WELCOME TO OUR ONLINE SHOWROOM
BIENVENIDOS A NUESTRO SHOWROOM VIRTUAL
Добро пожаловать в наш онлайн-шоурум
우리 온라인 쇼롬에 오신걸 환영합니다
مرحبا بكم في معرضنا على شبكة الانترنت
欢迎来到我们的线上展馆
हमारे ऑनलाइन शोरूम में आपका स्वागत है

Eight

BRANDING

pin

The client

Launched in 2014, Eight is the first technology based sleep-tracking company without a wearable device. Its device senses and analyzes data such as breathing rate, slept hours, and bed warming to maximize comfort while sleeping. Eight utilizes all the data it tracks to build a blueprint of individual sleeping patterns compiled into sleep metrics conveniently located within a personalized mobile application. Usage of the Eight app helps guide the advancement of your sleep experience.

keywords

Technology/ Interaction Design/ UI/ UX/ Icon Design

pin

the objective

Eight's app re-design needed to be developed planning for it to be used within a sleep inducing environment.

the solution

We employed a dark toned palette and included gradients representing the dawn and sunset. The app includes comfort features such as Smart Home integrations, White Noise Player, and Smart Alarm. All connectivity features can be activated with a simple swipe within the Eight app. — (A)

pin

Gradients represent the dawn and sunset.

pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin

Eight

Interactive

pin

the objective

To create a brand that is able to carry on the company's message: the importance of a great night's sleep.

the solution

Eight's new identity is inspired by the moon cycle appropriating its phases from a new moon all the way to a waning crescent while the name emphasises the eight ideal hours of sleep a person requires.

The brand reinforces the importance of liberating the mind of resting arrangements while working on recharging the body through the essential needed sleep hours.

The redesign included a color palette choice of whites and greys accentuating a light purple color commonly associated with calm and peacefulness. — (A)

pin

Eight's new identity is inspired by the moon cycle appropriating its phases

pin
pin
pin
pin
pin
pin
pin
pin
pin
pin