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C&A

BRANDING

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The client

C&A is a Dutch international fast fashion brand established in 1841 by the siblings Clemens and August Brenninkmeijer. The brand maintains presence in 22 European countries, in addition to Brazil, China and Mexico. C&A arrived in Mexico in 1999 and expanded quickly establishing their largest headquarters positioning itself as an accessible fast-fashion brand.

keywords

brand behavior / packaging / color palette / fashion / fast fashion / basics / sustainable

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the objective

Update the C&A graphic identity system corresponding to their new brand strategy.

the solution

We created a flexible layout system with patterns employing colors and typographies helping us re-define their refreshed brand presence. A set of icons was designed introducing an orderly and cohesive communication system with the ability to adapt to different and growing C&A brand applications. — (A)

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