WELCOME TO OUR ONLINE SHOWROOM
BIENVENIDOS A NUESTRO SHOWROOM VIRTUAL
Добро пожаловать в наш онлайн-шоурум
우리 온라인 쇼롬에 오신걸 환영합니다
مرحبا بكم في معرضنا على شبكة الانترنت
欢迎来到我们的线上展馆
हमारे ऑनलाइन शोरूम में आपका स्वागत है

Bricos

BRANDING

pin

The client

Bricos, originally Mayoreo Eléctrico Monterrey, is a company that serves the construction industry with more than 40 years of experience.

keywords

Construction /Mexico /Branding /Editorial design /Packaging

pin

the objective

To stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors.

the solution

In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the company's success throughout the years.

On the other hand, the company needed to attract qualified personnel and make these employees feel proud of working for Bricos giving them a sense of belonging. The project's design decisions included creating a timeless brand with a completely different icon from any of its competitors. We used a very clean typographic language and an institutional pattern that can be easily applied to any object.

These elements turn Bricos into a brand ready to compete internationally. — (A)

pin

These elements turn Bricos into a brand ready to compete internationally.

pin
pin
pin
pin
pin
pin
pin
pin
pin