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EL PINTOR Tequila Blanco

BRANDING

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The client

EL PINTOR is a brand of signature agave distillates that internationalizes the contemporary Mexican spirit.

keywords

Tequila / Brand Identity / Mezcal

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the objective

Create a bottle design for one of EL PINTOR's distillates that adapts to a more accessible and young market, allowing it to enter points of sale, making its promotion more efficient.

the solution

Taking as a reference the processes that take place in a painter's workshop, we added some paint stains to the label with the aim of enhancing the culture of this Mexican craft. The shape of the spots considers the atypical geography of Mexico as a reference.

In its label we incorporate the Tahona stone, an elementary part of the artisanal production process of this distillate.
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The shape of the spots considers the atypical geography of Mexico as a reference.

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