <br /> <br />What did we do? <br />We delivered a simple but powerful identity based in 2 elements: A geometric sans serif used with a firm grid and a red diagonal that represents the firm's dynamism and innovative personality. <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/300/h2.png'> <br/><br/> Envelope. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/301/h3.png'> <br/><br/> Business Card. <br /> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/302/h4.png'> <br/><br/> Cd Folder. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/303/h5.png'> <br/><br/> Flag. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/85-eiji-hayakawa-architects Modulor 2010-01-28 03:47:35 UTC http://www.anagrama.com/home/portafolio/55-modulor <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/55/Modulor_Snap.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/291/b.png'> <br/><br/> <span id='description_a'>Modulor is a firm with international potential, dedicated to the creation of digital tools and web based software development. <br /> <br />Their work method stands out for their agile development system, which generates gradual solutions for fast results. <br /></span> <br/><br/> <span id='description_b'>The concept behind the icon comes from the idea of a liquid element, that represents the flexibility that distinguishes the company's procedures. <br /> <br /><a href="http://modulorweb.com/">For more information about their work process click here.</a> <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/292/tarjeta_modulor.png'> <br/><br/> Business Card. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/293/d.png'> <br/><br/> Cd Sleeve & Cd Label. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/295/g.png'> <br/><br/> Every business card has a different image of the liquid pattern. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/296/Modulor_Full.png'> <br/><br/> Stationery Set. <br /> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/298/h2.png'> <br/><br/> Website Design. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/55-modulor Micheline 2010-12-09 17:59:26 UTC http://www.anagrama.com/home/portafolio/84-micheline <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/84/Micheline.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/279/b8.png'> <br/><br/> <span id='description_a'>Package Design.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/280/b1.png'> <br/><br/> Grand Opening Invitation. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/281/micheline_icono.png'> <br/><br/> Micheline is a print-shop boutique dedicated to designing and printing stationery and pieces for social events. Interested in rejuvenating the brand in order to captivate the unexplored segment of young adults, Micheline came to Anagrama. <br /> <br />Thanks to our branding strategy, Micheline is now a boutique that shows the highest quality, and welcomes all generations, making them feel comfortable and in their own environment. <br/><br/> We selected a color palette based mainly on black and white, since all of the printed pieces are very colorful. <br /> <br />Also, we designed a monogram that would be easy to reproduce on all of their printed pieces and that would work as a signature for their workshop. <br /> <br /><a href="http://anagrama.com/home/portafolio/83-micheline">Click here to see the store.</a> <br /> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/282/b3.png'> <br/><br/> Stationery Design. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/283/b2.png'> <br/><br/> Web Site Design. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/284/b3.jpg'> <br/><br/> Object Design. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/285/b4.png'> <br/><br/> Catalog Detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/286/b5.png'> <br/><br/> Tape. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/287/b6.png'> <br/><br/> Boutique Bag. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/288/b7.png'> <br/><br/> Catalog Design. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/289/micheline_logo.png'> <br/><br/> Secondary Logotype. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/84-micheline Micheline 2010-12-09 01:29:52 UTC http://www.anagrama.com/home/portafolio/83-micheline <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/83/a0.png'></span> <img src='http://www.anagrama.com/photo/nombre/272/a1.png'> <br/><br/> <span id='description_a'>Interior Design View.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/273/2a.png'> <br/><br/> Wall Detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/274/a3.png'> <br/><br/> Shelf Detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/275/a4.png'> <br/><br/> Celling Detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/276/a5.png'> <br/><br/> Neon Light Detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/277/a6.png'> <br/><br/> Entrance View. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/278/a7.png'> <br/><br/> Micheline is a printing boutique founded in the mid 70's. Back then, it was very uncommon to find a printshop that offered both design and high-end printing under the same roof. The boutique came to us because they needed their brand and store to express uniqueness, elegance, and modernity. <br /> <br/><br/> The space is inspired in the ambiance of print-shops in the seventies: it has a few contemporary accents such as the lighting, which gives the interiors a vanguardist atmosphere. We made sure to use a neutral color palette to focus all of the attention on the shelves holding the printing catalogues, as well as to emphasize the brand's presence. <br />This project was developed with the collaboration of our friends German Dehesa and Roberto Treviño. <br /> <br /><a href="http://anagrama.com/portafolio/84-micheline">To view branding project for Micheline, click here.</a> <br /> <br/><br/> http://www.anagrama.com/home/portafolio/83-micheline Maria Vogel 2010-11-10 01:57:52 UTC http://www.anagrama.com/home/portafolio/82-maria-vogel <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/82/thum_maria_vogel.png'></span> <img src='http://www.anagrama.com/photo/nombre/266/1.png'> <br/><br/> <span id='description_a'>Maria Vogel is Latin America’s up and coming fashion designer. Our goal for this project was to develop a brand that was convincing, sober, and above all, portrayed Maria’s vision, all this without competing with her imposing designs. <br /> <br />Based on the first geometric typefaces of modernism, we designed the typeface "Vogel Display" in which we emphasized acute angles and modified some of the characters providing it with a personality of its own. <br /></span> <br/><br/> <span id='description_b'>Venturing into high-end markets has proven to be a bigger challenge for emerging fashion brands due to the strong international competitivity and a more educated and demanding audience. <br /> <br />Our work concludes in the materialization of a solid brand that shows maturity, sobriety and attitude before one of the most selective markets. It also sets itself as a real alternative to the top fashion houses around the world. <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/267/2.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/268/3.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/269/4.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/270/5.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/271/6.png'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/82-maria-vogel Gant 2010-06-14 22:11:56 UTC http://www.anagrama.com/home/portafolio/80-gant <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/80/Gant_Thumbnail.png'></span> <img src='http://www.anagrama.com/photo/nombre/261/gant_mano_cerrada.png'> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/262/gant_cerrada.png'> <br/><br/> Gant is a designer products gift shop, located in the major cities of Mexico. They carry products of many categories, from office and decoration to kitchen and sationery. All these products have one thing in common, a nice and modern design. <br/><br/> The design is a simple yet modern invitation for the inauguration of their new store. The idea was to relate it with their own products. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/263/abierta_interior.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/264/abierta_gant_exterior.png'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/80-gant Creavisa 2010-05-17 15:32:49 UTC http://www.anagrama.com/home/portafolio/78-creavisa <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/78/creavisa.png'></span> <img src='http://www.anagrama.com/photo/nombre/231/Creavisa_Logo.jpg'> <br/><br/> <span id='description_a'>Creavisa is a company specialized in POP items and display signs. Their workshop, run by industrial designers and engineers, and their operation floor that includes more than 20 different processes, make Creavisa the most dynamical company of their kind. <br /></span> <br/><br/> <span id='description_b'>The brand was developed to reflect the company's integrated services through the icon's various colors. On the other hand, the purple tones represent their kindness, differentiate them from their competitors, and portray the company's vision.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/232/Creavisa_Anagrama.png'> <br/><br/> Stationery <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/233/Creavisa_Anagrama4.png'> <br/><br/> Website. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/234/Creavisa_Anagrama2.png'> <br/><br/> Business Cards. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/235/Creavisa_Anagrama3.png'> <br/><br/> Letterhead. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/78-creavisa Theurel & Thomas 2010-04-01 02:21:18 UTC http://www.anagrama.com/home/portafolio/77-theurel-thomas <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/77/Theurel_Snap2.png'></span> <img src='http://www.anagrama.com/photo/nombre/217/THEUREL_KIT_copy.png'> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/218/THEUREL_PACKAINGKIT.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/219/Caja_12_Web_Theurel.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/221/THEUREL_LOGO.png'> <br/><br/> Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. <br /> <br />For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert. <br /> <br /> <br/><br/> White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication. <br /> <br />To view more information about this project, visit <a href="http://www.anagrama.com/portafolio/75-theurel-thomas">this other project entry in our portfolio.</a> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/222/THEUREL_UNIFORM1.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/224/THEUREL_UNIFORM2.png'> <br/><br/> <br/><br/> The street address and location was integrated to the identity, in order to blend it, <br />making it practically invisible. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/227/Theurel_Web.png'> <br/><br/> Website <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/228/THEUREL_STATIONARY.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/229/THEUREL_MONOGRAMA.png'> <br/><br/> Custom lettering for Theurel & Thomas identity system. