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Maka

BRANDING

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The client

Maka is a conscious water selling company, with strong Mexican roots. As an eco-friendly and altruistic brand, they only use biodegradable materials for their bottles and support the local Nahua community in Mexico.

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Branding / Product Design / Packaging / Icon Design

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the objective

Create a clear identity that reflects Maka’s Mexican heritage and effectively transmits their ecologic statement.

the solution

We designed a clean and singular identity focused on distinguishing Maka as an all-Mexican brand.
The project started by taking Carlos Merida’s artwork as inspiration.
For the icon, we created an abstraction of a tzinitzcan, one of Mexico’s most colorful and beautiful birds.
The bottle design displays balance and transparency and works as a white canvas that allows different artwork to be included without altering its visual aesthetics. — (A)

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Our logo for Maka, a Mexican eco-friendly water brand that supports the local Nahuatl communities

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