— Amado by Hyatt
Branding & packaging
Share
“Amado" by Hyatt is a Mexican artisan bakery and candy boutique specialized in typical regional products characterized by their flavors, colors, and textures. Hyatt reached out to us to develop a branding identity for the new boutique opening in its hotel lobby. The naming was inspired by the pursuit of grand Mexican creative minds that could identify themselves with the brand’s essence and its products. Amado by Hyatt strives to bring together both the romantic and classic spirits of Amado Nervo’s poetry and the modernist style of Mexican architect Luis Barragán.
Our branding proposal takes the two iconic Mexican minds and their fellow characteristics to create a visual solution that takes the fine art of traditional artisan bakery to a new contrasting level of modernism that guarantees the brand to stand out among others. The intention was to avoid falling into typical Mexican clichés. Instead, it creates a sophisticated idea in which the graphic sense translates the visual language from the XVIII century into a contemporary innovative solution that is based on a vivid color palette and novel printing finishes.
Logotype
Brand collateral
Business card
Product packaging
Golden foil detail
Product packaging
Cake packaging
Golden foil pattern stamp
Packaging line
Cake roll packaging
Golden foil pattern stamp
Chocolate bar packaging
Brand collateral
Product packaging
Back to Portfolio.