the solution

Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes. A vast majority of sports nutrition products require extensive directions and specifications on their packaging.

We accomplished at turning this visual weakness into the prefect balance between the packaging and its labels, as well as by adding a numerical system that simplifies the steps and instructions for the use of the products. This system designed for Nativetech serves as an additional benefit for the future expansion of the brand’s product line while maintaining the brand’s essence. Nativetech’s bright color palette and typographic solution help its products stand out among the numerous existing supplement options. — (A)