Anagrama Anagrama | Branding en JimJams Website 2017-10-17 04:07:58 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>JimJams is a brand praying tribute to sports fans. It specializes in garments with designs including sports personalities and recent events in the sports industry. <br /> <br />For the website, creating a dynamic shopping experience that would surprise the user without compromising functionality represented our priority. The brand pattern and the JimJams logo were integrated into the website design, managing to capture the brand's graphic behavior in the digital medium.</span> <br/><br/> <span id='description_b'>We employed the Univers typography with its different weights and styles generating hierarchies and a dynamism that surprises when prioritizing the website's functionality. <br /> <br />The colors employed in the medium are mostly black and white, allowing the company products to remain as protagonists with their own colors and styles.</span> <br/><br/> <img src=''> <br/><br/> Typography <br/><br/> <br/><br/> <img src=''> <br/><br/> Loader <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile product detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Product's responsive layout <br/><br/> <br/><br/> <img src=''> <br/><br/> Product detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile filters <br/><br/> <br/><br/> <img src=''> <br/><br/> Home <br/><br/> <br/><br/> <img src=''> <br/><br/> 404 error page <br/><br/> <br/><br/> <img src=''> <br/><br/> Home collection layout <br/><br/> <br/><br/> <img src=''> <br/><br/> About us <br/><br/> <br/><br/> JimJams 2017-10-10 05:32:12 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>JimJams is a brand praying tribute to sports fans. It specializes in garments with designs including sports personalities and recent events in the sports industry. As part of our work, a logo was developed based on strategic play diagrams commonly used by coaches giving the brand a dynamic and cheerful communication style. <br /> <br />The custom typography is printed with textured strokes establishing a brand personality that plays fairly with the garment designs. The typographic system includes the Effra and Univers LT families employed in text arrangements on the branded peripherals.</span> <br/><br/> <span id='description_b'>The JimJams icon is an abstraction of shapes appearing on footballs. This icon was developed to facilitate its embroidered application on textile surfaces and appearing legibly as a small signature in the various brand applications. <br /> <br />The pattern is a representation of the annotations drawn on strategic play boards. The JimJams pattern reminds us of team sports in a very visual way. The brand pattern and the elements that make up this project aesthetically communicate the guiding concept behind the brand: Sports.</span> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Shipping box <br/><br/> <br/><br/> <img src=''> <br/><br/> Shipping boxes <br/><br/> <br/><br/> <img src=''> <br/><br/> Magazine ad <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bags <br/><br/> <br/><br/> <img src=''> <br/><br/> Tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bags <br/><br/> <br/><br/> Vicarious 2017-09-26 04:42:14 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Vicarious is a company located in San Francisco, California specializing in the development of artificial intelligence. Teaching robots new actions becomes an easy task if they feature a conceptual understanding of the world, as we humans have. For this reason, the company is dedicated to the creation of algorithms, based on the computational principles of the brain, with the objective of attaining the ability to think and learn as humans do <br /> <br />Vicarious's graphic identity redesign, considers the company's experience in the tech industry with all its perfectionism, not ignoring its friendliness and human touch. For this project, we balanced the color palette, typographic styles and shape & icons strokes with friendly and corresponding tones with the concept of modernity. <br /> <br />The identity was created as the basis of a brand that could evolve and adapt to change, something very common in the tech industry, nonetheless remaining timeless and visually distinctive.</span> <br/><br/> <span id='description_b'>The selected typography for this project, objektiv mk1, was designed in 2016 by Bruno Mello. This typography is inspired by mathematical structures, making it consistent with the brand applications. <br /> <br />For the website, we created a simple and intuitive language within grid-based modern typographic dispositions. The defined hierarchies are identifiable in the interface design supported by the use of three typographic weights: medium, light and thin, complementing each other making the site's content easier to read.</span> <br/><br/> <img src=''> <br/><br/> Objektiv MK1 Typography <br/><br/> <br/><br/> <img src=''> <br/><br/> Creative process <br/><br/> <br/><br/> <img src=''> <br/><br/> Color palette <br/><br/> <br/><br/> <img src=''> <br/><br/> Home <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile styles guideline <br/><br/> <br/><br/> <img src=''> <br/><br/> Careers <br/><br/> <br/><br/> <img src=''> <br/><br/> Site footer <br/><br/> <br/><br/> <img src=''> <br/><br/> News <br/><br/> <br/><br/> <img src=''> <br/><br/> Responsive design guidelines <br/><br/> <br/><br/> <img src=''> <br/><br/> Grid <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile home <br/><br/> <br/><br/> <img src=''> <br/><br/> Interfase design guidelines <br/><br/> <br/><br/> Sphynx 2017-09-12 03:45:52 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Sphynx is a product that seeks facilitating the shift on perception of traditional and complicated beauty routines. It comprises a shaving device with a simple mechanism that can be set in one of four positions for its use: The first unveils a rechargeable water spray that helps refresh the skin before shaving. The second one includes a moisturizing soap made from shea butter to moisturize the skin. The third shows the razors employed for shaving. The fourth and last position stores a piece of soap. <br /> <br />Its compact and portable design makes Sphynx an innovative accessory that is easy to handle and with great advantages for people on the move.</span> <br/><br/> <span id='description_b'>The packaging stands out for its shape and intense color palette praising the energy and joviality of the brand. The icon represents, in a simple and concise way, the main product's objective: Shaving supported by a friendly & accessible language. The brand pattern is inspired by circular polka dots that create a relaxed but dynamic texture complementing the brand's graphic communication. Gotham typography was selected for its geometric, readable and timeless style to accompany Sphynx's typographical provisions, complementing the modern tone of voice required by the brand.</span> <br/><br/> <img src=''> <br/><br/> Positions <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Polka-dot pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Individual packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Product line <br/><br/> <br/><br/> <img src=''> <br/><br/> Device positions <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes & postcards <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging front & back <br/><br/> <br/><br/> <img src=''> <br/><br/> Notepad <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Tote bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> Qleaners 2017-08-29 01:29:26 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Qleaners is a company offering high-end laundry and dry cleaning services in Santiago de Chile. This company distinguishes itself for offering a service with peculiar characteristics in this industry: Dry cleaning employing organic products with a systematic approach to process selection according to the garment's material type. <br /> <br />The corporate identity's guiding concept is inspired by classic fashion brands. The custom logo serif typeface can't be missed, as it simulates organic shapes like the ones created by moving water. Adding to the organic brand behavior, strokes with thick beginnings and thin endings are employed. </span> <br/><br/> <span id='description_b'>The secondary typography is characterized by a condensed style contributing to a modern balance in contrast with the classic logotype tone. The dynamic typographic dispositions respond to the sizes of spaces and materials in the brand collateral. <br /> <br />The color palette varies in the ranges of green and blue behaving consistently with the ??'cleanliness' and 'freshness' brand values. These green and blue tones co-exist with white spaces and black elements that are characteristic in the high-end fashion industry.</span> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag, tags & business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothing packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Dry cleaning bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Garment packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothing hang tag <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothing hang tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Laundry collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Laundry suit bag <br/><br/> <br/><br/> 2017-08-15 12:35:43 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Enviaflores is a company established in Monterrey, México in 2001. The company was born with the objective of transforming the flower & gift delivery industry through a practical, service-oriented online experience for Mexico. Enviaflores represents the largest network of flower shops in Mexico, selected for their professionalism and product quality attaining the company a customer portfolio of more than 100k people. <br /> <br />The new brand identity, pays homage to the previous brand guidelines. It was primordial to preserve the color palette in its majority in magenta representing energy, liveliness, and joyfulness of flowers.</span> <br/><br/> <span id='description_b'>For the icon, we decided to embody its protagonist product, the flower. Taking into account the selected typography Sweet Sans, distinguished for its geometric and relaxed look, we designed a modernized flower icon based on the Tulip. Our work included typographical customization attributing the identity with a modern and legible look. <br /> <br />We developed an abstract pattern as a graphical accompaniment for the enviaflores brand. The pattern is inspired on abstract flower petals represented in various institutional color tones simulating their movement through the air.</span> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Flower arrangement <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Branded ribbons <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift card <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift boxes <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcards <br/><br/> <br/><br/> <img src=''> <br/><br/> Editorial design <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcard <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift boxes <br/><br/> <br/><br/> Montelena Architecture 2017-08-01 02:27:35 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Montelena, represents a space designed for food tastings & exclusive gatherings. The architectural & interior design project, just like the brand, are inspired by the work of the Italian architect Scarpa, one of the most enigmatical architects of the 20th century, influenced by artisanal architecture styles. <br /> <br />Montelena's main access was conceived as Chef Alberto Sentíes' secret. The visitor experience commences after crossing the almost hidden door at the end of the hallway. Its distributor and main room are embraced by a warm lighting tone that creates a cozy and intimate atmosphere.</span> <br/><br/> <span id='description_b'>The space displays a combination of modern finishes including steel, aluminum and marble attaining a contrast with the spontaneousness of natural materials such as stone and clay. The use of plants as natural objects feeds a fresh accent to the spaces accomplishing an atmosphere of comfort and exclusivity for the guests. <br /> <br /><a href=''>Click here to view branding project.</a></span> <br/><br/> <img src=''> <br/><br/> Montelena's exterior signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant's entrance <br/><br/> <br/><br/> <img src=''> <br/><br/> Entrance detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Main room entrance <br/><br/> <br/><br/> <img src=''> <br/><br/> Molding with lighting detail on wall <br/><br/> <br/><br/> <img src=''> <br/><br/> Main room <br/><br/> <br/><br/> <img src=''> <br/><br/> Wall cement molding detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Aluminum plates on wall <br/><br/> <br/><br/> <img src=''> <br/><br/> Cement mold detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Entrance hallway <br/><br/> <br/><br/> <img src=''> <br/><br/> Lateral wall molding detail <br/><br/> <br/><br/> Montelena 2017-07-25 03:09:22 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Montelena, represents a space designed for food tastings & exclusive gatherings. This place, celebrating the passion for gastronomy, was created by the renowned Chef Alberto Sentíes. <br /> <br />The brand identity design for this project is inspired by the work of the Italian architect Scarpa, one of the most enigmatic architects of the 20th century, and was influenced by artisanal architecture styles. <br /> <br />As part of the identity, we designed geometric patterns that contour labyrinths in the many diverse brand applications reminding us about the spontaneousness and mystery of Sentíes' kitchen.</span> <br/><br/> <span id='description_b'>The color palette employs gray tones simulating handmade materials such as stone, contrasting with the brightness and strength of the metallic gold tones. <br /> <br />The logo typography is presented in Caslon, a classic serif acknowledged for its balance, giving an elegant tone to the project. The reticles are centered together with Futura Book, adding a modern touch to the compositions.</span> <br/><br/> <img src=''> <br/><br/> Monogram <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Take-out box <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu & check holder <br/><br/> <br/><br/> Tequila Casa Pujol 87 2017-07-11 02:37:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Tequila Casa Pujol 87 is a white 100% blue agave tequila created in 2013 and distilled in the Jalisco highlands. Tequila Casa Pujol 87 has a "Protected Designation of Origin" classification; a geographical indication for food products whose quality and characteristics are the result of the geographical location in which they are produced. <br /> <br />The purity and flavor of Tequila are central features standing out from this product. We developed a simple brand that manages to highlight these attributes elegantly. The typographical arrangement has the objective of extolling the most remarkable product information: Its origin and quality.</span> <br/><br/> <span id='description_b'>The color palette considers very neutral tones harmonizing with the simplicity of the product's presentation. We introduced a gold & blue ribbon that wraps the packaging adding a touch of elegance and distinction. We were also in charge of the creative direction for the glass bottle physical design. The guiding concept in the bottle's design process was achieving consistency between the brand values and materials employed. <br /> <br />The icon takes inspiration from the Santiago Apóstol temple, located in Jalisco. The architecture and design of this building is representative of Mexico's history and culture.</span> <br/><br/> <img src=''> <br/><br/> Tequila bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Cap with embossed icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Embossed brand on glass bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle & box <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Label detail <br/><br/> <br/><br/> The Diligence Company 2017-06-27 04:50:40 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>The Diligence Company, is a business based in Atlanta, United States, dedicated to the creation and management of projects in the hospitality industry. Their experience is based on luxury projects such as restaurants, bars, entertainment centers, hotels & resorts. <br /> <br />For the brand's creation, we chose as inspiration Leif Erikson's voyages. Erikson was a Norse explorer known for discovering North America before Christopher Columbus. The brand icon, consists of a boat that conceptually represents sailing towards the conquest of new opportunities within a team of explorers working together towards a common objective. <br /> <br />The color palette, leans to the dark blue reminding us of the ocean and its voyages. The usage of blue, at the same time, represents formality and experience, part of the company's personality.</span> <br/><br/> <span id='description_b'>The golden touches add the elegance and exclusiveness tones required by the brand. The typographical selection presents contrasts with the usage of the serif Platin and modern touches on behalf of Neue Haas Grotesk. <br /> <br />The brand pattern is based on archipelago aerial views. With these, we were able to compliment the classical grids with a modern setting adding legitimacy to the graphical identity. <br /> <br />As part of the brand's deployment, we designed and developed a website representing the values, philosophy and brand concepts through a simple but subtly dynamical navigation. We created a memorable experience employing a hierarchical reticle as a base. With the website, we were able to attain appraisal to the company's services while maintaining consistency with the colors present in the diverse brand applications.</span> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Typographies <br/><br/> <br/><br/> <img src=''> <br/><br/> Single page scroll <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card & envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour with pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> About us <br/><br/> <br/><br/> <img src=''> <br/><br/> Our values <br/><br/> <br/><br/> <img src=''> <br/><br/> Website mobile screen view <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Travel journal <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Ventures <br/><br/> <br/><br/> <img src=''> <br/><br/> Contact us <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile device adaptations <br/><br/> <br/><br/> Joaquin Homs 2017-06-13 03:43:59 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Joaquin Homs, is a recognized architect based in Guadalajara specializing in interior and furniture design. His portfolio includes more than 500 projects from the hotel and entertainment industries located in diverse places around the world. <br /> <br />In a neutral and timeless brand behavior, the identity developed for this project, exemplifies Joaquin's work diverseness through a contrasting exercise employing typographic hierarchies as the guiding concept.</span> <br/><br/> <span id='description_b'>The logo typography is custom made, representing the architecture studio as a fashion design house. Employing a neutral color palette allows Homs portfolio variety to be distinct. Holographic and metallic details highlight the contemporary touches prominent in his work.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card arrangement <br/><br/> <br/><br/> <img src=''> <br/><br/> Metallic envelope & notebook <br/><br/> <br/><br/> <img src=''> <br/><br/> Shipping envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Tote bag & carrying tube <br/><br/> <br/><br/> Bodyport 2017-05-16 12:51:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Bodyport is a San Francisco based start-up dedicated to the development of at-home cardiovascular monitoring technologies at the reach of everyone. <br /> <br />Their first product comprises a cardiac sensor whose design allows continuous cardiovascular health monitoring. The device provides a complete health status photograph from the user based on algorithms and personalized information through their mobile application. The technology generates possible cardiac problems predictions that promote preventive action from the user. Bodyport is backed up by investors including: Y-Combinator, Rock Health & Playground. <br /> <br />The graphical identity communicates with clarity what the company represents: Technological products in the health industry. The icon represents the main attribute for its products: "Technology for the heart." It features a digitally animated version where heart-beats can be identified and a 2D version that allows printed brand applications. The warm colors were selected to add a human touch while the geometrical and friendly typography was employed to obtain a balanced result.</span> <br/><br/> <span id='description_b'>The brand patterns originate from the icon's design, creating a circular system. Through repetition and hierarchical placement, the patterns can be manipulated to generate textures into diverse brand applications. With the patterns, a dynamical graphical language is produced while encoding: metrics, insights & results. <br /> <br />The website's objective aims to educate the user about Bodyport's technological attributes through simple and friendly graphical representations on an informative tour. The identity system manifests around the navigation while the visual breaks and interaction strengthens the content and communication with the user.­­­­</span> <br/><br/> <img src=''> <br/><br/> Brand pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Home <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Home banner <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Technology section Illustrations <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Typography <br/><br/> <br/><br/> <img src=''> <br/><br/> Team <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead & folder <br/><br/> <br/><br/> <img src=''> <br/><br/> User Interfase elements <br/><br/> <br/><br/> <img src=''> <br/><br/> Icon & pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Work with Us <br/><br/> <br/><br/> <img src=''> <br/><br/> Home <br/><br/> <br/><br/> Liment 2017-05-09 03:42:56 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Liment is a food delivery service offering a variety of easy-to-prepare healthy recipes in less than 45 minutes. Liment offers a different menu each week where the user subscribes, orders and receives different dishes with fresh and seasonal ingredients in exact amounts allowing the user to cook each recipe step by step while at home.</span> <br/><br/> <span id='description_b'>As part of the project, we designed an animated illustration system enabling the users to understand the whole process. From subscription to plan selection, recipe scheduling, ingredient delivery, food cooking and finally the service's added value.</span> <br/><br/> <img src=''> <br/><br/> Subscription <br/><br/> <br/><br/> <img src=''> <br/><br/> Plan selection <br/><br/> <br/><br/> <img src=''> <br/><br/> Calendar <br/><br/> <br/><br/> <img src=''> <br/><br/> Recipe Book <br/><br/> <br/><br/> <img src=''> <br/><br/> Delivery <br/><br/> <br/><br/> <img src=''> <br/><br/> Food preparation <br/><br/> <br/><br/> <img src=''> <br/><br/> Added value <br/><br/> <br/><br/> <img src=''> <br/><br/> Full process <br/><br/> <br/><br/> The Chanler 2017-05-02 12:44:56 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>The Chanler at Cliff Walk, is a boutique hotel located in Newport, Rhode Island. Surrounded by the most famous mansions in New England, the hotel is located at the shore of the Atlantic Ocean. The 20 bedroom hotel is situated in a 19th century antique mansion. Each bedroom was designed and inspired by different European historical periods. The gardens, beach and panoramic ocean views surround this unique place. The Chanler, offers exclusive amenities guaranteeing visitors a pleasant and relaxing stay. <br /> <br />Our creative proposal is based on improving original attributes through a modernist design approach.</span> <br/><br/> <span id='description_b'>We designed a logo and emblems system that elegantly communicate brand values. We created an organic pattern system applied in gold tones simulating the ocean water movement and waves refreshing and splashing on the cliff where the mansion is located. The color palette, which takes Victorian colors as a base, is composed by mostly blue, lavender and gold referencing the mansion's interior design and the property's historic value. The typographic selection maintains a classic tone with modern details. The emblem accompanying the brand shows the iconic Mansion Cliff at the Easton beach landscape.</span> <br/><br/> <img src=''> <br/><br/> Postcard <br/><br/> <br/><br/> <img src=''> <br/><br/> Secondary logo <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand colateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Small envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Stamp logo <br/><br/> <br/><br/> <img src=''> <br/><br/> Guest-room stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand logo architecture <br/><br/> <br/><br/> <img src=''> <br/><br/> Chocolate packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Thank you card <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Chocolate packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Postal and brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle label <br/><br/> <br/><br/> <img src=''> <br/><br/> Guest book <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationary set <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> Bodega Los Cedros 2017-04-18 04:58:20 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Bodega Los Cedros, represents a Mexican vineyard located in the mountains of Arteaga, Coahuila dedicated to the wine harvest since 2012. It originated motivated by the passion and dream of a family to produce high quality wines within a magical place, more than 100 years old named "El Cedrito." <br /> <br />Based on the geographical location of the mountains where the vineyard is located, our brand solution highlights characteristic components of the area such as: climate, altitude, flora and fauna. The logo employs 3 pine trees as the brand's distinctive icon.</span> <br/><br/> <span id='description_b'>The wine label and die-line mimic cloud shapes. The sans serif typographic selection adds modernity while the script gesture preserves a more organic touch, accomplishing this way, a brand's contrast between simplicity and elegance. <br /> <br />We included a neutral color selection highlighting diverse wine color tones and accentuating the contrast between bottle and label. The packaging composition recalls the landscapes around "El Cedrito" winery.</span> <br/><br/> <img src=''> <br/><br/> Bottle labels <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine bottle line <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Label detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine bottle packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine bottle line <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Label detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Label packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Website home <br/><br/> <br/><br/> <img src=''> <br/><br/> Label detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Vineyards website section <br/><br/> <br/><br/> <img src=''> <br/><br/> Cork detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Website shopping cart <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Apron <br/><br/> <br/><br/> Winter Milk 2017-04-04 13:45:34 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Winter Milk is an ice cream shop characterized by its wide variety of fresh lactose based products, hand crafted with one hundred percent natural ingredients. Ice cream cones, popsicles, milk shakes, frappes, and desserts stand out from their menu. Currently, Winter Milk owns 16 locations. The concept for this shop suggests an atmosphere and experience suitable for enjoying and sharing an ice cream the traditional way with its family and friends. <br /> <br />The graphic identity centers on employing different typographies acknowledging the graphical hand-made labeling and signs at cafeterias from the 60's.</span> <br/><br/> <span id='description_b'>The result comprises a compendium of custom made logos for the brand collateral and store interiors. The color palette reflects a combination of warm oranges and fresh blues. The orange gradation references the emblematic traditional color of the Dutch monarchy while the blues resemble the winter and cold climates. The interior design and tones are inspired by Wes Anderson's style.</span> <br/><br/> <img src=''> <br/><br/> Store interior detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream cone <br/><br/> <br/><br/> <img src=''> <br/><br/> Logotypes <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Store menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream cups <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream cone <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior and tables <br/><br/> <br/><br/> <img src=''> <br/><br/> Cookie pouch <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Store signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Uniform <br/><br/> <br/><br/> <img src=''> <br/><br/> Desert packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream cones <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffee cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interior hallway <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffee, napkins & sugar <br/><br/> <br/><br/> <img src=''> <br/><br/> Table brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Store menu detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interior lighting detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream cones <br/><br/> <br/><br/> <img src=''> <br/><br/> Ice cream name tag detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffee cups <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Milk shakes <br/><br/> <br/><br/> <img src=''> <br/><br/> Store front <br/><br/> <br/><br/> Orson 2017-03-21 00:27:28 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Orson Burger Kitchen is a hamburger restaurant whose menu differentiates itself by praising this popular American style dish in hand with a good selection of wines and milk shakes. The conceptualisation and design are inspired by a combination of the Diner style from the 1920's and 1930's around the acclaimed work of artist Edward Hopper. </span> <br/><br/> <span id='description_b'>The graphical identity is consistent with the proposed architectonic style employing dark and contrasting colors that remind us about Hopper's work. The typographical system is responsible for the modern touch to the brand. The logo is custom made and its expression is based around the Art-deco style in the same manner as the restaurant's furniture and architectural detail.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant front left perspective <br/><br/> <br/><br/> <img src=''> <br/><br/> Ceiling detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards and matches <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant cocktail bar <br/><br/> <br/><br/> <img src=''> <br/><br/> Tile detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Table service <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior lighting <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster & Press <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card gold foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Skylight interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Coasters <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Takeout packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior lighting detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant front right perspective <br/><br/> <br/><br/> <img src=''> <br/><br/> Milk-shake cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> Romero McPaul 2017-03-14 06:31:51 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Romero+McPaul is a premium brand specializing in the design and sales of traditional English-style velvet slippers. <br /> <br />For this digital project's re-design, we created a platform with a bespoke product elaboration section allowing users to complete their purchases in a personalized manner. The user can select colors, materials and embroidery styles as well as completing the transaction through a diversity of online payment options. </span> <br/><br/> <span id='description_b'>The website's main objective is to showcase its wide variety of products with a bright and trendy twist offering a unique and exclusive shopping experience. <br /> <br />The website's redesign covers the brand demands in a simple manner, employing predominantly large images, visual rests and typographical arrangements that facilitate product navigation without leaving aside aesthetics and functionality.</span> <br/><br/> <img src=''> <br/><br/> Home <br/><br/> <br/><br/> <img src=''> <br/><br/> Bespoke <br/><br/> <br/><br/> <img src=''> <br/><br/> Shoe size conversion pop-up <br/><br/> <br/><br/> <img src=''> <br/><br/> Product detail <br/><br/> <br/><br/> Novelty 2017-02-28 13:06:57 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Novelty is a fashion clothing boutique launched in 2013 characterized by the selection of high couture garments and accessories from New York City. <br /> <br />In our treatment for the space, pink tones and height fluctuations along geometrical shapes compose a new style for the brand's interior design. </span> <br/><br/> <span id='description_b'>With the use of various materials including metallic laminant and marble we were able to converse a fluency and depth feeling on to the physical space. Anagrama accentuated geometric shapes through illumination contrasting light and shadows. Rugged finishes add a warm and feminine sense to the interior space.</span> <br/><br/> <img src=''> <br/><br/> Geometric shapes & steps detail <br/><br/> <br/><br/> <img src=''> <br/><br/> First floor <br/><br/> <br/><br/> <img src=''> <br/><br/> Steps on walls <br/><br/> <br/><br/> <img src=''> <br/><br/> Storefront interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Geometries on wall <br/><br/> <br/><br/> <img src=''> <br/><br/> Second floor <br/><br/> <br/><br/> <img src=''> <br/><br/> Finishes <br/><br/> <br/><br/> <img src=''> <br/><br/> First and second floor view <br/><br/> <br/><br/> <img src=''> <br/><br/> Steps as shelving units <br/><br/> <br/><br/> <img src=''> <br/><br/> First floor view <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Steps as shelving units <br/><br/> <br/><br/> Helvetimart 2017-02-14 03:50:25 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Helvetimart is a specialty market in Lausanne, Switzerland offering a wide variety of regional food products. Our branding proposal is heavily inspired by regional flags belonging to each of Switzerland’s 26 sovereign states. We created a nomenclature system based on the states’ coat of arms, allowing us to establish a distinction across the different sections in the market. We simplified these flags to create a homogeneous language, using representative elements and colors to develop the labels for the brand’s products and the signage within the store to ease its navigation. <br /> <br />The naming for the market is inspired by the term “Helvetia”, the national personification of Switzerland, and was used to give the store an attractive and cozy feel. The ease to understand and pronounce the store’s name in different languages was also taken into consideration. </span> <br/><br/> <span id='description_b'>Helvetimart’s cornucopia icon, better known as the horn of plenty, is a symbol of abundance used as a reference to the wide variety of products that are found in the market. The Swiss culture’s folklore and antique architecture served as inspiration for the clean and geometric patterns. These patterns work as Helvetimart’s iconic graphic resources and are used throughout the brand’s packaging and other applications, achieving the unity of the brand as a whole. <br /> <br />Helvetimart website link: <br /><a href='' target='_blank'></a></span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Switzerland’s regional flags <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Switzerland’s regional flag stamps <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging design <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Acrylic notebook sleeve <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook <br/><br/> <br/><br/> <img src=''> <br/><br/> Use of patterns on materials <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging design detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Branded wine bottle <br/><br/> <br/><br/> MT | A Website 2017-01-31 13:46:41 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>With years of experience and international collaborations, Miriam Torres founded MT Arquitectos. The firm sustains a presence in the United States and Mexico, joining social architectural projects highlighting Casa BGS, Casa LT and Corporativo Cemix. <br /> <br />For this digital project's redesign, Anagrama created a new platform that communicates to its target client the architectural knowledge and experience that highlights the firm. </span> <br/><br/> <span id='description_b'>MT Arquitectos main objective is to exhibit each of its projects through a dynamic and interactive interface for visitors. <br /> <br />The website redesign covers the needs of the brand allowing the user to navigate the platform in a simple way with images and text placements that play an important role by visually sorting all components on the site. At first glance, the exploration of a characteristic Swiss reticular system can be identified on the project.</span> <br/><br/> <img src=''> <br/><br/> Typography <br/><br/> <br/><br/> <img src=''> <br/><br/> Homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Projects section <br/><br/> <br/><br/> <img src=''> <br/><br/> Project detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Retícula <br/><br/> <br/><br/> <img src=''> <br/><br/> Project detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Team <br/><br/> <br/><br/> <img src=''> <br/><br/> Project detail desktop and tablet layout <br/><br/> <br/><br/> <img src=''> <br/><br/> Expertise & contact <br/><br/> <br/><br/> MT | A 2017-01-17 13:46:17 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>MT Arquitectos represents an architecture office established in 2001, and leaded by Miriam Torres. With more than 15 years of experience, Miriam has participated in national & international competitions including the Jalisco State New Public Library and the National Museum of Art in Oslo, Norway. <br /> <br />Employing architecture as its main work channel, MTA has contributed with positive social impact through the improvement of the quality of life of the end users, improvement in work environment and problem solutions in communities where their projects are present.</span> <br/><br/> <span id='description_b'>For the MTA rebrand, Anagrama created a new identity based on the reflection of their projects betting on the brand evolution. We centered our efforts on designing a typographical logo inspired by the architectural support elements from their projects accentuating bold features highlighting the brand's personality in hand with a clean and elegant identity. </span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Project scale model <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder & business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Architectural plans <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Blueprint mailing tubes <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Scale model <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope silver foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Mailing tubes <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> Liment 2016-12-20 07:34:18 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Created in Mexico City, Liment offers home food delivery services through a variety of healthy and easy-to-prepare under 45 minute recipes. Liment offers a different menu each week allowing its customers to sign up and order different recipes with fresh seasonal ingredients in exact amounts allowing them to cook step by step meals from home. <br /> <br />Anagrama developed an interactive and functional platform that, in simple steps, allows users to register from any device and subscribe to weekly updates. </span> <br/><br/> <span id='description_b'>We designed a friendly interface utilizing bright and clear colors while retaining the clean look & feel that distinguishes the brand accompanied by photographs under our art direction guidance. Anagrama also developed the platform backend in which the different plans offered by Liment and its variety of recipes are made and structured, considering food preference and localization data for each customer.