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/230/THEUREL_ADDRESSTAG.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/238/THEUREL_12.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/239/THEUREL_BONBONERA.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/240/THEUREL_DOOR.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/241/THEUREL_CHRISTMAS.png'> <br/><br/> Purple Christmas Edition <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/242/THEUREL_BODEGON.png'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/77-theurel-thomas Theurel & Thomas 2010-03-31 01:19:34 UTC http://www.anagrama.com/home/portafolio/75-theurel-thomas <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/75/Thumb_romantica_Web.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/207/Interior2.png'> <br/><br/> <span id='description_a'>One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America's most affluent suburb. <br /> <br />White is a central part of the design and it contrasts with the French macarons colors.</span> <br/><br/> <span id='description_b'>Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. <br /> <br />In this project we worked in collaboration with Roberto Treviño & German Deheza. <br /> <br />To view more information for this project, visit <a href="http://www.anagrama.com/portafolio/77-theurel-thomas">this other project entry in our portfolio..</a></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/211/Interior3.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/212/Theurel_Banca.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/213/bombonera.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/214/Mesa_Web.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/215/oficina.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/236/THEUREL_DOOR.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/237/Catering.png'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/75-theurel-thomas La Fábrica Del Taco 2010 2010-03-30 01:59:52 UTC http://www.anagrama.com/home/portafolio/73-la-f%C3%A1brica-del-taco-2010 <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/73/La_Fabrica_Taco_Thumb2.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/191/Menu_Grande.jpg'> <br/><br/> <span id='description_a'>Menu design for La Fábrica del Taco, a Mexican restaurant in Argentina. This was the second phase of this project developed by our creative team. <a href="http://anagrama.com/portafolio/5-la-fábrica-del-taco">Click here to view the project's first phase. </a> This project was developed in collaboration with Nrmal. <br /></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/226/2fabrica.jpg'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/73-la-f%C3%A1brica-del-taco-2010 Certus Consulting 2010-03-30 02:28:29 UTC http://www.anagrama.com/home/portafolio/74-certus-consultores <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/74/certus_thumbnail.png'></span> <img src='http://www.anagrama.com/photo/nombre/194/01Certus_logo.png'> <br/><br/> <span id='description_a'>Certus Consultants is a company that approaches modern companies as an ally that offers premium service in financial, legal and accounting matters. <br /> <br />The project consisted on developing a dynamic identity system, aimed to creating strategic alliances in the future. <br /> <br /></span> <br/><br/> <span id='description_b'>Certus’ identity was designed considering that financial and legal issues are a sensitive subject. Therefore the visual communication is sober and timeless.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/195/01Certus_logo2psd.png'> <br/><br/> The icon its a modern interpretation of a traditional coats of arms, keeping both, conservative and modern values at the same time. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/196/02Certus_familia.png'> <br/><br/> Logo identity system. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/198/03Certus_papeleria.png'> <br/><br/> Stationary. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/199/04Certus_membrete.png'> <br/><br/> Certus letterhead. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/200/05Certus_tarjetas1.png'> <br/><br/> Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/201/06Certus_tarjetas2.png'> <br/><br/> Detail <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/202/07Certus_web.png'> <br/><br/> Web Site <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/74-certus-consultores Devotion 2010-03-30 01:27:33 UTC http://www.anagrama.com/home/portafolio/71-devotion <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/71/Thumb_page.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/187/Page_poster.jpg'> <br/><br/> <span id='description_a'>A colaboration with Page Magazine, the editors were in charge of dictating the piece’s theme: devotion. This was our interpretation.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/188/Colab_Page.jpg'> <br/><br/> Print Detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/189/Colab_Page_chica.jpg'> <br/><br/> The Magazine <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/190/Colab_Page_chica2.jpg'> <br/><br/> Detail. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/71-devotion Romantica 2010-03-29 01:24:19 UTC http://www.anagrama.com/home/portafolio/70-romantica <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/70/Thumb_romantica_Web.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/182/Bolsa_Web.jpg'> <br/><br/> <span id='description_a'>Shopping Bag. <br /></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/183/Romantica_Web.jpg'> <br/><br/> Store Stationary. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/184/Tarjeta_Web.jpg'> <br/><br/> Business Card. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/185/Caja_Web_Romantica.jpg'> <br/><br/> Romantica is a boutique that offers headpieces, barrettes and various hair accessories, focusing on custom made pieces and personalized service. <br /> <br />As weddings and brides are the brand's target audience, our goal was to create a communication language inspired by the contrast of classical typographic elements and some hints of contemporary aesthetics. <br /> <br />For this project it was necessary to begin by developing the brand's strategy and all the way through the packaging set, labels and business system, to name a few. <br/><br/> Romantica, as its name suggests it, is all about beauty and femininity. The logotype was drawn calligraphic-ally, contrasting thin and thick strokes to accentuate the brand's personality. <br /> <br />The color palette is inspired by the aesthetics of popular Mexican stores, traditionally dedicated to selling clothing for this kind of event. It was the combination of these bright colors, the traditional calligraphy and the contemporary design that dictated Romántica's Identity: a modern boutique specialized in accessories for traditional events. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/186/Cajas_Web_Romantica.jpg'> <br/><br/> Product Box Set <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/70-romantica Masaryk Street 2010-01-28 04:59:33 UTC http://www.anagrama.com/home/portafolio/68-calle-masaryk <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/68/mazaryk_ad.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/174/Mazaryk_Adb.jpg'> <br/><br/> <span id='description_a'>Propuesta para pieza de arte de uso publicitario para Masaryk, la calle comercial mas importante de la ciudad de México. <br /> <br />Los restaurantes más reconocidos como las boutiques más exclusivas se encuentran a lo largo de esta calle haciéndola un ícono de la sofisticación de la ciudad. <br /> <br />Nuestro principal objetivo se convirtió en incentivar a los consumidores hacia la temporada de compra otoño-invierno 2009, y diseñamos este set de piezas.</span> <br/><br/> <span id='description_b'>La dirección de arte fue dictada a partir de utilzar elementos que asociamos con el inverno, como el hielo, los patrones de franela y listones. <br /> <br />El proyecto refleja la personalidad de Masaryk, combinando además factores que representan a las poderosas marcas que se pueden encontrar ahí. <br /> <br />Este proyecto fue hecho en colaboración con Ignacio Cadena.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/175/Mazaryk_Adc.jpg'> <br/><br/> Detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/176/Mazaryk_Add.jpg'> <br/><br/> Detail. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/68-calle-masaryk La Fábrica Del Taco 2009-06-22 21:47:03 UTC http://www.anagrama.com/home/portafolio/5-la-f%C3%A1brica-del-taco <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/5/Thumb_Fabrica.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/23/Logo_amarillo.jpg'> <br/><br/> <span id='description_a'>This project was created for a Mexican restaurant in Argentina. It was a very gratifying project mainly because we consider our gastronomic tradition as one of the greatest Mexican cultural legacies which has become an ambassador our identity in other countries. Taking this into account, the design process was conceived adapting references from the Mexican pop culture, specifically, custom hand made signage which typically uses uses saturated neon colors, a very simple symbology and an ingeniously traced typography.</span> <br/><br/> <span id='description_b'>The visual communication had to be easily understood mainly because the culinary "taco" culture in Argentina is non existent. We took, as a result, the typical Mexican taco stand colors mixing them in such a way that when combined with the typographic and iconic elements it would communicate tradition and modernity. This was essential as the restaurant is located in the Palermo Soho zone in Buenos Aires. The result was a high-end taco restaurant that aims at a young and demanding market filled with new experiences. This project was developed in collaboration with Nrmal.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/98/menu_tarjetas.jpg'> <br/><br/> Menu and business cards <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/99/flyer.jpg'> <br/><br/> Flyer. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/100/posters.jpg'> <br/><br/> Brand positioning posters. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/101/elbar_chica1.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/102/elbar_chica3.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/122/Tarjeta-Grande4.jpg'> <br/><br/> Business card detail. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/5-la-f%C3%A1brica-del-taco Al Fresco 2009-06-23 20:39:05 UTC http://www.anagrama.com/home/portafolio/13-al-fresco <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/13/alfresco.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/105/bolsasalfresco.jpg'> <br/><br/> <span id='description_a'>Take-out bags.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/106/vasosnieve.jpg'> <br/><br/> Drinks and ice cream cups. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/107/menu.jpg'> <br/><br/> Food menu, desserts menu and drinks menu. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/120/al_fresco_logo.jpg'> <br/><br/> Al Fresco is a gelato and bistro establishment. Hand crafted ice cream and detailed attention in your food preparation from pizzas elaborated in a wood oven to paninis and sandwiches with the finest ingredients. High quality products at affordable prices in a kind and family oriented place. <br /> <br />Our work consisted in interpreting the company business plan, transmitting the message of a committed to deliver excellent quality foods brand maintaining affordable prices. <br/><br/> To communicate the established values, a hand-crafted illustration language was developed. This language was based on light laid traces achieving value accentuation on the kindness of the brand. The aesthetic counterpoint of elegant tones, sepia and golden colors was manipulated to help and allow the quality inherent to the foods to stand out. <br /> <br />It was very important to allow the brand to have a sufficiently elastic language to expand it to other areas. Even though the restaurant has not been open for a long time, it has become a reference for other gelato establishments around the city. <br/><br/> http://www.anagrama.com/home/portafolio/13-al-fresco B&R 2009-06-23 15:47:13 UTC http://www.anagrama.com/home/portafolio/8-b-r <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/8/B_R2.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/85/BR-logo.jpg'> <br/><br/> <span id='description_a'>B&R is a legal assessment and services firm. The alliance of two previous agencies, which occurred recently, generated a new firm. The main objective of this project was to make the new firm communicate in the same way International legal entities communicate, thinking in long term continuous growth.</span> <br/><br/> <span id='description_b'>We believe that a company´s identity not only must make a promise of who the company is, but also promise its future. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/86/BR-sobre.jpg'> <br/><br/> Envelope. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/87/BR-tarjetas.jpg'> <br/><br/> Business card. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/88/BR-hoja.jpg'> <br/><br/> Letterhead sheet. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/89/BR-todo-.jpg'> <br/><br/> Grouped peripherals. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/8-b-r Pladis 2010-01-28 04:25:20 UTC http://www.anagrama.com/home/portafolio/63-pladis <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/63/Pladis_Thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/192/Pladis_project_overview.jpg'> <br/><br/> <span id='description_a'>Pladis is a Mexican firm that provides integrated services for architectural spaces such as design and high quality construction. <br /> <br />The project's main objective was to design the firm's identity as a translation of their work philosophy considering their architectural profile.</span> <br/><br/> <span id='description_b'>Through the process we realized that the architectural essence of Pladis is all about order and structure in their internal operations as well as in their design. Our solution was to develop their identity based in Josef Müller-Brockman's grid systems. <br /></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/193/Pladis_Print_web.jpg'> <br/><br/> Print Detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/203/Hojas_Pladis_closeup.jpg'> <br/><br/> Stationery detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/204/Grid_Systems_Pladis.jpg'> <br/><br/> Muller Brockman - Grid Systems <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/208/Hojas_Pladis_web.png'> <br/><br/> Letterhead. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/209/Tarjeta_Pladis.jpg'> <br/><br/> Business Card. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/210/Sobre_web.jpg'> <br/><br/> Stationery <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/63-pladis Zoom Mexico City 2010-01-28 03:59:50 UTC http://www.anagrama.com/home/portafolio/57-zoom-cd-m%C3%A9xico <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/57/zoom_snap2.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/166/Zoom_logo.jpg'> <br/><br/> <span id='description_a'>Logotype</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/167/zoomcd_mexico.jpg'> <br/><br/> The photographs work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos. <br /> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/170/1zoom.jpg'> <br/><br/> Infinite Icon. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/171/zoombolsa.jpg'> <br/><br/> Bag for promo items. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/172/Zoomkoolhaas_copy.jpg'> <br/><br/> Zoom: A cultural initiative that presents a series of conferences with sustainability and urbanism ideas for Mexico City. <br /> <br />We designed a typography that would include an infinite icon in some of the typographic ligatures. We chose a fluorescent green to give the symbol more presence. <br/><br/> We selected photographs that would work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos. <br /> <br />This project was created in collaboration with Ignacio Cadena. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/173/ZoomABC.jpg'> <br/><br/> Zoom Original Typeface. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/57-zoom-cd-m%C3%A9xico Anagrama Night Out 2009-08-31 05:49:06 UTC http://www.anagrama.com/home/portafolio/41-anagrama-night-out <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/41/snap_anagrama.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/142/About_Anagrama.jpg'> <br/><br/> <span id='description_a'>Fans of Blade Runner & Oscar Niemeyer Since 2099. <br /> <br />Anagrama Feat. Marcomaschuy.com</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/143/Contact_Anagrama.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/144/Home_Anagrama.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/145/Press_Anagrama.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/146/fabrica_anagrama.jpg'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/41-anagrama-night-out Landscape 2009-07-27 17:09:38 UTC http://www.anagrama.com/home/portafolio/33-paisaje <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/33/Personal_snap.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/116/Personal_Grande.jpg'> <br/><br/> <span id='description_a'>Poster detail.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/117/Personal_Grande_foto.jpg'> <br/><br/> Nature inspired poster. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/118/Personal_chico_a.jpg'> <br/><br/> Poster detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/119/Personal_chico_b.jpg'> <br/><br/> Poster detail. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/33-paisaje Selekto 2009-07-22 23:01:51 UTC http://www.anagrama.com/home/portafolio/32-selekto <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/32/serie_inmaculada.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/103/damian.jpg'> <br/><br/> <span id='description_a'>Damian Lazarus flyer.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/104/loco_dice.jpg'> <br/><br/> Loco Dice flyer. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/32-selekto Object Not Found 2009-07-02 00:23:39 UTC http://www.anagrama.com/home/portafolio/30-object-not-found <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/30/Object-Not-Found2.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/90/Object-Website.jpg'> <br/><br/> <span id='description_a'>Website.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/91/Object-Website2.jpg'> <br/><br/> Website. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/92/Object-Flyer.jpg'> <br/><br/> Event invitation. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/93/object-tarjeta.jpg'> <br/><br/> Artistic collaboration project directed by conceptual artist Rubén Gutiérrez. A non-profit organization whose mission statement is to promote knowledge and appreciation of contemporary art through research, production and intertextual objects exhibitions. <br/><br/> For this project, an invitation system was developed for each of the organized events by the organization. A website with dynamic content and basic peripherals were also produced. We will be probably collaborating in the future. <br/><br/> http://www.anagrama.com/home/portafolio/30-object-not-found Nrmal 2009-06-30 18:06:29 UTC http://www.anagrama.com/home/portafolio/29-nrmal <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/29/Nrmal_Yelle.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/75/flyer-tellier2.jpg'> <br/><br/> <span id='description_a'>Sebastian Tellier Flyer, December 2008.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/77/tellier-poster.jpg'> <br/><br/> Sebastian Tellier Flyer, December 2008. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/78/tellierpostercloseup.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/79/yelle.jpg'> <br/><br/> Yelle Flyer, October 2008. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/29-nrmal Reforestación Extrema 2009-06-24 21:02:18 UTC http://www.anagrama.com/home/portafolio/23-reforestaci%C3%B3n-extrema <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/23/reforestaci_n_extrema.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/80/papeleria-reforestacion.jpg'> <br/><br/> <span id='description_a'>Reforestación Extrema is a non-profit organization searching the reforestation of lost green areas and trees in different cities in Mexico. They are in charge of renewing sidewalks, parks and public spaces as well as the conservation of mature trees in the cities.</span> <br/><br/> <span id='description_b'>For this brand, we decided to use a logotype that made reference to a natural figure, in this case a tree that represented the actions and vision of Reforestación Extrema. This solution allows the use of stencil application for urban surfaces with a simple and easy to replicate figure.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/81/reforestacion-tarjeta.jpg'> <br/><br/> Business card. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/82/hoja-reforestacion.jpg'> <br/><br/> Letterhead sheet. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/23-reforestaci%C3%B3n-extrema Selekto 2009-06-24 02:21:58 UTC http://www.anagrama.com/home/portafolio/22-selekto <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/22/Selekto3.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/59/Damian-Lazarus.jpg'> <br/><br/> <span id='description_a'>Flyer for Damian Lazarus concert (late 2008).</span> <br/><br/> <span id='description_b'></span> <br/><br/> http://www.anagrama.com/home/portafolio/22-selekto Selekto 2009-06-24 02:17:35 UTC http://www.anagrama.com/home/portafolio/21-selekto <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/21/Selekto.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/60/selekto-magda-.jpg'> <br/><br/> <span id='description_a'>In 2007 we used to design flyers for electronic music events in Guatemala under the "Selekto" brand. Selekto was one of our clients with the most creative capacity and openness to new ideas. This creative liberty got to the point where the logotype was not used as much and instead, the flyer designs mutated accordingly to what we thought was adequate to the moment.</span> <br/><br/> <span id='description_b'>For this project, in which two of the most outstanding female Dj's from the United States were involved, we designed two flyers that when being arranged together would look as a flyer series with little differences among them. Discrete, simple and feminine.