Código Magazine
BRANDING
The client
Codigo is a leading Mexican magazine reporting in current art, architecture, design, fashion and style tendencies worldwide, in other words, a Zeitgeist vessel of our era.
keywords
Magazine /Mexico /Editorial Design /Graphic Design
the objective
Struggling with an expired identity, an uncomfortable reading format and displaced generic perception, Código approached us with the task to redesign its entire structure and image.
the solution
We gave Codigo a complete typographical revamp, that included the logotype and magazine editorial format. The anatomy and structure for the magazine's editorial content needed to be flexible and noble, traditional and reader friendly. Referencing global affairs magazines from the United Kingdom, we created a simple yet intelligent typographical palette complemented with bursts of color highlights. The cover's white, recurring label is a distinctive marker, meant to convey the magazine's consequential content in a categorical and systematical way, while making Código easy to identify in a publication rack.
We created a system using different colors and nomenclature to categorize and order the magazine's various themes and subjects. Through this system, we furthermore divided the magazine's content into percentages, presented in the index and exposing each subject's material quantity in each issue. — (A)
The cover's label is a distinctive marker while making Código easy to identify in a publication rack.