</span> <br/><br/> <img src=''> <br/><br/> Homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Iconography <br/><br/> <br/><br/> <img src=''> <br/><br/> Responsive design <br/><br/> <br/><br/> <img src=''> <br/><br/> Registration process <br/><br/> <br/><br/> <img src=''> <br/><br/> Recipe <br/><br/> <br/><br/> <img src=''> <br/><br/> Patrón de marca <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction <br/><br/> <br/><br/> <img src=''> <br/><br/> Responsive design <br/><br/> <br/><br/> <img src=''> <br/><br/> Weekly menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile view <br/><br/> <br/><br/> <img src=''> <br/><br/> Plans section <br/><br/> <br/><br/> Driven 2016-12-06 06:21:37 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Driven is an automotive technology development center established by the “Cluster Automotriz de Nuevo León ( CLAUT )” in affiliation with leading sector companies such as Nemak, Metalsa, Quimmco, John Deere & Caterpillar. These companies perform team work fabricating and assembling automotive parts. Driven was created in Mexico as a way to invest in equipment for research, technological development and future innovation for products, processes and human resources for the automotive industry.</span> <br/><br/> <span id='description_b'>We developed an identity with a custom made logotype. We started our work with a dotted pattern, hierarchies and reticulated arrangements in order to attain harmonic informational structure and simplicity in the brand's graphic language. Our work for this brand distinguishes itself through the dotted pattern applications in each material symbolising the teamwork and precision of manufacturing processes that make Driven unique.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Identity dotted pattern base <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Mail envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Annual report <br/><br/> <br/><br/> <img src=''> <br/><br/> Annual report <br/><br/> <br/><br/> <img src=''> <br/><br/> Annual report <br/><br/> <br/><br/> <img src=''> <br/><br/> Security vest <br/><br/> <br/><br/> <img src=''> <br/><br/> Content manual <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Annual report packaging detail <br/><br/> <br/><br/> Undr 2016-11-22 14:03:54 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Undr constitutes a brand of men's basics and underwear garments. Based in Panama, Undr focuses on offering premium products that enhance its purpose though an engineered chemical structure allowing the garment to absorb and evaporate sweat and adapt to cold and hot climates.</span> <br/><br/> <span id='description_b'>The proposed identity highlights the quality that characterizes its products. The logo composition works in a personalized calligraphic and serif versions. The balance between both typographical styles represents Undr's distinctive versatility and timelessness. The brand employs a neutral color palette with a distinctive unique tone achieving an interesting visual equilibrium.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Hang tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Logotype Serif version <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Garment labels <br/><br/> <br/><br/> <img src=''> <br/><br/> Hanging tag detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothing label variation <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> Eight App 2016-11-08 13:52:16 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Launched in 2014, Eight is the first technology based sleep-tracking company without a wearable device. Its device senses and analyzes data such as breathing rate, slept hours, and bed warming to maximize comfort while sleeping. Eight utilizes all the data it tracks to build a blueprint of individual sleeping patterns compiled into sleep metrics conveniently located within a personalized mobile application. Usage of the Eight app helps guide the advancement of your sleep experience. </span> <br/><br/> <span id='description_b'>Eight's app re-design was developed planning for it to be used within a sleep inducing environment. We employed a dark toned palette and included gradients representing the dawn and sunset. The app includes comfort features such as Smart Home integrations, White Noise Player, and Smart Alarm. All connectivity features can be activated with a simple swipe within the Eight app.</span> <br/><br/> <img src=''> <br/><br/> User Interfase Kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Launch screens <br/><br/> <br/><br/> <img src=''> <br/><br/> Iconography <br/><br/> <br/><br/> <img src=''> <br/><br/> White noise player <br/><br/> <br/><br/> <img src=''> <br/><br/> White noise player flow screens <br/><br/> <br/><br/> <img src=''> <br/><br/> Sleep insights <br/><br/> <br/><br/> <img src=''> <br/><br/> Client onboarding <br/><br/> <br/><br/> <img src=''> <br/><br/> Color palette proposals <br/><br/> <br/><br/> <img src=''> <br/><br/> Bed warming screens <br/><br/> <br/><br/> <img src=''> <br/><br/> Insights screens <br/><br/> <br/><br/> <img src=''> <br/><br/> Alarm <br/><br/> <br/><br/> Eight 2016-10-25 14:04:36 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Created as a way to solve the founder's sleeping problems, Eight is a smart mattress cover focused on leveraging data from people's sleep patterns and disruptions in order to modify the environment accomplishing the perfect night sleep cycle. The cover employs ballistocardiography, allowing it to detect the heart rate and breathing in all sleep phases. Eight is able to control the mattress cover temperature, prepare wake-up alarms and even connect to other internet enabled devices such as the room's air conditioning. <br /> <br />Eight's new identity is inspired by the moon cycle appropriating its phases from a new moon all the way to a waning crescent while the name emphasises the eight ideal hours of sleep a person requires.</span> <br/><br/> <span id='description_b'>The brand reinforces the importance of liberating the mind of resting arrangements while working on recharging the body through the essential needed sleep hours. <br /> <br />The redesign included a color palette choice of whites and greys accentuating a light purple color commonly associated with calm and peacefulness.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift card <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Website layover <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Sleeping kit bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Website <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift card <br/><br/> <br/><br/> <img src=''> <br/><br/> Press publication <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging pattern detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Product set <br/><br/> <br/><br/> <img src=''> <br/><br/> Welcome guide <br/><br/> <br/><br/> <img src=''> <br/><br/> Welcome guide detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Product usage instructions <br/><br/> <br/><br/> <img src=''> <br/><br/> Blog <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Sleeping robe <br/><br/> <br/><br/> Fatlash 2016-09-20 13:17:02 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Fatlash is a high-end London based eyelash extension brand with a specialty in the advanced Russian volume lash technique. Its founder, a highly experienced award-winning therapist, works developing eyelash designs with special attention to eye style and face shape accomplishing beauty enhancing results. <br /> <br />The Fatlash brand integrates line patterns inspired by different eyelash proportions and shapes. Its selected bold typographies exalt strength and endurance in a consistency with the product characteristics. </span> <br/><br/> <span id='description_b'>Elegance and catchiness where the objectives while selecting the color palette and an interesting highlight was attained with the red & black foil touches on the packaging.</span> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope & Invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Candle packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster & mascara <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Candle packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Receipt box <br/><br/> <br/><br/> Adama 2016-09-06 12:42:15 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Located in Canada, Adama started out as a natural product skin-care company inspired by the traditional healing remedies utilized throughout centuries in Africa. <br /> <br />Exposing some of the most rare plants with healing attributes on earth, Adama employs the highest quality of potent natural botanicals ensuring chemical-free processes in the creation of their premium products. Their fair-trade methods for sourcing raw materials together with sustainable farming practices give support to social and economic welfare for women in Uganda. </span> <br/><br/> <span id='description_b'>The brand features embossed roots representing the most important ingredient in their products, the Nilotik'a tree. Anagrama developed a sophisticated packaging enhancing and complimenting the Nilotik'a tree healing attributes. Reflecting the brand's elegance and purity, we employed black and white colours and accentuated details in gold striking an emphasis on the sumptousness of Adama's botanical products.</span> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Greeting card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift box <br/><br/> <br/><br/> <img src=''> <br/><br/> Bag and packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Embossing detail on packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Press publication <br/><br/> <br/><br/> <img src=''> <br/><br/> Product usage manual <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Product set <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> Sally Beauty Website 2016-08-23 03:35:07 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Sally Beauty Supply, positions itself as a worldwide leader in the beauty products industry. Every 5 days, a new store opens around the world reasserting their commitment with recent trends and professional product variety in one same place. <br /> <br />For this digital project, Sally Beauty Mexico concludes its objective with a website focused on a product catalog through an attractive and pragmatical interfase for the visitors.</span> <br/><br/> <span id='description_b'>The site redesign covers the brand demands allowing the user to navigate through the platform in a really simple way. From the usability point of view, the user is allowed to discover any product in simple steps. <br /> <br />Anagrama worked closely with the Sally Beauty Supply team and a group of back-end developers to accomplish a friendly and functional experience.</span> <br/><br/> <img src=''> <br/><br/> Homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Product titles <br/><br/> <br/><br/> <img src=''> <br/><br/> Category landing page <br/><br/> <br/><br/> <img src=''> <br/><br/> Icons <br/><br/> <br/><br/> <img src=''> <br/><br/> Product detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Blog <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile version <br/><br/> <br/><br/> <img src=''> <br/><br/> Product review <br/><br/> <br/><br/> Sally Beauty 2016-08-09 12:34:46 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Sally Beauty Supply is a brand specialising in beauty with a wide range of skin care, hair and nail products. Sally started as a single store in New Orleans, United States in 1964. Today, it represents the world's largest professional beauty supplies retailer with premier locations. Currently, Sally Beauty owns and operates more than 4,800 stores worldwide including: United States, Canada, Puerto Rico, Colombia, Peru, Japan, Germany, England and Mexico. <br /> <br />Sally Beauty's re-design introduces a new approach for the brand formalising its graphic communication at a regional level. The project evolves the current identity with components based on the existing international branding parameters. </span> <br/><br/> <span id='description_b'>Sally Beauty embodies a changing brand responding to seasons and trends. Its "word-mark" communicates neutrality and flexibility. Our engagement results in a timeless brand fitting any style without under-appreciating its uniqueness. We included a series of textures, produced with a lipstick, accompanying typographical arrangements applied to different materials. Condensed typographies appear in a game of hierarchies and sizes reinforcing the casual and fun brand personality.</span> <br/><br/> <img src=''> <br/><br/> Art direction <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bags <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift bags <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Press <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift bags <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Shipping boxes <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction <br/><br/> <br/><br/> Tesis 2016-07-26 03:18:10 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Tesis was born in Mexico, under the curatorship of Sommelier Marcela Garza. Its unique herbal and tea blends are inspired by the origins of tea and ancestral heritage from flowers, herbs, roots and fruits. <br /> <br />Japanese calligraphy, in which lines and dots become remarkably important, represents one of the most popular arts in Japan. Calligraphic work, represents part of the education of wise men who perform traditional tea ceremonies where the consumption of tea is promoted within a zen environment. <br /> <br />Inspired mainly on the Japanese Art, our branding proposal utilizes water and ink stains representing the complexness and lightness of tea mixtures.</span> <br/><br/> <span id='description_b'>In the same way, vertical typographic arrangements based on traditional Japanese reading are employed, obtaining a balance between the compounding of classic and modern typographical styles. <br /> <br />The main emblem symbolizes the Japanese wind chimes "Fuurin" placed on doors and windows of homes in early summer. The color palette focuses on natural tones with red color accenting details and gold foil rendering elegance and the importance of the care for each product.</span> <br/><br/> <img src=''> <br/><br/> Tea samplers <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottled tea label <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottled tea <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottled tea pack <br/><br/> <br/><br/> <img src=''> <br/><br/> Japanese Kanjis for ''Tea Culture'' <br/><br/> <br/><br/> <img src=''> <br/><br/> Metallic bags <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Metallic bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Metallic bag label design <br/><br/> <br/><br/> <img src=''> <br/><br/> Golden foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> Distrito Films 2016-07-01 14:46:24 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Established since the year 2000, Distrito Films, an independent film Production Company, positioned itself as one of the best producers in Mexico thanks to its distinguished directors, its international productions, and mixture of recording services. Having acomplished global reach in foreign countries such as United States, France, Spain, Canada, Chile, Argentina and Brasil, Distrito Films renewed its brand to reflect their company's experience. <br /> <br />Applying the basis of cinema symbols, the rebrand represents visual components and multi-burst test patterns that occurr during the video calibration process.</span> <br/><br/> <span id='description_b'>The color pallette integrates colouration generated during the image sharpness and temperature adjustments, highlighting the blinking red light that the camera turns on while recording. Likewise, the scripts technical language and film format, play an important role within the typographic choices. The rebrand achieves a modern perspective emphasising the Distrito Films personality. <br /></span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes and business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Production set <br/><br/> <br/><br/> <img src=''> <br/><br/> Press invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Designed posters based on patterns Interpretations <br/><br/> <br/><br/> <img src=''> <br/><br/> Press kit <br/><br/> <br/><br/> <img src=''> <br/><br/> “Filming in Progress” Warning sign <br/><br/> <br/><br/> Distrito Films 2016-06-07 12:39:47 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Distrito Films is an independent film production company located in Mexico City dedicated to the production and direction of tailor made commercials, short films, and documentaries. With more than 11 years of experience on the market and thanks to its acquired production value, it has become one of the most important production companies in México. Their clients include: Palacio de Hierro, Levis, Nissan, Volkswagen, Coca-Cola, Nextel and Telcel.</span> <br/><br/> <span id='description_b'>Considering the cinematographic language that distinguishes the rebrand, as inspiration, the website was redesigned showcasing their incredible quality portfolio and production services. A simple, friendly and intuitive interfase was created so users could experience the most recent and featured projects from different directors through an interactive platform.</span> <br/><br/> <img src=''> <br/><br/> Homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Full Screen Video <br/><br/> <br/><br/> <img src=''> <br/><br/> Responsive Design <br/><br/> <br/><br/> <img src=''> <br/><br/> News <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile Screen — Slider <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu Detail <br/><br/> <br/><br/> Odabashian 2016-05-24 13:05:30 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Odabashian is a company dedicated to the design and creation of custom hand-woven rugs made by expert craftsmen in India, Turkey, Pakistan, and Nepal. Their products have been acquired by presidents, dignataries and museums along their 93 years of experience in the oriental rug market. <br /> <br />With offices in Mexico City, Miami and Hong Kong, Odabashian has also been author of important collaborations with prestigious architects and interior designers. In the process of developing innovative and transcendental designs, the new Odabashian generation establishes a continuous dedication on traditional and innovative weaving techniques.</span> <br/><br/> <span id='description_b'>Our re-branding proposal captures the authentic simplicity of their work. The brand shows an ordered visual unity exalting a hierarchical reticulated system. The use of a sans-serif typography presents information precisely and clearly, accompanied by a color palette responding to their historical traditions. The icon symbolises a progressive evolution perfecting and modernising its trace in tune with the brand’s legacy. <br /> <br /><a href=''>View Website project here..</a></span> <br/><br/> <img src=''> <br/><br/> Rug fabric labels <br/><br/> <br/><br/> <img src=''> <br/><br/> Swiss style typographic layout <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Hand-made rug <br/><br/> <br/><br/> <img src=''> <br/><br/> Color guides <br/><br/> <br/><br/> <img src=''> <br/><br/> Color guide, notebook and color swatch <br/><br/> <br/><br/> <img src=''> <br/><br/> Hand-made rug <br/><br/> <br/><br/> <img src=''> <br/><br/> Invitation <br/><br/> <br/><br/> Odabashian Website 2016-05-10 13:43:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Odabashian, one of the oldest rug companies in America, is a fourth generation family business that focuses on bespoke design and manufacture of hand-woven luxury area rugs for the hospitality, design and retail industries. As each project is unique in its development, design and narrative, Odabashian aimed, rather than looking for an online store, for an online portfolio to showcase their unique rug projects.</span> <br/><br/> <span id='description_b'>To develop and source hand-made rugs, Odabashian collaborates with world-renown design firms, architects and industrial designers. We designed an interactive platform grounded on their three main principals: bespoke, hotels and collaborations. We employed a graphic language committed to the minimal elements of style such as typography and content layout based on the brand's behaviour Swiss System. <br /> <br /><a href=''>View branding project here..</a></span> <br/><br/> <img src=''> <br/><br/> Responsive design <br/><br/> <br/><br/> <img src=''> <br/><br/> Collaborations — Hover <br/><br/> <br/><br/> <img src=''> <br/><br/> Product Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> News & Press <br/><br/> <br/><br/> <img src=''> <br/><br/> Responsive design <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile Screens — Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Contact <br/><br/> <br/><br/> <img src=''> <br/><br/> Home <br/><br/> <br/><br/> Black Cube Website 2016-02-23 09:44:09 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Serving as one of the only constant interaction mediums between the nomadic museum, their fellow artists, and their spectators, Black Cube’s website represents one of their most important brand elements. <br /> <br />With no permanent collection or exhibition space, unlike most stationary art museums, the website itself helps support access to contemporary art and artists’ sustainability. <br /> <br />We designed an interactive experience based on the versatile branding system, creating a special bond between the spectators and the museum.</span> <br/><br/> <span id='description_b'>The website lets the user navigate from an artist's profile to their current or past exhibitions allowing them to explore new emerging artists around the world as well as learning how to get involved with the museum and become part of Black Cube’s experience. <br /> <br />To address dynamism, we transformed simple elements (such as titles) into distinctly visual experiences influencing people to discover and appreciate contemporary art beyond traditional museums and gallery walls, being that, one of Black Cube’s main goals. <br /> <br />Visit the full branding project for Black Cube <a href=''>here</a>. </span> <br/><br/> <img src=''> <br/><br/> Homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Home Page — Holographic Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Home Page — Responsive Design <br/><br/> <br/><br/> <img src=''> <br/><br/> Artists Page <br/><br/> <br/><br/> <img src=''> <br/><br/> Artists Profile Page — Mobile Devices <br/><br/> <br/><br/> <img src=''> <br/><br/> Artists Profile Page — Responsive Comparison <br/><br/> <br/><br/> <img src=''> <br/><br/> Shop Page and Product Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Responsive Design <br/><br/> <br/><br/> <img src=''> <br/><br/> Membership Page <br/><br/> <br/><br/> Monte Xanic 2015-12-22 14:37:09 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Monte Xanic is a Mexican winery located near Valle Guadalupe, Baja California, Mexico operating since 1989. The project is based on the creation of unique identities for the following brands: Monte Xanic, Calixa, Gran Ricardo and Limted Editions. Since each of these brands possess a unique flavour and personality, they share a brand system that can represent individually all of the ideas, objectives and messages. </span> <br/><br/> <span id='description_b'>The proposed icon for this project bolsters the concept of Monte Xanic (which translates into: "Flower born after the first rain"). The icon presents a flower, a drop and a crown of parra leaves. The color palette conveys a feeling of warmth, and reminds the viewer of landscape beauty in which the grapes are cultivated. Finally, the typographic treatment evokes a sense of contemporary belonging to a brand that already denoted tradition and experience.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card, letterhead, & envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Monte Xanic bottles <br/><br/> <br/><br/> <img src=''> <br/><br/> Special edition packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Cork wine icon detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Limited edition bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationary set <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Calixa bottles <br/><br/> <br/><br/> <img src=''> <br/><br/> Calixa label <br/><br/> <br/><br/> <img src=''> <br/><br/> Coasters, catalogue, and wine menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Gran Ricardo bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Gran Ricardo label <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Limited Edition Bottles <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Limited Edition Bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Monte Xanic bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle collection <br/><br/> <br/><br/> <img src=''> <br/><br/> Monte Xanic bottle collection <br/><br/> <br/><br/> Black Cube 2015-12-15 04:15:13 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Black Cube is an experimental art museum that operates nomadically, celebrating art around the world by bringing it close to its spectators and their everyday lives. Black Cube finds itself in constant movement by bringing art and exploring new emerging ideas around the world without the boundaries of a permanent physical location. It collaborates with individual artists from all over the world, showcasing their work and promoting art appreciation in an accessible and relaxed environment. The black container, which served as inspiration for the project name, travels along for pop-up art exhibitions and functions as the museum’s shop carrying collectible pieces and conceptual objects based on Black Cube's current exhibitions.</span> <br/><br/> <span id='description_b'>Our brand proposal was thought out as a design that could coexist with any art style. The neutral personality of the typography and color palette answer harmoniously within the context in which they are presented. The brand geometry expresses inspiration from the project and complements itself with an icon that lives in movement along with the project’s constant geographic relocation. </span> <br/><br/> <img src=''> <br/><br/> Logo system <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder & envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Black Cube shipping container, October 1, 2015, Red Rocks, Morrison, CO, fabricated by Demiurge LLC <br/><br/> <br/><br/> <img src=''> <br/><br/> Logo system <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Souvenir tote bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Desirée Holman, 'Sophont in Action' live projection mapping, produced by Black Cube at Red Rocks historic park in Morrison, CO, photograph by Sara Ford <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcard <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Desirée Holman, 'Sophont in Action' live projection mapping, produced by Black Cube at Red Rocks historic park in Morrison, CO, photograph by Sara Ford <br/><br/> <br/><br/> Bokeria 2015-12-01 02:05:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Bokeria is a restaurant inspired in Mediterranean cuisine in the city of Split, Croatia. The restaurant is known for serving high quality dishes and top wine selection to visitors, resulting in an experience similar to being at home. Bokeria offers its own product line, each elaborated inside their kitchen with the flavours that distinguish them. The restaurant is directed to tourists who are looking for good meal and a comfortable and unique place with a homelike mood. <br /> <br />We created an identity system where the brand reflects its singularity across different elements. We designed a typographic logo that reflects the modern and trendsetting culinary concept while a series of stamps complement and unify the different variety of meats and flavours, while always maintaining the brand’s sincere and classic feel.</span> <br/><br/> <span id='description_b'>The color palette is based on warm tones such as brown, yellow, gold, and they contrast against the colder tones such as the blue to keep the balance between freshness and quality. The pattern that complements the brand applications was designed to remind us of family home-cooked meals. <br /> <br />The brand’s system offers an integral brand experience, where the enjoyment of food, good wine, love of travelling, and spending time together meet at the same place.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Stamped tote bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Identity stamp system <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu layout & business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Olive and peppers packaging jars <br/><br/> <br/><br/> <img src=''> <br/><br/> Jar plaid detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging, folder and business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Take out packaging and bottle labels <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Chef's uniform <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle and jar packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Take out bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Uniform logo detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Take out box <br/><br/> <br/><br/> El Postre 2015-11-24 00:35:41 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>El Postre is a pastry boutique located in the municipality of San Pedro Garza Garcia in Mexico, it counts with over 20 years of experience and is widely known in the region. The client was looking to adapt itself to the present market, so we gave the brand a lift to achieve a modern look and feel. <br /> <br />We took a basic element from traditional bakeries and gave it an abstract form to create an icon that was representative of the brand, then integrated it with a simple typographic selection, resulting in the logotype. </span> <br/><br/> <span id='description_b'>We selected a range of red and pink tones to form the color palette as well as the gold foil which is used as an elegant accent. To complete the system, a multiple array of patterns were developed and implemented on each packaging, achieving a unique and authentic experience similar to receiving a special gift. <br /> <br />Our brand proposal offers a a brand system that is fun, colorful, unique, and adaptable to the different packaging and applications that were imagined for the brand.</span> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Dessert packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Cake packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Cake packaging with base <br/><br/> <br/><br/> <img src=''> <br/><br/> Pastry packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Pastry packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Waxed paper <br/><br/> <br/><br/> Entremes 2015-11-05 13:49:34 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Entremés is a culinary factory specialising in offering practical and tasteful catering for social gatherings, located in Monterrey, Mexico. <br /> <br />Looking into the company and its products we learned that while offering a variety of products, these are all linked together by the use of one ingredient: parsley. Our proposal, presented on December 2014, thus, incorporates the parsley in the logo accentuating it as a brand key ingredient.</span> <br/><br/> <span id='description_b'>The store’s interiors were inspired by minimalistic elements found in industrial kitchens focusing on its clear and practical foundations. Subsequently we added warm touches by incorporating wooden floors and bright illumination. <br /> <br />The store looks to showcase its products as the main event, enhancing the display capacity of the store to the maximum while maintaining an attractive feel for the customer.</span> <br/><br/> <img src=''> <br/><br/> Food packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Food refrigerations units <br/><br/> <br/><br/> <img src=''> <br/><br/> Food packaging & notebooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interior side view <br/><br/> <br/><br/> <img src=''> <br/><br/> Food packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Corner tile detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Cookbook <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Store exterior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Folders <br/><br/> <br/><br/> Making Horror 2015-10-12 23:52:08 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Making Horror is a new film label that focuses on horror and thriller films, based in Hong Kong. The brand tells a story portrayed through a forensic detective’s eyes, implicitly presenting elements of terror and mystery through the use of crime scene components. <br /> <br />The logo portrays the fine line between order and madness by creating a structured typeface that is then inconsistently distorted.</span> <br/><br/> <span id='description_b'>The distortions create logo variations that are then used throughout the brand’s print and video media. <br />Incorporating the characteristic elements of horror and thriller firms the brand adopted a psychotic personality made present through the stationary by repeating lines and typos.</span> <br/><br/> <img src=''> <br/><br/> Letterhead with luminescent spatter <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder with luminescent handprint detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Promotional poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead & business card with luminescent spatter <br/><br/> <br/><br/> <img src=''> <br/><br/> CD case <br/><br/> <br/><br/> <img src=''> <br/><br/> Paper bag & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope with luminescent spatter <br/><br/> <br/><br/> <img src=''> <br/><br/> Promotional poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card with luminescent spatter <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder with luminescent handprint detail <br/><br/> <br/><br/> Solaz 2015-09-29 03:23:46 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Solaz is the newest addition to the iconic Luxury Collection Hotels developed by Starwood located in Los Cabos, Mexico. Featuring modern and pristine accommodations accompanied by a top-of-the-line gastronomic experience, spa, exercise equipment and modern installations. <br /> <br />Our brand proposal incorporates gold accents that highlight the luxury standards of the brand.</span> <br/><br/> <span id='description_b'>The color palette simulates the architectural finishes found in the hotel installations including metals, concrete, and wood translating these into tones that enfold the brand. <br /> <br />The logo features the region's natural treasure: the coral. Our brand proposal visually reflects the coral's organic ramifications and embraces its iconic figure. The typography complements the brand by adding a stylistic touch of classic elegance.</span> <br/><br/> <img src=''> <br/><br/> Notepad, keychain and business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Towels with embroidery <br/><br/> <br/><br/> <img src=''> <br/><br/> Responsive website <br/><br/> <br/><br/> <img src=''> <br/><br/> Water bottles <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalogue <br/><br/> <br/><br/> <img src=''> <br/><br/> Bathroom accessories <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards with lateral foil <br/><br/> <br/><br/> <img src=''> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Bathroom kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Napkin and envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Room service <br/><br/> <br/><br/> <img src=''> <br/><br/> Bathroom robe <br/><br/> <br/><br/> <img src=''> <br/><br/> Notepad, water bottle and catalogue <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Room stationery <br/><br/> <br/><br/> Magno Brasserie 2015-09-22 12:46:04 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Magno Brasserie is a restaurant specializing in mexican dishes inspired by french cuisine. It is located in Guadalajara Mexico, and states its devotion to serving dishes that use the highest quality of protein, using it as its main ingredient. The visual identity presents this sense of masculinity with rustic and traditional influences. <br /> <br />The brand starts with an impacting typographic logotype with considerable visual weight. </span> <br/><br/> <span id='description_b'>The typography unifies the cursive handwriting, giving it an artesanal touch. A rustic emblem is added to the stamp, keeping the same constant visual line. The applications of leather and wood used achieves the unification of the concept, giving the brand an antique aesthetic. <br /> <br />Magno Brasserie’s identity reflects the sincerity of the brand with its main objective: Offering high quality dishes.</span> <br/><br/> <img src=''> <br/><br/> Typographic set <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Cocktails menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Stamp <br/><br/> <br/><br/> <img src=''> <br/><br/> Takeout packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Coasters <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Napkin <br/><br/> <br/><br/> <img src=''> <br/><br/> Apron <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Entries and highlights menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Salad, dessert and drinks menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Guest gook and letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu layout <br/><br/> <br/><br/> <img src=''> <br/><br/> Tote bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Coasters <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> Conarte Library 2015-08-24 23:47:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Conarte is the council for culture and art in the city of Monterrey, Mexico. Conarte aims to promote and stimulate artistic expression and supports the preservation and enrichment of culture. <br /> <br />Our mission was to create a space that gives value to the experience of reading. A design-intelligent space was created for the bookshop and library granting value to the reading experience.</span> <br/><br/> <span id='description_b'>Our design proposal focuses on creating a space that wraps the reader in. The bookshelves attend more that just their basic function and were designed to simulate a dome that plays with the visual perspective. The stands incorporate a color gradient finish that attributes depth. The illuminated half circle found in the back wall simulates the vanishing point of the structure, creating a perfect balance between color and perspective.</span> <br/><br/> <img src=''> <br/><br/> Library gradient side detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Book store front view <br/><br/> <br/><br/> <img src=''> <br/><br/> Library side view <br/><br/> <br/><br/> <img src=''> <br/><br/> Library curving bookshelf <br/><br/> <br/><br/> <img src=''> <br/><br/> Book store side view <br/><br/> <br/><br/> <img src=''> <br/><br/> Library bleachers meet shelving <br/><br/> <br/><br/> <img src=''> <br/><br/> Library general view <br/><br/> <br/><br/> <img src=''> <br/><br/> Ceiling arching membrane detail <br/><br/> <br/><br/> Vienna Woods 2015-08-18 02:27:12 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Vienna Woods is a company that specializes in providing natural looking, high-quality engineered timber and laminate flooring, located in New Zealand. <br /> <br />Our proposal is based on one element: wood. Its qualities, including texture, form, and color are the core inspirations for the brand. We exploited these details and amplified their dimensions in order to get to de essence of the material, which is conformed by organic curves. We designed a logo that simulates these characteristics by joining lines with asymmetric inclinations.</span> <br/><br/> <span id='description_b'>Graphic components found in the modulation of wood tiles draw inspiration for the brand’s stationary. We replicated and thus incorporated the uneven distribution of logos found in the back of wood tiles and the cut-in and out structure found in its contouring. Integrating image and product in an engaging way.