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/61/selekto-scarlett.jpg'> <br/><br/> Flyer. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/21-selekto Velvet 2009-06-23 21:29:48 UTC http://www.anagrama.com/home/portafolio/16-velvet <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/16/Vlvt3.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/108/sobre_negro1.jpg'> <br/><br/> <span id='description_a'>Special edition envelope and invitation.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/109/sobre_negro2.jpg'> <br/><br/> Special edition envelope and invitation. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/110/flyer_azul.jpg'> <br/><br/> Flyer. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/111/flyer_rojo.jpg'> <br/><br/> Flyer. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/112/mini1.jpg'> <br/><br/> Pocket sized flyer. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/114/vlvt_logo.jpg'> <br/><br/> Our client, in this case, wanted to focus on the elite market of the city for this night club. The brand development had to reflect elegance, sophistication, vanguard and style. We decided to create two different logotypes. One of them with an iconic design and another with a modern and elegant typographic design suggesting the name of the night club. These two logotypes are managed separately in a parallel manner. <br/><br/> For the iconic logotype, we proposed a stylized illustration of a roman emperor crown, a classic reference to elegance and aristocracy. The final result successfully reflects the concepts the client required to position the night club amongst the most exclusive night-life businesses in the city. <br/><br/> <img src='http://www.anagrama.com/photo/nombre/115/vlvt_laurel_emblema.jpg'> <br/><br/> Roman emperor crown Vlvt emblem. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/16-velvet Estudio Habitat 2009-06-23 21:03:50 UTC http://www.anagrama.com/home/portafolio/14-estudio-habitat <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/14/EstudioHabitat.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/34/Pattern.jpg'> <br/><br/> <span id='description_a'>This project consisted in developing the corporate image for Estudio Hábitat, a modern architecture design firm. Several creative solutions, all related to architecture, were explored to get to the final design solution. </span> <br/><br/> <span id='description_b'>The spaces, aesthetics and human diversity as principles inherent to architecture were abstracted until a formal level of conceptualization was achieved that allowed visual representation of a company owned language.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/43/tarjetas-mano2.jpg'> <br/><br/> Business cards. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/44/Folder4.jpg'> <br/><br/> Folder. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/47/hoja4.jpg'> <br/><br/> Letterhead sheet. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/48/hoja5..jpg'> <br/><br/> Letterhead sheet. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/51/todo_final.jpg'> <br/><br/> Peripherals. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/14-estudio-habitat La Bonetera 2009-06-23 18:14:09 UTC http://www.anagrama.com/home/portafolio/11-la-bonetera <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/11/La_Bonatera2_copy.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/63/bolsa-bonetera6.jpg'> <br/><br/> <span id='description_a'>La Bonetera is a store dedicated to selling jewelry and accessories at affordable prices. They also commercialize a selection of antiques. The objective was to create a brand system that allowed it to be used economically in all of its products and packages.</span> <br/><br/> <span id='description_b'>More that 20 custom made stickers were developed. The logo typography was hand traced using strong accentuations in contrast with the traces widths. </span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/64/tarjetas.jpg'> <br/><br/> Business cards. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/65/etiquetas.jpg'> <br/><br/> Sticker set. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/66/la-bonetera.jpg'> <br/><br/> Logo. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/71/la-bonetera-Negro.jpg'> <br/><br/> Logo. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/11-la-bonetera Sangre De Mi Sangre 2009-06-23 17:20:32 UTC http://www.anagrama.com/home/portafolio/9-sangre-de-mi-sangre <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/9/sangre_de_mi_sangre.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/83/triptico-abierto.jpg'> <br/><br/> <span id='description_a'>Interior.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/84/triptico-cerrado.jpg'> <br/><br/> Special edition brochure to be distributed in fashion conventions around the world. It was important to respect the established brand to generate a meaningful and desirable object that needed to be pleasant to sight and touch. <br/><br/> The Brochure works like a canvas that show the jewels without distractions <br />The design emphasizes the simplicity of the materials that were used. <br/><br/> http://www.anagrama.com/home/portafolio/9-sangre-de-mi-sangre Selekto 2009-06-23 15:23:54 UTC http://www.anagrama.com/home/portafolio/6-selekto <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/6/Selekto-Akzidenz.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/53/verde2.jpg'> <br/><br/> <span id='description_a'>"Laser series", was the name given to this edition of flyers for the Selekto brand. The idea was centered on using only one type, in this case, Berthold Akzidenz Grotesk.</span> <br/><br/> <span id='description_b'>Laser typical colors were used along with over-saturated colors and a geometrically custom designed pattern for each piece with a UV spot finish.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/54/verde3.jpg'> <br/><br/> Flyer. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/56/red.jpg'> <br/><br/> Flyer <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/57/rgb-chico.jpg'> <br/><br/> Flyer detail. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/58/red-chico.jpg'> <br/><br/> Flyer detail. <br/><br/> <br/><br/> http://www.anagrama.com/home/portafolio/6-selekto Branding sources of inspiration 2014-04-16 00:00:00 UTC http://www.anagrama.com/home/blog/168-fuentes-de-inspiraci%C3%B3n-para-una-marca <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/168/eltono.png'></span> <img src='http://www.anagrama.com/photo/nombre/1180/A.jpg'> <br/><br/> <span id='description_a'>Most of our branding projects evolve through a process where we go out and gather references and inspiration in order to come up with a brilliant solution. There is no exact formula or solution, inspiration from a project can come from anywhere. Each creative has a different set of rules and cultural background that ends up in a different outcome. When combining those outcomes with a precise work direction, a great solution comes up. <br /> <br />In the case of our project for Nación, a multi-purpose real-estate development project located in Monterrey — Mexico, we needed visual references that would help us build a brand around an idea of belonging to a community with a feeling of pride through the product. <br /> <br />Among our search for references, we stumbled upon "Eltono", a recognized international public street artist who had done work in Tampiquito, a popular neighborhood very near our Monterrey studio in San Pedro Garza García. His experience with interventions in urban areas with positive impact in the community made us look into the details of his work. While looking through Eltono's projects we found one done in 2011 for the Outomatic festival in Leuven — Belgium in collaboration with "Momo". <br /> <br />As mentioned on the project's website: "The best part of this for me was the system we came up with to generate numerous related, but unique designs. It was a large puzzle of thick cardboard with alternating parts that acted as a stencil as parts were removed." we took the idea of the alternating elements to come up with a pattern that would be unique to the Nación project.</span> <br/><br/> <span id='description_b'>When combining the concept with visual elements and symbols from flags and official governmental papers, through a simplification and remixing process using bright, fun colors we ended up with a modern looking brand communicating a feeling of community. <br /> <br />Nación branding project: <br />http://anagrama.com/home/portafolio/167-nacion <br /> <br />Eltono website: <br />http://www.eltono.com/ <br /> <br />Outomatic project website: <br />http://momoshowpalace.com/2011/10/tiensestraat-outomatic/ <br /> <br />*Anagrama contacted Eltono prior to considering his work as a reference for our Nación project.</span> <br/><br/> http://www.anagrama.com/home/blog/168-fuentes-de-inspiraci%C3%B3n-para-una-marca Handmade robots. 2013-05-29 00:00:00 UTC http://www.anagrama.com/home/blog/139-robots-hechos-a-mano <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/139/thumb_daft.png'></span> <img src='http://www.anagrama.com/photo/nombre/822/daft.jpg'> <br/><br/> <span id='description_a'>By David Licona <br /> <br />Los Angeles - In May, Daft Punk released their first studio album in 8 years. Their fourth studio album is the first one without the band's name logotype on the front cover, instead the anticipated-bestseller album Random Access Memories shows a portrait composed of the robot helmets used by the members of the music duo, a bolder and more distinguishable visual element. The album started promotion with a first hit-single that broke Spotify's streaming records, followed by a free-streaming week on iTunes before the release date. With an official release party in Australia and different release dates around the globe to fit the purchase patters of each region, the marketing exercises and the lessons to learn from this global cultural happening are immense. <br /> <br />Through the years, Daft Punk has shown a consistent public image with diverse elements that together behave as, and offer the experience of brand Daft Punk. Brand Daft Punk has shown an integrated approach to promotion that has placed significant attention on graphic design, fashion and consumer culture. The band has used music as its engine, but always supported it with exceptional visual aesthetics; using a name logotype that has been reinterpreted to fit the musical propositions of the band with every album, always presented on top of a dominant black background. <br /> <br />The two individual metal-glass robot helmets are the main, and along with the gloves, the only consistent element on the outfits of the band. The helmets are arguably the band's most identifiable visual element at the moment, and the promotion of the album takes advantage of this; a cardboard version of the two-helmet design from the album's cover has been worn by the hypersexualized mannequins of your neighborhood's American Apparel store and offered in limited quantities at music stores around the world. <br /> <br />'The robots' have sported futuristic one piece suits