Sofia by Pelli Clarke Pelli Architects Sofia is a building designed by architect Cesar Pelli for One Development Group Located in San Pedro Mexico this building not only was designed by an internationally renowned architect it also has the most generous specifications in every aspect from automated appliances to Leed certifications Our task was to communicate such sophistication and exclusiveness to their potential buyers Therefore we created an identity that was the exact opposite of what we usually see for this kind of project Sofia s identity is formed by three very important axes
— Sofia by Pelli Clarke Pelli Architects
Real estate branding
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Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications.

Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project.

Sofia's identity is formed by three very important axes:
Logotype: the keys and the coat of arms are inspired by San Pedro's coat of arms.
Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs.
Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system.

Both the attention to detail and the brand's elements convey the greatness of Sofia's architectural project.
Sofia by Pelli Clarke Pelli Architects Stationery Set
Stationery Set
Sofia by Pelli Clarke Pelli Architects Sofia Sans Custom Made Typography
Sofia Sans Custom Made Typography
Sofia by Pelli Clarke Pelli Architects Color Palette
Color Palette
Sofia by Pelli Clarke Pelli Architects Typographic Palette
Typographic Palette
Sofia by Pelli Clarke Pelli Architects Stationery Set
Stationery Set
Sofia by Pelli Clarke Pelli Architects Postcard
Postcard
Sofia by Pelli Clarke Pelli Architects Envelope Detail
Envelope Detail
Sofia by Pelli Clarke Pelli Architects Mood Board
Mood Board
Sofia by Pelli Clarke Pelli Architects Brochure Set
Brochure Set
Sofia by Pelli Clarke Pelli Architects Advertising Art
Advertising Art
Sofia by Pelli Clarke Pelli Architects Coat of Arms
Coat of Arms
Sofia by Pelli Clarke Pelli Architects Paper Bag
Paper Bag
Sofia by Pelli Clarke Pelli Architects Stationery Set
Stationery Set
Sofia by Pelli Clarke Pelli Architects Business Card
Business Card
Sofia by Pelli Clarke Pelli Architects Advertising Art
Advertising Art
Sofia by Pelli Clarke Pelli Architects Coat of Arms
Coat of Arms
Sofia by Pelli Clarke Pelli Architects Promo Item
Promo Item
Sofia by Pelli Clarke Pelli Architects Brochure Spread
Brochure Spread
Sofia by Pelli Clarke Pelli Architects Advertising Art
Advertising Art
Sofia by Pelli Clarke Pelli Architects Key Logos
Key Logos
Sofia by Pelli Clarke Pelli Architects Stationery Set
Stationery Set
Sofia by Pelli Clarke Pelli Architects Promo Item
Promo Item
Sofia by Pelli Clarke Pelli Architects Stationery Set
Stationery Set
Sofia by Pelli Clarke Pelli Architects Advertising Art
Advertising Art
Sofia by Pelli Clarke Pelli Architects Papelería
Papelería
Sofia by Pelli Clarke Pelli Architects Brochure
Brochure
Sofia by Pelli Clarke Pelli Architects Brochure Detail
Brochure Detail
Sofia by Pelli Clarke Pelli Architects Brochure Cover
Brochure Cover
Sofia by Pelli Clarke Pelli Architects
Sofia by Pelli Clarke Pelli Architects
Sofia by Pelli Clarke Pelli Architects
Sofia by Pelli Clarke Pelli Architects
Sofia by Pelli Clarke Pelli Architects
Sofia by Pelli Clarke Pelli Architects
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