</span> <br/><br/> <img src=''> <br/><br/> Shipping label <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Store sign <br/><br/> <br/><br/> <img src=''> <br/><br/> Woods catalogues and cleaning cloth <br/><br/> <br/><br/> <img src=''> <br/><br/> Compliment slip and A4 envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Woods catalogues <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Compliment slip and A4 envelope <br/><br/> <br/><br/> Teastories 2015-08-11 13:36:16 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Teastories is a tea store offering selected premium tea products located in Vienna. The store offers a wide variety of teas that come from all over the world starting with black tea from Sri Lanka to green tea from Japan as well as various tea accessories. Teastories searches to represent the place where tea lovers are born, also offering an approachable way to enjoy high quality tea on the go. <br /> <br />Our proposal created a brand that makes allusion to the natural accents of flavor and aroma in tea getting presented in a minimalistic and approachable way.</span> <br/><br/> <span id='description_b'>This was obtained by using brush strokes using a subtle color palette referencing the essence of tea, which is present throughout the brand’s packaging. <br /> <br />The logo brings together quotation marks and tea leaves, playing with the idea that every tea shares a different story. On the tea packaging you can find quotations that describe the tea’s personality accentuating each tea’s different characteristics in a unique way.</span> <br/><br/> <img src=''> <br/><br/> Tea packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Plastic tea cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Tea classics canister packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Metallic bag, cylinder and cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Tablecloth <br/><br/> <br/><br/> <img src=''> <br/><br/> Monogram <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Tall canisters <br/><br/> <br/><br/> <img src=''> <br/><br/> Classics box with mini canisters <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Large canisters <br/><br/> <br/><br/> <img src=''> <br/><br/> Bookmark <br/><br/> <br/><br/> <img src=''> <br/><br/> Tea packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Classic boxes and mini canisters <br/><br/> <br/><br/> <img src=''> <br/><br/> Business & loyalty card <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> The Yachtsetter Website 2015-08-03 23:21:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>We were in charge of designing and developing The Yachtsetter's website. Its objective is to provide the client with a streamlined experience, allowing them to easily navigate the services, destinations, and activities that The Yachtsetter offers. Guests can make their reservations and payments online, as well as finding all of the information necessary for their trip. </span> <br/><br/> <span id='description_b'>The experience is further complemented with an online shop that is stocked with an exclusive clothing and accessories line that is ideal for the trip. <br /> <br /><a href=''>You can see the branding for The Yachtsetter here.</a></span> <br/><br/> <img src=''> <br/><br/> Yacht selection screens <br/><br/> <br/><br/> <img src=''> <br/><br/> Sign in <br/><br/> <br/><br/> <img src=''> <br/><br/> Blog <br/><br/> <br/><br/> <img src=''> <br/><br/> Home <br/><br/> <br/><br/> <img src=''> <br/><br/> Music playlists <br/><br/> <br/><br/> <img src=''> <br/><br/> Yacht selection <br/><br/> <br/><br/> <img src=''> <br/><br/> Sign up <br/><br/> <br/><br/> <img src=''> <br/><br/> Mobile website view <br/><br/> <br/><br/> Kindo 2015-07-14 07:42:12 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Kindo is an exclusive boutique for kids’ clothing and accessories in San Pedro Garza Garcia, Mexico. The store offers a wide selection of trendsetting and original clothing items for children. <br /> <br />The brand is inspired by a didactic bead maze made up of geometric shapes, and uses simple figures as its base, creating an adaptation with a fun twist. Kindo’s color palette attempts to reflect a child’s personality, using a wide range of pastel and neon colors. The icon represents the mix of the classic and the new that make up the brand.</span> <br/><br/> <span id='description_b'>The store’s interior aims at complementing the experience for adults as well as children. It creates a dynamic space where each of the bead maze’s attributes are used for the products’ exhibition. The tubes function as display stands for clothing and the beads are used to exhibit an array of accessories. The interior achieves its function as a unique space that perfectly complements the brand’s style. </span> <br/><br/> <img src=''> <br/><br/> Shop interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Hanging tag <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalog cover embossing <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalog <br/><br/> <br/><br/> <img src=''> <br/><br/> Shop interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Contextual furniture modules <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand inspired shape sorting cube <br/><br/> <br/><br/> <img src=''> <br/><br/> Ceiling contextual modules <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothes hanging tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior custom furniture <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Shop interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Contextual interior furniture modules <br/><br/> <br/><br/> Caravan Tokyo 2015-06-23 13:43:46 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Caravan Tokyo is a mobile accommodation project located in several strategic areas around the city of Tokyo. The service offers all of the facilities that are necessary to explore the city, including tours and guides that can be booked during the guest’s stay. These trailers are vintage and have been rescued, renovated, and designed for people to experience a unique stay in Tokyo, allowing them to branch out from the typical vacation format. <br /> <br />Our proposal is inspired by the combination of Formula 1 race cars and the Japanese visual culture. This led us to create a design line that is simple, basic, and functional, allowing the communication of the brand’s objectives in a concrete and straightforward manner. </span> <br/><br/> <span id='description_b'>The colors of the trailers are altered depending on the racing team and its area. <br /> <br />An icon system was developed to highlight the values of the project, which represent the cultural features of Japan. A series of promotional items were also created to expand on the practical spirit of the brand.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Pillow imprint <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Caravan Tokyo interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Blanket labeling <br/><br/> <br/><br/> <img src=''> <br/><br/> Vanity kit box <br/><br/> <br/><br/> <img src=''> <br/><br/> Vanity Kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Soap packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Sketchbook <br/><br/> <br/><br/> <img src=''> <br/><br/> Caravan Tokyo interior <br/><br/> <br/><br/> Briefcase 2015-06-09 05:48:48 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Briefcase is an industrial design studio located in Mexico City that applies their projects as interventions in urban spaces. The studio focuses in open spaces and urban areas, which served as inspiration during the brand’s development. <br /> <br />The logotype alludes to the fusion and duality between two personalities and philosophies. These are taken to form one single graphic expression that is both modern and timeless.</span> <br/><br/> <span id='description_b'>Urban landscapes inspired the stationary and the layouts present throughout the brand’s elements. The contrasting typography and colors, such as the bright yellow, aim to imitate open spaces and the signage that is seen in cities, as well as other elements, all of which reflect Briefcase’s work. </span> <br/><br/> <img src=''> <br/><br/> Logotype grid <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead silver foil <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Portfolio <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Blueprints <br/><br/> <br/><br/> Andenes 2015-05-12 13:50:04 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Andenes is a new project model for mixed-use shopping centers established in Monterrey, Nuevo León. It intends to convey values such as good experiences, universality, entertainment, and serve as a meeting point for young people and adults. Our branding proposal starts by communicating the fun and friendly personality of the shopping center, and then adds a modern and dynamic feel and implements cozy elements to communicate its wide accessibility.</span> <br/><br/> <span id='description_b'>The brand was created to have the ability to be replicated and applied in different areas under the same brand. The visual identity is scalable and can be adapted to any place in a way its architecture can stand out. The branding identity is inspired by the gift-giving experience and everything that surrounds it; including the materials, colors, and different levels that are created under this same concept.</span> <br/><br/> <img src=''> <br/><br/> Andenes logo <br/><br/> <br/><br/> <img src=''> <br/><br/> Logotype variations <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Andenes brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift boxes <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Website <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Flag <br/><br/> <br/><br/> Nativetech by Siemalab 2015-04-21 02:25:46 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Nativetech is a new brand specialized in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies. <br /> <br />Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes.</span> <br/><br/> <span id='description_b'>A vast majority of sports nutrition products require extensive directions and specifications on their packaging. We accomplished at turning this visual weakness into the prefect balance between the packaging and its labels, as well as by adding a numerical system that simplifies the steps and instructions for the use of the products. This system designed for Nativetech serves as an additional benefit for the future expansion of the brand’s product line while maintaining the brand’s essence. Nativetech’s bright color palette and typographic solution help its products stand out among the numerous existing supplement options.</span> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Supplement container <br/><br/> <br/><br/> <img src=''> <br/><br/> Product line packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Product line packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Product booklet <br/><br/> <br/><br/> <img src=''> <br/><br/> Supplement booklets <br/><br/> <br/><br/> <img src=''> <br/><br/> Powder juice pouch <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Supplement capsules <br/><br/> <br/><br/> <img src=''> <br/><br/> Supplement bottles <br/><br/> <br/><br/> Botanero Moritas 2015-04-14 02:48:25 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Botanero Moritas is a traditional Mexican cantina located in San Pedro Garza García, México, distinguished by its regional cuisine typical of Northern Mexico. The cantina was founded in 1939, making it a distinctive site that is rich in both tradition and history. Botanero Moritas is targeted towards young adults who are looking to enjoy good food, drinks, and a classic experience. <br /> <br />The rebranding for Botanero Moritas ensued when its owner, a Mexican ex-boxer, contacted us. The client was looking to revamp the place while keeping its rich tradition alive.</span> <br/><br/> <span id='description_b'>The objective was to develop a casual environment that placed its regional cuisine as part of the experience. The branding was renovated and modernized alongside the cantina’s interiors as well as its kitchen, while maintaining the essence of its past by keeping some of the original décor within the architectonic space. Botanero Moritas creates an environment that allows for a genuine experience typical of a historic regional cantina.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcards <br/><br/> <br/><br/> <img src=''> <br/><br/> Matches <br/><br/> <br/><br/> <img src=''> <br/><br/> Takeout packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Coasters <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Ladies restroom´s hallway <br/><br/> <br/><br/> <img src=''> <br/><br/> Gentlemen's restroom lettering <br/><br/> <br/><br/> <img src=''> <br/><br/> Counter bar <br/><br/> <br/><br/> <img src=''> <br/><br/> Antiques <br/><br/> <br/><br/> <img src=''> <br/><br/> Kitchen window <br/><br/> <br/><br/> <img src=''> <br/><br/> Kitchen's side window <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Matches <br/><br/> <br/><br/> <img src=''> <br/><br/> Table presentation <br/><br/> <br/><br/> <img src=''> <br/><br/> Food plate mounting <br/><br/> <br/><br/> The Yachtsetter 2015-04-07 01:48:14 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>The Yatchsetter is a service that provides yacht and cabin rentals, offering 3-night weekend sailing and partying vacation tours on the beach. The Yachtsetter offers a unique experience as well as a clothing line of bathing suits, shirts, and other accessories. <br /> <br />The brand explores the combination of elegance and fun, finding its inspiration in nautical language and regattas. Its end result positions The Yachtsetter as an exclusive service that delivers both entertainment and comfort.</span> <br/><br/> <span id='description_b'>The elements found within the brand are inspired by signaling communication representative of ships, as well as the shields, medals, and flags that are used in regattas. The logo draws play from the formations and landscapes that occur from regattas, while the brand’s color palette results from the contrast found in the colors that are present in these boat competitions and maritime signal flags.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Welcome kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards variations <br/><br/> <br/><br/> <img src=''> <br/><br/> Handkerchief <br/><br/> <br/><br/> <img src=''> <br/><br/> Welcome kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Greeting card and envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Service hanging tags <br/><br/> <br/><br/> Material Art Fair 2015-03-24 04:15:49 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Material Art Fair is a contemporary art fair dedicated to emerging practices that takes place in Mexico City. It features selected international exhibitors based on the strength of their proposals, their commitment to daring programming, as well as wide support for young emerging artists. <br /> <br />Our design proposal conveys the essence of this fair; each piece is unique and shows its own presence without neglecting the personality and sense of the brand.</span> <br/><br/> <span id='description_b'>The combination of these elements adds a value of spontaneity to the fair’s brand by making it dynamic and symbolic. The color palette and the compositions of the elements reflect the merging of street art and modern art, resulting in an identity that is both unique and conceptual. </span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Art fair invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Editorial work <br/><br/> <br/><br/> <img src=''> <br/><br/> Editorial work <br/><br/> <br/><br/> <img src=''> <br/><br/> Art fair guide <br/><br/> <br/><br/> <img src=''> <br/><br/> Welcome kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Welcome kit <br/><br/> <br/><br/> <img src=''> <br/><br/> T-shirt <br/><br/> <br/><br/> La Plata 47 2015-03-17 15:59:58 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>“La Plata 47” is an Argentinean restaurant located in Queretaro, Mexico, offering a unique experience of the country’s culture. The naming for the restaurant is inspired by the country’s rich culture and its elements, including argentinian folklore, tango, the history surrounding the founding of the country’s silver mines, and the number 47, which stands for the precious metal’s atomic number in the periodic table. <br /> <br />Our brand proposal takes Argentina’s flag as a reference for the color palette and patterns used throughout the brand.</span> <br/><br/> <span id='description_b'>A modern twist gives “La Plata 47” its personality and allows it to maintain its elegance and authenticity. The brand heightens the argentine culture, especially its regional dishes, and achieves generating warmth while maintaining the romance that distinguishes this country.</span> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand peripherals <br/><br/> <br/><br/> <img src=''> <br/><br/> Silver foil stamp <br/><br/> <br/><br/> <img src=''> <br/><br/> Food ordering pad <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> Mona de Castellarnau 2015-03-10 04:12:47 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>“Mona de Castellarnau” is a lifestyle brand that offers accessories and home décor pieces inspired by the merging of the love for design, craftsmanship, and global cultures. <br /> <br />The naming for the brand arises from the designer’s nickname and surname.</span> <br/><br/> <span id='description_b'>Our role was to analyze the styles and designs that Mona de Castellarnau conveys in her pieces and interpret such in a novel and minimalist way to create an identity that shows the contrast between the modern and daring designs of Mona’s products without taking away from their essence. The result is a brand that offers functional, original, enduring intrinsic beauty as well as a timeless image, providing style to any interior and personality. </span> <br/><br/> <img src=''> <br/><br/> Logotype copper foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Editorial work <br/><br/> <br/><br/> <img src=''> <br/><br/> Lookbook <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Product tag <br/><br/> <br/><br/> <img src=''> <br/><br/> Garment tag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Wax seal <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead copper foil detail <br/><br/> <br/><br/> Chrimata 2015-03-03 15:53:43 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Chrimata is an investment and consulting company that focuses on the agricultural sector. It specializes in connecting agronomists, who are seeking capital for their businesses, with the investor world. Chrimata’s years of experience provide confidence to both investors and agronomists, assuring them that suitable investment plans are being carried out. <br /> <br />We proposed a branding identity that could assist in maintaining a good relationship between both sectors with the use of a simple and modern graphic language that instills trust in investors.</span> <br/><br/> <span id='description_b'>The logo aims to reflect the main values of the company; the wolf is a loyal animal as well as a great companion that is fiercely territorial, its head turned on its side represents the wolf’s alert stance. Our branding proposal maintains the assertiveness and diligence that the brand guarantees. The end result is an efficient visual that is fair and balanced yet fierce, parallel to Chrimata’s objectives. </span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Editorial work <br/><br/> <br/><br/> <img src=''> <br/><br/> Investor's brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> El Tinieblo 2015-02-24 01:08:37 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>“El Tinieblo” is a premium artisan mezcal of Mexican origin that is distributed internationally. The brand has also been extended to a restaurant, inspired by the cultural and historical richness of the mezcal tradition. The naming for “El Tinieblo” emerges from a land property in Tamaulipas, México whose stories and legends give the brand its personality, positioning the mezcal as traditional yet unconventional and young spirited. <br /> <br />Our branding proposal implements an icon that references the white-tailed deer found in the region, thus adopting the brand’s origins to complement the rest of the brand with a mysteriously dark sensation that maintains elegance and a modern contrast.</span> <br/><br/> <span id='description_b'>The bottle redesign takes the traditional context of artisan mezcal and reflects it through small gestures of classic labels that are reinterpreted in a contemporary style, such interpretation is reinforced with a classic emboss of the brand’s icon placed on the bottle’s front. “El Tinieblo’s” foundations are irrevocably heightened with the purpose of preparing this emerging brand for the international market.</span> <br/><br/> <img src=''> <br/><br/> Brand layout <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Coasters <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle embossed detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> "Mezcal Jóven" Bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> Couture Inc. 2015-02-17 14:46:34 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Couture Inc. is a boutique in Guadalajara, Mexico that specializes in wedding dresses and cocktail attire. The boutique offers a variety of haute couture and international fashion pieces. It holds a distinctive focus on feminine perfection and it specifically caters to brides who are in search of a dress that is out of the ordinary, unique, sophisticated, and ideal for a memorable experience. <br /> <br />Our inspiration emerged from the colors found in roses and peonies, which are used in the brand’s delicate details that reflect its sweetness and purity.</span> <br/><br/> <span id='description_b'>These minimal elements, in conjunction with its subtle energy and romantic essence, present a composition of utter femininity. Our brand proposal comprises a natural focus on the sweet image of the brand and is complemented with the contrast of its simple yet exclusive style offered to women who are in search of elegance and luxury.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Quality certificate <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Lookbook <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Shoe bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Fabric swatch cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Fabric swatch <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> Helvetia Trust 2015-02-10 04:06:29 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>“Helvetia Trust” is a Swiss-Mexican financial banking firm offering business integration services with a global focus that will be opening later this year. <br /> <br />Its naming was inspired by the female national personification of Switzerland as a means to symbolize the notorious Swiss legacy concerning their superior global financial services. </span> <br/><br/> <span id='description_b'>Our branding proposal conveys the security and business values of the firm and communicates its Swiss influence with the use of contextual graphics and typographic choices. The brand is complemented with a stylized Greek cross that characterizes Switzerland’s flag, a manifestation of its values and origins.</span> <br/><br/> <img src=''> <br/><br/> Brand Icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Starter kit packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> T-shirt <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcards <br/><br/> <br/><br/> Capicúa 2015-01-27 16:34:01 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>“Capicua" is a brand specializing in creating organization tools for any activities that require planning. Its naming is inspired by the spanish word describing a palindromic number, referring to a symmetrical number that remains the same when its digits are reversed. Such reference calls upon Capicua’s” diverse assortment of planners, agendas, calendars etc. that can fulfill every personality type’s organization needs. <br /> <br />Our branding proposal takes such initiative and visually reflects this in a series of patterns and symmetric forms resulting in a sense of perfect order and cleanliness whose purpose is to combine unique style with organization.</span> <br/><br/> <span id='description_b'>Each piece is distinctive while maintaining its friendly features that play with the assumed monotony of an organized lifestyle. Capicua’s symmetrical icon can be appreciated from any point of view and the subtle use of color complements the brand with an elegance that creates the visual balance that it promises.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Pattern detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Gold foil stamped envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook sleeve <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Agendas <br/><br/> <br/><br/> El Semillero 2015-01-20 06:28:01 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>“El Semillero” is an apartment building complex located in the heart of Monterrey, Mexico. “El Semillero” functions as an intervention in this cultural area by creating a sustainable environment and offering natural expandable housing based on the user’s basic needs and economic flexibility. The project targets young couples and characterizes itself as Fraterna’s largest project yet as well as the continuation to “El Vivero”. <br /> <br />Our branding proposal evokes nature and open spaces; it portrays the dynamic details found within “El Semillero”.</span> <br/><br/> <span id='description_b'>The use of a ‘citric’ color palette can be compared to that of Fraterna’s former project “El Vivero’s”, whose palette was monochromatic for the most part. The brand complements itself with isometric illustrations showing key landmarks and representative areas that demonstrate the advantages of living in these apartments. “El Semillero” is the much-needed initiative to revive local cultural areas that are on the edge of oblivion.</span> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Apartments brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Map brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure spreads <br/><br/> <br/><br/> <img src=''> <br/><br/> Tote bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Icon design <br/><br/> <br/><br/> <img src=''> <br/><br/> City illustrations <br/><br/> <br/><br/> <img src=''> <br/><br/> Apartment illustration <br/><br/> <br/><br/> Amado by Hyatt 2014-12-23 03:35:57 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>“Amado" by Hyatt is a Mexican artisan bakery and candy boutique specialized in typical regional products characterized by their flavors, colors, and textures. Hyatt reached out to us to develop a branding identity for the new boutique opening in its hotel lobby. The naming was inspired by the pursuit of grand Mexican creative minds that could identify themselves with the brand’s essence and its products. Amado by Hyatt strives to bring together both the romantic and classic spirits of Amado Nervo’s poetry and the modernist style of Mexican architect Luis Barragán.</span> <br/><br/> <span id='description_b'>Our branding proposal takes the two iconic Mexican minds and their fellow characteristics to create a visual solution that takes the fine art of traditional artisan bakery to a new contrasting level of modernism that guarantees the brand to stand out among others. The intention was to avoid falling into typical Mexican clichés. Instead, it creates a sophisticated idea in which the graphic sense translates the visual language from the XVIII century into a contemporary innovative solution that is based on a vivid color palette and novel printing finishes.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Golden foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Cake packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Golden foil pattern stamp <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging line <br/><br/> <br/><br/> <img src=''> <br/><br/> Cake roll packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Golden foil pattern stamp <br/><br/> <br/><br/> <img src=''> <br/><br/> Chocolate bar packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> Cervecería de Colima 2014-12-09 14:56:09 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>“La Cervecería de Colima” is a new Mexican brewery located in the town of “El Trapiche” in the state of Colima in Mexico. The brewery dedicates all its hard work into perfecting its three unique handcrafted beers for international sale and distribution. <br /> <br />Our branding proposal is a modern visual translation of every distinguished traditional element from Colima and its surroundings, such as its magnificent local Colima volcano. We developed a friendly, simple-looking brand that honours the human touch and workmanship behind every product. </span> <br/><br/> <span id='description_b'>Three craft beers were brewed to mark the beginning of the brand’s legacy. First, the main one: Colimita, the beer from the earth and favorite of the sun. Second, Páramo, a Pale Ale inspired by the whisperings in the streets of Comala. And finally, Ticús, relative of the crow, Cervecería de Colima’s dark beer. From light to dark labels and bright colored caps, the bottles' design resemble the uniqueness and the hard work behind each individual brew.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Coasters <br/><br/> <br/><br/> <img src=''> <br/><br/> Product variations <br/><br/> <br/><br/> <img src=''> <br/><br/> "Colimita" label design <br/><br/> <br/><br/> <img src=''> <br/><br/> "Colimita" bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle cap detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Beer bottle box <br/><br/> <br/><br/> <img src=''> <br/><br/> "Páramo" label <br/><br/> <br/><br/> <img src=''> <br/><br/> Colorful bottle caps <br/><br/> <br/><br/> <img src=''> <br/><br/> "Páramo" label <br/><br/> <br/><br/> <img src=''> <br/><br/> Colorful bottle caps <br/><br/> <br/><br/> <img src=''> <br/><br/> "Ticús" bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> "Ticús" label <br/><br/> <br/><br/> <img src=''> <br/><br/> Special edition packaging <br/><br/> <br/><br/> Bliss Health 2014-11-25 16:00:23 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Bliss Health is a brand of all-natural cleansing and detoxifying juices that use only organic ingredients and are formulated in a custom step-by-step program for each individual customer. Our design proposal draws inspiration from vintage pharmaceutical labels, using a clear and simple visual language that allows the products' purity and vivid colors to stand out. The use of silver in the logo and packaging is a nod towards Bliss Health's method of cold pressing all of their juices, which is the best way to maintain all their ingredients and nutrients as intact and fresh as possible. </span> <br/><br/> <span id='description_b'>In order for the consumer to easily follow the step-by-step program, we designed a not only beautiful, but functional and very easy system using the brand's dots as numerical visual references. For example, the first bottle in the program is missing one black dot, the second is missing two, the third is missing three, and so on. This way, the customer can easily keep track of his custom detoxifying program thanks to the lively appearance of the juice's colors in the label.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> User manual <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Tote bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Starter Kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Label <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> Downcity Outfitters 2014-11-18 14:34:06 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Downcity Outfitters is a specialized boutique in Providence, Rhode Island that sells premium outdoors clothing and gear. Embracing the local community and camping culture, Downcity brings together locally crafted goods and exclusive hiking, climbing and camping equipment, making it the go-to place for any nature aficionado. <br /> <br />Inspired by open-air and camping environments, the brand explores freedom and space in a modern, simple way with its freehand logotype.</span> <br/><br/> <span id='description_b'>The custom traced typography represents two things: first, the brand’s honest intentions in providing only products of high-quality craftsmanship. And second, it has a touch of nostalgia that relates to the old-school specialty shops of typical American small towns at the turn of the century, a nod to simpler, more carefree times.</span> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Garment tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Grand opening invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Garment tag <br/><br/> <br/><br/> Neat Confections 2014-11-11 15:17:17 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Neat Confections is a Mexican pastry shop that offers special confections that go perfectly with a good Rosé wine or a nice cup of tea. Their handmade cookies and pastries are made with varied organic spices and fruity scents that complement any light wines' flavor. Each and every cake and cookie is baked and prepared in the most impeccable and flawless way possible, with no added decorations, in order to place the savory experience on center stage. <br /> <br />Perfection is the main character in our branding proposal. The quality of the product is reflected by the pureness of the packaging design.</span> <br/><br/> <span id='description_b'>The silver chrome surfaces in every piece allow the confections to stand out. The slight touch of neon pastel color on the labels add warmth and functionality. Our branding proposal not only upraises the confections and the brand's innovative idea of pairing them with wine, but it also provides a feeling that the pastries themselves are a tribute to taste, just as the tagline remarks. <br /></span> <br/><br/> <img src=''> <br/><br/> Shortbread packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Shortbread packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Banana cake <br/><br/> <br/><br/> <img src=''> <br/><br/> Silver folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Shortbread packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Shortbread <br/><br/> <br/><br/> <img src=''> <br/><br/> Shortbread <br/><br/> <br/><br/> <img src=''> <br/><br/> Silver shortbread packaging <br/><br/> <br/><br/> Buddhafields 2014-11-04 01:23:04 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Buddhafields is a holistic center and hotel located in Valle de Bravo, Mexico. The center offers tranquility and a variety of services, such as yoga clases, spa and zen meditation, to improve each visitor's quality of life. Buddhafields also houses a restaurant that serves organic food that helps purify and detoxify the body. </span> <br/><br/> <span id='description_b'>Our design proposal is inspired by the delicate brush strokes of Tibetan calligraphy, which, together with the color palette, stimulate energy and warmth in the brand. The ripped paper detail reflects modernity, while the finely detailed traditional emblem provides balance, giving the brand the authority and sacred wisdom of Buddhist temples.</span> <br/><br/> <img src=''> <br/><br/> Emblem <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Spa menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Yoga mat <br/><br/> <br/><br/> Reston Capital 2014-10-28 13:54:48 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Reston Capital is a financial advisory firm located in Reston, Virginia. It provides knowledgeable asset management services to individuals willing to invest, helping them work toward achieving their financial goals, to grow, protect and preserve their investments throughout their lifetime. <br /> <br />Reston Capital’s brand identity design draws its distinction from the local vegetation.</span> <br/><br/> <span id='description_b'>As it is known, the city of Reston was built in wooded areas of oak, maple, sycamore and the Virginia pine. Our design proposal reflects it’s intention to bring together local environmental elements and the individuality the brand values offer, maintaining a consistent professional image.</span> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Membership invitation brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Membership invitation brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Editorial work <br/><br/> <br/><br/> <img src=''> <br/><br/> Financial strategy manuals <br/><br/> <br/><br/> Carlotta 2014-10-21 04:22:46 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Carlotta is a traditional Mexican style bakery, where folkloric pastries such as “conchas”, cakes and “buñuelos” are prepared. <br /> <br />Our brand proposal adopts graphic styles from Mexico during “El Porfiriato”, a historical period in which the country was under the control of president Porfirio Diaz, a man heavily influenced by French customs, art and architecture. We used official documents from that era as main visual references to redesign those classic typographic styles.</span> <br/><br/> <span id='description_b'>The brand embraces delicacy and elegance, both represented in the subtle arrangement of flowers as the main pattern. This element rounds up our identity design proposal, integrating each piece together with a black frame to settle the movement it creates, thus preserving the brand's delicate personality.</span> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging design <br/><br/> <br/><br/> <img src=''> <br/><br/> Jam jars <br/><br/> <br/><br/> <img src=''> <br/><br/> Tea packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging design <br/><br/> <br/><br/> Imprimerie du Marais Notebook 2 2014-10-07 13:36:40 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Anagrama was invited to collaborate by Parisian printer Imprimerie du Marais, along with seven acclaimed agencies around the world, on a project to design a second round of notebooks using their vast collection of excellent print effects and techniques, such as hot foil stamping, microembossing, silk screening and sown binding. With the support of Arjowiggins Creative Papers, Imprimerie du Marais launches this project resulting in another final package of eight unique notebooks. <br /> <br />Within our design proposal, we fused two main concepts. One of them is the technical language of printing production, such as small gestures like die cut lines, color and grayscale registration marks, with the purpose of adding value to the general concept.</span> <br/><br/> <span id='description_b'>In addition, the idea is fused with the concept of technology and hardware, using a Motherboard as inspiration for its patterns to create forms through the notebook’s cover space. The design served as a tribute to the complexity and technicality of the printing process, a gesture that pointed to this dying art form's glorious existence. The idea was to take everything to the extremes using every resource offered. The result is a composition reminiscent of an experimental printing test, a printed glitch from a parallel universe, a sudden malfunction, a phenomenon that sometimes creates unintentional but interesting textures with the information a system is using.</span> <br/><br/> <img src=''> <br/><br/> Notebook 2 by Anagrama <br/><br/> <br/><br/> <img src=''> <br/><br/> Welcome page <br/><br/> <br/><br/> <img src=''> <br/><br/> 3D foil stamping and design concept detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Open notebook cover <br/><br/> <br/><br/> <img src=''> <br/><br/> Gold 3D Foil Stamping and binding detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Gold 3D Foil Stamping detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Color registration and grayscale marks design details <br/><br/> <br/><br/> <img src=''> <br/><br/> Cover <br/><br/> <br/><br/> <img src=''> <br/><br/> Open notebook cover <br/><br/> <br/><br/> <img src=''> <br/><br/> Binding and Emboss details <br/><br/> <br/><br/> <img src=''> <br/><br/> Pantone gradient <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook's interior design <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook's interior design <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebook spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Notebooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Cover details <br/><br/> <br/><br/> <img src=''> <br/><br/> Covers <br/><br/> <br/><br/> <img src=''> <br/><br/> Binding detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Work credits <br/><br/> <br/><br/> Breakfast Club 2014-09-30 05:37:40 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Breakfast Club is a luxury delivery service located in Saudi Arabia that brings breakfast straight to your front door with the impression of receiving a much desired package by post, complete with postcards, stamps and stickers attractively sealed with patterned tape. <br /> <br />Our branding proposal for Breakfast Club takes inspiration from traditional postal imagery and elements, such as stamps, seals and stickers over Kraft paper, the traditional postage packaging material. </span> <br/><br/> <span id='description_b'>Even so, Breakfast Club is a brand that preserves simplicity and cleanliness in its vintage style. The main brand icon is based in the sound of birds singing in the morning, making it the secondary concept, along with a color palette inspired in bright sunshine and the blue morning sky.