Tequila Casa Pujol 87 Tequila Casa Pujol 87 is a white 100 blue agave tequila created in 2013 and distilled in the Jalisco highlands Tequila Casa Pujol 87 has a Protected Designation of Origin classification a geographical indication for food products whose quality and characteristics are the result of the geographical location in which they are produced The purity and flavor of Tequila are central features standing out from this product We developed a simple brand that manages to highlight these attributes elegantly The typographical arrangement has the objective of extolling the most remarkable product information Its origin and quality
— Tequila Casa Pujol 87
Product branding
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Tequila Casa Pujol 87 is a white 100% blue agave tequila created in 2013 and distilled in the Jalisco highlands. Tequila Casa Pujol 87 has a "Protected Designation of Origin" classification; a geographical indication for food products whose quality and characteristics are the result of the geographical location in which they are produced.

The purity and flavor of Tequila are central features standing out from this product. We developed a simple brand that manages to highlight these attributes elegantly. The typographical arrangement has the objective of extolling the most remarkable product information: Its origin and quality.
The color palette considers very neutral tones harmonizing with the simplicity of the product's presentation. We introduced a gold & blue ribbon that wraps the packaging adding a touch of elegance and distinction. We were also in charge of the creative direction for the glass bottle physical design. The guiding concept in the bottle's design process was achieving consistency between the brand values and materials employed.

The icon takes inspiration from the Santiago Apóstol temple, located in Jalisco. The architecture and design of this building is representative of Mexico's history and culture.
Tequila Casa Pujol 87 Tequila bottle
Tequila bottle
Tequila Casa Pujol 87 Brand icon
Brand icon
Tequila Casa Pujol 87 Cap with embossed icon
Cap with embossed icon
Tequila Casa Pujol 87 Business card
Business card
Tequila Casa Pujol 87 Envelopes
Envelopes
Tequila Casa Pujol 87 Packaging
Packaging
Tequila Casa Pujol 87 Stationery
Stationery
Tequila Casa Pujol 87 Brand behavior
Brand behavior
Tequila Casa Pujol 87 Embossed brand on glass bottle
Embossed brand on glass bottle
Tequila Casa Pujol 87 Bottle box
Bottle & box
Tequila Casa Pujol 87 Business card
Business card
Tequila Casa Pujol 87 Bottle
Bottle
Tequila Casa Pujol 87 Boutique bag
Boutique bag
Tequila Casa Pujol 87 Label detail
Label detail
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