Xoclad Xoclad is a high end pastry and confectionery shop located in the Mayan Riviera In a place bustling with tourist activity Xoclad needed to communicate the area s strong Mayan culture in a classy way that could never be called cliché or tacky First we gave its name a visual and phonetic pre hispanic feeling that also conveyed one of the shop s prime products chocolate
— Xoclad
Branding
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Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area's strong Mayan culture in a classy way that could never be called cliché or tacky.

First, we gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop's prime products: chocolate.
Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet.
Xoclad Logo
Logo
Xoclad Assorted stationery and products
Assorted stationery and products
Xoclad Peanut butter and chocolate almond spread
Peanut butter and chocolate-almond spread
Xoclad Xoclad brand pattern
Xoclad brand pattern
Xoclad Business and promo cards
Business and promo cards
Xoclad Milkshake and smoothie cups
Milkshake and smoothie cups
Xoclad Chocolate bar
Chocolate bar
Xoclad Brand behaviour
Brand behaviour
Xoclad Food packaging
Food packaging
Xoclad Drink cups
Drink cups
Xoclad Brand behavior
Brand behavior
Xoclad Brand behavior
Brand behavior
Xoclad Chocolate bars
Chocolate bars
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