Qleaners Qleaners is a company offering high end laundry and dry cleaning services in Santiago de Chile This company distinguishes itself for offering a service with peculiar characteristics in this industry Dry cleaning employing organic products with a systematic approach to process selection according to the garment s material type The corporate identity s guiding concept is inspired by classic fashion brands The custom logo serif typeface can t be missed as it simulates organic shapes like the ones created by moving water Adding to the organic brand behavior strokes with thick beginnings and thin endings are employed
— Qleaners
Branding & packaging
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Qleaners is a company offering high-end laundry and dry cleaning services in Santiago de Chile. This company distinguishes itself for offering a service with peculiar characteristics in this industry: Dry cleaning employing organic products with a systematic approach to process selection according to the garment's material type.

The corporate identity's guiding concept is inspired by classic fashion brands. The custom logo serif typeface can't be missed, as it simulates organic shapes like the ones created by moving water. Adding to the organic brand behavior, strokes with thick beginnings and thin endings are employed.
The secondary typography is characterized by a condensed style contributing to a modern balance in contrast with the classic logotype tone. The dynamic typographic dispositions respond to the sizes of spaces and materials in the brand collateral.

The color palette varies in the ranges of green and blue behaving consistently with the ??'cleanliness' and 'freshness' brand values. These green and blue tones co-exist with white spaces and black elements that are characteristic in the high-end fashion industry.
Qleaners Brand icon
Brand icon
Qleaners Business cards
Business cards
Qleaners Boutique bag tags business card
Boutique bag, tags & business card
Qleaners Clothing packaging
Clothing packaging
Qleaners Dry cleaning bag
Dry cleaning bag
Qleaners Stationery
Stationery
Qleaners Business card
Business card
Qleaners Garment packaging
Garment packaging
Qleaners Packaging detail
Packaging detail
Qleaners Clothing hang tag
Clothing hang tag
Qleaners Clothing hang tags
Clothing hang tags
Qleaners Stationery
Stationery
Qleaners Laundry collateral
Laundry collateral
Qleaners Laundry suit bag
Laundry suit bag
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