Enviaflores com Enviaflores is a company established in Monterrey México in 2001 The company was born with the objective of transforming the flower gift delivery industry through a practical service oriented online experience for Mexico Enviaflores represents the largest network of flower shops in Mexico selected for their professionalism and product quality attaining the company a customer portfolio of more than 100k people The new brand identity pays homage to the previous brand guidelines It was primordial to preserve the color palette in its majority in magenta representing energy liveliness and joyfulness of flowers
— Enviaflores.com
Branding & packaging
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Enviaflores is a company established in Monterrey, México in 2001. The company was born with the objective of transforming the flower & gift delivery industry through a practical, service-oriented online experience for Mexico. Enviaflores represents the largest network of flower shops in Mexico, selected for their professionalism and product quality attaining the company a customer portfolio of more than 100k people.

The new brand identity, pays homage to the previous brand guidelines. It was primordial to preserve the color palette in its majority in magenta representing energy, liveliness, and joyfulness of flowers.
For the icon, we decided to embody its protagonist product, the flower. Taking into account the selected typography Sweet Sans, distinguished for its geometric and relaxed look, we designed a modernized flower icon based on the Tulip. Our work included typographical customization attributing the identity with a modern and legible look.

We developed an abstract pattern as a graphical accompaniment for the enviaflores brand. The pattern is inspired on abstract flower petals represented in various institutional color tones simulating their movement through the air.
Enviaflores com Brand icon
Brand icon
Enviaflores com Business card
Business card
Enviaflores com Brand pattern
Brand pattern
Enviaflores com Flower arrangement
Flower arrangement
Enviaflores com Brand collateral
Brand collateral
Enviaflores com Branded ribbons
Branded ribbons
Enviaflores com Gift card
Gift card
Enviaflores com Gift boxes
Gift boxes
Enviaflores com Brand behaviour
Brand behaviour
Enviaflores com Postcards
Postcards
Enviaflores com Editorial design
Editorial design
Enviaflores com Envelopes
Envelopes
Enviaflores com Brand stationery
Brand stationery
Enviaflores com Postcard
Postcard
Enviaflores com Gift boxes
Gift boxes
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