— What Really Adds Value to Product Design.
2 Sep 2009.
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What Really Adds Value in Product Design.

Dieter Rams has brought us since the 50’s, diverse product designs that range from home appliances to personal devices such as calculators, clocks and even razors.

His work at German appliance manufacturer, Braun, set a very high standard in product design and still influences design of modern products and appliances that we interact with.

His legacy was born after dedicating his whole life to the development of products with design based in usability and rigurous studies that supported development and attention to detail in each one of his creations.

Motivated to make simplicity and functionality stand out in each of his designs, stripping them down to the basics without “removing the poetry,” as he said, he was able to introduce fresh aesthetics always using new materials, comprehensive and coherent graphic design as well as friendly control panels achieving products that even today have a modern look and feel.

His trascendent designs can be recognized today with devices such as the “606,” a modular storage system developed in 1960 for furniture manufacturer Niels Vitsoe.

For many years, the 606 has been considered a product with a design close to perfect. It was mantained in production for several decades and even today, clients who acquired it in the 60’s can obtain replacement parts and updates to extend or adapt it.

Decades before anyone could even know or hear anything about sustainability, his adherence to the value of trascendent design stands out in the tendency of a world frequently filled up with, what Rams calls “visual pollution” and “superficila, throw-away culture”.

In his own words, “Regardless of how the world may change, it needs people who act with conviction. But this only works in conjunction with equally convinced collaborators, managers, technicians and design teams. As I have always told my students: ‘Designers have to be optimists first and foremost!’”

His good and sustentable design ethics is based on the need of a strategy that can only be acquired through the collaboration of different people and disciplines involved in product design including the clients.

Rams reminds us that the path to humility, usefulness, simplicity and design long term vision is what we should really be considering in a world suffering from resource scarcity.

His 10 famous design principles regardign good design are enlisted as follows:
Good design...

1 Is innovative.
2 Makes a product useful.
3 Iis aesthetic.
4 Helps a product to be understood.
5 Is unobtrusive.
6 Is honest
7 Is durable
8 Is consistent to the last detail.
9 Is concerned with the environment.
10 Is as little design as possible.
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