Epix is a natural sports drink targeted to children and young athletes.
Drinks /Children /Branding /Packaging
The visual communication strategy's challenge was to develop an iconic brand, that the children could feel attached to; similar to the feeling given by a well designed sports brand.
The goal was to create a healthy beverage that was practical and accesible, which is why the client chose a bag as the container.
The design's layout is based on the Swiss typographic style, with a very geometrical sans serif typeface that complements the brand's identity. — (A)
The goal was to create a healthy beverage that was practical and accesible.