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging design <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand postcards <br/><br/> <br/><br/> <img src=''> <br/><br/> Juice bottles <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Jam & cheese platter <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Quality certificate <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand context <br/><br/> <br/><br/> <img src=''> <br/><br/> Peanut butter jars <br/><br/> <br/><br/> <img src=''> <br/><br/> Beverage cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Cup of tea <br/><br/> <br/><br/> <img src=''> <br/><br/> Apricot jam and bread <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand postcards <br/><br/> <br/><br/> Argo 2014-09-23 13:47:56 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Argo is a consultant’s agency located in Rumania. People who are part of this firm, specialize in art investigation and history with a main objective: Discover new artistic work. <br /> <br />As a consultant’s agency we created a modern museum-like sensation using a simple color palette. </span> <br/><br/> <span id='description_b'>In addition, an emblem inspired on a compass is implemented for the sole purpose of highlighting the brand's main function, to discover artwork. <br /> <br />Argo utilizes it’s own art pieces for its brand communication achieving a sense of belonging and pride to their own work.</span> <br/><br/> <img src=''> <br/><br/> Brand Icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder & sketchbook <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Sketchbook <br/><br/> <br/><br/> <img src=''> <br/><br/> Artwork containers <br/><br/> <br/><br/> <img src=''> <br/><br/> Artwork <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand postcards <br/><br/> <br/><br/> <img src=''> <br/><br/> Sketchbooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand posters <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand poster <br/><br/> <br/><br/> Redberry 2014-09-09 02:19:34 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Redberry is a shoe store looking to adopt the typical American footwear retailer / outlet store vibe. The idea of the store is to introduce the American concept of providing branded footwear at affordable prices for the general public. <br /> <br />Our branding proposal takes off from the store's name, Redberry. So we designed an iconic logo based on the simplification of a raspberry's unique shape. On the other hand, the typographic style and the main single-color selection within the identity act as the contributing factor that defines the brand with an industrial / modern style. <br /></span> <br/><br/> <span id='description_b'>Following this concept, our interior design proposal uses industrial materials, such as metal and concrete, to immerse the consumer in a factory-like setting with a modern twist that comes from the brand's look and feel. The use of raw finishes in the interior design, such as the gridded metal shelves, increases the brands industrial feel and rounds it up perfectly.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging design <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src=''> <br/><br/> Façade detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior lighting detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Branded t-shirt <br/><br/> <br/><br/> <img src=''> <br/><br/> Shopping bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior air conditioning ducts <br/><br/> <br/><br/> <img src=''> <br/><br/> Store front <br/><br/> <br/><br/> Prehispanica 2014-09-02 03:06:31 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Prehispánica will be a traditional Mexican cuisine restaurant located in Guadalajara, Jalisco where you will be able to enjoy any typical Mexican dish. <br /> <br />The logotype was inspired, mainly on traditions and rites performed in Mexico in the days before the Spanish Conquest. The names for some products such as the wine, mezcal and sauces were based on the same idea. </span> <br/><br/> <span id='description_b'>The restaurant brand employs icons based on prehispanic tools used in the rites from that era. The color palette in Prehispánica is dark, representing the toughness of the era. At the same time, a silver foil is used on the logo printing a modern twist on the brand and its collateral.</span> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Their own wine bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Mezcal <br/><br/> <br/><br/> <img src=''> <br/><br/> Take-out bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Silver foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Sauce jars <br/><br/> <br/><br/> Borealica 2014-08-26 04:39:05 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Boreálica is a clinic that specializes in Whole Body Cryotherapy, a treatment that uses extremelly low temperatures to decrease inflammation, pain and muscle spasms, and increase cellular survival and muscle relaxation. Boreálica uses specialized cryogenic chambers where the patient is placed for a short duration of maximum three minutes. Patients describe the experience as invigorating and helping them cope with problems such as stress, insomnia, rheumatism, joint pain, itching and psoriasis.</span> <br/><br/> <span id='description_b'>Our proposal draws inspiration from the most frigidly cold places on Earth, the North and South poles. Using a frosty color palette of white, grey and holographic foil we communicate the nature of Boreálica's glacial services. The monogram is designed based on the traditional symbolic representation of temperature, using the signs around Boreálica's "B" to round up the brand's cool factor. Overall, we strived to create a brand that would convey the values of health, technology and hygiene to a target market consisting of professional athletes and health-conscious people.</span> <br/><br/> <img src=''> <br/><br/> Interior signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery & invitation cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Treatment kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> Violeta 2014-08-12 14:01:52 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. With more than 30 years in the hearts of the people of Buenos Aires, Violeta now plans to start up franchises in Miami, Florida. <br /> <br />We designed Violeta's new identity with the mission to communicate quality and sophistication without losing approachability.</span> <br/><br/> <span id='description_b'>Our proposal draws inspiration from Buenos Aires' coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta's three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta's excellence, but it also refers to the toasty color of bread right after it leaves the oven.</span> <br/><br/> <img src=''> <br/><br/> Logo <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Bakery packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Bakery packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Sweet bread wrapping <br/><br/> <br/><br/> <img src=''> <br/><br/> Baguette bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Cake box <br/><br/> <br/><br/> <img src=''> <br/><br/> Box pattern detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> Mamva 2014-08-05 02:20:04 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>MAMVA is a popular health-food restaurant located in San Pedro Garza García, Mexico that serves fresh smoothies, juices, salads and paninis. Our proposal uses symbolism and easy, simple language to communicate friendliness and natural health. Drawing from the idea that eating healthy is the best medicine, we featured the snake thanks to its status as a symbol of health and medicine since ancient times. <br /> <br />The color palette and rough materials give a care-free tropical vibe. The logotype presents a built-in, all-in-one practical guide to everything Mamva, such as its schedule and phone number. The brand also uses a simpler version of the logo in seal form, a nod towards its excellent food quality.</span> <br/><br/> <span id='description_b'>Finally, reaching across the branding spectrum to the shop interiors, the plant stalks pattern tightly rounds up the entire brand. <br /> <br />The interior design, with its enduring use of undisguised materials such as concrete, wood and marble, strives to be as honest as possible. The design embraces nature, so we included special space to plant vegetation. In addition, the ceiling has a unique and dynamic form inspired on the natural topography of mountainous ranges. The geometric ceiling amidst the steel furniture creates the perfect balance between modernity and warmth.</span> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant entrance <br/><br/> <br/><br/> <img src=''> <br/><br/> Sandwich packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Food packaging design <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Counter <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu and shelves detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Take-out bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Ceiling detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant interiors featuring plant life <br/><br/> <br/><br/> <img src=''> <br/><br/> Waxed paper <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcard <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> T-shirt front <br/><br/> <br/><br/> <img src=''> <br/><br/> T-shirt side <br/><br/> <br/><br/> <img src=''> <br/><br/> Bathroom mirror detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Exterior building signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Tarjetas de presentación <br/><br/> <br/><br/> Hacienda Fundadores 2014-07-29 13:37:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Hacienda Fundadores is a charming hacienda that hosts events located in San Pedro, Mexico. For many generations, it has hosted many of San Pedro's elite families' events, such as weddings and quinceañeras, in its grand and cozy gardens and ballrooms. Hacienda Fundadores is a landmark in its neighborhood, properly named Fundadores after the hacienda.</span> <br/><br/> <span id='description_b'>Anagrama was charged with the mission to breathe new life to this much cherished establishment. We kept the brand classic and traditional while working at elevating its legacy. The emblem features Hacienda Fundadores' most iconic structure: an old watermill wheel that used to function at the now dried-up lake at the hacienda. </span> <br/><br/> <img src=''> <br/><br/> Corporate Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Foil detail on letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder insert for business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Flyers <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift bouquet <br/><br/> <br/><br/> Madii & Dylan 2014-07-22 13:30:31 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Madii & Dylan is an Australian line of natural, eco-friendly children's products that range from soft cleansing flannels to cozy hypoallergenic pillows. Their products are made with incredible air-spinning technology that naturally resists dust mites, mildew and bacteria. Also, they're specially designed to align the spine, support the neck and keep children's heads elevated so they can breathe freely while resting. </span> <br/><br/> <span id='description_b'>Our job was to transmit the brand's most important values: friendliness, cleanliness, comfort and honesty. We kept the brand colors crisp and gender neutral. The logo uses a light and clear typeface that draws attention not to itself but to the brand's main character: the ampersand. The ampersand was designed to function as an icon, an icon that reflects the brand's innocence and cleanliness: it's designed to look like a cross between an ampersand and a rubber ducky.</span> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Pillow packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Product label <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Product label detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Product labels <br/><br/> <br/><br/> <img src=''> <br/><br/> Flannel packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Label detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Pillow <br/><br/> <br/><br/> T4Turban 2014-07-08 04:48:24 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>T4TURBAN is a line of custom-made turbans made specifically tailored for women. The brand was created by Saudi entrepreneur and fashion designer Rand AlBassam with the ambitious goal to revolutionize the middle Eastern hijab and revive the much-neglected turban. Based in Saudi Arabia, the brand uses stunning patterns and colors that are not only stylish, but also appropriate for the region's culture and tradition. Their online store not only offers their beautiful apparel to elegant women in the Middle East, but to fashionable ladies around the world as well.</span> <br/><br/> <span id='description_b'>The logotype, just like T4TURBAN's creations, is custom made to look modern and sharp, like the high-end fashion brand it is. In direct contrast to the logotype's cold frankness is the softer iconic gesture, a representation of what a T and a 4 would look like in an Arabic monogram. The color palette is fresh, feminine and reminiscent of bright, delicate spring gardens. The design layouts, with the highlights and out-of-the-box text, were carefully designed to communicate the brand's determined purpose of breathing life into Muslim women's headgear. </span> <br/><br/> <img src=''> <br/><br/> Corporate stationary <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery and catalogue <br/><br/> <br/><br/> <img src=''> <br/><br/> White packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging and tag <br/><br/> <br/><br/> <img src=''> <br/><br/> Press design <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Special edition packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging detail <br/><br/> <br/><br/> Fundacion Capital 2014-06-30 23:56:10 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Fundación Capital is a non-profit organization with several bases located in Latin America that centers its efforts in fostering new ideas to challenge the persistence of poverty and exclusion. Founded in 2009, the company has pioneered in inclusive finance and other innovative practices with the mission to eliminate poverty by providing access to training, capital and productive opportunities. Working closely with public and private sectors, Fundación Capital helps millions of poor families to live their ambitions and expand their resources.</span> <br/><br/> <span id='description_b'>Our design process started by taking inspiration from bees, symbols of hard work and organization in the animal kingdom. Since Fundación Capital is located in many countries in Latin America and has plans to expand further, we then turned the bee-like icon 90 degrees, transforming it into a pin, much like the ones on Google Maps. This way, we turned the very simple, striped, balloon-like symbol into a metaphor for generating hope by creating jobs and development in a variety of places.</span> <br/><br/> <img src=''> <br/><br/> Bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Black plastic envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Tarjetas postales <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder and business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Thank You Gift Box for contributors <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> Alberto Senties Catering 2014-06-24 13:19:25 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Alberto Sentíes Catering is a brand focused on providing honest but surprising and authentic food experiences. Headed by renowned chef, Alberto Sentíes, the company boasts more than 10 years of experience and culinary excellence in northern Mexico. Its services extend from the creation of banquets big and small, to bar-tending and kitchen equipment rental, to educational courses and professional consultancy. <br /> <br />Our design proposal upraises Sentíes' authorship primarily by the use of a seal to communicate his gastronomic mastery.</span> <br/><br/> <span id='description_b'>The seal uses a typographical combination of Akzidenz Grotesk and Didot to to give it a surprising, elegant and modern touch. The vast play on typography found throughout the brand represents the chef's creative and expansive use of texture in his culinary creations. His style is clinically clean, precise and loyal to its location, the northeastern city of Monterrey in northern Mexico. The business card's odd foil patch is actually a piece of the city's iconic Cerro de la Silla silhouette.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Logo detail on façade <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Façade textures <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Silver foil on business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Façade detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior design <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior design <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior design detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Specialty dessert <br/><br/> <br/><br/> <img src=''> <br/><br/> Façade <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Take-out bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> Jugen 2014-06-17 01:20:35 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Jugen is a brand specializing in health foods, especially juices made from all-natural ingredients and super foods. Since Jugen's products are created with the purpose to cleanse, heal, and detoxify the body, our design proposal takes inspiration from ancient herbal medicine bottles. We added modules to provide cleanliness, modernity and order, much like in a modern laboratory.</span> <br/><br/> <span id='description_b'>For the interior design we created a space that is a mix between a bar and an apothecary shop. The lighting, mostly natural light from the sun, together with the lush vegetation, the lab equipment and flasks, and the diverse books, creates a natural, warm, and inclusive space.</span> <br/><br/> <img src=''> <br/><br/> Shop interiors <br/><br/> <br/><br/> <img src=''> <br/><br/> Apron <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Cleansing juice bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Shop interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Tonic bottles <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Juices to-go <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior props <br/><br/> <br/><br/> <img src=''> <br/><br/> Store front <br/><br/> <br/><br/> <img src=''> <br/><br/> Detox juice bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Superfood packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Props and brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Props and brand behavior <br/><br/> <br/><br/> BioVideo 2014-06-02 23:45:45 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Biovideo is a company heartfully built with the purpose of helping new parents live and enjoy the amazing experience of their baby's first moments without having to worry about capturing them. After Biovideo's friendly staff film the baby's first days at the hospital, the movie is uploaded online ready to view and share with the world. The company believes that every baby should have his or her very own Biovideo so, thanks to alliances with partners such as Johnson's Baby and New York Life, they provide this service for free at select partner hospitals around the Unites States and Mexico.</span> <br/><br/> <span id='description_b'>Our branding proposal uses rounded type and a carefully chosen color palette to communicate the brand's heartfelt friendliness. It is simple, clear and inspires warmth and trust. The icon ties emotion with technology, a symbol of Biovideo's extraordinary storytelling venture. The predominantly white and baby blue color palette transmits baby vibes while the striking but limited use of red is enough to prevent it from falling into unremarkable cliché. </span> <br/><br/> <img src=''> <br/><br/> Brand stationery and peripherals <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand stationery and peripherals <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Personalized video cases <br/><br/> <br/><br/> <img src=''> <br/><br/> Information DVD case <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Compact Disk <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Branded balloons <br/><br/> <br/><br/> <img src=''> <br/><br/> Invitation envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Website <br/><br/> <br/><br/> <img src=''> <br/><br/> Balloons <br/><br/> <br/><br/> <img src=''> <br/><br/> Invitation <br/><br/> <br/><br/> Maria Salinas 2014-05-26 21:31:19 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>María Salinas is a Mexican jewelry design shop that creates custom and personalized pieces using gold, silver, precious and semi-precious stones. Maria Salinas wanted a brand that would express the quality and uniqueness of each of their custom pieces, as well as their fine attention to detail. <br /> <br />The brand uses color and typographic subtraction to convey elegance and classic timelessness. Black and gold create the ideal ambiance to bring out the glitz in the brand's jewelry. </span> <br/><br/> <span id='description_b'>The logo, with its sublime refinement and simplicity, is reminiscent of those found in high-end fashion brands. <br /> <br />Since Maria Salinas offers personalized pieces where, together with the client she exchanges and sketches ideas, we integrated tangible grid patterns throughout the branding and the shop's interior design.</span> <br/><br/> <img src=''> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Bags and cream packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bags <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder and letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Foil detail on box <br/><br/> <br/><br/> <img src=''> <br/><br/> Sobre <br/><br/> <br/><br/> <img src=''> <br/><br/> Gold store shelves <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Gold foil detail on business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Shop materials detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Jewelry display packaging <br/><br/> <br/><br/> Umutu Coffee Co. 2014-04-29 13:34:09 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Umutu Coffee Company is a Nigerian coffeehouse, the first of its kind in the country. The brand we designed is intended to inspire the birth of a social coffee culture similar to Starbucks' or Tim Hortons' in Nigeria's, and especially the commercial city of Lagos', booming middle class. Its flagship store will be located in the departure area of a very busy airport terminal in Lagos with plans to expand a franchise to other airports and public spaces in Nigeria and hopefully all of Africa.</span> <br/><br/> <span id='description_b'>Our proposal aims to be iconic, with a sophisticated vibe that should be new but not too unfamiliar to the local market. We decided to stay away from the bright, stereotypical color palette commonly associated with Sub-Saharan Africa and instead went with eternally chic black and white. The monogram is almost everywhere, reassuring the consumer of the brand's permanence, as well as its comfortable and energizing friendship.</span> <br/><br/> <img src=''> <br/><br/> Packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand poster <br/><br/> <br/><br/> <img src=''> <br/><br/> Monogram <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead & business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffee grab bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> To-go bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffee cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffee cup sleeves <br/><br/> <br/><br/> <img src=''> <br/><br/> Salad packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffee <br/><br/> <br/><br/> Vivana 2014-04-22 01:53:19 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Vivana is a brand for highly nutritional food products made with natural ingredients, antioxidants and super-foods located in Monterrey, Mexico. The brand name comes from the spanish word vivir and vida, meaning living and life. These words make direct reference to the product's natural and purifying properties. <br /> <br />Honesty, one of the main values that the brand represents, is the main reason we decided to maintain the consistently simple and concrete graphic language in the logotype and packaging. </span> <br/><br/> <span id='description_b'>The main reason we decided to use product images on the packaging was the need to make sure one of the main product traits, being pure and trustable, was communicated effectively. In addition to this, we located the product description on the upper part of the packaging making it easier to be read through the opening process for it's consumption.</span> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Lid detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Lids <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> Nacion 2014-04-08 03:18:12 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Nacion is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nacion aims to be the ultimate all-in-one community for its residents. Our branding proposal takes that feeling of community and elevates it, creating a tactile sense of belonging, a nationalist pride.</span> <br/><br/> <span id='description_b'>We took visual elements and symbols from flags and official governmental papers, such as passports and seals, and simplified and remixed them with bright, fun colors to create a modern look. With this project, we designed with the mentality of creating the identity of a brand new country.</span> <br/><br/> <img src=''> <br/><br/> Brochures and stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Advertising art <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Advertising art <br/><br/> <br/><br/> <img src=''> <br/><br/> Flag <br/><br/> <br/><br/> <img src=''> <br/><br/> Advertising art <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead and brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Red foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> CD folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure and folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> One of Twelve 2014-04-01 04:36:55 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>One of Twelve is a brand of products that showcase art from emerging and established artists in Australia, focusing particularly on Aboriginal design. The products include high-quality silk scarves, notebooks, ceramics, cushion covers and sketchbooks, but they will always be evolving, adding new artists, designs and products to keep the brand fresh and up to date.</span> <br/><br/> <span id='description_b'>Our design proposal draws inspiration from the use of lines, dots and colors found in traditional Aboriginal art. The logotype is a simple alphanumeric play of words and numbers that ties in perfectly with the system of dots. There are 12 dots in total for every piece of stationery, but only one out of the twelve is bright orange.</span> <br/><br/> <img src=''> <br/><br/> Logo <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> GDR 51st Global Innovation Report Cover 2014-03-25 00:52:36 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>GDR Creative Intelligence approached us with an invitation to design their 51st Global Innovation Report. The cover's subject had to explore the growing trend of brands highlighting their provenance and origins. Our idea consisted in taking the word ‘provenance’, the original word for ‘origins’, and analyze and pick apart its very concept and genesis. We set out to uncover and discover the tenet of provenance thoroughly and completely, the provenance of provenance itself. <br /> <br />The diagram first explores the emergence of the actual notion of provenance, which dates back to the Bizantine Empire and was used to verify the authenticity of precious metals.</span> <br/><br/> <span id='description_b'>This is how the hallmark first came to be. In the Renaissance, the hallmark became present in paintings and other works of art, giving value to the work depending on its marked author. Its relevance in retail came recently when people started wondering where their favorite products came from, how they were made, and with what materials. Now there’s a niche market that doesn’t mind paying more for a product that boasts its origin, elaboration and materials. <br /> <br />On the other side of the diagram we find the etymological origins and development of the word itself. For example, the word comes from the French language, which in turn was birthed and mutated from Latin.</span> <br/><br/> <img src=''> <br/><br/> Diagram on the book's spine <br/><br/> <br/><br/> <img src=''> <br/><br/> Front cover and interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Rainbow foil detail on front cover <br/><br/> <br/><br/> <img src=''> <br/><br/> Front, back and interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Back to back covers <br/><br/> <br/><br/> Piper & Sons 2014-03-18 01:37:34 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Piper & Sons is a children's clothing and accessories line for kids ages 0 to 5. The client approached us with the wish to create an upscale brand that could indulge kids such as Suri Cruise, Moses Martin or Vivi Jolie-Pitt with beautifully understated childrenswear with added touches of subtle elegance and unexpected whimsy. Like their clothes, our branding for Piper & Sons is characterized by a cool, contemporary style, high brand value, and exceptional craftsmanship. <br /> <br />Drawing inspiration from nature, fantasy, and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand's premium value and a whimsical jumping fox reminiscent of typical children's fairy tale characters.</span> <br/><br/> <span id='description_b'>The fox illustration was carefully crafted by hand, making sure its illustrative detail was fuzzy, friendly, cute and, at the same time, contemporary and young. The color palette features mint, a choice color that provides a cool, youthful and natural pop to each piece that is appealing to both girls and boys. The copper foil print finish over uncoated paper are thrown in to round up the brand's whimsy and subtly elegant characteristics.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Shirt with tag <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothes tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Black envelope with copper foil <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothes packaging and accessories <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothes tags <br/><br/> <br/><br/> Cocoon 2014-03-11 01:36:32 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Cocoon is a designer jewelry and accessory shop with more than ten years of experience. It's located in Monterrey, Mexico, even though Cocoon indulges American and European audiences as well. The jewelry is carefully designed and distinctively handcrafted using mixed metals, quartzes and other decorative natural stones in their in-house workshop. The results are unique pieces that embrace their Mexican roots and are influenced by geometric forms, nature, astronomy, and alchemy.</span> <br/><br/> <span id='description_b'>Our branding approach speaks of transformation. Our proposal for naming refers to a woman's metamorphosis from caterpillar to butterfly when she gets ready to go out. She dresses up, puts her make-up on, and finishes up by slipping on her best jewels. Cocoon honors natural, complex, ever-changing beauty, commending it with its delicate custom logotype and its fresh and feminine color palette. The bright coral breaks up the gray monotone much like an elegant piece of jewelry polishes up a look.</span> <br/><br/> <img src=''> <br/><br/> Packaging set with jewelry <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery and jewelry <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Jewelry boxes <br/><br/> <br/><br/> Anthem 2014-03-04 01:34:15 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Anthem is a new company looking to venture in the scouting and transfer of professional football players from one association football club to another. Operating mainly in Spain, Switzerland and Mexico, Anthem also organizes and promotes sporting events, such as football matches. <br /> <br />Anthem commissioned us to create a premium brand that communicated the prestige, class and authority proper of the opulence of professional association football.</span> <br/><br/> <span id='description_b'>The outcome is a keen and dynamic juxtaposition of authority and amusement. The dignified, gold embossed lion-and-ball icon over uncoated black paper convey the earnest and luxurious aspect of the company, while the bursts of luminous green represent its sportsmanship and flair.</span> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Edge foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Contracts <br/><br/> <br/><br/> <img src=''> <br/><br/> Branded water bottle <br/><br/> <br/><br/> Very 2014-02-25 03:06:29 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Very is a developing residential area in Bangkok, Thailand with plans to build condominiums and townhouses in the near future. The homes are small, luxurious and beautifully made, intended for young foreigners that work in Bangkok. <br /> <br />Using copper foil over a starry pattern and a concisely typographic logo, we gave the brand a keen, high-end look, consistent with an upscale fashion brand to highlight the residential complex's exclusivity and elegance. </span> <br/><br/> <span id='description_b'>Our reductionist, stencil-like approach to the logotype makes it almost behave like a monogram. It is a minimalistic and aesthetically pleasing modern nod towards traditional, spiky thai patterns and graphic gestures.</span> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Die-cut postcard <br/><br/> <br/><br/> <img src=''> <br/><br/> Copper foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Die-cut brochure cover <br/><br/> <br/><br/> <img src=''> <br/><br/> Die-cut pattern detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope detail <br/><br/> <br/><br/> Fuego Nectar 2014-02-18 01:21:45 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Fuego Néctar, founded by Celina Martínez, is a brand of homemade chilli sauces and pastes based in Monterrey, Mexico. The sauces come in two flavors: habanero and chile de árbol. Celina started out selling her savory sauces to her friends for social occasions. She came to us after they became such an appetizing success, that she decided to commercialize them in order to distribute them to a wider audience. <br /> <br />We designed a brand that maintained that cozy, homemade feeling Celina pours into each jar.</span> <br/><br/> <span id='description_b'>The name (Fire Nectar in Spanish) reflects the product's rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish. We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden "been-in-the-market-since-forever" vibe.</span> <br/><br/> <img src=''> <br/><br/> Logotype <br/><br/> <br/><br/> <img src=''> <br/><br/> Monogram <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Chile de arbol flavor jars <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery and stamp <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Sampler <br/><br/> <br/><br/> <img src=''> <br/><br/> Habanero sauce <br/><br/> <br/><br/> <img src=''> <br/><br/> Chile de arbol sauce <br/><br/> <br/><br/> Galo 2014-02-11 02:52:07 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Galo Kitchen is an restaurant specializing in French-American inspired comfort cuisine. Its prime focus is breakfast, but it also offers lunch and dinner menus and a cozy atmosphere all day long. Additionally, Galo Kitchen has its own in-house bakery that provides delicious, freshly made, hand-crafted bread and pastries. <br /> <br />The naming is meant to articulate the French touch present in Galo's lovingly made food.</span> <br/><br/> <span id='description_b'>The black and white skewed pattern dresses up the brand as friendly, snug and casual, a feeling supported by the logotype's organic cursive script. The zeppelin icon pays homage to Galo's bakery. Inspired on the airship's general shape, a Zeppelin is a sandwich made with a roll of French bread split widthwise into two pieces and filled with a variety of meats, cheese, vegetables, seasonings and sauces.</span> <br/><br/> <img src=''> <br/><br/> Varied packaging and salmon <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Zepellin icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu, stationery and Zepellin sandwich <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu, coasters, flyer and in-house pale ale <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Pale Ale beer packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Pain au chocolat <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Dinner menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Jam set <br/><br/> <br/><br/> <img src=''> <br/><br/> Breakfast <br/><br/> <br/><br/> <img src=''> <br/><br/> Olive packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Food to go <br/><br/> <br/><br/> <img src=''> <br/><br/> Galo coffee <br/><br/> <br/><br/> <img src=''> <br/><br/> Lunch menu <br/><br/> <br/><br/> Xoclad 2014-02-03 23:45:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area's strong Mayan culture in a classy way that could never be called cliché or tacky. <br /> <br />First, we gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop's prime products: chocolate.</span> <br/><br/> <span id='description_b'>Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet.</span> <br/><br/> <img src=''> <br/><br/> Logo <br/><br/> <br/><br/> <img src=''> <br/><br/> Assorted stationery and products <br/><br/> <br/><br/> <img src=''> <br/><br/> Peanut butter and chocolate-almond spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Xoclad brand pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Business and promo cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Milkshake and smoothie cups <br/><br/> <br/><br/> <img src=''> <br/><br/> Chocolate bar <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behaviour <br/><br/> <br/><br/> <img src=''> <br/><br/> Food packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Drink cups <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Chocolate bars <br/><br/> <br/><br/> Novelty 2014-01-27 16:31:43 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a project by Novelty's partners once they returned from the exciting and ever-evolving New York fashion scene. The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn't find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico. </span> <br/><br/> <span id='description_b'>Novelty is the high-end fashion store of curiosity shops. <br /> <br />Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Shop interiors <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Assorted packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction <br/><br/> <br/><br/> <img src=''> <br/><br/> Detail on large envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Shop interiors <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery & jewelry <br/><br/> <br/><br/> <img src=''> <br/><br/> Small envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction <br/><br/> <br/><br/> <img src=''> <br/><br/> Assorted boutique bags <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothes tag <br/><br/> <br/><br/> <img src=''> <br/><br/> Metal & concrete detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Press <br/><br/> <br/><br/> <img src=''> <br/><br/> Store front mannequins <br/><br/> <br/><br/> <img src=''> <br/><br/> Interiores con detalle de etiqueta <br/><br/> <br/><br/> <img src=''> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Our Story on website <br/><br/> <br/><br/> <img src=''> <br/><br/> Product selection on website <br/><br/> <br/><br/> Gist 2014-01-14 04:19:21 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can "get the gist" on all the different topics of each issue. <br /> <br />Our design proposal was a decision to shake things up a little, editorial design-wise. Its quirky, audacious, fresh and current feel is actually based on a simple formula that involves the exaltation of images through the use of thick frames and colored backgrounds.