Alongside is a specialty coffee shop based in Abu Dhabi that seeks to position itself as a space of gathering and relaxation where people can enjoy a pleasant time surrounded by new flavors.
Coffee / Branding / Packaging / Beverage / Abu Dhabi
This project’s objective was to create an identity that connects with its audience in the most humanly possible way. The concept of Alongside stems from the analogy of the Baobab trees; these which are known for their beauty, oasis-like qualities, and symbolizing community.
A modern sans serif logo was designed, which through ligature, graphically reflects the name of the project and meaning: unity. As a graphic complement, we worked on the icon of a tree using clean and organic strokes that show the human and architectural essence of the brand.
Finally, a color palette was created with neutral tones and blue accents as a direct reference to the initial concept: a refreshing oasis.
All these elements result in a timeless, joyful, and fresh brand that reflects the project’s values. — (A)
All these elements result in a timeless, joyful, and fresh brand that reflects the project’s values.