as well as 70's disco tuxedo shirts paired with wide lapel suits and 80's leather jackets. For the the past 7 years, they have collaborated with one of the most influential contemporary fashion designers, the proponent of the iconic haggard male body aesthetic of the last decade, Hedi Slimane. During their 2006/2007 world tour, the band members wore leather jackets that Slimane designed for Dior Homme, customized with a studded Daft Punk logotype on their backs. More recently, Slimane commissioned Daft Punk to write the music for his Saint Laurent fashion show debut, and he has photographed the band wearing his designs for the same label in various occasions. <br /></span> <br/><br/> <span id='description_b'>The new album has a promotional website with documentary youtube films sponsored by Intel and Vice magazine. These films present what the different collaborators of the album experienced while working with 'the robots'. In their album, Daft Punk gathered a team of musicians from different generations, related to different audiences and with notably different approaches to music, resulting in a sound never heard before from the French duo, but unmistakably theirs. With live acoustic instruments recorded at the mythical rock studios of Los Angeles and New York by the skillful musicians of Donna Summer's and Michael Jackson's bestselling productions, the new sound of the band stands against the sonar paradigm of the moment, the laptop studio, the technology that allows the band's audience to produce electronic music at home. <br /> <br />Brand Daft Punk is legitimately aligning with the golden era of dance music and presenting an album that diplomatically combines the American and European music traditions; rock and electronica, instinct and intelligence, passion and reason, body and mind, human and robot. Duality is the essence of brand Daft Punk and a leitmotif that the band reinforces with all its visual manifestations. <br /> <br />Suggested reading: <br /> <br />Beverland, M. (2005), Brand management and the challenge of authenticity, Journal of Product and Brand Placement, Vol. 14 <br /> <br />Brown, S., Kozinets, V. & Sherry J. (2003) Teaching Old Brands New Tricks: Retro Branding and the revival of Brand Meaning. Journal or Marketing, Vol. 67 <br /> <br />Holt, D. (2002), Why do brands cause trouble? A Dialectical Theory of Consumer Culture and Branding, Journal of Consumer Research, Vol. 29</span> <br/><br/> http://www.anagrama.com/home/blog/139-robots-hechos-a-mano Can cities be branded? 2013-03-13 00:00:00 UTC http://www.anagrama.com/home/blog/133-%C2%BFse-puede-crear-una-marca-ciudad <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/133/thumb_scandinavia.png'></span> <img src='http://www.anagrama.com/photo/nombre/715/scandinavia.png'> <br/><br/> <span id='description_a'>Can cities be branded? <br />How to become the gourmet capital of Scandinavia. <br /> <br />By: David Licona <br /> <br /> <br />Cities around the world have been increasingly employing marketing and branding tools in order to develop and maintain competitive advantages in economic, political and social terms. This is a complex practice that goes far beyond logos and slogans; it's a strategic long term coordination of marketing, urban studies and policy-making that aims to give cities a fair reputation and a balanced and useful competitive image. City branding strategies focus on the city residents, trying to forge local community pride and identity to improve city 'quality life' in economic, cultural and social terms. So if it's not with logos and slogans, how do you do this? <br /> <br />Cities are umbrella brands for absolutely everything that exists inside of them. Tangible elements such as landmark buildings (make your own choice ) and other functional, utilitarian and physical factors as the city's infrastructure or accessibility build the city brand. But in our global village, cities can no longer rely on tangible elements to create a unique selling proposition. More and more, cities prioritize emotional elements and mental representations, as intangible elements carry the uniqueness of local culture with its ideas and emotions, sensations that cannot be reproduced as easily as I <3 T-shirts. Examples of these emotional elements that can build unique competitive advantages for cities are fashion, music, art or food. <br /> <br />Culinary tourism is on the rise and more and more people are traveling around the world just to eat. Restaurants that offer unique experiences are putting cities and towns on the international map (heard of Swedish town Järpen?) and cities are making efforts to place their local restaurants on the international ranking lists and the respected food guides. A netnographic research (an adaptation of the traditional ethnographic methods that relies on public online information) carried out last year at Stockholm University showed that marketing savvy European cities have been making use of their Michelin-starred restaurants on their online communication platforms, in order to position the cities in a geographical competitive context. <br /> <br />Only rivaled by The World's 50 Best Restaurants, the Michelin Guide is the mayor authority in gourmet dinning. A brand more than a hundred years old and constructed around strong myths; like the secret identity of the food critics that decide which restaurants make it to the guide; and empowered by leading figures of the industry like French master chef Paul Bocuse saying 'Michelin is the only guide that counts', or chef Bernard Loiseau committing suicide in 2003, after Le Figaro suggested that his restaurant might lose its 3-star status. <br /> <br />External authorities like the Michelin Guide validate what cities say about themselves. When the city of Stockholm started calling itself 'The Capital of Scandinavia' in 2005, both Danish and Norwegian officials protested against the slogan. But when a city happens to have more Michelin-starred restaurants than the cities around, it irrefutably becomes the gastronomic capital of the area and the behavior of the cities around it adjust to the discourse. <br /> <br />Let's take Germany as an example. In 2006, Hamburg had more Michelin-starred restaurants than any other German city and the online portal of the city released an announcement about it: <br /> <br />'The metropolis on the River Elbe is the undisputed capital city for gourmets in Germany. The town boasts a total of 9 restaurants which have been awarded a Michelin star - more than any other German city'. (Hamburg Tourismus GmbH, 2006) <br /> <br />Six years later, the Michelin Guide allows Berlin to call itself the gourmet capital of Germany, and competing cities take this as a fact and adapt to it: <br /> <br />'Berlin was awarded sixteen stars distributed among thirteen star restaurants in the 2012 Michelin guide. The gourmet capital of Germany has in the meantime left its former competitors of Munich and Hamburg far behind'. (Berlin Tourismus & Kongress GmbH, 2012)</span> <br/><br/> <span id='description_b'>'But sometimes, the view from the window is more important than the Michelin star'. (Hamburg Tourismus GmbH, 2012) <br /> <br />The 32nd edition of the Michelin guide Main Cities of Europe will be released the 14th of March, and most of the attention is on the Scandinavian cities of Copenhagen, Stockholm and Oslo. The three cities have at least one restaurant with 2 Michelin stars and various restaurants are making the effort to be the first in the Nordic region to earn the coveted third star. The websites of the three Scandinavian cities are constantly updated with the new prizes awarded to the city restaurants, in order to show the cities as attractive food destinations. <br /> <br />Noma, the restaurant that has become a symbolic element not only for the city of Copenhagen, but also for its nation, has been waiting for a couple of years for its third star. The restaurant has been recognized as the best in the world for three years in a row, and precisely this could be precisely the reason why it hasn't earned its third star. Why? Simply because Noma is the poster child of Michelin's competing rating system. <br /> <br />Stockholm on the other hand is the only Scandinavian city with two 2-star restaurants, Mathias Dahlgren and Frantzén/Lindeberg. The latter could give the surprise of becoming Scandinavian's first 3-starred restaurant, as it has received the attention of local newspapers and national guides as well as a good position in other respected rankings. Other restaurants to watch in Stockholm are Esperanto and Gastrologik. <br /> <br />Most probably, Copenhagen will remain the Scandinavian city with the most Michelin-starred restaurants. But what if a restaurant in Stockholm manages to get the third star? Will the gourmet capital of Scandinavia be the first city to boast a restaurant with 3 stars or even the city with the most stars in total? <br /> <br /> <br />References <br /> <br />Anholt, S. (2005), Some important distinctions in place branding, Place Branding and Public Diplomacy, Vol. 1 No. 2, pp. 116-121 <br /> <br />Giovanardi, M. (2012) Haft and word factors in place branding: Between functionalism and representationalism, Place Branding and Piblic Diplomacy, Vol. 8, No. 1, pp.30-45 <br /> <br />Kavaratzis, M. (2004), From city marketing to city branding: Towards a theoretical framework for developing city brands, Place Branding, Vol. 1, pp. 58-73 <br /> <br />Kozinetz, R.V. (2002), The Field behind the screen: Using netnography for marketing research in online communities, Journal or Marketing Research, Vol. 39, No. 1, pp. 61-72 <br /> <br />Lucarelli A. & Berg P.O. (2011), Place Branding: A state-of-the-art review of the research domain, Journal of Place Management and Development, Vol. 4, No. 1, pp. 9-27</span> <br/><br/> http://www.anagrama.com/home/blog/133-%C2%BFse-puede-crear-una-marca-ciudad Bringing Anonymity Back 2012-11-14 00:00:00 UTC http://www.anagrama.com/home/blog/123-el-regreso-del-anonimato <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/123/mmm_thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/606/mmm.png'> <br/><br/> <span id='description_a'>Stockholm, Sweden - Swedish clothing giant H&M adds another iconic fashion brand to its portfolio of designer collaborations, Maison Martin Margiela. Often labeled an avant-garde antibrand, MMM has been one of fashion’s strongest driving forces in the past two decades. The highly conceptual brand has maintained its intellectual leadership in the fashion industry, even years after the founding designer of the namesake brand has abandoned the creative direction of the company and lives invisibly out of the fashion world. <br /> <br />MMM shrouds not only its collections but all aspects of its business under the identity myth of Anonymity. The stores have no signage and are not listed in phone books. The packaging is logo-free, as is the clothing. The models often appear on the runway with covered faces. And most importantly, the elusive founder has never stepped out on the runway after a show, never given an interview and never been photographed. <br /> <br />Maison Martin Margiela has earned the antibrand label for positioning itself as creative counterculture. Not only for pushing the boundaries of fashion with intellectual challenges that have time and time again generated a trickle-down effect of styles and ideas that are later absorbed by the mainstream, but for placing the voice of the brand in opposition to fashion celebrity culture. <br /> <br />In the mid 90’s, Tom Ford stepped out on the Gucci runway after a show, infringing a contract which didn’t allow him to be the public face of the company or even speak to the press, but saving the company from bankruptcy and strengthening the figure of the creative director in the fashion industry. On the other hand, Martin Margiela, while still designing for his eponymous label, decided to retire completely from public view and consequently build a fashion <i>maison</i> that didn’t rely on the figure of a creative director, but on a team of anonymous talent.