San Marino is a luxury residential complex located in Brisas Guitarrón, one of the most sought-after areas in Acapulco. Surrounded by exceptional views of the bay, San Marino is a project distinguished by its architecture, design and amenities.
Branding, UI, UX, Design, Real Estate, Front-end, Back-end, Wordpress
The project's main objective is to create a graphic identity highlighting the site's privileged location, as well as the architecture of the complex, which is inspired by a marine vessel. This communication was achieved by transmitting in an elegant and, at the same time, casual way the project attributes to its potential clients.
We designed a Serif logo highlighting the project's name. As a graphic complement, we created a coat representing the nautical inspiration of the complex, as well as the exclusivity and nature that surrounds it. The color palette is kept in blue tones and some details in yellow recalling maritime codes and a casual and elegant tone of voice simultaneously. The result is a timeless and fresh brand and website that are consistent with the project values. — (A)