Sundae by Momiji
Sundae by Momiji is a makeup collection seeking to highlight everything you love about yourself through practical products with formulas and tones that favor us all.
Interactive / Web design / E-commerce / Skincare / Beauty / Interaction Design / Iconography / Photography / Art Direction / Landing Page
Introduce the brand's new collection in a clear and friendly way, emphasizing on the product's shades.
Inspired by the characteristics of K-beauty, we managed to reflect the bold and easy-going personality of this new launch in a landing page that’s easy to navigate with dynamic interactions displaying finishes and textures.
We created a set of icons showcasing the ingredients, benefits, and a pack of stickers inspired by the style of animation seen in 90’s anime and video games.
For the photographic art direction, we established an editorial but easy going feeling complementing the products’ versatility and the brand’s bold personality. — (A)