Amado By Hyatt
“Amado" by Hyatt is a Mexican artisan bakery and candy boutique specialized in typical regional products characterized by their flavors, colors, and textures.
Pastry /Boutique /Mexico /Branding /Graphic Design /Packaging
Develop a concept of artisan Mexican pastry shop with a sophisticated style and far away from the Mexican cliché.
The naming was inspired by the pursuit of grand Mexican creative minds that could identify themselves with the brand’s essence and its products. Amado by Hyatt strives to bring together both the romantic and classic spirits of Amado Nervo’s poetry and the modernist style of Mexican architect Luis Barragán.
Our branding proposal takes the two iconic Mexican minds and their fellow characteristics to create a visual solution that takes the fine art of traditional artisan bakery to a new contrasting level of modernism that guarantees the brand to stand out among others. The intention was to avoid falling into typical Mexican clichés. Instead, it creates a sophisticated idea in which the graphic sense translates the visual language from the XVIII century into a contemporary innovative solution that is based on a vivid color palette and novel printing finishes. — (A)
The romantic style of the poems of Amado Nervo and the architectural style of Luis Barragan.