Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can "get the gist" on all the different topics of each issue.
Magazine /Editorial /Mexico /Branding /Graphic Design
Develop an visual identity and a strong grid system that denotes fashion and trends, that can adapt to versatility of content and images.
In GIST, the images always appear front and center, so the magazine presents a great opportunity for up-and-coming photographers to show off their work. Our design proposal was a decision to shake things up a little, editorial design-wise. Its quirky, audacious, fresh and current feel is actually based on a simple formula that involves the exaltation of images through the use of thick frames and colored
Since GIST's topics are ever-changing and versatile, we decided that it was important to keep the cover constant. It will always feature the portrait of a model superimposed by a frame of gorgeous, shiny foil. — (A)
It will always feature a portrait superimposed by a frame of gorgeous, shiny foil.