</span> <br/><br/> <span id='description_b'>In GIST, the images always appear front and center, so the magazine presents a great opportunity for up-and-coming photographers to show off their work. <br /> <br />Since GIST's topics are ever-changing and versatile, we decided that it was important to keep the cover constant. It will always feature the portrait of a model superimposed by a frame of gorgeous, shiny foil. </span> <br/><br/> <img src=''> <br/><br/> Magazine covers and spreads <br/><br/> <br/><br/> <img src=''> <br/><br/> Different color foil on Gist Volumes 1 - 5 <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 4 Spreads <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 5 <br/><br/> <br/><br/> <img src=''> <br/><br/> Holographic foil detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Copper foil detail on Gist volume 4 <br/><br/> <br/><br/> <img src=''> <br/><br/> Red foil on Gist volume 2 <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction for Gist volume 2 <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 2 interior spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Gold foil on Gist volume 1 <br/><br/> <br/><br/> <img src=''> <br/><br/> Holographic foil on Gist volume 5 <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 5 interior spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Holographic foil on Gist volume 5 <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 5 spreads <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 3 spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 2 spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Copper foil on Gist volume 4 <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 2 <br/><br/> <br/><br/> <img src=''> <br/><br/> Art direction for Gist volume 2 <br/><br/> <br/><br/> <img src=''> <br/><br/> Blue foil on Gist volume 3 <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 4 spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 1 spreads <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 2 spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 3 spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 3 spreads <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 1 spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Gist volume 1 <br/><br/> <br/><br/> <img src=''> <br/><br/> Foil detail on stationery <br/><br/> <br/><br/> Main Forum 2025 2013-12-17 16:47:29 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Based in Monterrey, Mexico's leading industrial city, Main Forum 2025 is a conference focusing on technology, research, development and innovation of automotive products and their manufacturing processes. Its attendees will concentrate on sharing trends and visions of the future of automotives in the year 2025. The idea behind the forum is to create an environment of collaboration and present current breakthroughs arising from Mexico and other leading sources of global innovation. <br /> <br />The logo, based on an abstract mix of chromed automobile emblems and auto racing flags, provides clarity towards Main Forum 2025's main theme of automobile technology. Its three-dimensionality is meant to convey the forum's vision of growth by sharing information on the future of technology in the automobile industry.</span> <br/><br/> <span id='description_b'>For the website, our first objective was to create an immediate visual impact that would immediately take the themes of technology and automobiles and expand on its own aesthetic manifestation. Our second, and most important objective, was to create a very practical site that would not only inform on the forum and present its calendar, but that would also make it very easy to register and pay online. <br /> <br />We selected eye-candy images that focused on mechanical elements and the perfection and detailing of a car's bodywork. The typographical palette belongs to a single typographical family, but still proposes a lovely richness of contrast accomplished by the use of different shades of gray to reinforce typographical hierarchies. We chose gray so as to not interfere with the images' already striking colors. </span> <br/><br/> <img src=''> <br/><br/> Brand icon <br/><br/> <br/><br/> <img src=''> <br/><br/> Website home <br/><br/> <br/><br/> <img src=''> <br/><br/> About <br/><br/> <br/><br/> <img src=''> <br/><br/> Calendar <br/><br/> <br/><br/> <img src=''> <br/><br/> Calendar event detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Registry <br/><br/> <br/><br/> <img src=''> <br/><br/> Logo <br/><br/> <br/><br/> Vinosapiens 2013-12-02 23:59:46 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Vinosapiens is an online wine shop that offers a great variety of organic and traditional wines and spirits. It also offers a variety of wine-tasting courses, trips and consulting for choosing wine for restaurant or personal use. <br /> <br />Our proposal comes in direct contrast to most other wine-related brands, stuffy and pretentious. While Vinosapiens still retains the serious and sober tone proper for wine and its traditional background, it has a friendly and casual demeanor that is welcoming and open especially for those unfamiliar with the ample world of wine. </span> <br/><br/> <span id='description_b'>The naming is a combination of the words 'vino', the Spanish word for wine, and sapiens, the Latin word meaning wise. One definition for 'wisdom' states that one who is wise is someone who knows how to choose. The naming, combined with the happy wine bottle icon, conveys and image of trust and friendliness. The circled marks on the stationery reinforce the idea of choosing as a form of wisdom. <br /> <br />Our choice in uncoated black paper stamped with the touch of silver foil reflects Vinosapiens' good taste and excellent quality in service.</span> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle bag & hanging tag <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Website <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine glass packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Services <br/><br/> <br/><br/> <img src=''> <br/><br/> Products <br/><br/> <br/><br/> Olaf 2013-11-19 21:37:20 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Founded by Italian, American and Mexican producers and investors, Olivarera Italo-Mexicana acquired a 5,600 acre field in the southeast of Mexicali, Baja California, the most viable region to establish an olive plantation in Mexico. <br /> <br />Intended for healthy home-cooked family meals, Olaf is Olivarera Italo-Mexicana's flagship brand of cold-pressed, 100% extra-virgin olive oil. </span> <br/><br/> <span id='description_b'>The naming came from research on the etymological origins of the word "olive" and playing with phonetics to give the brand a feeling of family and heritage. Our proposal takes typical Italian visual clichés and simplifies and refreshes them.</span> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Recipe pamphlet <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Olaf bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcard <br/><br/> <br/><br/> <img src=''> <br/><br/> Website <br/><br/> <br/><br/> Interior XIII 2013-11-05 01:02:26 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Interior13 is a Mexican promoter and distributor label <br />for both mexican and international auteur films. As promoters, they seek to create new spectators for independent and art cinema. <br /> <br />They came to us with the need to consolidate a brand that would be easily relatable to the cinematographic world, as well as be fully functional in terms of online promotion.</span> <br/><br/> <span id='description_b'>For the logo, we created a typeface inspired in the title sequence for the 1964 French Nouvelle vague film by Luc Godard, Bande à Part. That title sequence looked very modern for its time, so we chose that typeface for its cleanliness and timelessness. The typeface was used exclusively for the logo and the most important information in the stationery, for the rest we selected Georgia. An interesting combination that keeps the custom type on center stage but lets web-safe, beautifully clear Georgia take the wheel on functionality.</span> <br/><br/> <img src=''> <br/><br/> Typographic work <br/><br/> <br/><br/> <img src=''> <br/><br/> Typography <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand collateral <br/><br/> <br/><br/> <img src=''> <br/><br/> Screening invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Tablet view website <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Website homepage <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalog <br/><br/> <br/><br/> <img src=''> <br/><br/> Screenings <br/><br/> <br/><br/> <img src=''> <br/><br/> Movie detail <br/><br/> <br/><br/> <img src=''> <br/><br/> News <br/><br/> <br/><br/> <img src=''> <br/><br/> Contact <br/><br/> <br/><br/> Habibis 2013-10-22 00:15:32 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached us with the task of creating a brand that communicated the foods' exceptional mixed background and quality without losing its street-friendly and casual demeanor. <br /> <br />Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting, complete with neon colors and inexpensive materials, like craft paper bags. </span> <br/><br/> <span id='description_b'>Deep research and careful understanding of the Arabic alphabet was needed to design, using calligraphic pens and special brushes, the various words and signage in both Arabic and Latin. The custom type is accompanied by Gotham, a gentle and neutral typeface that would allow the bespoken logotypes to stand out above everything else. The pattern is based on traditional keffiyeh (a Middle Eastern headdress fashioned from a square scarf) and gorgeously intrinsic mosaic patterns. </span> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant tables <br/><br/> <br/><br/> <img src=''> <br/><br/> Arabic inspired typographic gestures <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu, check holder & refrigerator magnets <br/><br/> <br/><br/> <img src=''> <br/><br/> Takeout bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Arab-mexican tacos <br/><br/> <br/><br/> <img src=''> <br/><br/> Men's restroom signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Takeout box <br/><br/> <br/><br/> <img src=''> <br/><br/> Arab inspired typographic gestures <br/><br/> <br/><br/> <img src=''> <br/><br/> Cutlery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Arabic inspired typographic gestures <br/><br/> <br/><br/> <img src=''> <br/><br/> Refrigerator magnets <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Women's restroom signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo t-shirt <br/><br/> <br/><br/> Checklist 2013-10-07 23:16:05 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Checklist specializes in custom event planning, especially for milestone occasions, such as birthdays, anniversaries, graduations, holiday parties and corporate events. Their services are custom, catered exclusively for each client's unique needs and always aim towards sweet perfection. <br /> <br />Our design proposal gives Checklist an institutional look (proper of a university or college) with a jovial color palette.</span> <br/><br/> <span id='description_b'>The combination is meant to convey commitment and trustworthiness, but with a youthful feminine touch that ensures that every detail is never overlooked but always cared for. The pastel colors are gentle, cozy and soothing, the deep blue serious and convincing. The type selection, reminiscent of 1950's secretarial typewriting, goes hand in hand with the conservatory institutional and feminine attention to detail concept.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Operative documents <br/><br/> <br/><br/> <img src=''> <br/><br/> Service pamphlet <br/><br/> <br/><br/> <img src=''> <br/><br/> Pamphlet detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Print finishes detail <br/><br/> <br/><br/> Valentto 2013-09-24 15:04:50 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Valentto is Olivarera Italo-Mexicana's virgin olive oil brand destined for industrial kitchen and restaurant use. Its industrial employment inspired the brand's packaging container, which is reminiscent of an old-school automobile oil canister. <br /> <br />To counteract Valentto's tendency to lean too much towards an industrial outlook, we added beautiful Italian landscapes as backgrounds to the brand. The Italian country scenery not only serves to balance out the industrial coldness this brand would otherwise have, it also gives it a natural warmth, an air of family and tradition.</span> <br/><br/> <span id='description_b'>The logotype fits snuggly in a diamond giving it a tight and symmetrical feeling. Hot-pressed gold foil and uncoated unbleached paper speaks for the brand's high quality, cold-pressed, all natural extra virgin olive oil.</span> <br/><br/> <img src=''> <br/><br/> 2L Presentation <br/><br/> <br/><br/> <img src=''> <br/><br/> Pamphlet <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcard <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Pamphlet detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Pamphlet backside <br/><br/> <br/><br/> <img src=''> <br/><br/> Press advertisement <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope detail <br/><br/> <br/><br/> Niños Conarte 2013-09-09 15:50:02 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Monterrey, the third largest city in Mexico, is best known for its beautiful mountains and strong industrial backbone. In the heart of the city is Fundidora Park, a unique specimen of industrial archaeology (it was previously a massive steelworks and foundry established in 1900). The park is home to extensive gardens, museums, convention centers, auditoriums, theme parks and cultural venues such as Conarte (Council for the Culture and Arts of Nuevo León). <br /> <br />Conarte reached out to Anagrama with the mission to create a space that would foster a love of reading and learning for children. The children's library and cultural center was to be inside a warehouse-like building, an untouchable heritage site of the state. Our design proposal needed to take into account the untouchable nature of the building and, in some way, enhance it.</span> <br/><br/> <span id='description_b'>The result is a multi-purpose, asymmetrical reading platform meant to simulate Monterrey's mountainous topography. The bookshelves are not only used as storage, but serve as a dynamic space to play and learn, to fire the imagination and provide comfort while reading. The installation's colorful and geometric aesthetic contrasts directly with its antique, industrial building, elevating both elements in a cheerful and unique way.</span> <br/><br/> <img src=''> <br/><br/> Reading platform <br/><br/> <br/><br/> <img src=''> <br/><br/> Cultural center and theater <br/><br/> <br/><br/> <img src=''> <br/><br/> Reading platform detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Neon painted roof beams <br/><br/> <br/><br/> <img src=''> <br/><br/> Reading platform frontal view <br/><br/> <br/><br/> <img src=''> <br/><br/> Neon painted roof beams and stage detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Reading platform <br/><br/> <br/><br/> <img src=''> <br/><br/> Stage <br/><br/> <br/><br/> <img src=''> <br/><br/> Reading platform aerial view <br/><br/> <br/><br/> <img src=''> <br/><br/> Lighting detail <br/><br/> <br/><br/> SEAO 2013-09-03 14:51:56 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>SEAO is a company dedicated to the production, washing and rent of specialized textiles. These textiles are used on a day-to-day basis in delicate and sterile environments such as hospitals, restaurants, laboratories and hotels. Their assortment of fabrics is wide and diverse, and includes cloths with fire-retardant and anti-static properties.</span> <br/><br/> <span id='description_b'>Our design proposal draws inspiration from the textile fabrication process: a symbol of the cotton bud's transformation into a tightly woven cloth of exceptional quality. The color palette is squeaky-clean blue and white, with graceful silver foil touches to add a touch of icy rich purity.</span> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Bulk selection <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure set for diverse product line <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochures spreads <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Jumbo envelope <br/><br/> <br/><br/> Winecast 2013-08-20 15:06:27 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Winecast is an online wine-tasting, curating and delivery service based in The Netherlands. After taking a "tastetest" that takes likes, dislikes, tastes and habits into account, Winecast presents the user with a personalized (and further customizable) selection of six wines to be sent every month for a fixed fee. <br /> <br />Our proposal began with the naming: Winecast sends a selection, or cast, of 6 bottles optimized to the user's tastes, much like actors selected for a play based on their aptitudes for a precise role. It could also be thought of as a cast molded specifically after a person's preferences.</span> <br/><br/> <span id='description_b'>Our design explores the visual world of post and parcel packaging. The perforations or rippled edge found in the stationery and the box labels was inspired by the characteristic appearance of a postage stamp.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Icon <br/><br/> <br/><br/> <img src=''> <br/><br/> 6 bottle wine box <br/><br/> <br/><br/> <img src=''> <br/><br/> Winecast logo <br/><br/> <br/><br/> <img src=''> <br/><br/> Typographic elements <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope with custom embossing <br/><br/> <br/><br/> <img src=''> <br/><br/> Box & bottle with hanging label <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> T-shirt promo item <br/><br/> <br/><br/> <img src=''> <br/><br/> Iphone app <br/><br/> <br/><br/> <img src=''> <br/><br/> Ipad app <br/><br/> <br/><br/> <img src=''> <br/><br/> Wine navigation <br/><br/> <br/><br/> <img src=''> <br/><br/> Product detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Website home <br/><br/> <br/><br/> Maderista 2013-08-06 14:23:34 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Maderista is a carpentry boutique that offers custom made furniture using only the finest wood. With more than 30 years of experience, Maderista approached us with the need to consolidate its brand with a stronger and more sophisticated design, a rebranding that would express it's proficiency and expertise in a modern and all-embracing way. <br /> <br />The naming for Maderista is a witty made-up word consisting of two parts: madera, or 'wood' in Spanish and the suffix 'ista', a designation of profession, conviction and character. So the name Maderista, or 'one who works with wood', is explicit of the brand's custom services. <br /> <br />Our proposal for the logo is complex, carrying a typographical palette meant to portray timelessness, a coalescence of modern and traditional, and two iconic symbols: a bear and a nail. The bear embodies the natural strength and robustness of wood, Maderista's primary material, while the nail exemplifies the skilled craftsmanship and thoughtful attention put into each custom-made piece of furniture produced. </span> <br/><br/> <span id='description_b'>The choice of paper for the stationery: porous, off-white, crafty but with touches of hot-stamped gold, conveys the crafty nature of the brand while embracing its guaranteed high-end quality and class. <br /> <br />The showroom is aspirational and inviting, designed to inspire and encourage the imagination on the endless possibilities that can be attained from wood. <br /> <br />In addition, we designed a small gesture: a small, engraved, orange diagonal line in the left-hand corner, that would set apart every piece of furniture made by Maderista.</span> <br/><br/> <img src=''> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior wall <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Main entrance door <br/><br/> <br/><br/> <img src=''> <br/><br/> Letter envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Wall & ceiling detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Trunk anatomy <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand detail <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope detail <br/><br/> <br/><br/> Olive Gold 2013-07-30 14:39:54 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Olive Gold is a cold-pressed, 100% extra virgin olive oil. Olive Gold is Olivarera Italo-Mexicana's ultra premium brand. Olive Gold targets the global high-end section of its category and is marketed through word-of-mouth and luxury communication channels. It is only available in a few upscale gourmet stores and luxury-chic hotels. <br /> <br />Our brand proposal aims to not only elevate the brand's values (elegance, exclusivity, purity and tradition) but to stand out in a medium where its competitors' identities either border on boring antiquity or icy cold minimalism. The idea was to design a brand that was both simple and traditional without falling into either extreme.</span> <br/><br/> <span id='description_b'>We played with the idea of the oil's color and richness, and so came up with the products name: Olive Gold. The type is custom made to have an easy but tight fit on the bottle. The logo's elegant, golden serif typeface is juxtaposed with the bottle's black simplicity to convey a modern look that embraces its traditional character.</span> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder & letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Postal card <br/><br/> <br/><br/> Romero+McPaul 2013-07-09 17:29:51 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Our design approach towards the Romero+McPaul website focused on creating a shopping experience that enabled the user to interact and appreciate the brand's products, offers and sales while immersing him or her in the Romero+McPaul lifestyle. The interactive elements of the site allow the user not only to easily navigate through the ample selection of products but also create their very own custom shoes. </span> <br/><br/> <span id='description_b'>With a global reach in mind, the site is also available in Spanish, Italian and French, intending to make this brand available for the world's adventurous elite.</span> <br/><br/> <img src=''> <br/><br/> About <br/><br/> <br/><br/> <img src=''> <br/><br/> Shoe customization <br/><br/> <br/><br/> <img src=''> <br/><br/> Shoe customization <br/><br/> <br/><br/> <img src=''> <br/><br/> Product category <br/><br/> <br/><br/> <img src=''> <br/><br/> Product detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Lookbooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Where to buy? <br/><br/> <br/><br/> <img src=''> <br/><br/> Ambassadors <br/><br/> <br/><br/> Maria Vogel 2013-07-02 15:45:14 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Maria Vogel is Latin America’s up and coming fashion designer. The site was designed sober, convincing, and actively portraying Maria’s vision without competing with her distinguished fashion pieces and accessories. Neutrality was a must, as well as flexibility and simplicity. <br /> <br />On the one hand, the site was designed and programmed with the ability to change the color palette from black to white and vice versa, giving it the ability to present a flexible, harmonious setting depending on the information presented per page.</span> <br/><br/> <span id='description_b'>On the other hand, the site's primary element is typography. This was done deliberately so as to make sure Maria Vogel's designs popped out surely but subtly. <br /> <br />For more information on Maria Vogel's branding, click here: <br /><a href="">Maria Vogel Branding</a></span> <br/><br/> <img src=''> <br/><br/> Lookbooks <br/><br/> <br/><br/> <img src=''> <br/><br/> Show <br/><br/> <br/><br/> <img src=''> <br/><br/> Show <br/><br/> <br/><br/> <img src=''> <br/><br/> Archive <br/><br/> <br/><br/> <img src=''> <br/><br/> Online store <br/><br/> <br/><br/> <img src=''> <br/><br/> Product detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Shopping cart <br/><br/> <br/><br/> <img src=''> <br/><br/> Garment request <br/><br/> <br/><br/> <img src=''> <br/><br/> Trajectory <br/><br/> <br/><br/> <img src=''> <br/><br/> Contact form detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Newsletter subscription form <br/><br/> <br/><br/> Tabarka Studio 2013-06-18 15:12:28 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Corporate stationery set</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Small envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Tabarka Studio specializes in the very detail-oriented handcrafting of unique and beautiful terra cotta tiles. Terra cotta, or "baked earth" in Italian, is a type of clay-based ceramic earthenware that becomes porous when fired. Thanks to the porosity of the material, each piece of tile presents a pleasant, worn-out, antique feel. <br/><br/> Our design approach embraces that archaic timelessness in every single stationery piece, not only in the blue and white scale pattern, but also in the choice of heavy, porous paper they're printed on. To emphasize and project the brand's prime product, the logotype's icon and the stationery's patterns are reminiscent of tile placing and patterns. <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope detail <br/><br/> <br/><br/> Nordic House 2013-06-04 16:13:47 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Nordic House is a yet-to-be-launched dry-cleaning shop in San Francisco, California. Our approach to Nordic House's branding was focused on Scandinavian design, combining simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold color palette. Snowy white, chilly grey, pine needle green and fresh salmon combine to create a cool nordic landscape complete with its pure, immaculate and undisguised scents.</span> <br/><br/> <span id='description_b'>A few icons are present in the overall identity, designed with a stark and reductionist style that captures the brand's elemental emphasis on honesty, clarity and above all, quality. Apart from their premium dry-cleaning services, Nordic House will also sell exclusive, quality items such as scented soaps and undershirts.</span> <br/><br/> <img src=''> <br/><br/> Clothes hanger <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand peripherals <br/><br/> <br/><br/> <img src=''> <br/><br/> Service turn ticket <br/><br/> <br/><br/> <img src=''> <br/><br/> Garment bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Assorted scented soaps <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand basics <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Service card and turn ticket <br/><br/> <br/><br/> <img src=''> <br/><br/> Shirt <br/><br/> <br/><br/> <img src=''> <br/><br/> Delivery bag <br/><br/> <br/><br/> Tourean 2013-05-28 15:17:31 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Tourean is a British multinational branded design and venture capital company founded by entrepreneur Jacob Taio Cruz Esq. Operating all over the world, the Tourean corporation manages many and diverse lifestyle subsidiaries in music, design, events, social media, beverages and fashion. The word Tourean combines the words taurean and tour, which rounds up the brand values strength, fortitude, courage and integrity nicely with its worldwide reach. </span> <br/><br/> <span id='description_b'>For Tourean's logotype, we fuzed together two typefaces: Gotham Black and Copperlate Gothic, giving Gotham roman-like serifs and merging the modern aspect of the company with its more earnest business side. The color palette is serious and somber and fully enriched with the choice of thick, heavy, cream paper and gold foil hot-stamping. The monogram is sharp and heavy, especially when emphasized by the surrounding diamond. </span> <br/><br/> <img src=''> <br/><br/> Logotype grid <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporative communication set <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Monogram <br/><br/> <br/><br/> <img src=''> <br/><br/> Compact Disc / DVD <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder and letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> Cocolobo 2013-05-21 15:34:19 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Cocolobo is a high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense. For the naming, we played with the shop's main patrons' characteristic duality, in a catchy and fun play with words: "Coco" (coconut in Spanish) and "lobo" (Spanish for wolf). The Cocolobo woman is not only feminine and sweet, but also independent, aggressive, sensuous and daring. The color palette also invests in this polarity, with black and white portraying the elegant, sober aspect of the brand and the red representing all that is feminine and chic.</span> <br/><br/> <span id='description_b'>The layout is modern and simple while the typographic palette emits exclusivity, rounding up the brand as one with dignity and class. In direct and striking contrast stands the heart icon and pattern, rendering a luscious playfulness and channeling the brand to the world of lipstick loaded kisses and little red dresses.</span> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift boxes <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Clothing tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift card <br/><br/> <br/><br/> <img src=''> <br/><br/> Cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Gift set <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Card backside <br/><br/> <br/><br/> <img src=''> <br/><br/> Package set <br/><br/> <br/><br/> Codigo Magazine 2013-05-14 16:39:25 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Codigo is a leading Mexican magazine reporting in current art, architecture, design, fashion and style tendencies worldwide, in other words, a Zeitgeist vessel of our era. Struggling with an expired identity, an uncomfortable reading format and displaced generic perception, Código approached us with the task to redesign its entire structure and image. <br /> <br />We gave Codigo a complete typographical revamp, that included the logotype and magazine editorial format. The anatomy and structure for the magazine's editorial content needed to be flexible and noble, traditional and reader friendly. Referencing global affairs magazines from the United Kingdom, we created a simple yet intelligent typographical palette complemented with bursts of color highlights. </span> <br/><br/> <span id='description_b'>The cover's white, recurring label is a distinctive marker, meant to convey the magazine's consequential content in a categorical and systematical way, while making Código easy to identify in a publication rack. <br /> <br />We created a system using different colors and nomenclature to categorize and order the magazine's various themes and subjects. Through this system, we furthermore divided the magazine's content into percentages, presented in the index and exposing each subject's material quantity in each issue.</span> <br/><br/> <img src=''> <br/><br/> Magazine layouts <br/><br/> <br/><br/> <img src=''> <br/><br/> Typefaces <br/><br/> <br/><br/> <img src=''> <br/><br/> Magazine index <br/><br/> <br/><br/> <img src=''> <br/><br/> Topic division percentage infograph <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Design <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Urbanism <br/><br/> <br/><br/> <img src=''> <br/><br/> Magazine nomenclature <br/><br/> <br/><br/> <img src=''> <br/><br/> Paper types <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Fashion <br/><br/> <br/><br/> <img src=''> <br/><br/> Magazine layouts <br/><br/> <br/><br/> <img src=''> <br/><br/> Collaborators & Team <br/><br/> <br/><br/> <img src=''> <br/><br/> Topic division detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Collaborators <br/><br/> <br/><br/> <img src=''> <br/><br/> Magazine cover <br/><br/> <br/><br/> <img src=''> <br/><br/> Magazine grid <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Style <br/><br/> <br/><br/> <img src=''> <br/><br/> Team <br/><br/> <br/><br/> <img src=''> <br/><br/> Various editions <br/><br/> <br/><br/> <img src=''> <br/><br/> Photography layout <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Architecture <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Multidiscipline <br/><br/> <br/><br/> <img src=''> <br/><br/> Magazine layouts <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Multidiscipline <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Multidiscipline <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Architecture <br/><br/> <br/><br/> <img src=''> <br/><br/> Topic division detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Section: Multidiscipline <br/><br/> <br/><br/> Romero+McPaul 2013-05-07 15:03:01 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Romero+McPaul is a premium brand specializing in the sale and design of traditional English-style velvet slippers induced with a bright, trendy twist. Velvet shoes have a rich presence in English royal hospitality. They were traditionally placed in the king and queen's royal guest's rooms for their comfort and indulgence. <br /> <br />For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it's sailing and yacht club maritime lifestyle.</span> <br/><br/> <span id='description_b'>With the intention to speak of the product's duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product's playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product's ancestral and upscale British nature. <br /> <br />We gave the brand the rosemary (or "romero" in Spanish) not only as a wink to its name but also as a reference to this herb's curious nature, as it only grows close to the sea.</span> <br/><br/> <img src=''> <br/><br/> Storefront <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Typographic logo <br/><br/> <br/><br/> <img src=''> <br/><br/> Rosemary physical figure <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Store boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Uniformed mannequins in store <br/><br/> <br/><br/> <img src=''> <br/><br/> Rosemary <br/><br/> <br/><br/> <img src=''> <br/><br/> Shoe packaging set <br/><br/> <br/><br/> <img src=''> <br/><br/> Store shoe display <br/><br/> <br/><br/> <img src=''> <br/><br/> Product branding <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interiors <br/><br/> <br/><br/> <img src=''> <br/><br/> Shoe typographical monogram <br/><br/> <br/><br/> <img src=''> <br/><br/> Store exterior signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Split toe wooden shoe trees <br/><br/> <br/><br/> <img src=''> <br/><br/> Monogram <br/><br/> <br/><br/> Santa Cruz 2013-04-16 22:29:01 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Santa Cruz is a quick service Mexican BBQ restaurant located in Santa Catarina, a municipality of the greater Monterrey area in northeast Mexico. Santa Cruz's menu contains food such as brisket and baby-back ribs slow-cooked to tender perfection and offered in an array of different ready-to-go, conventional styles such as burgers and tacos. While working on this project we had the incredible opportunity to work alongside our friend and architect Eiji Hayakawa, who was in charge of the building's extraordinary construction and design. <br /> <br />The hand-made quality of the logotype and overall identity is meant to praise the careful, traditional and apprehensive food making process of Santa Cruz.</span> <br/><br/> <span id='description_b'>The brand is simple and direct, and above all, always honest and sincere, never attempting to hide its conceptual rugged awkwardness. Destined to be franchised in the future, Santa Cruz's honest and handcrafted demeanor will inevitably be distinctive amid all other, more synthetic fast food chain restaurants. <br /> <br />The project was done in collaboration with architect Eiji Hayakawa. While we developed the brand values and visual identity, Eiji worked on the restaurant's unique and unusual architecture. The massive, scarlet barn-like structure is distinctively prominent amid the industrially gray and blue mountainous backdrop of its physical setting.</span> <br/><br/> <img src=''> <br/><br/> Stationery set <br/><br/> <br/><br/> <img src=''> <br/><br/> Food service presentation <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Drink packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Name tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Establishment menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Salad packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant interior shelves <br/><br/> <br/><br/> <img src=''> <br/><br/> Exterior signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Food sides packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Location signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Take-out packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Jumbo envelopes <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior restaurant menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> <img src=''> <br/><br/> Tortilla packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Drive-thru signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Salsa packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Charcoal packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Building details <br/><br/> <br/><br/> <img src=''> <br/><br/> T-shirts <br/><br/> <br/><br/> <img src=''> <br/><br/> Sealed take-out packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Interior ceilings detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> <img src=''> <br/><br/> Restaurant exterior <br/><br/> <br/><br/> RMFF — Riviera Maya Film Festival 2013-03-05 18:28:27 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Riviera Maya Film Festival is a new, inclusive film festival aimed at inspiring the participation and integration of people into the events, locations and films on display. With locations all across the Mayan Riviera in Mexico, the festival is one of a kind in its active mission to promote not only film and arts, but also ecotourism in the region. <br /> <br />Since the festival is an advocate for many things, including its location and it's pre-hispanic heritage, the environment, and the international film industry and community, our inspiration for the logo was drawn from all those properties and more, giving it a deep and well-rounded symbology.</span> <br/><br/> <span id='description_b'>The logo is a comprehensive visualization of a wreath, of two intertwined snakes, of a mayan necklace and of the shape of the sun and its irradiating heat. Staying true to the festival's mission, we designed the stationery and distinct design pieces with eco-friendly and recyclable materials in mind. <br /> <br />The use of color conveys the vitality and energy of the region's remarkable natural treasures and ecosystems. It also creates a direct, albeit harmonious contrast with our use of serif typography meant to communicate formality.</span> <br/><br/> <img src=''> <br/><br/> Press Kit Items <br/><br/> <br/><br/> <img src=''> <br/><br/> Tickets <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalog Cover <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalog detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalog spreads <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo item <br/><br/> <br/><br/> <img src=''> <br/><br/> Schedule <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo items <br/><br/> <br/><br/> <img src=''> <br/><br/> Event Signage <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo item <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Posters <br/><br/> <br/><br/> <img src=''> <br/><br/> Director's Chair <br/><br/> <br/><br/> <img src=''> <br/><br/> Sitckers <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo items <br/><br/> <br/><br/> <img src=''> <br/><br/> Website Home <br/><br/> <br/><br/> <img src=''> <br/><br/> The team <br/><br/> <br/><br/> <img src=''> <br/><br/> About us <br/><br/> <br/><br/> Giahi 2013-02-26 01:54:59 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Giahi is a series of specialized tattoo and piercing studios located in Zurich, Switzerland. <br /> <br />The custom type designed for the logo is riddled with detail and conveys the artful and precise process of tattoo-making. The tiny, sharp peaks and crevices found in the type directly associates with the moment and accuracy of the tattooing needle piercing human skin. There is a gold-stamped droplet in the closed counter of the logo's letter 'A', a tribute to the everlasting effect of ink in human skin. </span> <br/><br/> <span id='description_b'>The golden cross symbol at the bottom of the logotype is a salute to the brand's Swiss nationality. The logo-type layout and weight is heavily influenced by the art and insignia on the leather jackets of American biker gangs of the 1960's. While the weight of the logo's typography conveys the toughness and coarseness associated with tattoos, the minute and elaborate markings and details speak of the precision and craftsmanship typical of Switzerland and its devoted clock makers.