Carlotta Carlotta is a traditional Mexican style bakery where folkloric pastries such as “conchas” cakes and “buñuelos” are prepared Our brand proposal adopts graphic styles from Mexico during “El Porfiriato” a historical period in which the country was under the control of president Porfirio Diaz a man heavily influenced by French customs art and architecture We used official documents from that era as main visual references to redesign those classic typographic styles
— Carlotta
Boutique branding
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Carlotta is a traditional Mexican style bakery, where folkloric pastries such as “conchas”, cakes and “buñuelos” are prepared.

Our brand proposal adopts graphic styles from Mexico during “El Porfiriato”, a historical period in which the country was under the control of president Porfirio Diaz, a man heavily influenced by French customs, art and architecture. We used official documents from that era as main visual references to redesign those classic typographic styles.
The brand embraces delicacy and elegance, both represented in the subtle arrangement of flowers as the main pattern. This element rounds up our identity design proposal, integrating each piece together with a black frame to settle the movement it creates, thus preserving the brand's delicate personality.
Carlotta Business card
Business card
Carlotta Corporate stationery
Corporate stationery
Carlotta Product packaging
Product packaging
Carlotta Brand collateral
Brand collateral
Carlotta Boutique bag
Boutique bag
Carlotta Packaging design
Packaging design
Carlotta Jam jars
Jam jars
Carlotta Tea packaging
Tea packaging
Carlotta Envelope
Envelope
Carlotta Brand behavior
Brand behavior
Carlotta Brand behavior
Brand behavior
Carlotta Brand behavior
Brand behavior
Carlotta Packaging design
Packaging design
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