Nordic House is a yet-to-be-launched dry-cleaning premium service shop in San Francisco, California.
Dry Cleaning /San Francisco /Branding /Graphic Design /Packaging
The goal was to create a brand inspired by Scandinavian design that communicates honesty and quality.
Our approach to Nordic House's branding was focused on Scandinavian design, combining simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold color palette. Snowy white, chilly grey, pine needle green and fresh salmon combine to create a cool nordic landscape complete with its pure, immaculate and undisguised scents. A few icons are present in the overall identity, designed with a stark and reductionist style that captures the brand's elemental emphasis on honesty, clarity and above all, quality. — (A)
Snowy white, chilly grey, pine needle green and fresh salmon combine