Azulinda
BRANDING
The client
Azulinda is a specialty breakfast cafe part of Canopy, a project of the Hilton hotel chain in Cancun, Mexico.
keywords
Coffee / Branding / Beach /Mexico / Drinks
the objective
Generate a modern and friendly name and brand adapting to the fresh and relaxed personality within an urban surrounding that is part of its location.
the solution
We created a concept revolving around the event of starting the day in front of the beach at sunrise. The selected colors were based on the color of the sea sand in the morning, when the water covers it and we observe different shades of gray.
The name Azulinda directly relates to the iconic color of the waters of Cancun. We incorporate a bright blue that accompanies a neon yellow representing the sun and sunrise. The logo, depicted by hand, has a laid-back personality that contrasts with the clean arrangements and solid colors that are part of the brand. — (A)
We created a concept revolving around the event of starting the day in front of the beach at sunrise