</span> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Ink packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand peripherals <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bags <br/><br/> <br/><br/> <img src=''> <br/><br/> T-shirt <br/><br/> <br/><br/> <img src=''> <br/><br/> Skin products <br/><br/> <br/><br/> <img src=''> <br/><br/> Tatto care manual <br/><br/> <br/><br/> <img src=''> <br/><br/> Tattoo care manual <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcard <br/><br/> <br/><br/> Guy Bauer 2013-02-19 18:36:08 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Guy Bauer Productions is a video production company based in Chicago that tells the stories of exceptional people, companies, and brands. Since their productions focus primarily on storytelling, we chose a writing quill for the logo's icon.</span> <br/><br/> <span id='description_b'>The concept for the stationery is based on the language of traditional clapperboards used in film productions. The deep green color of the brand is meant to convey depth and reliability.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> DVD packaging & USB memory <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead & envelope <br/><br/> <br/><br/> <img src=''> <br/><br/> Clapperboard <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> Smartas 2013-01-22 01:14:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations. <br /> <br />Our objective consisted in designing a visual idea that represented Smartas' fun and youthful spirit.</span> <br/><br/> <span id='description_b'>The logo depicts a mortarboard and toilet tissue combination, a conceptual wink at the brand's cheeky naming. The proposal is simple, a deliberate decision meant to highlight the paper's bright colors. We used a rounded typeface to give the brand a friendly and sincere personality.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Wet wipes <br/><br/> <br/><br/> <img src=''> <br/><br/> Product line <br/><br/> <br/><br/> <img src=''> <br/><br/> Colored toilet tissue <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Toilet tissue <br/><br/> <br/><br/> <img src=''> <br/><br/> 360º view <br/><br/> <br/><br/> Talous Consulting 2013-01-14 16:44:30 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Talous Consulting is a boutique firm based in San Pedro Garza García, México that specializes in Financial Consulting and Investment Banking. Founded in 2011, Talous approached us with a brief that stated their need to communicate trust and sophistication in their brand new business. <br /> <br />Our brand proposal used guilloches (those decorative engravings found in bank notes, currency, and certifications to denote authenticity) to not only represent security, but to also wink at the nature of Talous' business practices. <br /> <br />Edging away from all the dull colored and seriously sans-serifed mainstream consultancy brands, we used a custom blackletter type for the logo to give the brand seriousness, solidity and strength. The lively range of colors, meanwhile, give the brand a fresh and dynamic feel. </span> <br/><br/> <span id='description_b'>In spite of the vivid colors and lines of the guilloche patterns, we managed to achieve a clean, noiseless brand aesthetic that was still serious and effortlessly classic. We succeeded in creating lively contrast between the traditional and the new, giving the Talous brand a trustworthy and innovative vibe.</span> <br/><br/> <img src=''> <br/><br/> Original typography vs custom modifications <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Monogram <br/><br/> <br/><br/> <img src=''> <br/><br/> Original typography vs custom modifications <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Guilloche detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> Salvatierra 2013-01-08 00:01:50 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Salvatierra is a brand specializing in producing premium organic goods from several Latin American countries and distributing them to South Korea's eager food lovers. The products range from coffee to sugar to delicious and diverse cooking oils. <br /> <br />Our design proposal uses flag icons to exalt the product's origins and gold foil to express it's premium quality. The logo depicts a pair of hands holding an abstract item, a mixture of snowflake and plant that makes allusion to nature, while the letter S helps tie the overall look of the logo with the brand's name.</span> <br/><br/> <span id='description_b'>In Spanish, the name Salvatierra translates to "Earth Saver", so the logotype symbolizes the brand's commitment to nature and conservation as well as to the delivery of a product of supreme quality. We used a simple typography to dignify the text and to finish rounding up the brand's premium nature. <br /> <br />Our proposal is simple, destined to strongly stand out in its simplicity and cleanliness against overwhelming and noisy Asian packaging that dominates South Korea's market aisles. The design is transparent and honest, meant to be exceedingly clear over what is being bought.</span> <br/><br/> <img src=''> <br/><br/> Promotional cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Paper bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Sesame oil packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Product tags <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffee packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Oil product line <br/><br/> <br/><br/> <img src=''> <br/><br/> Oil packaging label detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Coffe & promotional objects <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope with coffee-like texture <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo shirt <br/><br/> <br/><br/> Bonnard 2012-12-18 01:38:08 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Metallic tea packaging</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Tea cup and metallic tea packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Cup <br/><br/> <br/><br/> <img src=''> <br/><br/> Macaron packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Bonnard is a Mexican french-inspired tea and confectionary shop.  <br /> <br />The brand's distinct brush strokes and color selection are based on Pierre Bonnard's postimpressionist paintings. The simple art direction, together with french words and phonetics round up the brand's gallic concept effortlessly, spontaneously and efficiently. <br /> <br />Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands. <br/><br/> The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.  <br /> <br />The rounded cross icon detail found in the wording relates to the shapes of macaroons, one of Bonnard's prime delicacies. <br/><br/> <img src=''> <br/><br/> Golden foil on business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> Doce Cielos 2012-12-04 21:23:06 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Doce Cielos is a brand specializing in traditional handcrafted honey-based products. Their mission is to encourage the recognition and consumption of these native Mexican apiculture products, emphasizing the product’s richness in flavor, texture, color and benefits to personal health. <br /> <br />The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces. Our proposal achieves a sophisticated link between the Mexican handcrafts heritage and the honey’s sweet traditional essence.</span> <br/><br/> <span id='description_b'>Since the brand’s primary products are honey-based, we chose a bee for the logo. <br /> <br />The packaging design praises the great variety of honey varieties using a categorization based visual system and nomenclature. The typography is meant to convey the cleanliness and elegance of the product.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Product line <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand behavior <br/><br/> <br/><br/> <img src=''> <br/><br/> Product presentations <br/><br/> <br/><br/> <img src=''> <br/><br/> Honey-filled straws <br/><br/> <br/><br/> <img src=''> <br/><br/> Liquid and powder honey <br/><br/> <br/><br/> <img src=''> <br/><br/> Golden foil on packaging <br/><br/> <br/><br/> Grauforz 2012-11-27 21:05:53 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Grauforz is an expanding Mexican company specialized in buying, selling and distributing steel by-products on a global level. Their market reach includes operations in 5 countries on different continents including North America, Asia & Europe. <br /> <br />Their first contact with Anagrama, was made with the intention to formalize their brand communication and brand experience. Our analysis culminated in a re-branding process where we decided to conserve original colors and the brand's original concept. Their original logo consisted in an abstraction of the letters G & F. While looking for a way to correctly communicate their efforts to modernize the brand keeping it fresh and eternal at the same time, we chose a sans-serif typography. <br /> <br />Our focus on considering all contact points between the company and their clients culminated in a project where we intervened their logotype, stationery, corporative communications, website as well as interior architecture for their offices. Due to the fact that many of their clients are located in other countries, we also were in charge of the design and development of a web based tool for sales management and follow-up.</span> <br/><br/> <span id='description_b'>For the interiors, we developed a project where we applied steel and wooden elements. By using steel, we were able to be consistent with the products sold by the company. We were also able to communicate strength with a modern feel. Some elements like wood added a warm human touch making spaces feel more cozy. The interiors project was complemented with typographic interventions allowing the brand to be communicated to the inside of the company and staff with feelings of belonging, loyalty and formality. <br /> <br />By the end of the project, we can appreciate how Grauforz is able to position itself as a world-class company.</span> <br/><br/> <img src=''> <br/><br/> Office space with privates <br/><br/> <br/><br/> <img src=''> <br/><br/> Office space with privates <br/><br/> <br/><br/> <img src=''> <br/><br/> Reception <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Corporate communication <br/><br/> <br/><br/> <img src=''> <br/><br/> Office space <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Office space <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder, letterhead & business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Meeting room <br/><br/> <br/><br/> <img src=''> <br/><br/> Compact disk <br/><br/> <br/><br/> <img src=''> <br/><br/> Private number 4 <br/><br/> <br/><br/> <img src=''> <br/><br/> Compact disk <br/><br/> <br/><br/> <img src=''> <br/><br/> Material union detail on ceilings <br/><br/> <br/><br/> <img src=''> <br/><br/> Website. Home. <br/><br/> <br/><br/> <img src=''> <br/><br/> Website. Contact. <br/><br/> <br/><br/> Montero 2012-10-02 16:00:30 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>El Montero, is a restaurant located in Saltillo Coahuila, a city very close to the Mexican northern border. <br /> <br />Its kitchen represents the restaurant's surroundings as it is located on one of Mexico's deserts. El Montero's menu is inspired on regional food, integrating elements from contemporary kitchens. <br /> <br />The project was developed inside an edification from the colonial period considered national patrimony. The development was executed with respect and care toward its elements. <br /> <br /></span> <br/><br/> <span id='description_b'>Our job as brand developers was to create a personality where we could glorify traditional kitchen values making the most of regional raw materials. <br /> <br />For the interiors, we developed a project where antique elements could be combined with modern objects allowing the space to communicate its gastronomical concept. <br /></span> <br/><br/> <img src=''> <br/><br/> Package set <br/><br/> <br/><br/> <img src=''> <br/><br/> Specialty Dish <br/><br/> <br/><br/> <img src=''> <br/><br/> Main Hall <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Second Hall <br/><br/> <br/><br/> <img src=''> <br/><br/> Preserves <br/><br/> <br/><br/> <img src=''> <br/><br/> Custom Made Mega Chandelier with 4 Kilometers of Chains <br/><br/> <br/><br/> <img src=''> <br/><br/> Grand Opening Invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Hot Stamping Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Custom Made Floating Chandelier <br/><br/> <br/><br/> <img src=''> <br/><br/> Red & White Wines <br/><br/> <br/><br/> <img src=''> <br/><br/> Exterior Sign <br/><br/> <br/><br/> <img src=''> <br/><br/> Letter Head Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Terrace <br/><br/> <br/><br/> <img src=''> <br/><br/> Bathroom Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Specialty Dish <br/><br/> <br/><br/> <img src=''> <br/><br/> Hand Made Soaps <br/><br/> <br/><br/> <img src=''> <br/><br/> Terrace <br/><br/> <br/><br/> <img src=''> <br/><br/> Preserves <br/><br/> <br/><br/> <img src=''> <br/><br/> Bar Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Chandelier Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Exterior Dinning Room <br/><br/> <br/><br/> <img src=''> <br/><br/> Hand Madre Liquors <br/><br/> <br/><br/> <img src=''> <br/><br/> Specialty Dish <br/><br/> <br/><br/> <img src=''> <br/><br/> Wal Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Chandelier Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Contact Info <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique Bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Menu <br/><br/> <br/><br/> <img src=''> <br/><br/> Chandelier Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Golden Hotstamping on Leather <br/><br/> <br/><br/> Bermellón 2012-07-17 00:54:25 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>México is a country widely recognized for its spicy culinary culture. Those who know little about our country, are amazed to find out that besides spicy dishes all types of candy are also infused with these flavors. <br /> <br />Bermellon is a Mexican hot candy confectionery shop, whose products are very popular in the country. The company's main objective is to claim these types of traditional treats found on Mexican streets and markets. <br /> <br /></span> <br/><br/> <span id='description_b'>The brand's greatest success consists in taking these traditional flavored products to a premium buying experience through their packaging, excellent raw materials usage and hand-crafted cooking techniques. <br /> <br />Our proposal reflects sophistication values that the brand promotes using an elegant typographic palette and a logotype with allusion to a family's monogram. The selected vivid colors constantly remind us about the product's extreme acid and spicy flavors.</span> <br/><br/> <img src=''> <br/><br/> Branded Sour Wafer <br/><br/> <br/><br/> <img src=''> <br/><br/> Slightly Spiced Salsa Bottle <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique Bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Sour Wafers <br/><br/> <br/><br/> <img src=''> <br/><br/> Hot Marmalade Set. <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique Bag Interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Hot Sauce Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Sour Wafer Boxes <br/><br/> <br/><br/> <img src=''> <br/><br/> Package set <br/><br/> <br/><br/> Caramela 2012-06-27 00:07:46 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Caramela is a chocolate boutique located in Monterrey, Mexico. <br /> <br />This city differentiates historically for having an industrial golden era in the steel manufacturing. As part of the concept, we considered these historical values to inspire the brand to simulate a high-end handcrafted chocolate factory. <br /> <br /></span> <br/><br/> <span id='description_b'>The packaging design is inspired on industrial packaging systems. We used adhesive stickers and identification codes as part of the brand's language stylizing them with simple layouts and joyful colors.</span> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Box of Chocolates <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card <br/><br/> <br/><br/> <img src=''> <br/><br/> Package Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Set of Packages <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique Bag <br/><br/> <br/><br/> Beliveo 2012-03-29 17:25:26 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Business Card</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Welcome Kit. <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Beliveo is a young outsourcing company that provides tele services to all kinds of enterprises. This sort of business rarely stands out. <br /> <br />The competition is tight and there is a lack of added value that makes it hard for the brand to arouse any emotions. However, we used this to our advantage, since it made it easier to create a differentiator for the new brand. <br /> <br /> <br/><br/> The logotype is a three-dimensional abstract icon. The goal was to give the icon a tactile quality that would make it feel warm and friendly. The "sketching" process for said icon involved the making of sculptures and taking their picture in order to have a vivid reference. <br /> <br />The brand's colors reflect joy and serenity and are paired up with a ver neatly arranged typography that gives it a professional and tech-saavy look. <br /> <br/><br/> Plate 2012-03-14 22:18:42 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Plate is a company dedicated to the direction of real estate development projects of all types. They have over 40 years of experience and have participated on the most important projects of northern Mexico. <br /> <br />They have built over 9 million square meters across more than 198 projects, from industrial facilities to metro stations and stadiums.</span> <br/><br/> <span id='description_b'>When they came to us, their main objective was to express this expertise with a strong, modern and simple corporate brand. <br /> <br />The concept of the icon on the logo is based on the representation of a fragment of a Gantt chart. This talks about the order and control that Plate provides to their clients' projects.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochures <br/><br/> <br/><br/> <img src=''> <br/><br/> Uniform <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Helmet <br/><br/> <br/><br/> <img src=''> <br/><br/> Security Vest <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochures <br/><br/> <br/><br/> Agromundo 2012-03-06 00:32:16 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Agromundo is a company based in Mexico that sells agricultural pesticides, our task was to give it a brand identity that was both modern and tech-savvy, and that would reflect sustainability. <br /> <br /> <br /></span> <br/><br/> <span id='description_b'>We designed a very simple logotype based on the shape of a clover and traced by an interlaced line, the typographic selection consists exclusively of Helvetica, in order to make the products more serious and give them an almost clinical look.</span> <br/><br/> <img src=''> <br/><br/> Logo Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder Interior <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card <br/><br/> <br/><br/> <img src=''> <br/><br/> Packages <br/><br/> <br/><br/> <img src=''> <br/><br/> Package Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> Sofia by Pelli Clarke Pelli Architects 2012-02-21 18:05:55 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications. <br /> <br />Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project. <br /> <br />Sofia's identity is formed by three very important axes: </span> <br/><br/> <span id='description_b'>Logotype: the keys and the coat of arms are inspired by San Pedro's coat of arms. <br />Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs. <br />Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system. <br /> <br />Both the attention to detail and the brand's elements convey the greatness of Sofia's architectural project. <br /></span> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Sofia Sans Custom Made Typography <br/><br/> <br/><br/> <img src=''> <br/><br/> Color Palette <br/><br/> <br/><br/> <img src=''> <br/><br/> Typographic Palette <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Postcard <br/><br/> <br/><br/> <img src=''> <br/><br/> Envelope Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Mood Board <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Advertising Art <br/><br/> <br/><br/> <img src=''> <br/><br/> Coat of Arms <br/><br/> <br/><br/> <img src=''> <br/><br/> Paper Bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card <br/><br/> <br/><br/> <img src=''> <br/><br/> Advertising Art <br/><br/> <br/><br/> <img src=''> <br/><br/> Coat of Arms <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo Item <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Spread <br/><br/> <br/><br/> <img src=''> <br/><br/> Advertising Art <br/><br/> <br/><br/> <img src=''> <br/><br/> Key Logos <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo Item <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Advertising Art <br/><br/> <br/><br/> <img src=''> <br/><br/> Papelería <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Brochure Cover <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Toscatti 2012-02-10 00:04:09 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Website</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Toscatti is a new brand of high endurance kitchenware. Their products are both very practical and long lasting. <br /> <br />The client approached us to develop the brand's naming, identity and package design. <br /> <br />For now the brand has more than a dozen containers, each with different size and capacity characteristics. Therefore we developed a packaging system that would categorize the containers in a practical manner. <br/><br/> Each product's capacity specifications come first in the design's hierarchy, and the distinctive colors come second. <br /> <br />For the logotype we created a typeface with geometrical shapes, but rounded strokes in order to give it a friendly feel. <br /> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Epix 2012-01-31 16:23:01 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Epix is a natural sports drink targeted to children and young athletes. <br /> <br />The goal was to create a healthy beverage that was practical and accesible, which is why the client chose a bag as the container. <br /> <br />The visual communication strategy's challenge was to develop an iconic brand, that the children could feel attached to; similar to the feeling given by a well designed sports brand.</span> <br/><br/> <span id='description_b'>The design's layout is based on the swiss typographic style, with a very geometrical sans serif typeface that complements the brand's identity. <br /> <br />The logotype shown here, suffered slight modifications afterwards. <br /></span> <br/><br/> <img src=''> <br/><br/> Package <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Promo Item <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster <br/><br/> <br/><br/> Catalina Fernández 2012-01-24 17:59:13 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Store interiors</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Catalina Fernandez is a high end pastry boutique established in San Pedro, Mexico. <br /> <br />The concept in which the store's interiors were based is the brand's origin. It started in 1988 as a home based bakery and ended up as a successful pastry shop. <br /> <br />In order to give the store a look similar to a warehouse/kitchen, we used packages of sugar, flour, and yeast and placed them all over the store. To benefit from the stores tall ceilings we designed a vertical structure with shelves above the refrigerators. <br/><br/> The brick wall with white enamel is meant to make the store look impeccable, as well as old fashioned, so there would be an interesting contrast between the worn out bricks and the modern furnishings, with all simple and geometrical shapes. <br /> <br />The goal was to create a place that even 20 years later would still capture the eye of people walking by with its imposing lighting and simple props. <br /> <br />Besides the architectural project, we also developed the brand's identity. <a href="ández">To see more about the branding project click here.</a> <br/><br/> <img src=''> <br/><br/> Light box including props referring to shop ingredients <br/><br/> <br/><br/> <img src=''> <br/><br/> Hand-painted over brick wall <br/><br/> <br/><br/> <img src=''> <br/><br/> Ingredient props <br/><br/> <br/><br/> <img src=''> <br/><br/> Hand-painted over brick wall <br/><br/> <br/><br/> <img src=''> <br/><br/> Store interiors with custom made floating chandelier for CF <br/><br/> <br/><br/> <img src=''> <br/><br/> Detail for brick / gold foil wallpaper / ceiling with subtle interior lighting <br/><br/> <br/><br/> <img src=''> <br/><br/> Cashier view with two product displays on the back <br/><br/> <br/><br/> <img src=''> <br/><br/> Ceiling perspective showing store lighting with floating chandelier <br/><br/> <br/><br/> <img src=''> <br/><br/> Zoom into hand-painted wall with golden wallpaper on the back <br/><br/> <br/><br/> Catalina Fernández 2012-01-24 17:39:40 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Stationery</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Product bags with golden hot stamping <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging with golden hot stamping <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique bag <br/><br/> <br/><br/> <img src=''> <br/><br/> Product bags with golden hot stamping <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalina Fernandez is your typical home based bakery that started in 1988 and eventually became a successful pastry shop. <br /> <br />Along with the shops growth, came the need to open more branches and to penetrate new generations of potential clients. <br /> <br />When the client approached us, she told us her desire of upgrading the brand to a much more sophisticated style. Based on these requirement we developed a very elegant identity, with a sans serif typeface to keep the brand neutral and give it a chance to evolve in the long run, with new designs for their packaging and other printed pieces. <br/><br/> The various boxes and bags were decorated with details in golden foil that, not unlike Catalina's pastries were, took many hours of attention to detail. <br /> <br />Besides the brand identity, we also took care of the store's interiors. <a href="ández">To see more about the architectural project click here.</a> <br/><br/> <img src=''> <br/><br/> Typographic composition with founding year & slogan <br/><br/> <br/><br/> <img src=''> <br/><br/> Opened Box <br/><br/> <br/><br/> Bulbo 2012-01-12 23:25:15 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Stationery set</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Opening invitation <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card back-side <br/><br/> <br/><br/> <img src=''> <br/><br/> Packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Package label detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Doormat <br/><br/> <br/><br/> <img src=''> <br/><br/> Circuit diagram reference <br/><br/> <br/><br/> <img src=''> <br/><br/> Bulbo is a lighting boutique specialized on premium points of purchase. <br /> <br />Their added value relies on the fact that each of their pieces are carefully selected from their catalogue, as well their ability to manage an entire lighting project for a specific space. <br/><br/> When it came to their identity, Bulbo knew the importance of portraying their products' sophistication. They approached us asking for a for a brand identity that communicated the brand's elegance above anything else. <br /> <br />The monogram is inspired on the language of electric diagrams and it is complemented with a sober serif typeface. <br/><br/> <img src=''> <br/><br/> Website <br/><br/> <br/><br/> Getner 2012-01-10 18:34:27 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Letterhead</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Business Cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card <br/><br/> <br/><br/> <img src=''> <br/><br/> Pattern <br/><br/> <br/><br/> <img src=''> <br/><br/> Getner is a new payroll management business targeted particularly to Latin America. <br /> <br />It was very important for this young enterprise to appear as a responsible, modern company, with the ability to handle big corporate accounts providing the benefits of a team small enough to pay attention to detail, but experienced never the less. <br /> <br/><br/> The logotype evolved from the abstraction of two hands closing a deal, conveying Getner's human nature; and a waving flag that denotes the company's dynamism. <br /> <br />As for the color palette, we chose to work with very bright colors, in order to stand up from their competitors, who tend to use much more sober tonalities. <br /> <br/><br/> Scielo 2011-12-19 15:55:27 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Scielo is Rivero González' newest product; a robust red wine, targeted mostly to young adults, hence its moderate price. <br />In the global wine market, young people are taking more and more importance, therefore, our challenge was to design the sub-brand's identity in a way that it would create an emotional bond with this new generation of wine enthusiasts in a practical and honest way. <br /> <br />The modern packaging communicates the harvest's specifications in a very detailed way.</span> <br/><br/> <span id='description_b'>Scielo comes from the spanish word "Heaven", based on this concept, the cotton paper's die-cut in the shape of a stair, and the texts are set in a vertical position. <br /> <br />Detail such as the silver foil and the printed wrapping, give the wine a contemporary feel, while the round seal with an abstraction of the Rivero González' logotype links Scielo to the winery.</span> <br/><br/> <img src=''> <br/><br/> 360° View <br/><br/> <br/><br/> <img src=''> <br/><br/> Open bottle view <br/><br/> <br/><br/> <img src=''> <br/><br/> Wrapping detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Label closeup <br/><br/> <br/><br/> Bricos 2011-10-29 00:38:51 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Bricos, originally known as Mayoreo Eléctrico Monterrey, had a very clear goal: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors. <br /> <br />In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the company's success throughout the years. <br /> <br />On the other hand, the company needed to attract qualified personnel and make these employees feel proud of working for Bricos giving them a sense of belonging.</span> <br/><br/> <span id='description_b'>The project's design decisions included creating a timeless brand with a completely different icon from any of its competitors. We used a very clean typographic language and an institutional pattern that can be easily applied to any object. <br /> <br />These elements turn Bricos into a brand ready to compete internationally.</span> <br/><br/> <img src=''> <br/><br/> In-store product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Shipping box <br/><br/> <br/><br/> <img src=''> <br/><br/> Pattern detail <br/><br/> <br/><br/> <img src=''> <br/><br/> In-store product packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Product display packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand diagnostic toolkit <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand diagnostic tool-kit <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder pattern detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery & packaging <br/><br/> <br/><br/> <img src=''> <br/><br/> In-store signage <br/><br/> <br/><br/> Rivero Gonzalez 2011-10-11 18:15:18 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>According to archeological evidence, the human race has been drinking wine for over 8,000 years. However, never before has there been such diversity in origin denomination, quality and prices. <br /> <br />Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of  Château Laffite. <br /> <br />The market's top section is very small, and the demand is under supply. For these wine producers it is fairly simple, but for the vast majority of the younger wine houses the situation is much more complex.</span> <br/><br/> <span id='description_b'>Our solution was to use Rivero González' family coat of arms as the brand's identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house. <br /> <br />In contrast with this modern and simple visual language, we played around with textures that denote the wine's craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap. <br /> <br />Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.</span> <br/><br/> <img src=''> <br/><br/> Rivero Gonzalez white, red & rosé <br/><br/> <br/><br/> <img src=''> <br/><br/> Red wine <br/><br/> <br/><br/> <img src=''> <br/><br/> Beauty shot <br/><br/> <br/><br/> <img src=''> <br/><br/> Cork <br/><br/> <br/><br/> <img src=''> <br/><br/> Label detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Label close-up with black and silver foil <br/><br/> <br/><br/> <img src=''> <br/><br/> Logo foil stamp close-up on label <br/><br/> <br/><br/> <img src=''> <br/><br/> Label back-side <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Axioma 2011-10-04 20:54:35 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Axioma is a new company specialized in skin care products for which we had to create a corporate identity that would reflect the company's philosophy: Offer the highest quality products made with authentic active substances. <br /> <br />Based on the fact that the effectiveness of each of the products is clinically proven, we chose honesty as the brand's leading value, therefore, we decided to use the name Axioma, which means "irrefutable truth".</span> <br/><br/> <span id='description_b'>We developed a clean visual language that would represent the products' honesty and its clinical purpose. However, the typographic selection was carefully handled so that it would evoke the high-end fashion industry. <br /> <br />Today, Axioma is a brand that despite its young age, can already compete with other renowned beauty brands.</span> <br/><br/> <img src=''> <br/><br/> Product line primary packaging. <br/><br/> <br/><br/> <img src=''> <br/><br/> Product packaging. <br/><br/> <br/><br/> <img src=''> <br/><br/> Package detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Bottle in packaging with reference brochure. <br/><br/> <br/><br/> <img src=''> <br/><br/> Dieline detail for box. <br/><br/> <br/><br/> Nemesis Films 2011-08-16 20:03:19 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Letterhead detail with embossed monogram.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Letter sized envelope with embossing and custom monogram seal in black sealing wax on the back. <br/><br/> <br/><br/> <img src=''> <br/><br/> Close up detail of envelope seal. <br/><br/> <br/><br/> <img src=''> <br/><br/> Complete stationery with mood-board stake & silver bullets. <br/><br/> <br/><br/> <img src=''> <br/><br/> Nemesis is one of the first horror-film production companies in Latin America. By the time they contacted us, they already knew exactly what their brand should portray: formality and the highest cinematographic quality. <br/><br/> We developed an identity based on ancient runes, which are related to an atmosphere filled with magic and rituals. The monogram is very complex, creating a counterpoint with the typography's cleanliness, inspired in 1970's cinema. <br/><br/> <img src=''> <br/><br/> Institutional opening for Nemesis Films. <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card with embossed monogram. <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card backside with embossed monogram. <br/><br/> <br/><br/> MTLL 2011-08-03 15:45:38 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>MTLL is a young architecture firm born from the merging of two experienced architects with independent trajectories: Miriam Torres and Luis Loya. <br /> <br />They came to us in the need of an identity that would represent expertise and would show their new clients the vast architectural knowledge that supports the firm. <br /> <br /></span> <br/><br/> <span id='description_b'>We developed a typographic logotype in which the firm's initials were as reduced as possible to convey the constant search of simplicity and pragmatism. <br /> <br />The typography's traces are very robust in order to give the brand strength. However, they contrast with the serif's fine details making the logotype much more legible, giving it a very distinctive personality. <br /></span> <br/><br/> <img src=''> <br/><br/> Stationery Set <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card. <br /> <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card. <br /> <br/><br/> <br/><br/> <img src=''> <br/><br/> Stamp. <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder. <br/><br/> <br/><br/> <img src=''> <br/><br/> Papelería Completa. <br/><br/> <br/><br/> El Vivero 2011-01-31 18:05:41 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Business Card.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Brochure / Notepad <br/><br/> <br/><br/> <img src=''> <br/><br/> Borhure / Norepad, Interior Spread. <br/><br/> <br/><br/> <img src=''> <br/><br/> El Vivero, spanish for Green House, is Fraterna's first vertical development, targeting young couples and businesses. <br /> <br />Real estate brands in Mexico tend to use a very sophisticated language in their effort to sell an aspirational product. However, we believe that brands should convey as much honesty as possible. <br /> <br />Anagrama bent the rules in order to create a message that was friendly, sincere, and straight forward enough to be trusted. <br/><br/> Having a very tight advertising budget, we knew that each piece: brochure, flyers, stationery, etc. should have enough visual impact to captivate those who visited the sales offices. <br /> <br />Few months after sales started, the efforts have shown results and have surpassed the sales velocity expectancy. <br/><br/> <img src=''> <br/><br/> Brochure. <br/><br/> <br/><br/> <img src=''> <br/><br/> Opening Invitation. <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Website. <br/><br/> <br/><br/> Eiji Hayakawa Architects 2011-01-20 15:31:04 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Eiji Hayakawa Architects is an urban design & architecture studio based in Sao Paulo, Brazil. <br /> <br />They have extensive experience in projects ranging from an urban development's scale, to the mathematical detail of a residential piece of furniture; <br /> <br />The team is young yet professional, over 12 years of solid experience around the world with projects in Europe, Middle-East, North and South America. Tadao Ando Architect & Associates in Japan, EE&K Architects in New York and Aflalo & Gasperini Architects in Sao Paulo are some of the prestigious architecture firms they have collaborated with. <br /></span> <br/><br/> <span id='description_b'>When the team of Eiji Hayakawa Architects first came to us they were looking for a brand that would represent their way of thinking in relation with their creative process. <br /> <br />What did we do? <br />We delivered a simple but powerful identity based in 2 elements: A geometric sans serif used with a firm grid and a red diagonal that represents the firm's dynamism and innovative personality. <br /></span> <br/><br/> <img src=''> <br/><br/> Envelope. <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card. <br /> <br/><br/> <br/><br/> <img src=''> <br/><br/> Cd Folder. <br/><br/> <br/><br/> <img src=''> <br/><br/> Flag. <br/><br/> <br/><br/> Modulor 2010-01-28 03:47:35 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Modulor is a firm with international potential, dedicated to the creation of digital tools and web based software development. <br /> <br />Their work method stands out for their agile development system, which generates gradual solutions for fast results. <br /></span> <br/><br/> <span id='description_b'>The concept behind the icon comes from the idea of a liquid element, that represents the flexibility that distinguishes the company's procedures. <br /> <br /><a href="">For more information about their work process click here.</a> <br /></span> <br/><br/> <img src=''> <br/><br/> Business Card. <br/><br/> <br/><br/> <img src=''> <br/><br/> Cd Sleeve & Cd Label. <br/><br/> <br/><br/> <img src=''> <br/><br/> Every business card has a different image of the liquid pattern. <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery Set. <br /> <br/><br/> <br/><br/> <img src=''> <br/><br/> Website Design. <br/><br/> <br/><br/> Micheline 2010-12-09 17:59:26 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Package Design.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Grand Opening Invitation. <br/><br/> <br/><br/> <img src=''> <br/><br/> Micheline is a print-shop boutique dedicated to designing and printing stationery and pieces for social events. Interested in rejuvenating the brand in order to captivate the unexplored segment of young adults, Micheline came to Anagrama. <br /> <br />Thanks to our branding strategy, Micheline is now a boutique that shows the highest quality, and welcomes all generations, making them feel comfortable and in their own environment. <br/><br/> We selected a color palette based mainly on black and white, since all of the printed pieces are very colorful. <br /> <br />Also, we designed a monogram that would be easy to reproduce on all of their printed pieces and that would work as a signature for their workshop. <br /> <br /><a href="">Click here to see the store.