Tesis Tesis was born in Mexico under the curatorship of Sommelier Marcela Garza Its unique herbal and tea blends are inspired by the origins of tea and ancestral heritage from flowers herbs roots and fruits Japanese calligraphy in which lines and dots become remarkably important represents one of the most popular arts in Japan Calligraphic work represents part of the education of wise men who perform traditional tea ceremonies where the consumption of tea is promoted within a zen environment Inspired mainly on the Japanese Art our branding proposal utilizes water and ink stains representing the complexness and lightness of tea mixtures
— Tesis
Branding & packaging
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Tesis was born in Mexico, under the curatorship of Sommelier Marcela Garza. Its unique herbal and tea blends are inspired by the origins of tea and ancestral heritage from flowers, herbs, roots and fruits.

Japanese calligraphy, in which lines and dots become remarkably important, represents one of the most popular arts in Japan. Calligraphic work, represents part of the education of wise men who perform traditional tea ceremonies where the consumption of tea is promoted within a zen environment.

Inspired mainly on the Japanese Art, our branding proposal utilizes water and ink stains representing the complexness and lightness of tea mixtures.
In the same way, vertical typographic arrangements based on traditional Japanese reading are employed, obtaining a balance between the compounding of classic and modern typographical styles.

The main emblem symbolizes the Japanese wind chimes "Fuurin" placed on doors and windows of homes in early summer. The color palette focuses on natural tones with red color accenting details and gold foil rendering elegance and the importance of the care for each product.
Tesis Tea samplers
Tea samplers
Tesis Business card
Business card
Tesis Stationery set
Stationery set
Tesis Brand icon
Brand icon
Tesis Product packaging
Product packaging
Tesis Bottled tea label
Bottled tea label
Tesis Bottled tea
Bottled tea
Tesis Bottled tea pack
Bottled tea pack
Tesis Japanese Kanjis for Tea Culture
Japanese Kanjis for ''Tea Culture''
Tesis Metallic bags
Metallic bags
Tesis Brand behaviour
Brand behaviour
Tesis Metallic bag
Metallic bag
Tesis Metallic bag label design
Metallic bag label design
Tesis Golden foil detail
Golden foil detail
Tesis Brand behaviour
Brand behaviour
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