</span> <br/><br/> <span id='description_b'>The role of creative director at a fashion house has become a fundamental element of its brand strategy, as he/she incarnates the spirit of the brand. The CD is perceived by consumers, critics and colleagues as the mastermind that validates the company’s aesthetics by affecting collective perceptions of the brand and locating it in the right sociocultural context. Name changes, perhaps the most controversial of all branding issues, exemplify the significance of this matter. <br /> <br />Major fashion houses have dropped the first name of the founder in attempts to build strong brands that can reinvent themselves season after season, creative director after creative director. <strike>Yves</strike> Saint Laurent is the latest example of this rebranding strategy, which has been controversial indeed, mainly because the company, now under the creative direction of Hedi Slimane may even leave behind the ‘YSL’ trademark. <br /> <br />This couldn’t be a better moment for MMM to collaborate with H&M, precisely because the company has been branding itself as a team and not as a persona. The H&M collaboration presents the brand to the masses and liberates its creative responsibility from the ghost of Martin Margiela. Through these collaborations, H&M has become in less than a decade a vehicle that legitimizes fashion actors globally by (re)introducing them to larger audiences and younger consumers, proving that the retail giant not only understands the language of fashion, but that it plays a major role as a gatekeeper of the cultural industries. <br /> <br />Text by: David Licona <br />Photo by: Heidi Farrell</span> <br/><br/> http://www.anagrama.com/home/blog/123-el-regreso-del-anonimato Giving customers what they ask for 2011-10-11 00:00:00 UTC http://www.anagrama.com/home/blog/96-darle-a-los-clientes-lo-que-piden <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/96/omotesando.png'></span> <img src='http://www.anagrama.com/photo/nombre/365/omotesando.png'> <br/><br/> <span id='description_a'>It has been a while since the last article we wrote about branding. Many good things are happening in Anagrama and we are publishing new projects to our online portfolio. <br /> <br />This time, we thought we should publish something from our experience with our client’s customers and how we help our clients into making the right decisions. We go by the flag of “Not everything that is good for your business is good for your brand and not everything good for your brand is good for your business.” <br /> <br />It is not very uncommon for us to visit clients to say hello and see how things are going with their companies. Sometimes, we exchange some feedback that can help us and our clients see the results for the work done in the short, medium and long term. <br /> <br />Once or twice, when visiting a client, we give advice that, after a happy discussion, goes in the opposite direction of what their customers had asked for in the first place which got us into the discussion. To be more precise, I’ll give an example. <br /> <br />Imagine a department store that goes to a branding agency to obtain tools and a branding strategy consultancy (by tools I mean maybe a logo, stationery, catalog, website, interior design, process consulting, etc.) that will allow them to communicate consistently a way of doing things that will be different to what the competition already does. Imagine that the resulting project involves a place that changes the way people experience a department store including the way things are displayed, selected & packaged. <br /> <br />In the case of packaging, imagine boxes that astonish customers by their looks and definitely do not include a big colorful ribbon on top like any other typical gift wrapped in a department store. <br /> <br />At the end of the project, everybody ends up very happy with the results, which are consistent with the business strategy. Now, picture this new incredible store operating for a couple of months with their new strategy and their managers naturally trying to do everything possible to increase profits (which are already above great). Through time, customers start asking for a big red ribbon on their gift boxes because they feel they must look like the present they have known for most of their lives. For obvious business development reasons, our client agrees entirely (following the mantra “The customer is always right.”) and adds this element that at the beginning of the project was determined should not be included in order to become unique & differentiate from the competition and their value. <br /> <br />We have talked about this before, and we all know that the branding process consists in conveying and providing a consistent experience and value to your customers. Providing a consistent experience translates into adding elements that do not break or play with the brand’s strategy main objective. When achieving it, the brand becomes powerful and competitive, and thus, more profitable.</span> <br/><br/> <span id='description_b'>In any way, we show a negative attitude into customer insight or feedback. Customer feedback is great and it should be promoted. It is just that we must be more proactive and define what is the real need they are trying to communicate, which maybe the actual gift packaging does not help to fulfill. <br /> <br />Instead of literally doing what the customer asks for, we recommend going back to a design phase where we take into account the feedback and project objectives in order to end up with something that still makes the experience a unique one, maintaining the brand promise and still differentiating. <br /> <br />Being more specific into why adding a ribbon is not the best idea for this specific example we want to add: Ribbons have been known for a long time to represent gifts. People ask for them because they are the “standard” for gifts, they do not know any better. They are included on birthdays, holidays and special events. In the department store example, the ribbon places the gift packaging at the same level of other substitutes and competitors breaking the golden rule of differentiation and brand promise, as simple as that. <br /> <br />Let’s please NEVER forget that brand development is a process that takes some time and one that can be achieved not only with a logo or new brochure. Even though these tools contribute to the experience, the most tangible results are achieved maintaining that consistency throughout time. <br /> <br />A brand development strategy is achieved with a consistent experience and value. If clients experiment that same level of quality, emotions and values again and again, your product, service and company will naturally stand out for it.</span> <br/><br/> http://www.anagrama.com/home/blog/96-darle-a-los-clientes-lo-que-piden Typography Session 08 2011-03-03 00:00:00 UTC http://www.anagrama.com/home/blog/91-tipograf%C3%ADa-sesi%C3%B3n-08 <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/91/001.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/331/001.jpg'> <br/><br/> <span id='description_a'>Typography session 08 - Anatomía / Tipometría <br /> <br />Built by: Mircea Turcan / www.restatemedia.com <br />Class imparted by: Miguel A. Herrera / www.anagrama.com</span> <br/><br/> <span id='description_b'>Students manipulating the art of typesetting. <br />@ CEDIM, Monterrey, NL, MX <br />Marzo, 2011</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/332/002.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/333/003.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/334/004.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/335/005.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/336/006.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/337/007.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/338/008.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/339/009.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/340/010.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/341/011.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/342/012.jpg'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/blog/91-tipograf%C3%ADa-sesi%C3%B3n-08 Somewhere in the middle of nowhere. 2011-02-21 00:00:00 UTC http://www.anagrama.com/home/blog/90-alg%C3%BAn-lugar-en-medio-de-la-nada <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/90/01.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/325/01.jpg'> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/326/02.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/327/03.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/328/04.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/329/05.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/330/06.jpg'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/blog/90-alg%C3%BAn-lugar-en-medio-de-la-nada Crowdsourcing for Branding? 2011-02-14 00:00:00 UTC http://www.anagrama.com/home/blog/89-crowdsourcing-para-branding <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/89/antennen.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/320/antennen.jpg'> <br/><br/> <span id='description_a'>When Jeff Howe wrote his article “The Rise of Crowdsourcing” back in 2006, he never imagined the impact his neologism would have. <br /> <br />Crowdsourcing, “art” of outsourcing tasks that traditionally one employee would do to a numerous group of people or community through an open announcement, has had great acceptance on the Internet lately. It has gotten into the eyes of big corporations being used to solve product & service design problems. <br /> <br />Crowdsourcing is based in the concept that each person is “owner” of little bits of information that when put together in an organized matter, a better idea of possible solutions for a problem can be obtained. <br /> <br />The “crowdsourcing” model consists in the production of problem resolutions through problem element diffusion over open announcements. Users (mass) form communities and suggest solutions. Once the best solutions are categorized and chosen, they are taken into account by the “crowdsourcer” and generally, participants get “rewarded”. <br /> <br />As a research and market study tool, crowdsourcing has been very useful, fast and financially feasable. Through crowdsourcing, companies can get to know what consumers really think and loyalty bonds can be built. <br /> <br />Our main concern with crowdsourcing is that, when incorrectly used, results can generate huge opportunities. Companies must be very careful when using this tool specifically when thinking that crowdsourcing can solve “everything” more efficiently or with less risk. <br /> <br />We are specifically concerned about this tool being applied openly in companies for branding problem solutions. <br /> <br />Some companies through votes, let consumers “rank” branding development proposals. Consumers lacking on information about corporate strategy, goals and unprofessional management of collected information or collection processes can mislead these initiatives ending up in negative effects. <br /> <br />Companies like GAP & Tropicana have examples of crowdsourcing with negative results. When they put proposals up for general consumer voting, they where forced to go back to their original branding initiatives arguing that their consumers had a great level of fidelity with their original brand. Even though, this might have been their initial intention, special attention must be put when submitting a brand for public approval.