Yeya is a brand of educational toys focusing on early childhood education and learning. It is a toy store where you find products with the best quality and innovation for a child’s development process.
Branding / Interactive / Web design / E-commerce / Kids / Toys / Interaction Design
Create a brand image with a high position in the market. The brand must be memorable for users hand in hand with a website facilitating the search and selection of toys.
For the branding we incorporate cheerful colors reflecting fun and happiness along with illustrated characters. Their logo complements the friendly brand personality.
For the website we achieved, in addition to displaying visually pleasing toys, a functional and easy-to-navigate experience. We added interactions for the user to find specific educational toys by age or benefit, including: creative, motor, auditory development, dexterity, among others. — (A)