Matraka is a Marketing agency located in Mexico City, creators of unique experiences for iconic brands seeking to generate an emotional bond between the consumer and the brand by sharing memorable moments.
Marketing / Film / Branding / Animation / Graphic Design
Adapt the brand identity to the present with a practical and creative approach allowing a direct link with the user.
We redesigned the logo preserving the existing color palette and involving the brand name as a base; Matraca, which refers to an iconic toy present in the Mexican culture that produces a rattling sound when set in motion. The toy inspires the animation of the radial motion by dividing the name from its center, thus simulating the operation of its analogy. — (A)