</span> <br/><br/> <span id='description_b'>For us, creating a brand goes far beyond a the historic knowledge and opinion of the products, services as well as the company future opportunities from the perspective of a group of people. Crowdsourcing might be an excellent resource for great idea generation, but a brand execution and development must be in the hands of people with the abilities to see the “big picture” and ability to analyze and associate each of the “puzzle” elements in order to develop a proposal that not only appeals to the customers but one that solves the problem. <br /> <br />Ethical, social and financial implications for this methodology have caused a broad debate. In our opinion, the best strategy for a branding problem lies in obtaining a solution based on the internal strategy guided by the company directives. <br />Crowdsourcing might offer a “photograph” of the present’s needs but can generate opportunities in knowledge of the future strategies, innovations and direction changes for a company which come from within, mainly from “inside” commitment to them. <br /> <br />There is no doubt that mass knowledge will be always useful for problem resolution. In the case of branding problem solution, special attention and care should be taken when using crowdsourcing tools to avoid compromising the solution and project success in complying with its objetives. <br /> <br />References: <br /> <br />Sauer, Abe. (2010). Friends Don’t Let Friends Crowdsource a Brand. [En línea]. Disponible en http://www.brandchannel.com/home/post/2010/04/19/Friends-Dont-Let-Friends-Crowd-Source-A-Brand.aspx <br /> <br />Lipman, Gregg S. (2010). Crowdsourcing Their Way Into One Big Mess. Brandweek. (Octubre, 2010), p 26. <br /> <br />Clark, Nicola. (2010). Testing the wisdom of crowds. Marketing. (Julio, 2010), p 13. <br /> <br />MacLeod, Stephanie. (2010). Is this clever crowdsourcing or just a genuine brand gaff?. Marketing Week. (Octubre, 2010), p 12. <br /> <br />Fisch, Martin. (2010). Antennen 1 (Westend). [En línea]. Disponible en: http://www.flickr.com/photos/marfis75/3556367411/</span> <br/><br/> http://www.anagrama.com/home/blog/89-crowdsourcing-para-branding Winter / Alps 2011-02-09 00:00:00 UTC http://www.anagrama.com/home/blog/88-alpes-invierno <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/88/01.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/316/01.jpg'> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/317/02.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/318/03.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/319/04.jpg'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/blog/88-alpes-invierno Consistency in a brand. Element of success. 2010-09-07 00:00:00 UTC http://www.anagrama.com/home/blog/81-consistencia-en-una-marca-factor-de-exito <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/81/4416790275_01fcfc2b9b_b.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/265/4416790275_01fcfc2b9b_b.jpg'> <br/><br/> <span id='description_a'>A brand is more than a simple company logo. Instead, a set of associations that consumers have in relation to your product, company, or service, seems more likely to define what a true brand is. One of the most important aspects that make the difference between a simple brand and an excellent brand is its consistency. <br /> <br />Al and Laura Ries present this as one of “The 22 Immutable Laws of Branding”. The Law of Consistency, as they say is the most frequently violated law. These are a few of the ideas that they include in this chapter: <br /> <br />As technology evolves, communication grows and markets change; many might think brands should also change. Truth be told! Once a brand is out, it occupies a folder in the consumers mind. This folder includes the characteristics that were grown once the brand was first introduced on the market. This is why the essential characteristics of a brand should never change. “Markets may change, but brands shouldn’t. Ever.” <br /> <br />They present perfect examples of this: </span> <br/><br/> <span id='description_b'>No .1 Tanqueray is a gin, so why would consumers buy Tanqueray vodka? If they wanted vodka, they should buy Absolut, Stolichnaya, or Smirnoff. <br /> <br />No. 2 Jack Daniel’s beer? Another silly idea that went nowhere. <br /> <br />No. 3 How can Volvo, a brand that built its reputation on safety, introduce a convertible? It doesn’t make any sense. <br /> <br />One of our own examples for this law is Theurel & Thomas: a consistent brand throughout the whole experience of knowing, buying, and finally consuming or in this case enjoying the product. <br /> <br />Let me tell you more on how this works for us: <br />Perhaps a consumers first encounter with the brand was when they saw T&T’s logo, this logo reflects elegance, simplicity, and a touch of brightness. Those are the characteristics that are now in their folder labeled: “Theurel & Thomas”. The next step might be to visit Theurel & Thomas, what should those consumers find there? Easy, they find elegance, simplicity and a touch of brightness. Those are exactly the characteristics this store has. Finally when the consumer gets to the products this brand represents, the French pastries, they find elegance, simplicity and a touch of delicious brightness.</span> <br/><br/> http://www.anagrama.com/home/blog/81-consistencia-en-una-marca-factor-de-exito The Art of Becoming Knowable, Likeable and Trustable. 2010-03-05 00:00:00 UTC http://www.anagrama.com/home/blog/69-el-arte-de-convertirse-en-algo-agradable-y-confiable <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/69/Thumb_copy.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/178/blog.jpg'> <br/><br/> <span id='description_a'>This word sounds so familiar and at the same time when thinking of how to define it a blank mind doesn’t come in handy. The intention of these next paragraphs is finding a way to get rid of that blank mind when thinking of the word branding. <br /> <br />Each day there are more new businesses and products, and with a competitive field that –thanks to the Internet- now reaches the whole world, brands are more indispensable than ever. <br /> <br />This concept has its history and while some might link it to the Old West, where brand symbols were burned onto the hides of steers and stallions in order to identify livestock that may have ventured, others go even farther back in time, up to the medieval age when makers would mark from a loaf of bread to gold and silver products. The truth is that this concept goes back 5,000 years. <br /> <br />The purpose of branding relies in to developing, maintaining, and looking after a positive image, high awareness and product preference in customers mind. In branding perception is the key, there has to be a clear definition of what a brand represents, what it stands up for, and what’s the first thing that pops up, in a consumers mind while thinking of the brand. <br /> <br />Branding terminology is a language unto itself, Branding for Dummies, presents some important terms: <br /> <br />Brand: A promise about who you are and what benefits you deliver that gets reinforced every time people come in contact with any facet of your business. </span> <br/><br/> <span id='description_b'>Brand Identity: The marks that visually present your brand, the foundation of your brand, usually in the form of a logo, symbol or a unique typestyle. <br /> <br />Brand Image: the set of beliefs about what your brand in and what it stands for that exist in the customer’s mind as a result of associations with you and your name. <br /> <br />Branding: The process of building a positive collection of perceptions in your customer’s mind. <br /> <br />Brand position: Hoy your brand fits in with and relates to various other brands within your competitive market. <br /> <br />Brand management: Controlling the presentation of your brand identity and brand message across your entire organization and through all media and communication outlets. <br /> <br />Brand Equity: The value of your brand as an asset, based on its qualities, reputation as well as the commitment and demand it generates. A valuable brand results in customers relationships that secure future earnings by developing brand passion and loyalty.</span> <br/><br/> http://www.anagrama.com/home/blog/69-el-arte-de-convertirse-en-algo-agradable-y-confiable Caramela Behind the scenes. 2009-12-10 00:00:00 UTC http://www.anagrama.com/home/blog/47-caramela-detras-de-camaras <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/47/Thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/161/1_caramela.jpg'> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/162/2_caramela.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/163/3_caramela.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/164/4_caramela.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/165/5_caramela.jpg'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/blog/47-caramela-detras-de-camaras New Store Design. 2009-11-24 00:00:00 UTC http://www.anagrama.com/home/blog/45-nuevo-dise%C3%B1o-comercial <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/45/thumb.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/153/3.jpg'> <br/><br/> <span id='description_a'>A quick overview of our team's interior design process for our new French friends, Theurel & Thomas, a boutique-style pattiserrie located in San Pedro, Mexico <br /></span> <br/><br/> <span id='description_b'>Anagrama Feat. Roberto Treviño & German Deheza. <br /> <br />Special Thanks to Carlos Enderle.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/154/1.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/155/2.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/156/4.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/157/5.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/158/6.jpg'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/160/8.jpg'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/blog/45-nuevo-dise%C3%B1o-comercial Customer Lifetime Value. A Very Interesting Metric. 