</a> <br /> <br/><br/> <img src=''> <br/><br/> Stationery Design. <br/><br/> <br/><br/> <img src=''> <br/><br/> Web Site Design. <br/><br/> <br/><br/> <img src=''> <br/><br/> Object Design. <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalog Detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Tape. <br/><br/> <br/><br/> <img src=''> <br/><br/> Boutique Bag. <br/><br/> <br/><br/> <img src=''> <br/><br/> Catalog Design. <br/><br/> <br/><br/> <img src=''> <br/><br/> Secondary Logotype. <br/><br/> <br/><br/> Micheline 2010-12-09 01:29:52 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Interior Design View.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Wall Detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Shelf Detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Celling Detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Neon Light Detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Entrance View. <br/><br/> <br/><br/> <img src=''> <br/><br/> Micheline is a printing boutique founded in the mid 70's. Back then, it was very uncommon to find a printshop that offered both design and high-end printing under the same roof. The boutique came to us because they needed their brand and store to express uniqueness, elegance, and modernity. <br /> <br/><br/> The space is inspired in the ambiance of print-shops in the seventies: it has a few contemporary accents such as the lighting, which gives the interiors a vanguardist atmosphere. We made sure to use a neutral color palette to focus all of the attention on the shelves holding the printing catalogues, as well as to emphasize the brand's presence. <br />This project was developed with the collaboration of our friends German Dehesa and Roberto Treviño. <br /> <br /><a href="">To view branding project for Micheline, click here.</a> <br /> <br/><br/> Maria Vogel 2010-11-10 01:57:52 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Maria Vogel is Latin America’s up and coming fashion designer. Our goal for this project was to develop a brand that was convincing, sober, and above all, portrayed Maria’s vision, all this without competing with her imposing designs. <br /> <br />Based on the first geometric typefaces of modernism, we designed the typeface "Vogel Display" in which we emphasized acute angles and modified some of the characters providing it with a personality of its own. <br /></span> <br/><br/> <span id='description_b'>Venturing into high-end markets has proven to be a bigger challenge for emerging fashion brands due to the strong international competitivity and a more educated and demanding audience. <br /> <br />Our work concludes in the materialization of a solid brand that shows maturity, sobriety and attitude before one of the most selective markets. It also sets itself as a real alternative to the top fashion houses around the world. <br /></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Gant 2010-06-14 22:11:56 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Gant is a designer products gift shop, located in the major cities of Mexico. They carry products of many categories, from office and decoration to kitchen and sationery. All these products have one thing in common, a nice and modern design. <br/><br/> The design is a simple yet modern invitation for the inauguration of their new store. The idea was to relate it with their own products. <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Creavisa 2010-05-17 15:32:49 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Creavisa is a company specialized in POP items and display signs. Their workshop, run by industrial designers and engineers, and their operation floor that includes more than 20 different processes, make Creavisa the most dynamical company of their kind. <br /></span> <br/><br/> <span id='description_b'>The brand was developed to reflect the company's integrated services through the icon's various colors. On the other hand, the purple tones represent their kindness, differentiate them from their competitors, and portray the company's vision.</span> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> <img src=''> <br/><br/> Website. <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Cards. <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead. <br/><br/> <br/><br/> Theurel & Thomas 2010-04-01 02:21:18 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. <br /> <br />For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert. <br /> <br /> <br/><br/> White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication. <br /> <br />To view more information about this project, visit <a href="">this other project entry in our portfolio.</a> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> The street address and location was integrated to the identity, in order to blend it, <br />making it practically invisible. <br/><br/> <img src=''> <br/><br/> Website <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Custom lettering for Theurel & Thomas identity system. <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Purple Christmas Edition <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Theurel & Thomas 2010-03-31 01:19:34 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America's most affluent suburb. <br /> <br />White is a central part of the design and it contrasts with the French macarons colors.</span> <br/><br/> <span id='description_b'>Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. <br /> <br />In this project we worked in collaboration with Roberto Treviño & German Deheza. <br /> <br />To view more information for this project, visit <a href="">this other project entry in our portfolio..</a></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> La Fábrica Del Taco 2010 2010-03-30 01:59:52 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Menu design for La Fábrica del Taco, a Mexican restaurant in Argentina. This was the second phase of this project developed by our creative team. <a href="ábrica-del-taco">Click here to view the project's first phase. </a> This project was developed in collaboration with Nrmal. <br /></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Certus Consulting 2010-03-30 02:28:29 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Certus Consultants is a company that approaches modern companies as an ally that offers premium service in financial, legal and accounting matters. <br /> <br />The project consisted on developing a dynamic identity system, aimed to creating strategic alliances in the future. <br /> <br /></span> <br/><br/> <span id='description_b'>Certus’ identity was designed considering that financial and legal issues are a sensitive subject. Therefore the visual communication is sober and timeless.</span> <br/><br/> <img src=''> <br/><br/> The icon its a modern interpretation of a traditional coats of arms, keeping both, conservative and modern values at the same time. <br/><br/> <br/><br/> <img src=''> <br/><br/> Logo identity system. <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationary. <br/><br/> <br/><br/> <img src=''> <br/><br/> Certus letterhead. <br/><br/> <br/><br/> <img src=''> <br/><br/> Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Detail <br/><br/> <br/><br/> <img src=''> <br/><br/> Web Site <br/><br/> <br/><br/> Devotion 2010-03-30 01:27:33 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>A colaboration with Page Magazine, the editors were in charge of dictating the piece’s theme: devotion. This was our interpretation.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Print Detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> The Magazine <br/><br/> <br/><br/> <img src=''> <br/><br/> Detail. <br/><br/> <br/><br/> Romantica 2010-03-29 01:24:19 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Shopping Bag. <br /></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Store Stationary. <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card. <br/><br/> <br/><br/> <img src=''> <br/><br/> Romantica is a boutique that offers headpieces, barrettes and various hair accessories, focusing on custom made pieces and personalized service. <br /> <br />As weddings and brides are the brand's target audience, our goal was to create a communication language inspired by the contrast of classical typographic elements and some hints of contemporary aesthetics. <br /> <br />For this project it was necessary to begin by developing the brand's strategy and all the way through the packaging set, labels and business system, to name a few. <br/><br/> Romantica, as its name suggests it, is all about beauty and femininity. The logotype was drawn calligraphic-ally, contrasting thin and thick strokes to accentuate the brand's personality. <br /> <br />The color palette is inspired by the aesthetics of popular Mexican stores, traditionally dedicated to selling clothing for this kind of event. It was the combination of these bright colors, the traditional calligraphy and the contemporary design that dictated Romántica's Identity: a modern boutique specialized in accessories for traditional events. <br/><br/> <img src=''> <br/><br/> Product Box Set <br/><br/> <br/><br/> Masaryk Street 2010-01-28 04:59:33 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Propuesta para pieza de arte de uso publicitario para Masaryk, la calle comercial mas importante de la ciudad de México. <br /> <br />Los restaurantes más reconocidos como las boutiques más exclusivas se encuentran a lo largo de esta calle haciéndola un ícono de la sofisticación de la ciudad. <br /> <br />Nuestro principal objetivo se convirtió en incentivar a los consumidores hacia la temporada de compra otoño-invierno 2009, y diseñamos este set de piezas.</span> <br/><br/> <span id='description_b'>La dirección de arte fue dictada a partir de utilzar elementos que asociamos con el inverno, como el hielo, los patrones de franela y listones. <br /> <br />El proyecto refleja la personalidad de Masaryk, combinando además factores que representan a las poderosas marcas que se pueden encontrar ahí. <br /> <br />Este proyecto fue hecho en colaboración con Ignacio Cadena.</span> <br/><br/> <img src=''> <br/><br/> Detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Detail. <br/><br/> <br/><br/> La Fábrica Del Taco 2009-06-22 21:47:03 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>This project was created for a Mexican restaurant in Argentina. It was a very gratifying project mainly because we consider our gastronomic tradition as one of the greatest Mexican cultural legacies which has become an ambassador our identity in other countries. Taking this into account, the design process was conceived adapting references from the Mexican pop culture, specifically, custom hand made signage which typically uses uses saturated neon colors, a very simple symbology and an ingeniously traced typography.</span> <br/><br/> <span id='description_b'>The visual communication had to be easily understood mainly because the culinary "taco" culture in Argentina is non existent. We took, as a result, the typical Mexican taco stand colors mixing them in such a way that when combined with the typographic and iconic elements it would communicate tradition and modernity. This was essential as the restaurant is located in the Palermo Soho zone in Buenos Aires. The result was a high-end taco restaurant that aims at a young and demanding market filled with new experiences. This project was developed in collaboration with Nrmal.</span> <br/><br/> <img src=''> <br/><br/> Menu and business cards <br/><br/> <br/><br/> <img src=''> <br/><br/> Flyer. <br/><br/> <br/><br/> <img src=''> <br/><br/> Brand positioning posters. <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card detail. <br/><br/> <br/><br/> Al Fresco 2009-06-23 20:39:05 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Take-out bags.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Drinks and ice cream cups. <br/><br/> <br/><br/> <img src=''> <br/><br/> Food menu, desserts menu and drinks menu. <br/><br/> <br/><br/> <img src=''> <br/><br/> Al Fresco is a gelato and bistro establishment. Hand crafted ice cream and detailed attention in your food preparation from pizzas elaborated in a wood oven to paninis and sandwiches with the finest ingredients. High quality products at affordable prices in a kind and family oriented place. <br /> <br />Our work consisted in interpreting the company business plan, transmitting the message of a committed to deliver excellent quality foods brand maintaining affordable prices. <br/><br/> To communicate the established values, a hand-crafted illustration language was developed. This language was based on light laid traces achieving value accentuation on the kindness of the brand. The aesthetic counterpoint of elegant tones, sepia and golden colors was manipulated to help and allow the quality inherent to the foods to stand out. <br /> <br />It was very important to allow the brand to have a sufficiently elastic language to expand it to other areas. Even though the restaurant has not been open for a long time, it has become a reference for other gelato establishments around the city. <br/><br/> B&R 2009-06-23 15:47:13 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>B&R is a legal assessment and services firm. The alliance of two previous agencies, which occurred recently, generated a new firm. The main objective of this project was to make the new firm communicate in the same way International legal entities communicate, thinking in long term continuous growth.</span> <br/><br/> <span id='description_b'>We believe that a company´s identity not only must make a promise of who the company is, but also promise its future. </span> <br/><br/> <img src=''> <br/><br/> Envelope. <br/><br/> <br/><br/> <img src=''> <br/><br/> Business card. <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead sheet. <br/><br/> <br/><br/> <img src=''> <br/><br/> Grouped peripherals. <br/><br/> <br/><br/> Pladis 2010-01-28 04:25:20 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Pladis is a Mexican firm that provides integrated services for architectural spaces such as design and high quality construction. <br /> <br />The project's main objective was to design the firm's identity as a translation of their work philosophy considering their architectural profile.</span> <br/><br/> <span id='description_b'>Through the process we realized that the architectural essence of Pladis is all about order and structure in their internal operations as well as in their design. Our solution was to develop their identity based in Josef Müller-Brockman's grid systems. <br /></span> <br/><br/> <img src=''> <br/><br/> Print Detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Muller Brockman - Grid Systems <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead. <br/><br/> <br/><br/> <img src=''> <br/><br/> Business Card. <br/><br/> <br/><br/> <img src=''> <br/><br/> Stationery <br/><br/> <br/><br/> Zoom Mexico City 2010-01-28 03:59:50 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Logotype</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> The photographs work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos. <br /> <br/><br/> <br/><br/> <img src=''> <br/><br/> Infinite Icon. <br/><br/> <br/><br/> <img src=''> <br/><br/> Bag for promo items. <br/><br/> <br/><br/> <img src=''> <br/><br/> Zoom: A cultural initiative that presents a series of conferences with sustainability and urbanism ideas for Mexico City. <br /> <br />We designed a typography that would include an infinite icon in some of the typographic ligatures. We chose a fluorescent green to give the symbol more presence. <br/><br/> We selected photographs that would work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos. <br /> <br />This project was created in collaboration with Ignacio Cadena. <br/><br/> <img src=''> <br/><br/> Zoom Original Typeface. <br/><br/> <br/><br/> Anagrama Night Out 2009-08-31 05:49:06 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Fans of Blade Runner & Oscar Niemeyer Since 2099. <br /> <br />Anagrama Feat.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Landscape 2009-07-27 17:09:38 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Poster detail.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Nature inspired poster. <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Poster detail. <br/><br/> <br/><br/> Selekto 2009-07-22 23:01:51 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Damian Lazarus flyer.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Loco Dice flyer. <br/><br/> <br/><br/> Object Not Found 2009-07-02 00:23:39 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Website.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Website. <br/><br/> <br/><br/> <img src=''> <br/><br/> Event invitation. <br/><br/> <br/><br/> <img src=''> <br/><br/> Artistic collaboration project directed by conceptual artist Rubén Gutiérrez. A non-profit organization whose mission statement is to promote knowledge and appreciation of contemporary art through research, production and intertextual objects exhibitions. <br/><br/> For this project, an invitation system was developed for each of the organized events by the organization. A website with dynamic content and basic peripherals were also produced. We will be probably collaborating in the future. <br/><br/> Nrmal 2009-06-30 18:06:29 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Sebastian Tellier Flyer, December 2008.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Sebastian Tellier Flyer, December 2008. <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> Yelle Flyer, October 2008. <br/><br/> <br/><br/> Selekto 2009-06-24 02:21:58 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Flyer for Damian Lazarus concert (late 2008).</span> <br/><br/> <span id='description_b'></span> <br/><br/> Selekto 2009-06-24 02:17:35 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>In 2007 we used to design flyers for electronic music events in Guatemala under the "Selekto" brand. Selekto was one of our clients with the most creative capacity and openness to new ideas. This creative liberty got to the point where the logotype was not used as much and instead, the flyer designs mutated accordingly to what we thought was adequate to the moment.</span> <br/><br/> <span id='description_b'>For this project, in which two of the most outstanding female Dj's from the United States were involved, we designed two flyers that when being arranged together would look as a flyer series with little differences among them. Discrete, simple and feminine.</span> <br/><br/> <img src=''> <br/><br/> Flyer. <br/><br/> <br/><br/> Velvet 2009-06-23 21:29:48 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Special edition envelope and invitation.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Special edition envelope and invitation. <br/><br/> <br/><br/> <img src=''> <br/><br/> Flyer. <br/><br/> <br/><br/> <img src=''> <br/><br/> Flyer. <br/><br/> <br/><br/> <img src=''> <br/><br/> Pocket sized flyer. <br/><br/> <br/><br/> <img src=''> <br/><br/> Our client, in this case, wanted to focus on the elite market of the city for this night club. The brand development had to reflect elegance, sophistication, vanguard and style. We decided to create two different logotypes. One of them with an iconic design and another with a modern and elegant typographic design suggesting the name of the night club. These two logotypes are managed separately in a parallel manner. <br/><br/> For the iconic logotype, we proposed a stylized illustration of a roman emperor crown, a classic reference to elegance and aristocracy. The final result successfully reflects the concepts the client required to position the night club amongst the most exclusive night-life businesses in the city. <br/><br/> <img src=''> <br/><br/> Roman emperor crown Vlvt emblem. <br/><br/> <br/><br/> Estudio Habitat 2009-06-23 21:03:50 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>This project consisted in developing the corporate image for Estudio Hábitat, a modern architecture design firm. Several creative solutions, all related to architecture, were explored to get to the final design solution. </span> <br/><br/> <span id='description_b'>The spaces, aesthetics and human diversity as principles inherent to architecture were abstracted until a formal level of conceptualization was achieved that allowed visual representation of a company owned language.</span> <br/><br/> <img src=''> <br/><br/> Business cards. <br/><br/> <br/><br/> <img src=''> <br/><br/> Folder. <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead sheet. <br/><br/> <br/><br/> <img src=''> <br/><br/> Letterhead sheet. <br/><br/> <br/><br/> <img src=''> <br/><br/> Peripherals. <br/><br/> <br/><br/> La Bonetera 2009-06-23 18:14:09 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>La Bonetera is a store dedicated to selling jewelry and accessories at affordable prices. They also commercialize a selection of antiques. The objective was to create a brand system that allowed it to be used economically in all of its products and packages.</span> <br/><br/> <span id='description_b'>More that 20 custom made stickers were developed. The logo typography was hand traced using strong accentuations in contrast with the traces widths. </span> <br/><br/> <img src=''> <br/><br/> Business cards. <br/><br/> <br/><br/> <img src=''> <br/><br/> Sticker set. <br/><br/> <br/><br/> <img src=''> <br/><br/> Logo. <br/><br/> <br/><br/> <img src=''> <br/><br/> Logo. <br/><br/> <br/><br/> Sangre De Mi Sangre 2009-06-23 17:20:32 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Interior.</span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Special edition brochure to be distributed in fashion conventions around the world. It was important to respect the established brand to generate a meaningful and desirable object that needed to be pleasant to sight and touch. <br/><br/> The Brochure works like a canvas that show the jewels without distractions <br />The design emphasizes the simplicity of the materials that were used. <br/><br/> Selekto 2009-06-23 15:23:54 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>"Laser series", was the name given to this edition of flyers for the Selekto brand. The idea was centered on using only one type, in this case, Berthold Akzidenz Grotesk.</span> <br/><br/> <span id='description_b'>Laser typical colors were used along with over-saturated colors and a geometrically custom designed pattern for each piece with a UV spot finish.</span> <br/><br/> <img src=''> <br/><br/> Flyer. <br/><br/> <br/><br/> <img src=''> <br/><br/> Flyer <br/><br/> <br/><br/> <img src=''> <br/><br/> Flyer detail. <br/><br/> <br/><br/> <img src=''> <br/><br/> Flyer detail. <br/><br/> <br/><br/> We Love Bottles 2017-09-19 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>A bottle represents a rigid container that is characterized by having a narrower neck and mouth than body. They are generally employed to store liquids and are fabricated from diverse materials such as glass, clay, clay, plastic and aluminum. <br /> <br />In etymology, the word "bottle" derives from the old French "boteille", originating from the Latin "butticula", and in turn from the late Latin "buttis" which means "barrel" (cask). The conception of the automatic glass blowing machine in 1880 accomplished industrialization of its manufacturing process allowing for mass distribution locating bottles in most homes around the world.</span> <br/><br/> <span id='description_b'>Bottles & containers become an essential element of a graphic identity in a product brand allowing differentiation and communication, through a volume, of the brand's personality and tone of voice. <br /> <br />For this collection, we showcase our vision of applied design in custom container volumes, as well as proposals including production-line bottles from diverse projects in our work portfolio.</span> <br/><br/> <img src=''> <br/><br/> <a href=''>Galo</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Tequila Casa Pujol 87</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Breakfast Club</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Bodega Los Cedros</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Monte Xanic</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Cervecería de Colima</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href='ón'>Bermellón</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Helvetimart</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Cervecería de Colima</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Bliss Health</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>El Tinieblo</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Monte Xanic</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Cervecería de Colima</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Salvatierra</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Scielo</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Monte Xanic</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href='ánica'>Prehispánica</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Santa Cruz</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Monte Xanic</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>El Tinieblo</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Olive Gold</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Scielo</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Rivero González</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Jugen</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Rivero González</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Monte Xanic</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>Montero</a> <br/><br/> <br/><br/> Branding Process 03 2017-09-05 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Arcomar, is a residential real estate development located in the Tezal area, in Cabo San Lucas. Amenities such as a pool area, gym, playroom, recreational sporting areas, and cinema dress the project offering its residents a unique atmosphere. The architectural design and the terrain offer its residents unparalleled sea views from almost any point of the property. <br /> <br />The Arcomar logo was designed to honor and enhance the elegance, characteristic of its facilities, employing unique typographic enhancements such as rivets accenting and letter detailing.</span> <br/><br/> <span id='description_b'>Each type was designed from a harmonious and balanced composition. The C & O characters union, becomes the logo's most representative and strongly detailed visual point. This peculiar feature, reminds us of the famous Cabo San Lucas arch, a majestic natural rock formation popularly recognized as "The End of the World." The arch represents the geographical point where the continent ends and served as inspiration for the development's name.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Menus 2017-08-22 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Restaurant menus are, in essence, a list of offerings that can be prepared for you and served by an establishment. The word menu originated from the Latin minutus, meaning small, and then was adapted to the French adjective menu. The word menu was converted to a noun following the originating adjective's meaning: "small and detailed." Menu is a word we all know today with a very clear meaning: A detailed list of foods. <br /> <br />Before menus existed, restaurant patrons were served whatever the kitchen chef had prepared or had planned serving that day. Many times, those establishments would write down their offerings on a chalk board or were recited by waiters for patrons to choose from. The first classical restaurant menu designs appeared in Paris around the mid 18th-century and, as most of the first iterations of restaurants, they were designed to look expensive and cater to the wealthy. </span> <br/><br/> <span id='description_b'>In the present, restaurant menu design constitutes an essential part of a restaurant's dining experience. When involved on restaurant branding projects, we've worked very hard to maintain a balance between a menu that is original or traditional but consistent with the brand emphasizing on their objective, which constitutes the base of our work: maximizing profits while respecting the brand. <br /> <br />For this collection, we compiled our favorite restaurant menu design collection that we have created during the years for restaurants in very diverse categories. </span> <br/><br/> <img src=''> <br/><br/> <a href=''>View Buddha Fields project here.</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View Violeta project here.</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href='ánica'>View Prehispánica project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Carlotta project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Orson project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Winter Milk project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Bokeria project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Santa Cruz project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the teastories project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Monte Xanic project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Winter Milk project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Galo project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Mamva project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Habibis project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the El Tinieblo project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Montelena project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Checklist project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Umutu Coffee project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Hacienda Fundadores project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Olaf project here</a> <br/><br/> <br/><br/> <img src=''> <br/><br/> <a href=''>View the Magno Brasserie project here</a> <br/><br/> <br/><br/> We Love Invitations 2017-08-08 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>We all love becoming special guests witnessing the first steps of a new business. We believe that the first time a brand addresses its target market, it should be done in a clear, interesting, striking and special way. In our experience, the first brand interactions executed correctly generate greater impact and represent an excellent chance to place the brand in the consumer's mind. <br /> <br />A common need that arises during the brand identity development process, comprises the design of branded peripherals that support accomplishing the first interaction between the product or service and the target consumer.</span> <br/><br/> <span id='description_b'>These interactions promote the propagation of conversations that support brand positioning. <br /> <br />For We Love Invitations, we compiled a collection of some successful invitations that we have designed for various projects in different industries.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Posters 2017-07-18 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Poster design commences with a white canvas, develops through a combination of photography or illustration, brush strokes, textures and typographic arrangements and culminates as a design element with effective print visual communication. <br /> <br />Many of our posters were designed employing grid systems and following the 'Swiss' or 'International Typographic Style' formula: Favoring simplicity, legibility and objectivity. </span> <br/><br/> <span id='description_b'>'We Love Posters' constitutes a compendium of our favorite posters, each one transformed into readable, attractive and successful brand extensions. <br /></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Foil 2017-07-04 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>There is little documented history about the origins of foil stamping but we acknowledge that it is a process that has been in continuous evolution through time. In the present, foil constitutes an important element in print design, assisting in the conception of recognizable brands. It is employed, most of the times, to highlight details and add interesting touches to a brand's collateral.</span> <br/><br/> <span id='description_b'>Foil can be utilized in different print applications such as boxes, labels, business cards, envelopes and brochures. <br /> <br />We Love Foil constitutes a collection of examples where print applications resorted to metallic foils reinforcing the brand promise and allowing us to create appealing solutions for the target market.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Signage 2017-06-20 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Signs constitute a fundamental element for businesses with a physical commercial presence. Their usage results in an easier way to locate, invite and welcome customers employing a creative combination of text, graphics, styles, symbols, colors, lighting and materials. <br /> <br />Besides providing support to a brand's reinforcement, signs function as a continuous and cost-effective form of advertisement for businesses.</span> <br/><br/> <span id='description_b'>'We Love Signage' comprises a compendium of these, designed and tailored for different projects, each with a unique objective sharing the brand's need for consistency at the physical space.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Branding Process 02 2017-06-06 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>This logotype was designed for Sofia Valanci's brand, a blogger and instagrammer sharing with her followers interviews, advice and publications related to beauty, fashion, gastronomy and travel around various parts of the world. <br /> <br />The brand is inspired on Sofia's personality, taking as a starting point serif typographies with classic and atemporal touches. Our work consisted on a meticulous development of typographical modifications mainly on the characters serifs.</span> <br/><br/> <span id='description_b'>The exchange of upper and lower cases applied on the wordmark depicts dynamism and evokes memories towards the fashion industry. <br /> <br />The serifs were modified attaining unique and organic gestures that produce a visual play of contrasts which, at the same time, harmonize with each of the characters widths. The result equals a logotype or custom brand that is attractive & easy going, just as Sofia Valanci.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Letterheads 2017-05-23 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>The grid is one of the fundamental pillars of a brand system. We are fans of grid based design and firmly believe that its good use makes a visual, memorable & effective communication difference. There are many types of grids and the challenge is always to choose the most suitable for each project. This decision may depend on many variants such as market type, segmentation and industry. <br /> <br />One of the brand components where you can witness clear grid applications include letterheads. This document, part of the basic brand collateral, supports the contact and communication with customers through the exchange of documents, contracts and writings.</span> <br/><br/> <span id='description_b'>In the letterheads universe, In addition to the grid, it's possible to play with elements such as metallic finishes, embossings, special inks, material selection and of course typefaces. All this corresponds to a collateral system previously defined in the branding stage of the project. <br /> <br />This collection summarizes some examples of our work over the last years.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Branding Process 01 2017-04-25 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>When we have an opportunity to create a logo from scratch, requiring custom typography, we take care of the smallest detail ensuring uniqueness in the result. Grupo Perpetua is a company dedicated to consulting and business development in the tax / fiscal field. The company values include experience and professionalism through a premium service requiring credibility and security overall. <br /> <br />We worked on the logo fulfilling the company's guiding concept through a typographic selection with atemporal character. </span> <br/><br/> <span id='description_b'>Our team created changes in the rhythm of the serif on the characters G, E and T simulating architectural ascending details. In the characters A and U we developed unique traits allowing the word to communicate visually with versatility. <br /> <br />Each branding project we do is unique, and as such, the creative work of a highly specialized team is required.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Labels 2017-04-11 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Imagine yourself standing in front of a product shelf at the store. How would you choose a product in a specific category you've never acquired products from before? The answer, most likely is, by looking at the label. <br /> <br />Labels have been employed to identify products since the early 1880's. Their main goal is to catch the customer's eye by connecting through brand values coded on the product's packaging while providing information about the origin, manufacturer, ingredients and benefits in an attempt to connect with the buyer's lifestyle.</span> <br/><br/> <span id='description_b'>Label materials can include paper, polymers, cloth, metals, and many finishes that can be applied to generate an effect on the product's perception and cost. <br /> <br />We Love Labels constitutes a compendium of our work including examples from various industries on label design and applications.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Boutique Bags 2017-03-28 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Boutique bags mass production started around the 1850s with the purpose of complimenting the client's shopping experience. Most of the times, bags are fabricated out of paper or cardboard and employ various details such as foil stamping, tags, embossings and different types of handles. <br /> <br />A boutique bag extends the sales point becoming a live advertisement generating interesting visual impact while being carried by the target market.</span> <br/><br/> <span id='description_b'>We Love Boutique Bags is a summary of this classic packaging application that plays a very important role in many of Anagrama's branding projects.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Illustrations 2017-03-07 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Illustration constitutes a very important visual communication tool commonly employed within our brand development process. It allows designers to display ideas through a somewhat more complex context. </span> <br/><br/> <span id='description_b'>Within the illustration world, diverse styles co-exist, hence the importance of selecting the most adequate for the brand being developed considering its needs, context and the message wished to convey.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> We Love Patterns 2017-02-21 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Patterns make up an essential part of many of the brands we work on at Anagrama. They are used with lots of purposes, including, adding depth and visual interest to designed materials in a branding project as well as to maintain consistency characterizing most of the projects we get involved in.</span> <br/><br/> <span id='description_b'>I Love Patterns is a tribute to these generated patterns, some of them the result of sketches, others from brush strokes, geometrical arrays and even the result of software based generative design techniques.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Branding sources of inspiration 2014-04-16 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Most of our branding projects evolve through a process where we go out and gather references and inspiration in order to come up with a brilliant solution. There is no exact formula or solution, inspiration from a project can come from anywhere. Each creative has a different set of rules and cultural background that ends up in a different outcome. When combining those outcomes with a precise work direction, a great solution comes up. <br /> <br />In the case of our project for Nación, a multi-purpose real-estate development project located in Monterrey — Mexico, we needed visual references that would help us build a brand around an idea of belonging to a community with a feeling of pride through the product. <br /> <br />Among our search for references, we stumbled upon "Eltono", a recognized international public street artist who had done work in Tampiquito, a popular neighborhood very near our Monterrey studio in San Pedro Garza García. His experience with interventions in urban areas with positive impact in the community made us look into the details of his work. While looking through Eltono's projects we found one done in 2011 for the Outomatic festival in Leuven — Belgium in collaboration with "Momo". <br /> <br />As mentioned on the project's website: "The best part of this for me was the system we came up with to generate numerous related, but unique designs. It was a large puzzle of thick cardboard with alternating parts that acted as a stencil as parts were removed." we took the idea of the alternating elements to come up with a pattern that would be unique to the Nación project.