Vicarious Vicarious is a company located in San Francisco California specializing in the development of artificial intelligence Teaching robots new actions becomes an easy task if they feature a conceptual understanding of the world as we humans have For this reason the company is dedicated to the creation of algorithms based on the computational principles of the brain with the objective of attaining the ability to think and learn as humans do Vicarious s graphic identity redesign considers the company s experience in the tech industry with all its perfectionism not ignoring its friendliness and human touch For this project we balanced the color palette typographic styles and shape icons strokes with friendly and corresponding tones with the concept of modernity The identity was created as the basis of a brand that could evolve and adapt to change something very common in the tech industry nonetheless remaining timeless and visually distinctive
— Vicarious
Branding, UI Design & Development
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Vicarious is a company located in San Francisco, California specializing in the development of artificial intelligence. Teaching robots new actions becomes an easy task if they feature a conceptual understanding of the world, as we humans have. For this reason, the company is dedicated to the creation of algorithms, based on the computational principles of the brain, with the objective of attaining the ability to think and learn as humans do

Vicarious's graphic identity redesign, considers the company's experience in the tech industry with all its perfectionism, not ignoring its friendliness and human touch. For this project, we balanced the color palette, typographic styles and shape & icons strokes with friendly and corresponding tones with the concept of modernity.

The identity was created as the basis of a brand that could evolve and adapt to change, something very common in the tech industry, nonetheless remaining timeless and visually distinctive.
The selected typography for this project, objektiv mk1, was designed in 2016 by Bruno Mello. This typography is inspired by mathematical structures, making it consistent with the brand applications.

For the website, we created a simple and intuitive language within grid-based modern typographic dispositions. The defined hierarchies are identifiable in the interface design supported by the use of three typographic weights: medium, light and thin, complementing each other making the site's content easier to read.
Vicarious Objektiv MK1 Typography
Objektiv MK1 Typography
Vicarious Creative process
Creative process
Vicarious Color palette
Color palette
Vicarious Home
Home
Vicarious Mobile styles guideline
Mobile styles guideline
Vicarious Careers
Careers
Vicarious Site footer
Site footer
Vicarious News
News
Vicarious Responsive design guidelines
Responsive design guidelines
Vicarious Grid
Grid
Vicarious Mobile home
Mobile home
Vicarious Interfase design guidelines
Interfase design guidelines
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