Black Cube is an experimental art museum that operates nomadically, celebrating art around the world by bringing it close to its spectators and their everyday lives. Black Cube finds itself in constant movement by bringing art and exploring new emerging ideas around the world without the boundaries of a permanent physical location. It collaborates with individual artists from all over the world, showcasing their work and promoting art appreciation in an accessible and relaxed environment. The black container, which served as inspiration for the project name, travels along for pop-up art exhibitions and functions as the museum’s shop carrying collectible pieces and conceptual objects based on Black Cube's current exhibitions.
Our brand proposal was thought out as a design that could coexist with any art style. The neutral personality of the typography and color palette answer harmoniously within the context in which they are presented. The brand geometry expresses inspiration from the project and complements itself with an icon that lives in movement along with the project’s constant geographic relocation.