</span> <br/><br/> <span id='description_b'>When combining the concept with visual elements and symbols from flags and official governmental papers, through a simplification and remixing process using bright, fun colors we ended up with a modern looking brand communicating a feeling of community. <br /> <br />Nación branding project: <br /> <br /> <br />Eltono website: <br /> <br /> <br />Outomatic project website: <br /> <br /> <br />*Anagrama contacted Eltono prior to considering his work as a reference for our Nación project.</span> <br/><br/> Handmade robots. 2013-05-29 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>By David Licona <br /> <br />Los Angeles - In May, Daft Punk released their first studio album in 8 years. Their fourth studio album is the first one without the band's name logotype on the front cover, instead the anticipated-bestseller album Random Access Memories shows a portrait composed of the robot helmets used by the members of the music duo, a bolder and more distinguishable visual element. The album started promotion with a first hit-single that broke Spotify's streaming records, followed by a free-streaming week on iTunes before the release date. With an official release party in Australia and different release dates around the globe to fit the purchase patters of each region, the marketing exercises and the lessons to learn from this global cultural happening are immense. <br /> <br />Through the years, Daft Punk has shown a consistent public image with diverse elements that together behave as, and offer the experience of brand Daft Punk. Brand Daft Punk has shown an integrated approach to promotion that has placed significant attention on graphic design, fashion and consumer culture. The band has used music as its engine, but always supported it with exceptional visual aesthetics; using a name logotype that has been reinterpreted to fit the musical propositions of the band with every album, always presented on top of a dominant black background. <br /> <br />The two individual metal-glass robot helmets are the main, and along with the gloves, the only consistent element on the outfits of the band. The helmets are arguably the band's most identifiable visual element at the moment, and the promotion of the album takes advantage of this; a cardboard version of the two-helmet design from the album's cover has been worn by the hypersexualized mannequins of your neighborhood's American Apparel store and offered in limited quantities at music stores around the world. <br /> <br />'The robots' have sported futuristic one piece suits as well as 70's disco tuxedo shirts paired with wide lapel suits and 80's leather jackets. For the the past 7 years, they have collaborated with one of the most influential contemporary fashion designers, the proponent of the iconic haggard male body aesthetic of the last decade, Hedi Slimane. During their 2006/2007 world tour, the band members wore leather jackets that Slimane designed for Dior Homme, customized with a studded Daft Punk logotype on their backs. More recently, Slimane commissioned Daft Punk to write the music for his Saint Laurent fashion show debut, and he has photographed the band wearing his designs for the same label in various occasions. <br /></span> <br/><br/> <span id='description_b'>The new album has a promotional website with documentary youtube films sponsored by Intel and Vice magazine. These films present what the different collaborators of the album experienced while working with 'the robots'. In their album, Daft Punk gathered a team of musicians from different generations, related to different audiences and with notably different approaches to music, resulting in a sound never heard before from the French duo, but unmistakably theirs. With live acoustic instruments recorded at the mythical rock studios of Los Angeles and New York by the skillful musicians of Donna Summer's and Michael Jackson's bestselling productions, the new sound of the band stands against the sonar paradigm of the moment, the laptop studio, the technology that allows the band's audience to produce electronic music at home. <br /> <br />Brand Daft Punk is legitimately aligning with the golden era of dance music and presenting an album that diplomatically combines the American and European music traditions; rock and electronica, instinct and intelligence, passion and reason, body and mind, human and robot. Duality is the essence of brand Daft Punk and a leitmotif that the band reinforces with all its visual manifestations. <br /> <br />Suggested reading: <br /> <br />Beverland, M. (2005), Brand management and the challenge of authenticity, Journal of Product and Brand Placement, Vol. 14 <br /> <br />Brown, S., Kozinets, V. & Sherry J. (2003) Teaching Old Brands New Tricks: Retro Branding and the revival of Brand Meaning. Journal or Marketing, Vol. 67 <br /> <br />Holt, D. (2002), Why do brands cause trouble? A Dialectical Theory of Consumer Culture and Branding, Journal of Consumer Research, Vol. 29</span> <br/><br/> Can cities be branded? 2013-03-13 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Can cities be branded? <br />How to become the gourmet capital of Scandinavia. <br /> <br />By: David Licona <br /> <br /> <br />Cities around the world have been increasingly employing marketing and branding tools in order to develop and maintain competitive advantages in economic, political and social terms. This is a complex practice that goes far beyond logos and slogans; it's a strategic long term coordination of marketing, urban studies and policy-making that aims to give cities a fair reputation and a balanced and useful competitive image. City branding strategies focus on the city residents, trying to forge local community pride and identity to improve city 'quality life' in economic, cultural and social terms. So if it's not with logos and slogans, how do you do this? <br /> <br />Cities are umbrella brands for absolutely everything that exists inside of them. Tangible elements such as landmark buildings (make your own choice ) and other functional, utilitarian and physical factors as the city's infrastructure or accessibility build the city brand. But in our global village, cities can no longer rely on tangible elements to create a unique selling proposition. More and more, cities prioritize emotional elements and mental representations, as intangible elements carry the uniqueness of local culture with its ideas and emotions, sensations that cannot be reproduced as easily as I <3 T-shirts. Examples of these emotional elements that can build unique competitive advantages for cities are fashion, music, art or food. <br /> <br />Culinary tourism is on the rise and more and more people are traveling around the world just to eat. Restaurants that offer unique experiences are putting cities and towns on the international map (heard of Swedish town Järpen?) and cities are making efforts to place their local restaurants on the international ranking lists and the respected food guides. A netnographic research (an adaptation of the traditional ethnographic methods that relies on public online information) carried out last year at Stockholm University showed that marketing savvy European cities have been making use of their Michelin-starred restaurants on their online communication platforms, in order to position the cities in a geographical competitive context. <br /> <br />Only rivaled by The World's 50 Best Restaurants, the Michelin Guide is the mayor authority in gourmet dinning. A brand more than a hundred years old and constructed around strong myths; like the secret identity of the food critics that decide which restaurants make it to the guide; and empowered by leading figures of the industry like French master chef Paul Bocuse saying 'Michelin is the only guide that counts', or chef Bernard Loiseau committing suicide in 2003, after Le Figaro suggested that his restaurant might lose its 3-star status. <br /> <br />External authorities like the Michelin Guide validate what cities say about themselves. When the city of Stockholm started calling itself 'The Capital of Scandinavia' in 2005, both Danish and Norwegian officials protested against the slogan. But when a city happens to have more Michelin-starred restaurants than the cities around, it irrefutably becomes the gastronomic capital of the area and the behavior of the cities around it adjust to the discourse. <br /> <br />Let's take Germany as an example. In 2006, Hamburg had more Michelin-starred restaurants than any other German city and the online portal of the city released an announcement about it: <br /> <br />'The metropolis on the River Elbe is the undisputed capital city for gourmets in Germany. The town boasts a total of 9 restaurants which have been awarded a Michelin star - more than any other German city'. (Hamburg Tourismus GmbH, 2006) <br /> <br />Six years later, the Michelin Guide allows Berlin to call itself the gourmet capital of Germany, and competing cities take this as a fact and adapt to it: <br /> <br />'Berlin was awarded sixteen stars distributed among thirteen star restaurants in the 2012 Michelin guide. The gourmet capital of Germany has in the meantime left its former competitors of Munich and Hamburg far behind'. (Berlin Tourismus & Kongress GmbH, 2012)</span> <br/><br/> <span id='description_b'>'But sometimes, the view from the window is more important than the Michelin star'. (Hamburg Tourismus GmbH, 2012) <br /> <br />The 32nd edition of the Michelin guide Main Cities of Europe will be released the 14th of March, and most of the attention is on the Scandinavian cities of Copenhagen, Stockholm and Oslo. The three cities have at least one restaurant with 2 Michelin stars and various restaurants are making the effort to be the first in the Nordic region to earn the coveted third star. The websites of the three Scandinavian cities are constantly updated with the new prizes awarded to the city restaurants, in order to show the cities as attractive food destinations. <br /> <br />Noma, the restaurant that has become a symbolic element not only for the city of Copenhagen, but also for its nation, has been waiting for a couple of years for its third star. The restaurant has been recognized as the best in the world for three years in a row, and precisely this could be precisely the reason why it hasn't earned its third star. Why? Simply because Noma is the poster child of Michelin's competing rating system. <br /> <br />Stockholm on the other hand is the only Scandinavian city with two 2-star restaurants, Mathias Dahlgren and Frantzén/Lindeberg. The latter could give the surprise of becoming Scandinavian's first 3-starred restaurant, as it has received the attention of local newspapers and national guides as well as a good position in other respected rankings. Other restaurants to watch in Stockholm are Esperanto and Gastrologik. <br /> <br />Most probably, Copenhagen will remain the Scandinavian city with the most Michelin-starred restaurants. But what if a restaurant in Stockholm manages to get the third star? Will the gourmet capital of Scandinavia be the first city to boast a restaurant with 3 stars or even the city with the most stars in total? <br /> <br /> <br />References <br /> <br />Anholt, S. (2005), Some important distinctions in place branding, Place Branding and Public Diplomacy, Vol. 1 No. 2, pp. 116-121 <br /> <br />Giovanardi, M. (2012) Haft and word factors in place branding: Between functionalism and representationalism, Place Branding and Piblic Diplomacy, Vol. 8, No. 1, pp.30-45 <br /> <br />Kavaratzis, M. (2004), From city marketing to city branding: Towards a theoretical framework for developing city brands, Place Branding, Vol. 1, pp. 58-73 <br /> <br />Kozinetz, R.V. (2002), The Field behind the screen: Using netnography for marketing research in online communities, Journal or Marketing Research, Vol. 39, No. 1, pp. 61-72 <br /> <br />Lucarelli A. & Berg P.O. (2011), Place Branding: A state-of-the-art review of the research domain, Journal of Place Management and Development, Vol. 4, No. 1, pp. 9-27</span> <br/><br/> Bringing Anonymity Back 2012-11-14 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Stockholm, Sweden - Swedish clothing giant H&M adds another iconic fashion brand to its portfolio of designer collaborations, Maison Martin Margiela. Often labeled an avant-garde antibrand, MMM has been one of fashion’s strongest driving forces in the past two decades. The highly conceptual brand has maintained its intellectual leadership in the fashion industry, even years after the founding designer of the namesake brand has abandoned the creative direction of the company and lives invisibly out of the fashion world. <br /> <br />MMM shrouds not only its collections but all aspects of its business under the identity myth of Anonymity. The stores have no signage and are not listed in phone books. The packaging is logo-free, as is the clothing. The models often appear on the runway with covered faces. And most importantly, the elusive founder has never stepped out on the runway after a show, never given an interview and never been photographed. <br /> <br />Maison Martin Margiela has earned the antibrand label for positioning itself as creative counterculture. Not only for pushing the boundaries of fashion with intellectual challenges that have time and time again generated a trickle-down effect of styles and ideas that are later absorbed by the mainstream, but for placing the voice of the brand in opposition to fashion celebrity culture. <br /> <br />In the mid 90’s, Tom Ford stepped out on the Gucci runway after a show, infringing a contract which didn’t allow him to be the public face of the company or even speak to the press, but saving the company from bankruptcy and strengthening the figure of the creative director in the fashion industry. On the other hand, Martin Margiela, while still designing for his eponymous label, decided to retire completely from public view and consequently build a fashion <i>maison</i> that didn’t rely on the figure of a creative director, but on a team of anonymous talent.</span> <br/><br/> <span id='description_b'>The role of creative director at a fashion house has become a fundamental element of its brand strategy, as he/she incarnates the spirit of the brand. The CD is perceived by consumers, critics and colleagues as the mastermind that validates the company’s aesthetics by affecting collective perceptions of the brand and locating it in the right sociocultural context. Name changes, perhaps the most controversial of all branding issues, exemplify the significance of this matter. <br /> <br />Major fashion houses have dropped the first name of the founder in attempts to build strong brands that can reinvent themselves season after season, creative director after creative director. <strike>Yves</strike> Saint Laurent is the latest example of this rebranding strategy, which has been controversial indeed, mainly because the company, now under the creative direction of Hedi Slimane may even leave behind the ‘YSL’ trademark. <br /> <br />This couldn’t be a better moment for MMM to collaborate with H&M, precisely because the company has been branding itself as a team and not as a persona. The H&M collaboration presents the brand to the masses and liberates its creative responsibility from the ghost of Martin Margiela. Through these collaborations, H&M has become in less than a decade a vehicle that legitimizes fashion actors globally by (re)introducing them to larger audiences and younger consumers, proving that the retail giant not only understands the language of fashion, but that it plays a major role as a gatekeeper of the cultural industries. <br /> <br />Text by: David Licona <br />Photo by: Heidi Farrell</span> <br/><br/> Giving customers what they ask for 2011-10-11 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>It has been a while since the last article we wrote about branding. Many good things are happening in Anagrama and we are publishing new projects to our online portfolio. <br /> <br />This time, we thought we should publish something from our experience with our client’s customers and how we help our clients into making the right decisions. We go by the flag of “Not everything that is good for your business is good for your brand and not everything good for your brand is good for your business.” <br /> <br />It is not very uncommon for us to visit clients to say hello and see how things are going with their companies. Sometimes, we exchange some feedback that can help us and our clients see the results for the work done in the short, medium and long term. <br /> <br />Once or twice, when visiting a client, we give advice that, after a happy discussion, goes in the opposite direction of what their customers had asked for in the first place which got us into the discussion. To be more precise, I’ll give an example. <br /> <br />Imagine a department store that goes to a branding agency to obtain tools and a branding strategy consultancy (by tools I mean maybe a logo, stationery, catalog, website, interior design, process consulting, etc.) that will allow them to communicate consistently a way of doing things that will be different to what the competition already does. Imagine that the resulting project involves a place that changes the way people experience a department store including the way things are displayed, selected & packaged. <br /> <br />In the case of packaging, imagine boxes that astonish customers by their looks and definitely do not include a big colorful ribbon on top like any other typical gift wrapped in a department store. <br /> <br />At the end of the project, everybody ends up very happy with the results, which are consistent with the business strategy. Now, picture this new incredible store operating for a couple of months with their new strategy and their managers naturally trying to do everything possible to increase profits (which are already above great). Through time, customers start asking for a big red ribbon on their gift boxes because they feel they must look like the present they have known for most of their lives. For obvious business development reasons, our client agrees entirely (following the mantra “The customer is always right.”) and adds this element that at the beginning of the project was determined should not be included in order to become unique & differentiate from the competition and their value. <br /> <br />We have talked about this before, and we all know that the branding process consists in conveying and providing a consistent experience and value to your customers. Providing a consistent experience translates into adding elements that do not break or play with the brand’s strategy main objective. When achieving it, the brand becomes powerful and competitive, and thus, more profitable.</span> <br/><br/> <span id='description_b'>In any way, we show a negative attitude into customer insight or feedback. Customer feedback is great and it should be promoted. It is just that we must be more proactive and define what is the real need they are trying to communicate, which maybe the actual gift packaging does not help to fulfill. <br /> <br />Instead of literally doing what the customer asks for, we recommend going back to a design phase where we take into account the feedback and project objectives in order to end up with something that still makes the experience a unique one, maintaining the brand promise and still differentiating. <br /> <br />Being more specific into why adding a ribbon is not the best idea for this specific example we want to add: Ribbons have been known for a long time to represent gifts. People ask for them because they are the “standard” for gifts, they do not know any better. They are included on birthdays, holidays and special events. In the department store example, the ribbon places the gift packaging at the same level of other substitutes and competitors breaking the golden rule of differentiation and brand promise, as simple as that. <br /> <br />Let’s please NEVER forget that brand development is a process that takes some time and one that can be achieved not only with a logo or new brochure. Even though these tools contribute to the experience, the most tangible results are achieved maintaining that consistency throughout time. <br /> <br />A brand development strategy is achieved with a consistent experience and value. If clients experiment that same level of quality, emotions and values again and again, your product, service and company will naturally stand out for it.</span> <br/><br/> Typography Session 08 2011-03-03 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Typography session 08 - Anatomía / Tipometría <br /> <br />Built by: Mircea Turcan / <br />Class imparted by: Miguel A. Herrera /</span> <br/><br/> <span id='description_b'>Students manipulating the art of typesetting. <br />@ CEDIM, Monterrey, NL, MX <br />Marzo, 2011</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Somewhere in the middle of nowhere. 2011-02-21 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Crowdsourcing for Branding? 2011-02-14 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>When Jeff Howe wrote his article “The Rise of Crowdsourcing” back in 2006, he never imagined the impact his neologism would have. <br /> <br />Crowdsourcing, “art” of outsourcing tasks that traditionally one employee would do to a numerous group of people or community through an open announcement, has had great acceptance on the Internet lately. It has gotten into the eyes of big corporations being used to solve product & service design problems. <br /> <br />Crowdsourcing is based in the concept that each person is “owner” of little bits of information that when put together in an organized matter, a better idea of possible solutions for a problem can be obtained. <br /> <br />The “crowdsourcing” model consists in the production of problem resolutions through problem element diffusion over open announcements. Users (mass) form communities and suggest solutions. Once the best solutions are categorized and chosen, they are taken into account by the “crowdsourcer” and generally, participants get “rewarded”. <br /> <br />As a research and market study tool, crowdsourcing has been very useful, fast and financially feasable. Through crowdsourcing, companies can get to know what consumers really think and loyalty bonds can be built. <br /> <br />Our main concern with crowdsourcing is that, when incorrectly used, results can generate huge opportunities. Companies must be very careful when using this tool specifically when thinking that crowdsourcing can solve “everything” more efficiently or with less risk. <br /> <br />We are specifically concerned about this tool being applied openly in companies for branding problem solutions. <br /> <br />Some companies through votes, let consumers “rank” branding development proposals. Consumers lacking on information about corporate strategy, goals and unprofessional management of collected information or collection processes can mislead these initiatives ending up in negative effects. <br /> <br />Companies like GAP & Tropicana have examples of crowdsourcing with negative results. When they put proposals up for general consumer voting, they where forced to go back to their original branding initiatives arguing that their consumers had a great level of fidelity with their original brand. Even though, this might have been their initial intention, special attention must be put when submitting a brand for public approval.</span> <br/><br/> <span id='description_b'>For us, creating a brand goes far beyond a the historic knowledge and opinion of the products, services as well as the company future opportunities from the perspective of a group of people. Crowdsourcing might be an excellent resource for great idea generation, but a brand execution and development must be in the hands of people with the abilities to see the “big picture” and ability to analyze and associate each of the “puzzle” elements in order to develop a proposal that not only appeals to the customers but one that solves the problem. <br /> <br />Ethical, social and financial implications for this methodology have caused a broad debate. In our opinion, the best strategy for a branding problem lies in obtaining a solution based on the internal strategy guided by the company directives. <br />Crowdsourcing might offer a “photograph” of the present’s needs but can generate opportunities in knowledge of the future strategies, innovations and direction changes for a company which come from within, mainly from “inside” commitment to them. <br /> <br />There is no doubt that mass knowledge will be always useful for problem resolution. In the case of branding problem solution, special attention and care should be taken when using crowdsourcing tools to avoid compromising the solution and project success in complying with its objetives. <br /> <br />References: <br /> <br />Sauer, Abe. (2010). Friends Don’t Let Friends Crowdsource a Brand. [En línea]. Disponible en <br /> <br />Lipman, Gregg S. (2010). Crowdsourcing Their Way Into One Big Mess. Brandweek. (Octubre, 2010), p 26. <br /> <br />Clark, Nicola. (2010). Testing the wisdom of crowds. Marketing. (Julio, 2010), p 13. <br /> <br />MacLeod, Stephanie. (2010). Is this clever crowdsourcing or just a genuine brand gaff?. Marketing Week. (Octubre, 2010), p 12. <br /> <br />Fisch, Martin. (2010). Antennen 1 (Westend). [En línea]. Disponible en:</span> <br/><br/> Winter / Alps 2011-02-09 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Consistency in a brand. Element of success. 2010-09-07 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>A brand is more than a simple company logo. Instead, a set of associations that consumers have in relation to your product, company, or service, seems more likely to define what a true brand is. One of the most important aspects that make the difference between a simple brand and an excellent brand is its consistency. <br /> <br />Al and Laura Ries present this as one of “The 22 Immutable Laws of Branding”. The Law of Consistency, as they say is the most frequently violated law. These are a few of the ideas that they include in this chapter: <br /> <br />As technology evolves, communication grows and markets change; many might think brands should also change. Truth be told! Once a brand is out, it occupies a folder in the consumers mind. This folder includes the characteristics that were grown once the brand was first introduced on the market. This is why the essential characteristics of a brand should never change. “Markets may change, but brands shouldn’t. Ever.” <br /> <br />They present perfect examples of this: </span> <br/><br/> <span id='description_b'>No .1 Tanqueray is a gin, so why would consumers buy Tanqueray vodka? If they wanted vodka, they should buy Absolut, Stolichnaya, or Smirnoff. <br /> <br />No. 2 Jack Daniel’s beer? Another silly idea that went nowhere. <br /> <br />No. 3 How can Volvo, a brand that built its reputation on safety, introduce a convertible? It doesn’t make any sense. <br /> <br />One of our own examples for this law is Theurel & Thomas: a consistent brand throughout the whole experience of knowing, buying, and finally consuming or in this case enjoying the product. <br /> <br />Let me tell you more on how this works for us: <br />Perhaps a consumers first encounter with the brand was when they saw T&T’s logo, this logo reflects elegance, simplicity, and a touch of brightness. Those are the characteristics that are now in their folder labeled: “Theurel & Thomas”. The next step might be to visit Theurel & Thomas, what should those consumers find there? Easy, they find elegance, simplicity and a touch of brightness. Those are exactly the characteristics this store has. Finally when the consumer gets to the products this brand represents, the French pastries, they find elegance, simplicity and a touch of delicious brightness.</span> <br/><br/> The Art of Becoming Knowable, Likeable and Trustable. 2010-03-05 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>This word sounds so familiar and at the same time when thinking of how to define it a blank mind doesn’t come in handy. The intention of these next paragraphs is finding a way to get rid of that blank mind when thinking of the word branding. <br /> <br />Each day there are more new businesses and products, and with a competitive field that –thanks to the Internet- now reaches the whole world, brands are more indispensable than ever. <br /> <br />This concept has its history and while some might link it to the Old West, where brand symbols were burned onto the hides of steers and stallions in order to identify livestock that may have ventured, others go even farther back in time, up to the medieval age when makers would mark from a loaf of bread to gold and silver products. The truth is that this concept goes back 5,000 years. <br /> <br />The purpose of branding relies in to developing, maintaining, and looking after a positive image, high awareness and product preference in customers mind. In branding perception is the key, there has to be a clear definition of what a brand represents, what it stands up for, and what’s the first thing that pops up, in a consumers mind while thinking of the brand. <br /> <br />Branding terminology is a language unto itself, Branding for Dummies, presents some important terms: <br /> <br />Brand: A promise about who you are and what benefits you deliver that gets reinforced every time people come in contact with any facet of your business. </span> <br/><br/> <span id='description_b'>Brand Identity: The marks that visually present your brand, the foundation of your brand, usually in the form of a logo, symbol or a unique typestyle. <br /> <br />Brand Image: the set of beliefs about what your brand in and what it stands for that exist in the customer’s mind as a result of associations with you and your name. <br /> <br />Branding: The process of building a positive collection of perceptions in your customer’s mind. <br /> <br />Brand position: Hoy your brand fits in with and relates to various other brands within your competitive market. <br /> <br />Brand management: Controlling the presentation of your brand identity and brand message across your entire organization and through all media and communication outlets. <br /> <br />Brand Equity: The value of your brand as an asset, based on its qualities, reputation as well as the commitment and demand it generates. A valuable brand results in customers relationships that secure future earnings by developing brand passion and loyalty.</span> <br/><br/> Caramela Behind the scenes. 2009-12-10 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> New Store Design. 2009-11-24 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>A quick overview of our team's interior design process for our new French friends, Theurel & Thomas, a boutique-style pattiserrie located in San Pedro, Mexico <br /></span> <br/><br/> <span id='description_b'>Anagrama Feat. Roberto Treviño & German Deheza. <br /> <br />Special Thanks to Carlos Enderle.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Customer Lifetime Value. A Very Interesting Metric. 2009-09-24 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Customer Lifetime Value, is an indicator that companies can use to measure the value of their customers in a period of time. It can be defined as “The sum of accumulated cash flows - discounted using the weighted average cost of captial (WACC)- of a customer over his or her entire lifetime with the company.” CLV focuses on customer service and long-term customer satisfaction, instead of short-term sales. <br /> <br />In other words, it is “as simple” as estimating the value a customer relationship represents to a company along the life span of such relationship. This great idea has been present for some time now but it has really stood out recently thanks to a change in vision from a client-based to a product-based one. <br /> <br />By using CLV marketing approaches, companies can make consistent decisions over time about client classification and retention, campaign dimensioning, product value proposal assessments and can help in determining the level of resources to be spent on each customer segment. <br /></span> <br/><br/> <span id='description_b'>Which Prospects and Customers Should We Acquire, Retain or Grow? <br /> <br />Which Should We Not? <br /> <br />How Much Resources Should We Spend in These Activities? <br /> <br />We will explain CLV concept and techniques in detail trying to answer these questions in parts 2 and 3 of this blog post... <br /></span> <br/><br/> Branding as an International Market Penetration Strategy. 2009-09-14 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Companies investing in their efforts to grow and introduce products and services into other countries rapidly become aware of important aspects and needs of a successful market penetration strategy. <br /> <br />A well defined and executed brand, design, intellectual property and human resources are essential elements of such strategy. <br /> <br />Khoo Wee Lin of International Enterprise Singapore, an organization working to promote overseas growth of Singapore based enterprises, has pointed out that these elements assist in adding customer value or in differentiation from the many companies offering similar products and services around the world. <br /> <br />According to Khoo, the key goal of branding is to make a difference and shape consumer behavior. She adds that it ensures steady sales and profit growth plus lower acquitision or retention costs. It also ensures a premium price over weaker brands, strong barriers to enry for competitors and staff retention. <br /> <br />As companies set up operations in a new country and become aware of its new market, they strive in a search for obtaining the correct “formula” that will allow them to survive and grow. As it turns out, branding has been strongly identified as one of the key elements in that formula as companies begin to find their niche among strong competitors in those new markets. <br /></span> <br/><br/> <span id='description_b'>One of the most important elements of the branding strategy is consistency. The brand must be properly aligned with the company’s core values. Design plays an important role in communicating brand values, creating new market segments and strengthening emotional bonding with consumers. <br /> <br />Management is the other very important side of branding and market penetration strategy. Management must be convinced and prepared to correctly manage brand strategy and optimize resulting benefits and returns. For many companies, design is perceived as a cost, rather than as an investment mainly because its returns are not immediately visible or their benefits are too complex to measure. <br /> <br />Engaging brand management in the appropiate way helps companies to confidently set up collaboration negotiations with local companies in the new country. It also aids them in the process of licensing and franchising for future expansion and growth. Brand strategy must be flexible so that it can be continually adjusted to close gaps in foreign cultures and meet global trends. <br /></span> <br/><br/> What Really Adds Value to Product Design. 2009-09-02 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>What Really Adds Value in Product Design. <br /> <br />Dieter Rams has brought us since the 50’s, diverse product designs that range from home appliances to personal devices such as calculators, clocks and even razors. <br /> <br />His work at German appliance manufacturer, Braun, set a very high standard in product design and still influences design of modern products and appliances that we interact with. <br /> <br />His legacy was born after dedicating his whole life to the development of products with design based in usability and rigurous studies that supported development and attention to detail in each one of his creations. <br /> <br />Motivated to make simplicity and functionality stand out in each of his designs, stripping them down to the basics without “removing the poetry,” as he said, he was able to introduce fresh aesthetics always using new materials, comprehensive and coherent graphic design as well as friendly control panels achieving products that even today have a modern look and feel. <br /> <br />His trascendent designs can be recognized today with devices such as the “606,” a modular storage system developed in 1960 for furniture manufacturer Niels Vitsoe. <br /> <br />For many years, the 606 has been considered a product with a design close to perfect. It was mantained in production for several decades and even today, clients who acquired it in the 60’s can obtain replacement parts and updates to extend or adapt it. <br /> <br />Decades before anyone could even know or hear anything about sustainability, his adherence to the value of trascendent design stands out in the tendency of a world frequently filled up with, what Rams calls “visual pollution” and “superficila, throw-away culture”. <br /> <br />In his own words, “Regardless of how the world may change, it needs people who act with conviction. But this only works in conjunction with equally convinced collaborators, managers, technicians and design teams. As I have always told my students: ‘Designers have to be optimists first and foremost!’” <br /> <br /></span> <br/><br/> <span id='description_b'>His good and sustentable design ethics is based on the need of a strategy that can only be acquired through the collaboration of different people and disciplines involved in product design including the clients. <br /> <br />Rams reminds us that the path to humility, usefulness, simplicity and design long term vision is what we should really be considering in a world suffering from resource scarcity. <br /> <br />His 10 famous design principles regardign good design are enlisted as follows: <br />Good design... <br /> <br />1 Is innovative. <br />2 Makes a product useful. <br />3 Iis aesthetic. <br />4 Helps a product to be understood. <br />5 Is unobtrusive. <br />6 Is honest <br />7 Is durable <br />8 Is consistent to the last detail. <br />9 Is concerned with the environment. <br />10 Is as little design as possible.</span> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> <img src=''> <br/><br/> <br/><br/> <br/><br/> Pricing Procedure 2009-08-30 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>This blog posting is temporarily only available in Spanish. We apologize for any inconvenience.</span> <br/><br/> <span id='description_b'>This blog posting is temporarily only available in Spanish. We apologize for any inconvenience.</span> <br/><br/> The Return Of The King 2009-08-23 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Ferrari 458 Italia / V8 / 562 bhp / 9,000rpm. <br /></span> <br/><br/> <span id='description_b'></span> <br/><br/> <img src=''> <br/><br/> Frontal perspective view. <br/><br/> <br/><br/> <img src=''> <br/><br/> Back perspective view. <br/><br/> <br/><br/> <img src=''> <br/><br/> Top view. <br/><br/> <br/><br/> Understanding Comics 2009-08-16 00:00:00 UTC <span id='thumbnail' style='display:none;'><img src=''></span> <img src=''> <br/><br/> <span id='description_a'>Being a creative studio constantly providing solutions to communication issues, we have always perceived subcultures as very interesting social phenomena, not only as objects of study, but also as inspiration sources. <br /> <br />Sometimes, above our will to get to know new things, we have to fight against strong stereotypes in order to submerge into these new experiences. When it is about comic readers or fans, a lot of resistance exists... <div style="color: #f8f8f8;">mek7xr9tjb</div></span> <br/><br/> <span id='description_b'>Scott McCloud´s Understanding Comics is a book about the theory behind iconic management and sequential art. The book talks about semiotics and symbology and was created the same way comics are created. Thanks to this, along the lectures, we can appreciate how easy it is for this type of media to express almost any idea. This book is the key for anyone dedicated to visual communications in order to learn and have the option of using these valuable resources. <br /> <br />To think outside of the box, we first need to spend part of our day living outside of it and being sensible to these kind of stimuli. This book gives the reader a new perspective on managing communications through imagery, thanks to the image secuences found in it.</span> <br/><br/>