2009-09-24 00:00:00 UTC http://www.anagrama.com/home/blog/44-valor-de-vida-de-cliente-una-m%C3%A9trica-muy-interesante <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/44/clv_icon.png'></span> <img src='http://www.anagrama.com/photo/nombre/152/clv_1.png'> <br/><br/> <span id='description_a'>Customer Lifetime Value, is an indicator that companies can use to measure the value of their customers in a period of time. It can be defined as “The sum of accumulated cash flows - discounted using the weighted average cost of captial (WACC)- of a customer over his or her entire lifetime with the company.” CLV focuses on customer service and long-term customer satisfaction, instead of short-term sales. <br /> <br />In other words, it is “as simple” as estimating the value a customer relationship represents to a company along the life span of such relationship. This great idea has been present for some time now but it has really stood out recently thanks to a change in vision from a client-based to a product-based one. <br /> <br />By using CLV marketing approaches, companies can make consistent decisions over time about client classification and retention, campaign dimensioning, product value proposal assessments and can help in determining the level of resources to be spent on each customer segment. <br /></span> <br/><br/> <span id='description_b'>Which Prospects and Customers Should We Acquire, Retain or Grow? <br /> <br />Which Should We Not? <br /> <br />How Much Resources Should We Spend in These Activities? <br /> <br />We will explain CLV concept and techniques in detail trying to answer these questions in parts 2 and 3 of this blog post... <br /></span> <br/><br/> http://www.anagrama.com/home/blog/44-valor-de-vida-de-cliente-una-m%C3%A9trica-muy-interesante Branding as an International Market Penetration Strategy. 2009-09-14 00:00:00 UTC http://www.anagrama.com/home/blog/43-desarrollo-de-marca-como-estrategia-de-penetraci%C3%B3n-de-mercado <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/43/cargo_thumb.png'></span> <img src='http://www.anagrama.com/photo/nombre/151/cargo_1.png'> <br/><br/> <span id='description_a'>Companies investing in their efforts to grow and introduce products and services into other countries rapidly become aware of important aspects and needs of a successful market penetration strategy. <br /> <br />A well defined and executed brand, design, intellectual property and human resources are essential elements of such strategy. <br /> <br />Khoo Wee Lin of International Enterprise Singapore, an organization working to promote overseas growth of Singapore based enterprises, has pointed out that these elements assist in adding customer value or in differentiation from the many companies offering similar products and services around the world. <br /> <br />According to Khoo, the key goal of branding is to make a difference and shape consumer behavior. She adds that it ensures steady sales and profit growth plus lower acquitision or retention costs. It also ensures a premium price over weaker brands, strong barriers to enry for competitors and staff retention. <br /> <br />As companies set up operations in a new country and become aware of its new market, they strive in a search for obtaining the correct “formula” that will allow them to survive and grow. As it turns out, branding has been strongly identified as one of the key elements in that formula as companies begin to find their niche among strong competitors in those new markets. <br /></span> <br/><br/> <span id='description_b'>One of the most important elements of the branding strategy is consistency. The brand must be properly aligned with the company’s core values. Design plays an important role in communicating brand values, creating new market segments and strengthening emotional bonding with consumers. <br /> <br />Management is the other very important side of branding and market penetration strategy. Management must be convinced and prepared to correctly manage brand strategy and optimize resulting benefits and returns. For many companies, design is perceived as a cost, rather than as an investment mainly because its returns are not immediately visible or their benefits are too complex to measure. <br /> <br />Engaging brand management in the appropiate way helps companies to confidently set up collaboration negotiations with local companies in the new country. It also aids them in the process of licensing and franchising for future expansion and growth. Brand strategy must be flexible so that it can be continually adjusted to close gaps in foreign cultures and meet global trends. <br /></span> <br/><br/> http://www.anagrama.com/home/blog/43-desarrollo-de-marca-como-estrategia-de-penetraci%C3%B3n-de-mercado What Really Adds Value to Product Design. 2009-09-02 00:00:00 UTC http://www.anagrama.com/home/blog/42-lo-que-realmente-agrega-valor-al-dise%C3%B1o-de-productos <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/42/rams_icono.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/147/rams_2.jpg'> <br/><br/> <span id='description_a'>What Really Adds Value in Product Design. <br /> <br />Dieter Rams has brought us since the 50’s, diverse product designs that range from home appliances to personal devices such as calculators, clocks and even razors. <br /> <br />His work at German appliance manufacturer, Braun, set a very high standard in product design and still influences design of modern products and appliances that we interact with. <br /> <br />His legacy was born after dedicating his whole life to the development of products with design based in usability and rigurous studies that supported development and attention to detail in each one of his creations. <br /> <br />Motivated to make simplicity and functionality stand out in each of his designs, stripping them down to the basics without “removing the poetry,” as he said, he was able to introduce fresh aesthetics always using new materials, comprehensive and coherent graphic design as well as friendly control panels achieving products that even today have a modern look and feel. <br /> <br />His trascendent designs can be recognized today with devices such as the “606,” a modular storage system developed in 1960 for furniture manufacturer Niels Vitsoe. <br /> <br />For many years, the 606 has been considered a product with a design close to perfect. It was mantained in production for several decades and even today, clients who acquired it in the 60’s can obtain replacement parts and updates to extend or adapt it. <br /> <br />Decades before anyone could even know or hear anything about sustainability, his adherence to the value of trascendent design stands out in the tendency of a world frequently filled up with, what Rams calls “visual pollution” and “superficila, throw-away culture”. <br /> <br />In his own words, “Regardless of how the world may change, it needs people who act with conviction. But this only works in conjunction with equally convinced collaborators, managers, technicians and design teams. As I have always told my students: ‘Designers have to be optimists first and foremost!’” <br /> <br /></span> <br/><br/> <span id='description_b'>His good and sustentable design ethics is based on the need of a strategy that can only be acquired through the collaboration of different people and disciplines involved in product design including the clients. <br /> <br />Rams reminds us that the path to humility, usefulness, simplicity and design long term vision is what we should really be considering in a world suffering from resource scarcity. <br /> <br />His 10 famous design principles regardign good design are enlisted as follows: <br />Good design... <br /> <br />1 Is innovative. <br />2 Makes a product useful. <br />3 Iis aesthetic. <br />4 Helps a product to be understood. <br />5 Is unobtrusive. <br />6 Is honest <br />7 Is durable <br />8 Is consistent to the last detail. <br />9 Is concerned with the environment. <br />10 Is as little design as possible.</span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/148/dieter_rams.png'> <br/><br/> <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/149/dieter_rams-2.png'> <br/><br/> <br/><br/> <br/><br/> http://www.anagrama.com/home/blog/42-lo-que-realmente-agrega-valor-al-dise%C3%B1o-de-productos Pricing Procedure 2009-08-30 00:00:00 UTC http://www.anagrama.com/home/blog/39-procedimiento-para-definir-el-precio <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/39/graficachico.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/141/graficagrande.jpg'> <br/><br/> <span id='description_a'>This blog posting is temporarily only available in Spanish. We apologize for any inconvenience.</span> <br/><br/> <span id='description_b'>This blog posting is temporarily only available in Spanish. We apologize for any inconvenience.</span> <br/><br/> http://www.anagrama.com/home/blog/39-procedimiento-para-definir-el-precio The Return Of The King 2009-08-23 00:00:00 UTC http://www.anagrama.com/home/blog/37-the-return-of-the-king <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/37/ferrari_Snap.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/134/1.jpg'> <br/><br/> <span id='description_a'>Ferrari 458 Italia / V8 / 562 bhp / 9,000rpm. <br /></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/135/2.jpg'> <br/><br/> Frontal perspective view. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/137/3.jpg'> <br/><br/> Back perspective view. <br/><br/> <br/><br/> <img src='http://www.anagrama.com/photo/nombre/138/4.jpg'> <br/><br/> Top view. <br/><br/> <br/><br/> http://www.anagrama.com/home/blog/37-the-return-of-the-king Understanding Comics 2009-08-16 00:00:00 UTC http://www.anagrama.com/home/blog/34-understanding-comics <span id='thumbnail' style='display:none;'><img src='http://www.anagrama.com/entrada/thumb1/34/Understanding_Comics_snap.jpg'></span> <img src='http://www.anagrama.com/photo/nombre/121/Understanding_Comics.jpg'> <br/><br/> <span id='description_a'>Being a creative studio constantly providing solutions to communication issues, we have always perceived subcultures as very interesting social phenomena, not only as objects of study, but also as inspiration sources. <br /> <br />Sometimes, above our will to get to know new things, we have to fight against strong stereotypes in order to submerge into these new experiences. When it is about comic readers or fans, a lot of resistance exists... <div style="color: #f8f8f8;">mek7xr9tjb</div></span> <br/><br/> <span id='description_b'>Scott McCloud´s Understanding Comics is a book about the theory behind iconic management and sequential art. The book talks about semiotics and symbology and was created the same way comics are created. Thanks to this, along the lectures, we can appreciate how easy it is for this type of media to express almost any idea. This book is the key for anyone dedicated to visual communications in order to learn and have the option of using these valuable resources. <br /> <br />To think outside of the box, we first need to spend part of our day living outside of it and being sensible to these kind of stimuli. This book gives the reader a new perspective on managing communications through imagery, thanks to the image secuences found in it.</span> <br/><br/> http://www.anagrama.com/home/blog/34-understanding-comics