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Boom Bowl

BRANDING

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The client

Boom Bowl is a Poke take-out restaurant with a friendly personality.

keywords

Poke/ Take-out/ Restaurant/ Typography/ Icon

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the objective

Design a brand differentiating itself from competitors through its attractive and friendly personality.

the solution

The identity for this project is based on the visual representation of the ingredient-mixing culture, hand in hand with the practicality and personalization of the poke. We created a dynamic typography based on Lab Grotesque by Letters From Sweden with a point based system including four icons working individually and representing the components that constitute the dish: base, protein, toppings, and dressings. The icons' face elements were designed to match with the typographic dot system. The resulting logo generates variants claiming advantage of its typographic versatility. — (A)

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Creamos una tipografía dinámica basada en Lab Grotesque de Letters From Sweden con un sistema basado en puntos que incluye cuatro iconos funcionando individualmente y representando los componentes que conforman al platillo: base, proteína, toppings, y ade

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