Habibis Habibis is an Arabic Mexican fusion taqueria located in San Pedro Garza García a city enriched by the culinary treats of its third generation Arab immigrants Previously a humble taco stand Habibis approached us with the task of creating a brand that communicated the foods exceptional mixed background and quality without losing its street friendly and casual demeanor Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting complete with neon colors and inexpensive materials like craft paper bags
— Habibis
Restaurant branding
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Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached us with the task of creating a brand that communicated the foods' exceptional mixed background and quality without losing its street-friendly and casual demeanor.

Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting, complete with neon colors and inexpensive materials, like craft paper bags.
Deep research and careful understanding of the Arabic alphabet was needed to design, using calligraphic pens and special brushes, the various words and signage in both Arabic and Latin. The custom type is accompanied by Gotham, a gentle and neutral typeface that would allow the bespoken logotypes to stand out above everything else. The pattern is based on traditional keffiyeh (a Middle Eastern headdress fashioned from a square scarf) and gorgeously intrinsic mosaic patterns.
Habibis Menu
Menu
Habibis Restaurant tables
Restaurant tables
Habibis Arabic inspired typographic gestures
Arabic inspired typographic gestures
Habibis Menu check holder refrigerator magnets
Menu, check holder & refrigerator magnets
Habibis Takeout bag
Takeout bag
Habibis Arab mexican tacos
Arab-mexican tacos
Habibis Men s restroom signage
Men's restroom signage
Habibis Takeout box
Takeout box
Habibis Arab inspired typographic gestures
Arab inspired typographic gestures
Habibis Cutlery set
Cutlery set
Habibis Arabic inspired typographic gestures
Arabic inspired typographic gestures
Habibis Refrigerator magnets
Refrigerator magnets
Habibis Menu
Menu
Habibis Women s restroom signage
Women's restroom signage
Habibis Menu
Menu
Habibis Promo t shirt
Promo t-shirt
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